The Measurement, Control Automation Association by olu47574

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									            The Measurement, Control &
              Automation Association


                     Helping industry leaders
                        run and grow
                       their businesses

Measurement Control & Automation Association
                                   History

     Founded in 1944
     Former Sub-section of the
      Scientific Apparatus
      Makers Association
      (SAMA)
     Chartered as independent
      not-for-profit corporation
      in 1994

Measurement Control & Automation Association
                     Association Mission

      MCAA helps the management teams of process
      and factory automation product and solution
      providers run and grow successful businesses by
      offering timely, unique and highly specialized
      information resources acquired from shared
      management benchmarks and strategies where
      proprietary information is secure.

Measurement Control & Automation Association
                            Manufacturers

Process Control and Factory
 Automation Product and
    Solution Providers
    •     Instrumentation
    •     Systems
    •     Software
Measurement Control & Automation Association
             Representatives/Distributors


•   Manufacturers’
    Representatives
•   Stocking Distributors
•   Catalogues
•   Importers/Exporters

Measurement Control & Automation Association
                       Systems Integrators

                                         •     Systems Integrators
                                         •     Value Added High-
                                               Tech Distributors
                                         •     Engineering
                                               Consultants
Measurement Control & Automation Association
                                 Associates



                                               •   Trade Press
                                               •   Consultants
                                               •   Market Analysts

Measurement Control & Automation Association
                      A Focus on Business

                                               • Meetings at conference
                                                 facilities
                                               • Rational dues rates
                                               • Electronic
                                                 communications
                                               • Reports available on
                                                 website 24/7

Measurement Control & Automation Association
                Organizational Structure

                                                  12 person Board of
                                                   Directors
                                                  Planning Committee
                                                   for Industry Forum
                                                  Task forces on
                                                   projects or issues as
                                                   may be needed
                                                  Staff of 4

Measurement Control & Automation Association
                        More Members =
                        Better Information

  •   More reliable data for all
  •   Broader peer network
  •   Access to better
      industry information
  •   Better resources


Measurement Control & Automation Association
                   Membership Programs



                                               • Management Information

                                               • Market Statistics

                                               • Meetings and Networking


Measurement Control & Automation Association
                Management Information

                                 • Annual Operating Benchmarks
                                   Report
                                 • Annual Salary Survey
                                 • Measuring Markets Economic
                                   Newsletter Published Quarterly
                                 • Semi Annual Report on Industrial
                                   Markets created for MCAA Members
                                   by the Institute for Trend Research

Measurement Control & Automation Association
                Management Information

                                  •   Market Potential By State Report
                                  •   Classified Advertising
                                  •   Career Center
                                  •   Customer Satisfaction Survey




Measurement Control & Automation Association
         Operating Benchmarks Report

 • 5 years historical trend data
 • Income statement data
 • Reported in groups by
   sales volume size
 • Includes Industry Public
   Companies
 • Range of benchmarks

Measurement Control & Automation Association
                          Collection Period

                65
     Group 1

                60
     Group 2


     Group 3    55


     Public    50
     Member
     Companies
                45
                        2000         2001      2002   2003   2004


Measurement Control & Automation Association
                             Salary Survey

  •   Management, Sales and
      Engineering positions
  •   Base Salaries, Salary Ranges
  •   Incentive Compensation
      and Commissions
  •   Merit & Structure Increases
  •   Percentiles
  •   Displayed by company size and region
  •   Biennial Benefits Survey

Measurement Control & Automation Association
                             Survey Positions

•   Top Management Positions
•   Field Sales and Service
•   Technical Marketing/Support
•   Product Design/Development
•   Manufacturing Engineers
•   Software Engineers


Measurement Control & Automation Association
                      Measuring Markets

          Quarterly Economic Newsletter
          –    Prepared exclusively for MCAA by Daryl Delano,
               former economist for Cahners
          –    Includes analysis of quarterly bookings to
               end-use markets (MCAA data)
          –    General economic outlook
          –    Employment and other key economic factors


Measurement Control & Automation Association
         Report on the Industrial Market

          Semi-annual Business Cycles Report
          –    Prepared exclusively for MCAA by Institute for
               Trend Research
          –    Compares MCAA bookings
               (based on consistent reporters)
               with business cycles of key end-markets
          –    General Economic outlook for key industries


Measurement Control & Automation Association
                               Career Center

    • Targeted advertising for
      your job openings
    • Quick, easy job postings
    • Quality candidates
    • Online reports provide you
      with job activity statistics
    • Special rates for Members

Measurement Control & Automation Association
                    Customer Satisfaction
                       Benchmarking
    An industry-focused survey template
    Rank performance in key areas
    Helps you
      – Allocate resources
      – Maintain ISO certification
      – Market high rank
    Saves you time and money
    Provides comparatives
    Third party deployment by MCAA lends credibility
    4th year of survey – recognizable by users

Measurement Control & Automation Association
     Customer Satisfaction Comparatives

          Response rates average 30-40%
          Surveys personalized to your list of customers
          Deployed electronically
          Analysis report for your data and
           comparatives to rest of participant group
          Average cost to participate in 2006 = $5,100
           or $24 per customer surveyed

Measurement Control & Automation Association
           Customer Satisfaction Survey




Measurement Control & Automation Association
                          Market Statistics

                                               • Monthly Bookings for
                                                 Domestic/Direct Export
                                               • Quarterly Bookings
                                                 by Product Groups
                                               • Quarterly Bookings
                                                 by User Industries
                                               • Semi-annual Matrix Report
                                               • Marketing Potential Report

Measurement Control & Automation Association
                   Flash Bookings Report

                                           • Total Domestic and Total
                                             Direct Export Bookings
                                           • 12 months of historical data
                                           • Trend lines for Over $50M
                                             and Under $50M companies
                                           • 12-month trailing total and
                                             12 month trailing average

Measurement Control & Automation Association
                   Flash Bookings Report
                   Export Bookings – Under $50M Companies


                  38500

                  36000

                  33500

                  31000

                  28500

                  26000
                          Jun-05      Sep-05   Dec-05     Mar-06      Jun-06

                                   Under $50   12 Mo. Trailing Avg.


Measurement Control & Automation Association
             Quarterly Bookings Reports

                                         •     By Product and by Industry
                                               User Groups
                                         •     8 historical quarters of data
                                         •     Security of proprietary
                                               company data ensured
                                         •     Member submissions
                                               aggregated for totals
                                         •     Valuable market trend
                                               information
Measurement Control & Automation Association
               Quarterly Products Report

                                         •     Dollar and unit bookings
                                               reported
                                         •     7 Major groups; 55 individual
                                               product categories
                                               •   Field Measurement
                                                    •  Electronic Transmitters
                                                    •  Analytical/Specialty Measurement
                                               •   Pneumatic/Mechanical
                                               •   Digital Display and Control
                                               •   Electronic Display and Control
                                               •   Final Control Devices
                                               •   Other Bookings

Measurement Control & Automation Association
                   Industry Group Report

                                        •   Member bookings to 27 user
                                            industries tracked
                                               • Manufacturing
                                               • Mining
                                               • Transportation and Utilities
                                               • All Others
                                        •   Matrix Report covers top 10
                                            industries for all products
                                        •   Results analyzed in Measuring
                                            Markets newsletter by industry
                                            economist
Measurement Control & Automation Association
        Market Potential By State Report

                                       • Uses Economic Census Data
                                       • Helps pinpoint where customers for
                                         MCAA Products are located
                                       • Shows shipments from/locations of,
                                         process industries in 50 states
                                       • Identifies value of potential business in
                                         a particular state for a specific industry




Measurement Control & Automation Association
                       Matrix of Bookings

                                      • Arrays bookings by product
                                        against Top 10 process
                                        industries
                                      • Reported annually
                                      • 3-dimensional look at market



Measurement Control & Automation Association
                        Online Availability

• Management reports on secure
  Members Only website open
  24/7 worldwide with access to
  www.measure.org
• Copies of presentations from
  MCAA meetings
• Economic newsletter and
  government market overviews
Measurement Control & Automation Association
                Meetings and Networking


                                      • Industry Forum
                                      • Industry Breakfast
                                      • CEO Business
                                        Conditions Report
                                      • Mini-Surveys

Measurement Control & Automation Association
                  2006 Industry Breakfast

   •   October 18, 2006
   •   Houston Grand Plaza Hotel,
       Houston, TX
   •   Honeywell’s Revathi Advaithi
       and David Kaufman
   •   Responding to User Needs for
       Industrial Wireless Solutions


Measurement Control & Automation Association
                     2007 Industry Forum

   •   May 20-22, 2007
   •   Hilton DFW Lakes Hotel
       Dallas, Texas
   •   Sessions on Management,
       and Sales & Marketing
   •   One Registration included
       in dues; reasonable additional
       attendee fees

Measurement Control & Automation Association
        CEO Business Conditions Report
•   Compares to prior month
    and prior year (up/down/same)
•   Shipments/Orders
•   Short Term (3 month) and long-
    term (1 year) trend expectation
•   Production Hours
•   Aged Accounts
•   Online Survey
•   Real-time results
Measurement Control & Automation Association
                       Peer Exchange Mini-Surveys
    Accounting and Contracting/Financial Reporting Practices      Labeling Requirements for Ozone-Depleting Chemicals
    Accounting for Selling Expenses/Backlog                       Manufacturing Benchmarks
    Advertising Practices                                         Obsolete Inventory
    Affirmative Action                                            Office Operations and Benefits
    Bad Debt                                                      Order Processing Software
    Company Cars                                                  OSHA Safety Audits by Factory Mutual
    Commission Payments                                           Payment Terms
    Conditions of Sale - Indemnification Warranties               Plant Operations
                                                                   Product Approval
    Differential Shift Pay
                                                                   Quality Metrics
    Electronic Invoicing
                                                                   Product Liability Insurance for Reps
    Employee Turnover                                             Sales Incentives
    Geographic Sales Distribution                                 Service Agreements
    HR Software                                                   Service Productivity
    Hourly Wage Rate                                              Signing Bonuses
    Insurance Carriers                                            Trade Shows
    Invoicing                                                     Travel Expense Policies
    IT Costs                                                      Tuition/Relocation Reimbursement
    ISO Certification                                             Turnover
    Key Account Order Entry                                       Y2K



Measurement Control & Automation Association
                    Membership Database


 • Searchable member
   database available on secure
   Members Only website
 • Search by company,
   location, name or title to
   widen your peer network

Measurement Control & Automation Association
                           Dues Investment

                                Manufacturer
                           Under $5 Million $ 1,515
                           $5 - 10 Million     2,330
                           $10 - 15 Million    3,985
                           $15 - 25 Million    4,690
                           $25 - 50 Million    6,080
                           $50 - 100 Million   6,790
                           $100 - 200 Million  8,315
                           Over $200 Million  10,045
Measurement Control & Automation Association
                          Dues Investment

                     Corporate Membership
     Corporate Sales Over $200 Million         $12,985
     Corporate Sales Under $200 Million          7,000
     Division Membership                         1,870



Measurement Control & Automation Association
                        Dues Investment

                   Representative/Distributor
                      Systems Integrator
                 Under $10 Million             $   1,080
                 $10 - 100 Million                 1,340
                 Over $100 Million                 1,725



Measurement Control & Automation Association
                          Dues Investment

                      Consultants and Press

                 Major Consultancy/Press       $2,330
                 Independent Consultant         1,270




Measurement Control & Automation Association
            The Measurement, Control &
              Automation Association


               Helping YOU run and grow
                     your business



Measurement Control & Automation Association

								
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