Flower Shop Network Premieres New Floral Selection… by vqb86251


									                         Vol. 1, No. 2                                                                                        News from Flower Shop Network

                                                                                                                                                                                                   Fall 2008

Flower Shop Network Premieres New Floral Selection Guide!
After months of planning, designing
and photography, we are excited to                                                                                                                                         Ensure Your Shop is Easy to
 announce Flower Shop Network’s                                                                                                                                          Find by Covering All Your Zips!
   first Floral Selection Guide is
                                                                                                                                                                            When florists from across the
       available for purchase!
                                                                                                                                                                         country access FSN’s proprietary
                                                                                                                                                                         florist directory and search for
   Showcasing large, pretty flower
                                                                                                                                                                         a shop in your local area, make
arrangements pictured on vibrant
                                                                                                                                                                         sure you’re there!
glossy pages, this Selection Guide
                                                                                                                                                                             If you have not provided the
gives florists a beautiful way to com-
                                                                                                                                                                         zip codes for delivery areas you
municate the value of their product.
                                                                                                                                                                         service, it is important that you
Developed in response to members’
                                                                                                                                                                         log-in to your FSNf2f.com ac-
marketing needs, the new Floral
                                                                                                                                                                         count today and double-check
Selection Guide will support florists
                                                                                                                                                                         the zips listed for your shop.
in growing their sales, increasing
their profit potential, and maintaining
long-term relationships with their
   It is an essential marketing tool for
large or small florists that will also
support the growing number of florist-
to-florist orders being sent through the                INDEX

FSNf2f.com network. With all FSN                       Occasions:

                                                       Any Occasion           page   3

florists having the Selection Guide in                 Anniversary
                                                                              page 17

                                                       Get Well               page 21

their shops, they can offer customers                  New Baby               page 25

greater satisfaction and peace of mind                 Valentine’s Day
                                                                              page 31
                                                                              page 39

that quality and design consistency
                                                       Mother’s Day           page 41
                                                       Father’s Day
                                                                              page 47
                                                                              page 49                                  Occasions
will be met.
                                                       Thanksgiving           page 53
                                                       Christmas              page 57

                                                       Spring                 page 69

     What do you get with the FSN                      Summer
                                                                              page 75
                                                                              page 83

                                                                                                                                                                             It only takes a few minutes!
                                                                              page 89

       Floral Selection Guide?                         Roses                  page 95

                                                                                                                                                                        1.     Log-in to FSNf2f.com and
                                                                              page 107

•	   An attractive full-color binder                   Sympathy               page 117

                                                                                                                                                                               click on Main Menu in the up-
     featuring over 200 vibrant, eye-
                                                                                                                                                                               per right-hand corner.
     catching floral selections.
                                                                                                                                                                        2.     Go to Delivery Areas (listed
•	   Arrangements organized into 6
                                                                                                                                                                               3rd under Account Manager)
     category sections: Occasions,
                                                                                                                                                                               and review the list of zip
     Holidays, Seasonal, Roses,              FSN17-1     FSN17-2                                  FSN9-2                FSN69-1   FSN69-2

                                                                                                                                                                               codes we have on record for
     Plants and Sympathy.
                                                                                                                                                                               your shop.

                                                                                                                                                                        3.     Simply add or remove zip
   With the approaching holidays, you
                                                                                                                                                                               codes accordingly.
can take full advantage of this versatile
                                             FSN17-3     FSN17-4
                                                                                                                        FSN69-3    FSN69-4

                                                                   Birthday                          Anniversary
selection guide to attract more custom-
                                                                              17                                   9                         Spring   69

                                                                                                                                                                             For Canadian shops, con-
ers. Affordably priced at only $149.99                                                                                                                                   tact your sales representative to
                                            Over 200 Beautiful and Unique                                                                                                ensure that we have a current list
(US$), order your Floral Selection Guide
at FSNmenu.com/SGuide, or call your
                                                  Floral Selections                                                                                                      of postal codes you service. Also,
network coordinator at 1-800-858-9925                                                                                                                                    please contact us if you need to
and order yours today!                      Featuring Everyday Occasions                                                                                                 update the cities or towns you
                                               to Holidays and more...                                                                                                   service.

                                                                                                                                                                       www.FlowerShopNetwork.com    1.800.858.9925
    Snapshots from 2008 State Floral Conventions

                                                                                                        Rhonda Sade (left) of NW Arkan-
  Network coordinator, Joe Hays         Connie (right) of Plant It Mary McCarthy (left) of Blooming      sas Florist, Fayetteville, AR and
 (center) explains what FSN does     Earth in Webster, TX picks up Idea, The Woodlands, TX & Amy         Karen Williams (right) of Flower
  to help florists achieve success   a free FSN bag from Rebecca Hall from FSN have corresponded        Basket, Walnut Ridge, AR share a
 to a couple of new friends at the     Speer and Joe Hays at the   for years by phone and finally got    few laughs with Joe Hays at the
 Texas State Florists Convention.     TX State Florist Convention. to meet face-to-face at TX State.      Arkansas Florists Convention.          Join forces to bring florists a sim-
                                                                                                                                                 ple way to send & receive orders
                                                                                                                                                  without the expense and hassle
                                                                                                                                                    of a traditional wire service.
 Add An E-Commerce Website...
                                                                                                                                                 Read more in the next Networker!
  Your Flower Shop Online 24/7
Don’t miss this chance to give your customers
a	convenient,	secure	way	to	order	flowers	this	
busy holiday shopping season by adding a FSN                                                                                                       Tennessee Bans
website. Our websites are the most affordable
in the industry with no monthly fees, no “per                                                                                                         Deceptive
order” fees, no wire service containers and,                                                                                                      Inter net Practices
best of all... you keep 100% of each order!
In addition, your directory listing on FSN can
also be enhanced with a clickable “Buy Now”
                                                                                                                                                 Flower Shop Network applauds the
function for instant online ordering from your
                                                                                                                                             state of Tennessee in their latest legisla-
listing to your FSN website.
                                                                                                                                             tion against deceptive Internet listings.
Personalize your holiday email campaign like                                                                                                 Flower Shop Network along with our
the one shown here.                                                                                                                          partners	in	the	floral	industry	appreciate	
It’s not too late to get your own e-commerce                                                                                                 the work being done by the State of Ten-
website, as well as enrolling your shop in our                                                                                               nessee toward strengthening consumer
customized email campaigns for Thanksgiv-                                                                                                    protection which includes the recent effort
ing and Christmas. Holiday deadlines are fast                                                                                                to widen an existing ban on deceptive
approaching, so call your Network Coordinator                                                                                                telephone listings. Effective July 1, the
                                                                                                                                             state of Tennessee has broadened the
today at 1-800-858-9925.
                                                                                                                                             current law to include a ban on deceptive
                                                                                                                                             Internet practices.
                                                                                                                                                 As of July 1, any company or com-
                                                                                                                                             panies that purposely misrepresent
                                                                                                                                             geographic location through misleading
                                                                                                                                             business name, telephone listings, dialing
                            e                                                                                                                service or over the Internet with the inten-
                     Vo i c                                                                                                                  tion of gaining an unfair competitive ad-
              Your n the
          Let     rd i
                                                                                                                                             vantage is subject to a minimum penalty

          Be  Hea        log!                                                                                                                of $1000 per violation. Maximum penalty
                m i n’ B                                                                                                                     per violation is up to $5000.
           Bloo                                                                 Let your voice be                                                Filing a complaint against a company
                                                                          heard on the Bloomin’                                              suspected of fraudulent behavior of this
                                                      Blog - a community of flower enthusiasts,                                              nature involves delivering evidence along
                                                     garden devotees, florists and you . Flower                                              with	a	formal	complaint	to	the	office	of	
                             Shop Network would like to encourage you to submit your thoughts                                                Consumer Affairs for the State of Ten-
                               and ideas to the Bloomin’ Blog just as you did for The Networker.                                             nessee.	If	the	evidence	proves	sufficient,	
                                                                                                                                             penalties will be issued.
                    We love receiving new ideas and enjoy the community shared through
                           blog posts and comments. In fact, many of the suggestions and                                                        Learn more about legslation that af-
                       announcements The Networker received have been featured on the                                                        fects your business and what the Gov-
                                                                                                                                             ernment Relations Team at Society of
                Bloomin’ Blog. What will you find on the Bloomin’ Blog? You will find flower
                                                                                                                                             American Florists (SAF) is doing in Wash-
                         tips, gift ideas, design techniques, plant care questions and more.                                                 ington to promote floral industry issues
                                                      So join our floral community on the Bloomin’ Blog at                                   on Capitol Hill. Visit the SAF Legislative
                                                                       www.FlowerShopNetwork.com/blog.                                       Resource Center at http://www.safnow.

www.FlowerShopNetwork.com               1.800.858.9925
  Tapping Into                                                             To Beef Up Your Business

With a growing population of Internet-           Here are a few helpful things to remember          Most of all participate and look for
savvy shoppers, knowing how to use an            when creating a Myspace.com profile for            friends. You can begin by adding Flower
Internet strategy to your advantage is           your business:                                     Shop Network as a friend!
absolutely crucial in today’s business.          Create	a	Myspace	profile	with	the	intention	       www.myspace.com/flowershopnetwork
                                                 of reaching out to a social community with
Tapping into Myspace.com has become
                                                 information about your store and its products,
the latest trend in cyber networking and
social	media	marketing.	For	florists,	           designs and services.
developing a Myspace.com account is an           Most importantly, customers have to be able to
excellent grassroots marketing strategy          reach you! Include shop name, address, phone
that	empowers	florists	by	giving	another	        numbers, email and website addresses.
way to be visible on the web.
                                                 User-friendly and attractive Myspace layouts
                                                 are worth their cyber weight in gold.
Presence in social media venues is also
another valuable way to create a word            Myspace blogs encourage interaction among
of mouth community, build friendships,           friends	and	can	help	drive	traffic	to	your	main	
and develop quality contacts. However,           website.                                           To	create	your	FREE	Myspace.com	profile,	
many people jump on the social media                                                                visit www.myspace.com. Click the sign up
                                                 Myspace conversion time is like watching a
bandwagon without drawing out a plan of                                                             button and enter your information into the
                                                 flower	bloom	or	developing	a	budding	friend-       sign-up form. Click the sign up button below
action.                                          ship—it takes time, consistency, and caring.       the form and you’re all set!

Quick & Easy Ways To                                                                                    Flowers of the Month
Spot Fraudulent Orders
                                                            Gift Idea for
                                                    Boss’ Day & Halloween

                                                                                                               October: Marigold
   Scrutinize unusually large or hurried
   Pay attention to the signature on the card.
   Pay special attention to foreign credit
   card orders.
   If you have a reason to be suspicious,
    contact the sender for more information.                                                            November: Chrysanthemum
   Keep detailed documentation (especially
   for phone orders).
                                                   Stacey Vaas of Stacey’s Flowers & Gifts
                                                   in Manistee, MI wanted to share an idea
 For more information, and to read about one       for a candy mug design. She said they
member forist’s own experience with handling       have sold hundreds of these over the last
  a fraudulent online order, see the Bloomin’      10 years. “We make arrangements in
Blog post http://www.flowershopnetwork.com/        mugs and novelty containers, but instead
blog/ quick-easy-ways-spot-fraudulent-orders.
                                                   of	using	fresh	flowers,	we	use	an	array	of	
                                                   candy bars. They are especially great for                December: Poinsettia
                                                   children and guys who may not want to
Don’t Forget to Call Your FSN Representative       receive posies,” Stacey added. Stacey’s
  and Add the Additional Cities You Serve          Flowers & Gifts keeps a selection of these
        FSNFuneralHomes.com                        candy bouquets available for purchase
                                                   trimmed for different occasions. The staff
          FSNHospitals.com                         offers to tie a balloon to the handle of the
           1.800.858.9925                          mug for a fun and easy add-on sale.

To top