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Minsheng Bank SME loans this year will exceed 100 billion
2010-01-07
"21st Century Business Herald" reported, Minsheng Bank
allowed to open SME finance division, became the first location of the banking sector
in Shanghai from a line of financial services to franchised branch-level institutions for
SMEs.      The     department       also    completed       by    internal      division,
"regularized" by leading the evolution of financial license.

Minsheng Bank, said Hong Qi, Minsheng Bank's SME business division:
the first time, the total assets of credit needed to achieve 2 billion with a loan amount
not more than 50 million yuan; continued credit customers for the total assets of 500
million yuan less credit amount is not more than 100 million yuan. While the
affiliated retail business lines under the "Business Finance"
business boundaries are: the amount of not more than 5 million yuan financing of
small micro-business owners and individual business households. Minsheng Bank is
now within the tolerance of the bad set at 3%, including the write-off, the premise is
to provide adequate provision.

Hong Qi said, according to the present the statistics, the SMEs Division of the
financial balance per household is about 15 million yuan loans, commercial loans
through the balance per household is about 1.2 million yuan. Shows that both
customer orientation, business is very clear border demarcation.

Hong Qi that is expected in 2010, the bank loans to SMEs will be more than 100
billion yuan scale, is expected to achieve pre-tax profit 700 000 000 -8 100 million
yuan; in 2011 to the Bank loans to SMEs accounting for 15%, the Bank asset structure
to achieve strategic adjustment.

Hong Qi said that on the large enterprise groups operating under the subsidiary, if the
Minsheng Bank has the overall credit of the enterprise groups, regardless of whether
the subsidiaries of the Group in the bank within the boundaries of small and medium
business, and not give credit, to avoid long credit and excessive credit. If none of the
group credit, the bank subsidiary, subject to small and medium business boundaries,
the SME finance business will give credit business.
SME loans this year will exceed 100 billion
January 7, 2010 03:4821 Century Business Herald
Recently, Minsheng Bank [7.86 -0.63%] allowed to open SME finance division,
became the first location of the banking sector in Shanghai from a line of financial
services to franchised branch-level institutions for SMEs. The department also
completed by internal division, "regularized" by leading the
evolution of financial license.
Earlier in the H share market road show, the Minsheng Bank Chairman Dong
Wenbiao clearly the future of the market position of the line, that is a private business
banking, small micro-enterprises and high-end customers of the bank banks. This
formulation has been the recognition of international investors.
In fact, as most main Minsheng Bank's "marketing
people" and President Hong Qi Dong Wenbiao the past six months have
been personally for SMEs and small micro-enterprise finance business beating the
drums.
Minsheng Bank hopes to reverse with the two major business segment of the public
business Chang ten years, "one-man show," exposure to almost
90% of the Bank Gaoda situation. After all, the future of interest rates in the market
and direct financing to accelerate the trend, major customers do business more and
more bad.
One indisputable fact is that the lack of historical data so immature pricing model,
strong security guarantees strong deep-rooted concept of risk management to be tested
and so on, various problems still plague financial services for SMEs.
On December 28 last year, the reporter interviewed the president of Minsheng Bank
Hong Qi, the newly established SME Bank Financial institutions were interpretation
franchise.
Division and the local branches of two-way pricing
"21st Century": From the Department of industrial and
commercial enterprises to the SME finance division, by the Division into Direct-type
matrix division, are now moving from an internal division to franchisees, Minsheng
Bank to do so why?
Hong Qi: China Minsheng Bank's business unit has two modes:
Direct-style division, and matrix division. Energy, real estate, transportation and
metallurgy industries Division Four is Direct-type division, branch of business within
its borders can not be operated. The newly established SME finance division is matrix
division.
The reason that such a change, first of all, "business enterprise"
is the international title of the passage of SMEs, while at home easily be
misunderstood. China Banking Regulatory Commission in accordance with national
practice and recommendations, we will be renamed the Department of Business
Enterprise Small Business Division.
Second, small and medium business enterprises in the financial services division of
the exploration of business models, has made substantial achievements, to be
replicated in the national conditions of each branch.
Third, the small and medium households and more extensive geographical
distribution, to carry out financial services for SMEs, branch network and branches
need to back operation support system in the business synergies for SMEs (especially
reflected in the lending, accounting counters, office space hiring, internal pricing, etc.)
with strong support, Direct-type division pattern is only optimized for the matrix
model to adapt to the SMEs Division of financial services.
Business Enterprise Division was established in January 2008, transferred from the
Yangtze River Delta over the six branches of the loan balance of 6.602 billion yuan,
the end of 2008, loans 17.931 billion yuan, up 172%; In 2008, the growth of business
enterprises Division fastest in the first in the division. As of 2009 12 24, SMEs
Division, 7810 the cumulative number of customers, the credit balance of 33.462
billion yuan, increase of 87%, about 1.2% non-performing loans.
"21st Century": China Minsheng Banking Division to
implement the reform, the local branches out of traffic, energy, real estate and other
important industries and large enterprise groups, financial services, instead operating
with local characteristics but relatively small-scale industry assets. This will definitely
and SME customers in the financial division caused by overlapping objects. How to
deal with the conflict in the business and profit?
Hong Qi: SME financial services is the local branch of a very essential feature of
business and the business from small-scale batches is widely distributed, such as
characteristics of the SME business ground branches are taken for granted.
However, if small and medium businesses from general strategic planning, resource
allocation, training management, integrated risk management of these point of view,
directly under the division headquarters on the very edge.
Taken together, our model is to organize the regional branch of the sale of small and
medium business, and SME finance division is mainly responsible for business
planning, business plans, business access, management, business assessment, business
process management, risk management, brand management, regional franchisees
access to management and personnel, and other professional business management
functions.
This way, the two sides clear division of labor, to play their respective advantages, not
only there is no competition, but also mutual cooperation and win-win relationship.
Minsheng Bank from a line of financial services to franchised institutions for SMEs,
the use of independent accounting mechanism to set a unified accounting system
agency number 8800, so the whole line of small and medium business at a glance.
Of course, our business model calls for division and branch profits and the inspection
line two-way pricing. In other words, the local branches in the number of business
profits, are counted as the local branches, while the Division adopted a Xuni valuation.
The interests of both are the same.
Poor tolerance: 3%
"21st Century": the current macroeconomic situation is
generally considered detrimental to small and medium enterprises, Minsheng Bank
SME Department of the financial industry is the number of poor tolerance? Head of
the Division have the pace of development has been planning the future?
Hong Qi: China Minsheng Banking on the poor within the tolerance is to be set at 3%,
including the write-off, the premise is to provide adequate provision.
SME Finance Division, currently based on the Yangtze River Delta, but after the
second half of 2009, Division of Matrix model optimization and model replication,
has extended to the layout of franchisees in 22 branches, covering the Yangtze River
Delta, the Bohai Rim, West Coast Region , Chengdu-Chongqing economic zone, and
part of the Pearl River Delta Economic Zone in the Central Plains branch in inland
cities.
We expect the Bank in 2010 to more than 100 billion yuan loans to small and medium
size, is expected to achieve pre-tax profit 700 000 000 -8 100 million yuan; in 2011 to
the Bank loans to SMEs accounting for 15%, to achieve the Bank's strategy
of asset structure adjustment.
"21st Century": the establishment of Division A core issue is the
delineation business. SME Finance Division of the positioning of the following assets
for 200 million SME customers, but how the retail banking business under the
"Business Loan", border demarcation business operations,
especially when micro-enterprises have gradually become bigger and when small and
medium enterprises ? SME Finance Division is involved in some large groups can be
a subsidiary under the business?
Hong Qi: Yes, SME finance division provides financial services targeted at small and
medium corporate customers, and retail banking business loans under the pass is for
the individual customer.
Minsheng Bank's SME business division: the first time, the total assets of
credit needed to achieve 2 billion with a loan amount not more than 50 million yuan;
continued credit customers for the total assets of 500 million yuan less than loan
amount is not more than 100 million yuan .
While the affiliated retail business lines under the "Business
Finance" business boundaries are: the amount of not more than 5 million
yuan financing of small micro-business owners and individual business households.
According to our current statistical data shows that the SME Finance Division loan
balance of approximately 15 million yuan per household, commercial loans through
the balance per household is about 1.2 million yuan. Shows that both customer
orientation, business is very clear border demarcation.
On the large enterprise groups operating under the subsidiary, if the Minsheng Bank
has the overall credit of the enterprise groups, regardless of whether the subsidiaries
of the Group I lines within the boundaries of small and medium business, and not give
credit, to avoid over-long credit and credit . If none of the group credit, subsidiaries in
line with my line of small and medium business such as borders, the SME finance
business will give credit business.
Hong Qi: the people's livelihood has been focused on the development of
small and medium business layout full swing
After two years in operation, Minsheng Bank (600016, stock it) Business Banking
Division has changed its name to SME finance division, and approved the Shanghai
Banking Regulatory Bureau, as the exclusive financial service institutions for SMEs
in Shanghai.
The name change or can be regarded as Minsheng Bank to promote small and
medium financial services overall a great sign. The name changed, or optimization on
issues such as Minsheng Bank president Hong Qi listed in the SME finance division
set up to accept the media interview the day.
Reporter: Division restructuring, the performance of several major industry division is
more prominent, while the performance of business enterprises division seems to be
no outstanding performance, whether this is the main reason for the name change and
optimize?
Hong Qi: In fact, several major industry division and business performance as
excellent division. Not the same as the reason for the impression, mainly industrial
and commercial enterprises, set up the foundation and operation of the geographical
scope of the cause of various other industries.
Division of reform, we have very large corporate customers significant business
advantage, especially in real estate, metallurgy, energy, transportation and other assets
of the four industries accounting for a larger scale; in SMEs, the people's
livelihood is almost negligible, industrial and commercial enterprises, Department can
be said from the ground zero of. And a few Da Nei border trade was Business of the
assets transferred from the national branches of the same time; and business
enterprises within the boundaries of the SMEs Division Ye Wu transfer Zhijuxianyu
credit environment was more favorable for SMEs more developed Yangtze River
Delta region six branches, its main task is to "explore mode, build teams,
create the brand."
Business Enterprise Division was established in January 2008, transferred from the
Yangtze River Delta over the six branches of the loan balance of 6.602 billion yuan,
the end of 2008, loans 17.931 billion yuan, an increase of 172%, the growth rate ranks
first in the Division . As of December 24, 2009, Small Business Division loan balance
of 33.462 billion yuan, an increase of 87%, non-performing loans was 1.2%.
Shows the performance of business enterprises division is also very good. And Small
Business Development Division attaches great importance to the sustainability
approach and core competitiveness to create, present, business unit has been explored
more suitable for small and medium business, business model, and the first in China
to adopt quality management, continuous optimization of business processes and
improve customer satisfaction, but also focus on enhancing products and brand
building, such as second half of 2009 has been launched for SMEs to build a financial
services brand "Fortune Compass."
Reporter: Since the industrial and commercial enterprises division performed well,
why should the Direct-type division is optimized for matrix division, and renamed as
Small, Medium Business? Optimized for SMEs Division and between local branches
and how to achieve competitive and win-win?
Hong Qi: Our division has two modes: Direct type and matrix. Energy, real estate,
transportation, metallurgy, finance division is a Direct-style, business branches within
its borders can not be operated. SME finance division now is the matrix division, but
in the pilot, our division and branch of business is separate. As we have dozens of
branches nationwide, has two branches, management radius is too long, and the
number of households and more small and medium enterprises, regions widely
distributed, small and medium financial services needs of the branch network and
operations support branch in the background, Therefore, only the Direct-type
optimized for the matrix model to adapt to the needs of SME financial services.
Optimization, we implement the dual pricing for small and medium businesses, that
this piece of business profits are landing in the branches; SME Division is the virtual
valuation, so there is no competition between them, but the collaboration and win-win
relationship.
Since July 1, 2009, the SME finance division official implementation of the
"matrix" management model. After six months of the new
system is running, this model rapidly across the country in key areas and
Fenhangfuzhi, promotion, before the end of 2009 covered 22 national branches,
development is faster. Now, this system fully mobilize the enthusiasm of the branch,
division specialized branch of management functions and a strong sales channel
support capabilities and ability to do a combination, to achieve the complementary
advantages.
Optimized division is mainly responsible for small and medium business planning,
business process management, risk management, management functions, the branch is
mainly responsible for the professional management rules in accordance with
Division organized the implementation of the regional SME franchisee sales. It can be
said, after the establishment of SME Division, which trades we need to do, which
makes research more thoroughly the industry, there is a unified strategy, risk and
process controls, the risk is much smaller than the original, more efficient, but SMEs
lack of planning to do before, which considered what to do.
Another reason for the optimization of industrial and commercial enterprises are
SMEs access international title, but at home easily be misunderstood. China Banking
Regulatory Commission in accordance with national practice and recommendations,
we will be renamed as the Small Business Division. Because businesses in the SME
financial services division of the exploration of business models, has made substantial
achievements, to be replicated in the national conditions of each branch.
Reporter: Minsheng Bank to the local branch of the business positioning features
operational, then the local branch of the existing small and medium business is
whether the characteristics of SME finance division assigned to manage? SME
Division is involved in some large groups can be a subsidiary under the business?
Hong Qi: the same principle, SMEs Division, responsible for financial operations,
including characteristics of the SME business to implement a comprehensive
marketing and risk management, the branch responsible for sales.
Large enterprise groups operating under the subsidiary, if the Minsheng Bank has the
corporate group as a whole credit, whether under the Group subsidiary Shipi in my
line of small and medium businesses within the boundary are not given credit, long
credit and avoid excessive credit. If none of the group credit, the bank subsidiary,
subject to small and medium business boundaries, the SME finance division can give
credit business.
Reporter: Minsheng Bank to determine the boundaries of SMEs? In addition to meet
the financing needs of SMEs, the Minsheng Bank will consider leasing, trust and
other services, implementation support services for SMEs?
Hong Qi: Our border is the small and medium enterprises: credit customer needs first
in the 200 million yuan of total assets (included), credit amount is not more than 50
million yuan; continued credit customers for the total assets of 500 million yuan
(inclusive), the amount of credit not more than 100 million yuan. At present, the
SMEs Division of loans of financial balance per household is about 15 million yuan.
We are not just financial services for SMEs to meet the financing needs. According to
one of our research needs of financial consultants, Consulting services, accounting for
more than 50% of SMEs, therefore, to provide, including leasing, trust or investment
banking services including business there is a huge market space.
However, the initial stage in the development of the service focused on addressing the
financing needs of SMEs, after two years of development, we have a certain customer
base, and accumulated more experience, better understanding of the financial service
needs of SMEs We are now targeted to meet the design and development of SMEs,
development, expansion and even listing the various periods of the financial services
program, focusing on the SME cash management and investment banking products,
including online payments, debt collection SMEs , split convertible loans, acquisition
loans to SMEs, the SME financial adviser (IPO), tax consultants.
Reporter: SME Business Unit currently based on the Yangtze River Delta, plan how to
achieve global coverage plan? SMEs Division of profits in the future contribution of
the specific goals?
Hong Qi: Small Business Unit currently based on the Yangtze River Delta, but after
the second half of 2009, Division of Matrix model optimization and model replication,
has extended to the layout of franchisees in 22 branches, covering the Yangtze River
Delta, Bohai Sea, the Strait West Bank, Chengdu-Chongqing economic zone, and part
of the Pearl River Delta Economic Zone in the Central Plains branch in inland cities.
Livelihood strategies focus on the development of SMEs in transition, the layout has
been fully rolled out in 2010, our small and medium scale loans to over 100 billion
yuan, is expected to achieve pre-tax profit of 7-8 million; 2011, the Bank makes loans
to SMEs accounted 15%, to achieve livelihood of the strategic restructuring of bank
assets.
China approved the establishment of the first consumer finance company in order to
stimulate domestic demand
http://www.sina.com.cn 2010 年 01 月 06 日 23:16 Xinhua
Xinhua Shanghai on January 6 Xinhua: China approved the establishment of the first
consumer finance company in order to stimulate domestic demand
Reporter Ji Ming Wang Tao
China's first batch of three consumer finance companies were on the 6th
China Banking Regulatory Commission agreed to the preparation of approval, which
marks the consumer finance company in the Western market economy that existed
400 years of financial Yetai finally in China "ice."
6, Pudong New Area's Financial Services Authority from the interviews
was informed that the first batch of approved consumer finance company sponsors
were Bank of China (4.27, -0.02, -0.47%), Bank of Beijing (18.29, -0.08, -0.44%) and
Chengdu Bank, the three companies will be held in Shanghai, Beijing and Chengdu,
the first three experiments.
Among them, the pilot Pudong New Area in Shanghai, the Bank of consumer finance
companies to be registered capital of 5 billion yuan, 255 million financed by the Bank
of China, accounting for 51% of shares; Brilliance Group invested 150 million yuan,
accounting for 30%; Lujiazui (24.49, -0.29, -1.17%), financial development holding
company invested 095 million yuan, accounting for 19%.
Consumer finance company, is that does not absorb public deposits, to small,
scattered his principles, the residents of China Tigong loans to consumption purposes
non-bank financial institutions. Consumer financial services in the present in mature
and emerging markets have been widely used by different consumer groups welcome,
with the single line of credit is small, fast approval, no collateral and flexible service,
loans, and short cycle unique advantages, can stimulate consumption, to increase
effective demand.
Last year in July, the CBRC announced "Measures for the Administration
Pilot Consumer Finance Companies," and officially launched the pilot
approval process consumer finance companies, consumer finance companies to carry
out pilot projects to implement the State Council, China Banking Regulatory
Commission, "Financial State 9," one of the important
initiatives.
At the end of last year at the 2009 Central Economic Work Conference, also
emphasized the need to expand domestic demand, stimulate consumption. The
meeting pointed out to be more conscious, more proactive policy on expanding
domestic demand, especially consumer demand, domestic demand and external
demand to achieve effective complementary, and proposed to increase the consumer
as the focus of expanding domestic demand.
Guotai Junan Securities, said chief economist Lee Thunder, consumer finance
companies approved the preparation, is the promotion of financial innovation and a
breakthrough will help improve the financial system is conducive to further expand
the consumer, changes in mode of development finance to play a supporting role.
For a long time, China's economic development over-reliance on
investment and exports, over-reliance on secondary industry, over-reliance on material
consumption. The international financial crisis means China's economic
development issues prominent in the short-term capital growth achieved the goal, the
change in mode of development is bound to become the next focus.
"Consumer finance company's approval is based on the policy
this year, effective measures to expand consumption is expected after a number of
complementary measures will be introduced. Of this innovative approach is also
reflected in the financial field in order to further expand the consumption and positive
response, but also for the credit consumption good form. "Hai Tong
Securities (18.89, -0.15, -0.79%), macro analyst Li Mingliang said.
Shanghai International Finance Professor Lu Hongjun, Dean believes that the pilot
consumer finance company, reflects China's real economy through
financial innovations to support the development of new exploration; and this pilot
trial of financial innovation will continue to deepen, it reflects the Chinese in the
initial After overcoming the global financial crisis, insist on further reform and
innovation in the financial sector's determination.
Shanghai Pudong New Area financial services Bureau, as an international financial
center Shanghai building the core functional areas of consumer finance company in
the first trial, the next step REITS pilot, credit transfer market, bond futures settlement,
the national trust Registration platform are expected to finance innovative projects in
the Pudong New Area pilot.
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