Sony Corporation (6758) - Financial and Strategic SWOT Analysis Review by GlobalData

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									               Sony Corporation (6758) - Financial and Strategic SWOT Analysis
                                            Review
        Reference Code: GDTC41168FSA                                                                                          Publication Date: MAY 2012

          1-7-1, Konan,, Minato-ku                           Phone             +81 367 482111                   Revenue          7,181,273 (million JPY)
          TOKYO, TKY                                         Fax                                                Net Profit       -259,585 (million JPY)
          108-0075                                           Website           www.sony.net                     Employees        168,200 (Estimated)
                                                                               6758   [Tokyo         Stock                       Technology             and
          Japan                                              Exchange                                           Industry
                                                                               Exchange]                                         Communications

       Company Overview
       Sony Corporation (Sony) is a Japanese electronic products manufacturing company. It principally engages in designing,
       developing, manufacturing, and selling audio and video products, information and communication products, televisions, and host
       of other electronic components. Its product line comprises cameras, semiconductors, batteries, game consoles, game software,
       music software, mobile phone and animation works. The company also provides services such as banking and credit finance.
       The company operates in seven reportable segments namely Consumer, Professional & Devices, Networked Products &
       Services, Pictures, Music, Financial Services, Sony Ericsson, and Others.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Sony Corporation, SWOT Analysis
         Howard Stringer                     Chairman                                 Strengths                              Weaknesses
         Masaru Kato                         Chief Financial Officer
                                                                                                                             Litigations and Product Recalls
         Ryoji Chubachi                      Vice Chairman                            Diversified Business Operations
                                                                                                                             Decreasing Operational
         Yotaro Kobayashi                    Director                                 Global Market Presence
                                                                                                                             Efficiency
         Yoshiaki Yamauchi                   Director
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData                                                          Opportunities                          Threats

       Share Data                                                                     Growing Video Games Market             Stringent Regulations
         Sony Corporation
                                                                                      Positive Outlook for PC Market Rising Counterfeit Products
        Share Price (JPY) as on 02-May-                                1,270
        2012
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        EPS (JPY)                                                    -258.66         GlobalData
        Market Cap (million JPY)                                   1,278,469
        Enterprise Value (million JPY)                             2,014,521
        Shares Outstanding (million)                                   1,007
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance                                                         Recent Developments
                                                                                      Mar 14, 2012         BASF Enters Into Sublicense Agreement With
                                                                                                           LiFePO4+C
                                                                                      Sep 30, 2011         Pecan Street Selects Companies                      For
                                                                                                           Consumer-focused Smart Grid Offering
                                                                                      Jul 26, 2011         Sony Achieves Over 30% Reduction In Global
                                                                                                           CO2 Emissions
                                                                                      Apr 18, 2011         Sony To Begin 1.2kWh Energy Storage
                                                                                                           Modules
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Sony Corporation (6758) - Financial and Strategic SWOT Analysis                                                                Reference Code: GDTC41168FSA
Review
Source : www.globalcompanyintelligence.com                                                                                                                       Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 4
          List of Figures ................................................................................................................................................................................. 4
       Section 1 - About the Company.......................................................................................................................................................... 5
       Sony Corporation - Key Facts ............................................................................................................................................................ 5
       Sony Corporation - Key Employees ................................................................................................................................................... 6
       Sony Corporation - Key Employee Biographies ................................................................................................................................. 8
       Sony Corporation - Major Products and Services............................................................................................................................... 9
       Sony Corporation - History ............................................................................................................................................................... 10
       Sony Corporation - Company Statement .......................................................................................................................................... 13
       Sony Corporation - Locations And Subsidiaries ............................................................................................................................... 17
          Head Office ................................................................................................................................................................................... 17
          Other Locations & Subsidiaries ..................................................................................................................................................... 17
          Affiliate .......................................................................................................................................................................................... 20
       Section 2 – Company Analysis ......................................................................................................................................................... 22
       Sony Corporation - Business Description ......................................................................................................................................... 22
       Sony Corporation - Corporate Strategy ............................................................................................................................................ 24
       Sony Corporation - SWOT Analysis ................................................................................................................................................. 25
          SWOT Analysis - Overview........................................................................................................................................................... 25
          Sony Corporation - Strengths ....................................................................................................................................................... 25
             Strength - Diversified Business Operations ............................................................................................................................... 25
             Strength - Global Market Presence ........................................................................................................................................... 25
             Strength - Strong Focus on R&D Activities................................................................................................................................ 25
          Sony Corporation - Weaknesses .................................................................................................................................................. 26
             Weakness - Litigations and Product Recalls ............................................................................................................................. 26
             Weakness - Decreasing Operational Efficiency ........................................................................................................................ 26
          Sony Corporation - Opportunities ................................................................................................................................................. 26
             Opportunity - Growing Video Games Market............................................................................................................................. 26
             Opportunity - Positive Outlook for PC Market............................................................................................................................ 26
             Opportunity - Alliances and Partnership Agreements ................................................................................................................ 27
             Opportunity - Strategic Acquisitions .......................................................................................................................................... 27
          Sony Corporation - Threats........................................................................................................................................................... 27
             Threat - Stringent Regulations .................................................................................................................................................. 27
             Threat - Rising Counterfeit Products ......................................................................................................................................... 27
             Threat - Competitive Pressures ................................................................................................................................................. 27
       Sony Corporation - Key Competitors ................................................................................................................................................ 29
       Section 3 – Company Financial Ratios ............................................................................................................................................. 30
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 30
       Financial Ratios - Annual Ratios ...................................................................................................................................................... 30
       Performance Chart ........................................................................................................................................................................... 32
       Financial Performance...................................................................................................................................................................... 32
       Financial Ratios - Interim Ratios....................................................................................................................................................... 33
       Financial Ratios - Ratio Charts ......................................................................................................................................................... 34
       Section 4 – Company’s, Lifesciences, Power Financial Deals and Alliances ................................................................................... 35
          Sony Corporation, Clean Technology, Deals By Year, 2006 to YTD 2012 ................................................................................... 35


Sony Corporation (6758) - Financial and Strategic SWOT Analysis                                                                                                   Reference Code: GDTC41168FSA
Review
Source : www.globalcompanyintelligence.com                                                                                                                                                                    Page 2
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
          Sony Corporation, Clean Technology, Deals By Type, 2006 to YTD 2012 ................................................................................... 36
       Sony Corporation, Recent Deals Summary ...................................................................................................................................... 37
       Section 5 – Company’s Recent Developments ................................................................................................................................ 38
          Sony Corporation, Recent Developments ..................................................................................................................................... 38
            
								
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