Convenience Store Shopping 2003

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Convenience Store Shopping 2003

Description:    Introduction
                The convenience store sector is poised for drastic change as players respond to depressed profit
                margins and intensified competition. Profitability and survival will depend on the ability of
                convenience store operators to offer value-added benefits to their convenience services, either by
                targeting the emotional needs of consumers or by adopting niche operating strategies.

                Scope
                Comprehensive overview of convenience retailing, including convenience stores selling gasoline and
                vending machine analysis, across eight countries

                Key data on consumer behavior, including frequency of convenience store visits and average spend
                per shop

                Forecasts for the convenience retailing sector, 2002-2007, segmented by channel type

                Identification of consumer groups and the corresponding needs crucial to the growth of the
                convenience store channel

                Report Highlights
                The opportunities in the convenience store channel vary greatly by country - in France and the
                U.S., sales in the sector are expected to decline. Conversely, the channel is forecasted to grow at a
                Cagr of 5.0% in Italy.

                The opportunity for vending machines in the U.S. is particularly large, with an expected Cagr of
                3.9% between 2002 and 2007.

                The future will see more convenience retailers expanding into non-cpg areas and offering value-
                added benefits or services to address the psychological needs of time-stressed consumers. There
                will also be major innovation in store formats.

                Reasons to Purchase
                Attain a greater share of convenience shopping spend by improving product features and marketing
                messages

                Gain important industry insight to target the most important convenience shoppers more effectively

                Improve marketing plan performance using actionable recommendations



Contents:       OverviewIntroductionThe convenience store sector is poised for drastic change as players respond
                to depressed profit margins and intensified competition. Profitability and survival will depend on the
                ability of convenience store operators to offer value-added benefits to their convenience services,
                either by targeting the emotional needs of consumers or by adopting niche operating
                strategies.ScopeComprehensive overview of convenience retailing, including convenience stores
                selling gasoline and vending machine analysis, across eight countriesKey data on consumer
                behavior, including frequency of convenience store visits and average spend per shopForecasts for
                the convenience retailing sector, 2002-2007, segmented by channel typeIdentification of consumer
                groups and the corresponding needs crucial to the growth of the convenience store channelReport
                HighlightsThe opportunities in the convenience store channel vary greatly by country – in France
                and the U.S., sales in the sector are expected to decline. Conversely, the channel is forecasted to
                grow at a CAGR of 5.0% in Italy.The opportunity for vending machines in the U.S. is particularly
                large, with an expected CAGR of 3.9% between 2002 and 2007.The future will see more
                convenience retailers expanding into non-CPG areas and offering value-added benefits or services
                to address the psychological needs of time-stressed consumers. There will also be major innovation
                in store formats.Reasons to PurchaseAttain a greater share of convenience shopping spend by
            improving product features and marketing messagesGain important industry insight to target the
            most important convenience shoppers more effectivelyImprove marketing plan performance using
            actionable recommendationsSummary of contentsFUTURE DECODEDThe convenience store sector
            is expected to undergo dramatic changes in the next few years with competition and consolidation
            efforts forecasted to intensify. The entries of major supermarkets and mass marketers into the
            convenience retail area are forcing existing convenience store operators to re-evaluate their value
            proposition. By 2007, the focus will shift from providing convenience to offering value-added
            convenience services and products.Key findingsThe Western European and U.S. convenience store
            sector is expected to grow at a CAGR of 1.6% to reach a market value of $154.6 billion by 2007.
            Growth, however, will vary according to country markets with the U.S. market expected to decline
            at a CAGR of -1.2% and the Italian market forecasted to expand at a CAGR of 5.0%.In five years
            time, lower income, less educated individuals are still expected to be the major buyers in the
            convenience store sector, making up two-thirds of purchases at convenience stores. Vending offers
            the greatest opportunity in the convenience retailing sector in the U.S., forecasted to grow at a
            CAGR of 3.9% by 2007.Drivers and trendsSeveral factors have combined and resulted in the
            modern shopper making more “convenience-driven” grocery purchases. The breakdown of family
            structures, greater demands on leisure time, more time spent traveling and commuting and daily
            routines becoming less well planned with the pace of modern life, are all having major effects on
            the way consumers shop.Single person households – Average household sizes in Western Europe
            and the U.S. have consistently fallen over the past decade and, in particular, more people under
            the age of 30 are no longer co-habiting. Importantly, these “singletons” tend to go out (and eat
            out) in the evening more frequently, eat at more irregular mealtimes in general and make fewer
            planned grocery purchases.Travel times – Commuting and travel time are also increasing and many
            consumers are seeking to minimize the effect of this on their leisure time by multi-tasking while
            traveling. Convenience stores have benefited as a result because consumers seek to shop, eat and
            drink while on the way to another location.ACTION POINTSThree key action points for those
            interested in targeting the convenience channel are:Create a more compelling retail proposition
            that effectively targets the different needs of key consumer segments.Foster greater product and
            marketing coordination among manufacturers and convenience store operators to ensure
            profitability on both the manufacturer and the operator sides.Adopt niche marketing strategies
            which include a greater focus on emerging consumer trends and product split strategies.
            APPENDIXDefinitionsMarket regions – Detailed tables, by country, for the convenience retailing
            sectors.



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