Convenience Store Shopping 2003
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Convenience Store Shopping 2003
Description: Introduction
The convenience store sector is poised for drastic change as players respond to depressed profit
margins and intensified competition. Profitability and survival will depend on the ability of
convenience store operators to offer value-added benefits to their convenience services, either by
targeting the emotional needs of consumers or by adopting niche operating strategies.
Scope
Comprehensive overview of convenience retailing, including convenience stores selling gasoline and
vending machine analysis, across eight countries
Key data on consumer behavior, including frequency of convenience store visits and average spend
per shop
Forecasts for the convenience retailing sector, 2002-2007, segmented by channel type
Identification of consumer groups and the corresponding needs crucial to the growth of the
convenience store channel
Report Highlights
The opportunities in the convenience store channel vary greatly by country - in France and the
U.S., sales in the sector are expected to decline. Conversely, the channel is forecasted to grow at a
Cagr of 5.0% in Italy.
The opportunity for vending machines in the U.S. is particularly large, with an expected Cagr of
3.9% between 2002 and 2007.
The future will see more convenience retailers expanding into non-cpg areas and offering value-
added benefits or services to address the psychological needs of time-stressed consumers. There
will also be major innovation in store formats.
Reasons to Purchase
Attain a greater share of convenience shopping spend by improving product features and marketing
messages
Gain important industry insight to target the most important convenience shoppers more effectively
Improve marketing plan performance using actionable recommendations
Contents: OverviewIntroductionThe convenience store sector is poised for drastic change as players respond
to depressed profit margins and intensified competition. Profitability and survival will depend on the
ability of convenience store operators to offer value-added benefits to their convenience services,
either by targeting the emotional needs of consumers or by adopting niche operating
strategies.ScopeComprehensive overview of convenience retailing, including convenience stores
selling gasoline and vending machine analysis, across eight countriesKey data on consumer
behavior, including frequency of convenience store visits and average spend per shopForecasts for
the convenience retailing sector, 2002-2007, segmented by channel typeIdentification of consumer
groups and the corresponding needs crucial to the growth of the convenience store channelReport
HighlightsThe opportunities in the convenience store channel vary greatly by country – in France
and the U.S., sales in the sector are expected to decline. Conversely, the channel is forecasted to
grow at a CAGR of 5.0% in Italy.The opportunity for vending machines in the U.S. is particularly
large, with an expected CAGR of 3.9% between 2002 and 2007.The future will see more
convenience retailers expanding into non-CPG areas and offering value-added benefits or services
to address the psychological needs of time-stressed consumers. There will also be major innovation
in store formats.Reasons to PurchaseAttain a greater share of convenience shopping spend by
improving product features and marketing messagesGain important industry insight to target the
most important convenience shoppers more effectivelyImprove marketing plan performance using
actionable recommendationsSummary of contentsFUTURE DECODEDThe convenience store sector
is expected to undergo dramatic changes in the next few years with competition and consolidation
efforts forecasted to intensify. The entries of major supermarkets and mass marketers into the
convenience retail area are forcing existing convenience store operators to re-evaluate their value
proposition. By 2007, the focus will shift from providing convenience to offering value-added
convenience services and products.Key findingsThe Western European and U.S. convenience store
sector is expected to grow at a CAGR of 1.6% to reach a market value of $154.6 billion by 2007.
Growth, however, will vary according to country markets with the U.S. market expected to decline
at a CAGR of -1.2% and the Italian market forecasted to expand at a CAGR of 5.0%.In five years
time, lower income, less educated individuals are still expected to be the major buyers in the
convenience store sector, making up two-thirds of purchases at convenience stores. Vending offers
the greatest opportunity in the convenience retailing sector in the U.S., forecasted to grow at a
CAGR of 3.9% by 2007.Drivers and trendsSeveral factors have combined and resulted in the
modern shopper making more “convenience-driven” grocery purchases. The breakdown of family
structures, greater demands on leisure time, more time spent traveling and commuting and daily
routines becoming less well planned with the pace of modern life, are all having major effects on
the way consumers shop.Single person households – Average household sizes in Western Europe
and the U.S. have consistently fallen over the past decade and, in particular, more people under
the age of 30 are no longer co-habiting. Importantly, these “singletons” tend to go out (and eat
out) in the evening more frequently, eat at more irregular mealtimes in general and make fewer
planned grocery purchases.Travel times – Commuting and travel time are also increasing and many
consumers are seeking to minimize the effect of this on their leisure time by multi-tasking while
traveling. Convenience stores have benefited as a result because consumers seek to shop, eat and
drink while on the way to another location.ACTION POINTSThree key action points for those
interested in targeting the convenience channel are:Create a more compelling retail proposition
that effectively targets the different needs of key consumer segments.Foster greater product and
marketing coordination among manufacturers and convenience store operators to ensure
profitability on both the manufacturer and the operator sides.Adopt niche marketing strategies
which include a greater focus on emerging consumer trends and product split strategies.
APPENDIXDefinitionsMarket regions – Detailed tables, by country, for the convenience retailing
sectors.
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