Vol. 1, No. 2 News from Flower Shop Network Fall 2008 Flower Shop Network Premieres New Floral Selection Guide! After months of planning, designing and photography, we are excited to Ensure Your Shop is Easy to announce Flower Shop Network’s Find by Covering All Your Zips! first Floral Selection Guide is When florists from across the available for purchase! country access FSN’s proprietary florist directory and search for Showcasing large, pretty flower a shop in your local area, make arrangements pictured on vibrant sure you’re there! glossy pages, this Selection Guide If you have not provided the gives florists a beautiful way to com- zip codes for delivery areas you municate the value of their product. service, it is important that you Developed in response to members’ log-in to your FSNf2f.com ac- marketing needs, the new Floral count today and double-check Selection Guide will support florists the zips listed for your shop. in growing their sales, increasing their profit potential, and maintaining long-term relationships with their customers. It is an essential marketing tool for large or small florists that will also support the growing number of florist- to-florist orders being sent through the INDEX occasions FSNf2f.com network. With all FSN Occasions: s Occasions Any Occasion page 3 florists having the Selection Guide in Anniversary Birthday page page 17 9 Get Well page 21 their shops, they can offer customers New Baby page 25 Holidays: greater satisfaction and peace of mind Valentine’s Day Easter page 31 page 39 that quality and design consistency Mother’s Day page 41 Father’s Day Halloween page 47 page 49 Occasions will be met. Thanksgiving page 53 Christmas page 57 Seasonal: Spring page 69 What do you get with the FSN Summer Fall Winter page 75 page 83 It only takes a few minutes! page 89 Floral Selection Guide? Roses page 95 Plants 1. 1. Log-in to FSNf2f.com and page 107 • An attractive full-color binder Sympathy page 117 click on Main Menu in the up- featuring over 200 vibrant, eye- per right-hand corner. catching floral selections. 2. 2. Go to Delivery Areas (listed • Arrangements organized into 6 3rd under Account Manager) category sections: Occasions, and review the list of zip Holidays, Seasonal, Roses, FSN17-1 FSN17-2 FSN9-2 FSN69-1 FSN69-2 codes we have on record for Plants and Sympathy. your shop. FSN9-1 3. 3. Simply add or remove zip With the approaching holidays, you codes accordingly. can take full advantage of this versatile FSN17-3 FSN17-4 FSN9-3 FSN69-3 FSN69-4 Birthday Anniversary selection guide to attract more custom- 17 9 Spring 69 For Canadian shops, con- ers. Affordably priced at only $149.99 tact your sales representative to Over 200 Beautiful and Unique ensure that we have a current list (US$), order your Floral Selection Guide at FSNmenu.com/SGuide, or call your Floral Selections of postal codes you service. Also, network coordinator at 1-800-858-9925 please contact us if you need to and order yours today! Featuring Everyday Occasions update the cities or towns you to Holidays and more... service. www.FlowerShopNetwork.com 1.800.858.9925 Snapshots from 2008 State Floral Conventions Rhonda Sade (left) of NW Arkan- & Network coordinator, Joe Hays Connie (right) of Plant It Mary McCarthy (left) of Blooming sas Florist, Fayetteville, AR and (center) explains what FSN does Earth in Webster, TX picks up Idea, The Woodlands, TX & Amy Karen Williams (right) of Flower to help florists achieve success a free FSN bag from Rebecca Hall from FSN have corresponded Basket, Walnut Ridge, AR share a to a couple of new friends at the Speer and Joe Hays at the for years by phone and finally got few laughs with Joe Hays at the Texas State Florists Convention. TX State Florist Convention. to meet face-to-face at TX State. Arkansas Florists Convention. Join forces to bring florists a sim- ple way to send & receive orders without the expense and hassle of a traditional wire service. Add An E-Commerce Website... Read more in the next Networker! Your Flower Shop Online 24/7 Don’t miss this chance to give your customers a convenient, secure way to order flowers this busy holiday shopping season by adding a FSN Tennessee Bans website. Our websites are the most affordable in the industry with no monthly fees, no “per Deceptive order” fees, no wire service containers and, Inter net Practices best of all... you keep 100% of each order! In addition, your directory listing on FSN can also be enhanced with a clickable “Buy Now” Flower Shop Network applauds the function for instant online ordering from your state of Tennessee in their latest legisla- listing to your FSN website. tion against deceptive Internet listings. Personalize your holiday email campaign like Flower Shop Network along with our the one shown here. partners in the floral industry appreciate It’s not too late to get your own e-commerce the work being done by the State of Ten- website, as well as enrolling your shop in our nessee toward strengthening consumer customized email campaigns for Thanksgiv- protection which includes the recent effort ing and Christmas. Holiday deadlines are fast to widen an existing ban on deceptive approaching, so call your Network Coordinator telephone listings. Effective July 1, the state of Tennessee has broadened the today at 1-800-858-9925. current law to include a ban on deceptive Internet practices. As of July 1, any company or com- panies that purposely misrepresent geographic location through misleading business name, telephone listings, dialing e service or over the Internet with the inten- Vo i c tion of gaining an unfair competitive ad- Your n the Let rd i vantage is subject to a minimum penalty Be Hea log! of $1000 per violation. Maximum penalty m i n’ B per violation is up to $5000. Bloo Let your voice be Filing a complaint against a company heard on the Bloomin’ suspected of fraudulent behavior of this Blog - a community of flower enthusiasts, nature involves delivering evidence along garden devotees, florists and you . Flower with a formal complaint to the office of Shop Network would like to encourage you to submit your thoughts Consumer Affairs for the State of Ten- and ideas to the Bloomin’ Blog just as you did for The Networker. nessee. If the evidence proves sufficient, penalties will be issued. We love receiving new ideas and enjoy the community shared through blog posts and comments. In fact, many of the suggestions and Learn more about legslation that af- announcements The Networker received have been featured on the fects your business and what the Gov- ernment Relations Team at Society of Bloomin’ Blog. What will you find on the Bloomin’ Blog? You will find flower American Florists (SAF) is doing in Wash- tips, gift ideas, design techniques, plant care questions and more. ington to promote floral industry issues So join our floral community on the Bloomin’ Blog at on Capitol Hill. Visit the SAF Legislative www.FlowerShopNetwork.com/blog. Resource Center at http://www.safnow. org/content/category/10/30/78. www.FlowerShopNetwork.com 1.800.858.9925 Tapping Into To Beef Up Your Business With a growing population of Internet- Here are a few helpful things to remember Most of all participate and look for savvy shoppers, knowing how to use an when creating a Myspace.com profile for friends. You can begin by adding Flower Internet strategy to your advantage is your business: Shop Network as a friend! absolutely crucial in today’s business. Create a Myspace profile with the intention www.myspace.com/flowershopnetwork of reaching out to a social community with Tapping into Myspace.com has become information about your store and its products, the latest trend in cyber networking and social media marketing. For florists, designs and services. developing a Myspace.com account is an Most importantly, customers have to be able to excellent grassroots marketing strategy reach you! Include shop name, address, phone that empowers florists by giving another numbers, email and website addresses. way to be visible on the web. User-friendly and attractive Myspace layouts are worth their cyber weight in gold. Presence in social media venues is also another valuable way to create a word Myspace blogs encourage interaction among of mouth community, build friendships, friends and can help drive traffic to your main and develop quality contacts. However, website. To create your FREE Myspace.com profile, many people jump on the social media visit www.myspace.com. Click the sign up Myspace conversion time is like watching a bandwagon without drawing out a plan of button and enter your information into the flower bloom or developing a budding friend- sign-up form. Click the sign up button below action. ship—it takes time, consistency, and caring. the form and you’re all set! Quick & Easy Ways To Flowers of the Month Spot Fraudulent Orders Gift Idea for Boss’ Day & Halloween October: Marigold Scrutinize unusually large or hurried orders. Pay attention to the signature on the card. Pay special attention to foreign credit card orders. If you have a reason to be suspicious, contact the sender for more information. November: Chrysanthemum Keep detailed documentation (especially for phone orders). Stacey Vaas of Stacey’s Flowers & Gifts in Manistee, MI wanted to share an idea For more information, and to read about one for a candy mug design. She said they member forist’s own experience with handling have sold hundreds of these over the last a fraudulent online order, see the Bloomin’ 10 years. “We make arrangements in Blog post http://www.flowershopnetwork.com/ mugs and novelty containers, but instead blog/ quick-easy-ways-spot-fraudulent-orders. of using fresh flowers, we use an array of candy bars. They are especially great for December: Poinsettia children and guys who may not want to Don’t Forget to Call Your FSN Representative receive posies,” Stacey added. Stacey’s and Add the Additional Cities You Serve Flowers & Gifts keeps a selection of these FSNFuneralHomes.com candy bouquets available for purchase trimmed for different occasions. The staff FSNHospitals.com offers to tie a balloon to the handle of the 1.800.858.9925 mug for a fun and easy add-on sale.
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