InnoCSR Training Programs for the Month of April/May, 2009 by innocsr

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									InnoCSR Training  
April/May, 2009 (SH) 
  Your Innovative CSR Knowledge Partner 
www.innocsr.com

 

Who Are We?
InnoCSR is a strategy & communications agency solely focused on Corporate Social Responsibility (CSR). We firmly believe that CSR strategies should deliver high value to the society and also to the business world. This sustainable CSR theory can lead to circulation of investments between private and public sector, hence benefiting both sides effectively and bridging the gap.

InnoCSR Training is committed to sharing the practical guidelines and approaches in reaching sustainable CSR strategies. You will have different case studies (examples) to benchmark from as well as practical tools that can be borrowed and utilized to apply to your own defined business scope.

Why InnoCSR Training? 
Corporate Social Responsibility (CSR) is an essential feature of any business entity in today’s world. The concept covers wide areas of business, since it investigates and reasons on how an organization would earn money rather than spend money. At the same time, current CSR theories and tools are hard to conceptualize for most of the business professionals oriented to their functional areas. InnoCSR helps the audience in understanding on how to create a viable fit between CSR and their own industry, their own business and functions.

InnoCSR APRIL/ MAY Training Topics:   
• • • • • • • CSR & SMEs & the Supply Chain Management China CSR Trends & Issues Stakeholder Engagement CSR in Marketing & Communication CDM & Carbon Trading (TBA) Building a Green Office (TBA) Practical Steps in Developing a Sustainable CSR Program

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Date: April 14 or May 19

CSR & SMEs & the Supply Chain Management 
Small and Medium Enterprises (SMEs) play an indispensable role to China’s growing economy. As more companies are sourcing from SMEs in China, CSR is playing a vital role in ensuring the quality of the companies in China. At the same time, SMEs themselves are faced with different code of conducts from their buyers. SMEs usually consider CSR as a time and resource consuming COST (constraint) and a tool more suited for a larger organization. However CSR can play a critical role in developing SME’s business as well as increasing productivity. This session is encouraged for SME’s key decision makers as well as procurement/audit managers of MNCs.

Program Topic Outline • • • • • • •

Common Misunderstanding of CSR among SMEs Saving Cost & Increasing Revenues through CSR Working with larger companies on CSR & Code of Conducts Integrating CSR into SMEs’ Business Strategy Green Procurement Communicating and managing with your suppliers Supplier Audit: Internal & Third Party Audit

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Full Day Session MNC/SME Executives, CSR Managers, Procurement Managers, Audit Managers, Factory Managers, Associations 9:00am - 5:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 2,400 RMB Non Members: 3,200 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

 
Date: April 15 or May 13

CHINA CSR TRENDS & ISSUES 
CSR in China is gaining more attention ever since China became an epicentre of global economic development. The phenomenal growth of China in past 30 years has led to immense prosperity to China but also created social and ecological imbalance in the process. The emergence of this development pattern brought in host of CSR practices to China. At this session, we will look at the current CSR trends in China as well as international trends. Through practical and real life illustrations, we would further substantiate on how this would affect your operations in China.

Program Topic Outline • • •

Current CSR Drivers & CSR Development in China International CSR Trends and its implication for China Business Environment InnoCSR CSR Media Analysis

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Breakfast Session Executives, CSR Managers , Marketing Managers, PR Managers, Communications Managers 8:00am - 10:00am English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 600 RMB Non Members: 800 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Date: April 16 or May 12

STAKEHOLDER ENGAGEMENT 
“Stakeholder Engagement” is more than just addressing and listening to your stakeholders concerns. Stakeholders are the fundamental drivers of the business ecosystem today and hence integrating them into core business activities is increasingly perceived as a tool to reduce your communication risks as well as broaden your scope of business. Good “Stakeholder Engagement” is a prerequisite for an effective functioning of an overall economic and business landscape. There are several key questions that arise in the process development of an “Effective Stakeholder Engagement”. We will be looking at answering for instance, how do you identify stakeholders, how do you create a responsible business strategy together and how do you communicate with them on matters that have an immediate impact upon them?

Program Topic Outline • • • • • • Why Stakeholder Engagement? Identifying Stakeholders and Mapping Relationships in/out of China Methods and Techniques of Stakeholder Engagement Stakeholders Communication Developing a Stakeholder Engagement Program Engagement and Sustainability Reporting

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Half Day Session Executives, CSR Managers, PR Managers, Communications Managers, NGO Representatives, Industrial Associations 9:00am – 1:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 1,200 RMB Non Members: 1,600 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Date: April 21 or May 20

CSR in Marketing/Communications 
The program introduces the need for CSR in Marketing /Communications as well as Measurement & Reporting. The program analyses the current trends in CSR Marketing/ Communications and how these trends can help companies create a value proposition. It further demonstrates how an effective CSR rendered communications can strengthen “Company’s Reputation” and hence the “Company’s Bottom-line”. The session discusses in depth about different types of

Marketing/Communication tools to boost your CSR strategy and also the basic structure of CSR Reporting and ways to effectively deliver them to your stakeholders.

Program Topic Outline • • • • •

CSR in Marketing & Communications Social Marketing vs. Cause Related Marketing vs. Social Campaign vs. Philanthropy Corporate Reputation Management/ Risk Management Stakeholders Relationship Management Importance and Methods of Evaluating/Assessing CSR Program

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Half Day Session Executives, Marketing Managers, PR Managers, Corporate Communication Managers, CSR Managers 9:00am - 1:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 1,200 RMB Non Members: 1,600 RMB

 
Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Date: April 23 or May 21

Practical Steps in Developing a Sustainable CSR Program 
The shift in company’s thinking of CSR as a cost to CSR as an investment brings in direct and indirect economic benefits, hence becoming an investment strategy. CSR programs have to benefit the companies in order to make it sustainable. High value for society as well as the business will achieve a win-win result for both sides. This session is designed to show the audience on how to develop a Sustainable CSR/ Philanthropic programs that benefit his or her company and the business units. The program also explains how to engage stakeholders into company’s offerings and communicating the benefits to them.

Program Topic Outline • • • • • • • •

Need for a Sustainable CSR Program Risks & Benefits of CSR Programs CSR vs. Philanthropy vs. PR Easy Steps approach to creating a Sustainable CSR Program Methodologies of Communications & Engaging Stakeholders Evaluations & Continuous Improvement of CSR Program Internal and External Communication Action Plan Simple Guidelines to CSR Reporting

Program Schedule Training Session Type Target Group Session Duration Session Language Venue Location Price/Cost

Description Fully Day Session Executives, CSR Managers, PR Managers, Marketing Managers, Communications Managers, HR Managers 9:00am - 5:00pm English Regus Silver Centre, Shanghai (Add on Reg. Form) Members: 2,400 RMB Non Members: 3,200 RMB

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

Trainer Profile 
Sam Y.S. Lee, CEO, InnoCSR

Sam Lee is the founder and CEO of InnoCSR China. Prior to InnoCSR he worked as a business consultant for Trilogy China, and for the United Nations Children’s Fund (UNICEF), China. Sam holds an MBA from China Europe International Business School (CEIBS) and a B.A. from Korea University. At CEIBS, he successfully initiated the annual BGRC (Being Globally Responsible Conference) Asia’s largest student CSR conference. Sam has trained number of MNCs in Greater China area on the topics around Corporate Social Responsibility. Sam authored China MBA (2005) and co- authored In Search of Economic Frontier (2006)

Eve La Rosa (Head of Strategic Communications), InnoCSR
Eve La Rosa first moved to China in 1987 and from that time has worked as a public relations and marketing professional. Eve has worked in PR agencies such as Ketchum, Burson-Marsteller, and Abbott-Asia (now Ruder-Finn) in addition to multinational

corporations of various industries. A holder of a Bachelor of Arts majoring in Economics and Mandarin, and with Masters Degrees in Marketing and International Business, Eve has also worked in Australia, New Zealand, the United States, the Philippines, Indonesia, Singapore, and Taiwan.  

Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

< Registration >

Personal Information *Name: ________________________*Work Title: ______________________ *Organization: ______________________________________________________________ *Company Address: ______________________________________________________________ *City: __________________________ State/Province: _________________ *Phone Number: __________________Mobile Number: __________________ *Email Address: _____________________________________________________________

Program Details Program CSR for SMEs (Emphasis on Supply Chain Management) China CSR Trends & Issues Program Date/Type April 14 or May 19 Full Day Session April 15 or May 13 Breakfast Session April 16 or May 12 Half Day Session April 21 or May 20 Half Day Session TBA Half Day Session TBA Breakfast Session April 23 or May 21 Full Day Session ----------------------Selection (*) Price

Stakeholder Engagement CSR in Marketing/Communications CDM & Carbon Trading

Building a Green Office Practical Steps in Development of Sustainable CSR Program Total Price

(*) Please indicate your interest(s) for different training sessions by marking the Selection Box Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247

How did you learn about InnoCSR Training Program? _____________________________________________ Bank Details for payment 户名 (Payee Name) 开户行(Bank Name) 账号 (Account No.) : 银则企业管理咨询(上海)有限公司 : 中国工商银行上海市武康路支行 : 1001 1761 0900 6869 463

(Please Note: Kindly submit the payment confirmation (Copy of Bank Transfer Note) along with your registration form via email to training@innocsr.com ) Other Details Regus Silver Centre Address 1388 Shan Xi North Road 上海市 普陀区 陕西北路 1388 号 邮编 200060 Tel: +86 (21) 61498009, Fax: +86 (21) 61498100

<Terms & Conditions> 1. Members would refer to EPCBU members as well as InnoCSR designated groups for member discounts (CEIBS Alumni, EUCCC, AMCHAM, AUSTCHAM members)

2. Corporate Group Discounts are available for a group of more than 3 people, from the same organization. Email us at training@innocsr.com, for group discounts. For more than 3 people, corporate in-house trainings are also possible.

3. Package the Training Sessions: If attending more than two sessions, we will give you a complimentary training of the third one (Lowest priced one from the three)

4. The duly filled registration form along with the payment details, should be faxed (+86 21-61638247) or scanned & emailed at training@innocsr.com

5. Any cancellations, 7 days prior to the main program will be subjected to 15% penalty.
Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052 Telephone: (86-21) 52377387, Fax: (86-21) 61638247


								
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