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ROYAL CANIN S.A.S. - Strategic SWOT Analysis Review

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ROYAL CANIN S.A.S. (Royal Canin) is a provider of premium cat and dog food. Royal Canin is a wholly owned subsidiary of Mars, Incorporated, one of the largest food manufacturers in the world. It engages in the production, marketing and sale of health nutrition dry pet food for cats and dogs worldwide. The company conducts clinical formulation, tests, and also manufactures and markets a wide range of breed-specific and symptom-specific diets for dogs and cats under Royal Canin brand. The company sells and distributes its products through breeders, veterinarians, and specialist retailers. Royal Canain, together with its production facilities and subsidiaries, operates in Americas, Middle East and Africa, Europe and Asia-Pacific. Royal Canin is headquartered in Aimargues, France. Royal Canin strategically focuses on brand development with the help of prescribers and specialist retailers. The company looks forward to produce precise and adequate nutritional products to the meet the specific requirements of dogs and cats.

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									                         ROYAL CANIN S.A.S. - Strategic SWOT Analysis Review
        Reference Code: GDCPG32647SA                                                                                         Publication Date: MAY 2012

          RN 113-650, avenue de la Petite
                                                             Phone             +33 4 66730300                   Revenue         NA
          Camargue
          Aimargues, Languedoc Roussillon                    Fax               +33 4 67834020                   Net Profit      NA
          30470                                              Website           www.royalcanin.com               Employees       NA
                                                                                                                                Consumer         Packaged
          France                                             Exchange                                           Industry
                                                                                                                                Goods

       Company Overview
       ROYAL CANIN S.A.S. (Royal Canin) is a provider of premium cat and dog food. Royal Canin is a wholly owned subsidiary of
       Mars, Incorporated, one of the largest food manufacturers in the world. It engages in the production, marketing and sale of health
       nutrition dry pet food for cats and dogs worldwide. The company conducts clinical formulation, tests, and also manufactures and
       markets a wide range of breed-specific and symptom-specific diets for dogs and cats under Royal Canin brand. The company
       sells and distributes its products through breeders, veterinarians, and specialist retailers.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     ROYAL CANIN S.A.S., SWOT Analysis
         Keith Levy                        President,      Royal     Canin         Strengths                            Weaknesses
                                           USA
                                                                                   Extensive Range of Pet Food          Frequent Recalls of Pet Food
         Serge Dube                        President, Americas
                                                                                   Products
         Denis Mineret                     Vice President, Human                                                        Lack of Presence in Retail
                                           Resources      Americas                 Geographic Diversification           Market
                                           Region
         Jean-Christophe Flatin            Chief Executive Officer                 Opportunities                        Threats
         Ben Tarte                         Chief Information Officer
                                                                                   Rising Nutritional and Diet          Industry Consolidation
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Concerns
                                                                                                                        Intense Competition
                                                                                   Increasing Demand for Pet
        Key Competitors                                                            Care Products
         Vitakraft-Werke Wuhrmann & Sohn Gmbh & Co Kg
         Hill's Pet Nutrition, Inc.                                               Source: Company Website, Primary and Secondary Research, GlobalData

         The Procter & Gamble Company
         Affinity Petcare S.A
        Diana S.A.S
        Source: Company Website, Primary and Secondary Research,
        GlobalData




ROYAL CANIN S.A.S. - Strategic SWOT Analysis Review                                                                          Reference Code: GDCPG32647SA
Source : www.globalcompanyintelligence.com                                                                                                                  Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       ROYAL CANIN S.A.S. - Key Facts ..................................................................................................................................................... 4
       ROYAL CANIN S.A.S. - Key Employees ............................................................................................................................................ 5
       ROYAL CANIN S.A.S. - Key Employee Biographies .......................................................................................................................... 6
       ROYAL CANIN S.A.S. - Key Operational Employees ........................................................................................................................ 7
       ROYAL CANIN S.A.S. - Major Products and Services ....................................................................................................................... 8
       ROYAL CANIN S.A.S. - History .......................................................................................................................................................... 9
       ROYAL CANIN S.A.S. - Locations And Subsidiaries........................................................................................................................ 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       ROYAL CANIN S.A.S. - Key Manufacturing Facilities ...................................................................................................................... 14
       Section 2 – Company Analysis ......................................................................................................................................................... 15
       ROYAL CANIN S.A.S. - Business Description ................................................................................................................................. 15
       ROYAL CANIN S.A.S. - SWOT Analysis .......................................................................................................................................... 16
          SWOT Analysis - Overview........................................................................................................................................................... 16
          ROYAL CANIN S.A.S. - Strengths ................................................................................................................................................ 16
             Strength - Extensive Range of Pet Food Products .................................................................................................................... 16
             Strength - Geographic Diversification ........................................................................................................................................ 16
             Strength - Relationship with Mars ............................................................................................................................................. 16
          ROYAL CANIN S.A.S. - Weaknesses ........................................................................................................................................... 16
             Weakness - Frequent Recalls of Pet Food ................................................................................................................................ 16
             Weakness - Lack of Presence in Retail Market ......................................................................................................................... 17
          ROYAL CANIN S.A.S. - Opportunities .......................................................................................................................................... 17
             Opportunity - Rising Nutritional and Diet Concerns ................................................................................................................... 17
             Opportunity - Increasing Demand for Pet Care Products .......................................................................................................... 17
             Opportunity 
								
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