Acxiom Corporation (ACXM) - Financial and Strategic SWOT Analysis Review

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					          Acxiom Corporation (ACXM) - Financial and Strategic SWOT Analysis
                                       Review
        Reference Code: GDTC27022FSA                                                                                          Publication Date: APR 2012

          601 E. Third Street, P.O. Box 8180                 Phone              +1 501 3421000                  Revenue          1,160 (million USD)
          Little Rock, AR                                    Fax                +1 302 6555049                  Net Profit       -23.15 (million USD)
          72201                                              Website            www.acxiom.com                  Employees        6,600
                                                                                                                                 Technology             and
          United States                                      Exchange           ACXM [NASDAQ]                   Industry
                                                                                                                                 Communications

       Company Overview
       Acxiom Corporation (Acxiom) is engaged in providing information management solutions to assist its clients in solving their
       marketing problems. The company develops several large business intelligence and marketing databases. The various services
       provided by the company include marketing solutions, integrated digital marketing solutions, customer data integration solutions,
       IT infrastructure outsourcing, risk management, and professional consulting. The company has its operations spread across the
       US, Europe, South America, Asia-Pacific and Middle East.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Acxiom Corporation, SWOT Analysis
         Scott E. Howe                       Chief Executive Officer                  Strengths                              Weaknesses
         William T. Dillard II               Director
                                                                                      Comprehensive Offering                 Declining Liquidity
         Michael J. Durham                   Director
                                                                                      Strong Client Base                     Overdependence on the US
         Jerry D. Gramaglia                  Chairman
         Ann Die Hasselmo                    Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Strategic Acquisitions                 Competitive Pressure
       Share Data
                                                                                      Strategic Initiatives                  Rapid Technological Changes
         Acxiom Corporation
        Share Price (USD) as on 05-Apr-                                14.08
        2012                                                                         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        EPS (USD)                                                       -0.29
        Market Cap (million USD)                                       1,135
        Enterprise Value (million USD)                                 1,274
        Shares Outstanding (million)                                       78
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Acxiom Corporation (ACXM) - Financial and Strategic SWOT                                                                       Reference Code: GDTC27022FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Acxiom Corporation - Key Facts ......................................................................................................................................................... 4
       Acxiom Corporation - Key Employees ................................................................................................................................................ 5
       Acxiom Corporation - Key Employee Biographies .............................................................................................................................. 6
       Acxiom Corporation - Major Products and Services ........................................................................................................................... 7
       Acxiom Corporation - History.............................................................................................................................................................. 8
       Acxiom Corporation - Company Statement ...................................................................................................................................... 11
       Acxiom Corporation - Locations And Subsidiaries............................................................................................................................ 13
          Head Office ................................................................................................................................................................................... 13
          Other Locations & Subsidiaries ..................................................................................................................................................... 13
       Section 2 – Company Analysis ......................................................................................................................................................... 15
       Acxiom Corporation - Business Description ..................................................................................................................................... 15
       Acxiom Corporation - Corporate Strategy......................................................................................................................................... 16
       Acxiom Corporation - SWOT Analysis .............................................................................................................................................. 17
          SWOT Analysis - Overview........................................................................................................................................................... 17
          Acxiom Corporation - Strengths .................................................................................................................................................... 17
             Strength - Comprehensive Offering ........................................................................................................................................... 17
             Strength - Strong Client Base.................................................................................................................................................... 17
          Acxiom Corporation - Weaknesses ............................................................................................................................................... 17
             Weakness - Declining Liquidity ................................................................................................................................................. 17
             Weakness - Overdependence on the US .................................................................................................................................. 17
          Acxiom Corporation - Opportunities .............................................................................................................................................. 18
             Opportunity - Strategic Acquisitions .......................................................................................................................................... 18
             Opportunity - Strategic Initiatives .............................................................................................................................................. 18
             Opportunity - Outlook of the Business Intelligence Sector ........................................................................................................ 18
          Acxiom Corporation - Threats ....................................................................................................................................................... 18
             Threat - Competitive Pressure .................................................................................................................................................. 18
             Threat - Rapid Technological Changes ..................................................................................................................................... 18
             Threat - Security Breach ........................................................................................................................................................... 18
       Acxiom Corporation - Key Competitors ............................................................................................................................................ 20
       Section 3 – Company Financial Ratios .......
				
DOCUMENT INFO
Description: Acxiom Corporation (Acxiom) is engaged in providing information management solutions to assist its clients in solving their marketing problems. The company develops several large business intelligence and marketing databases. The various services provided by the company include marketing solutions, integrated digital marketing solutions, customer data integration solutions, IT infrastructure outsourcing, risk management, and professional consulting. The company has its operations spread across the US, Europe, South America, Asia-Pacific and Middle East. The company is headquartered in Little Rock, the US. The company’s strategy is to focus and invest in its core offering which includes data and marketing services business. Recently, the company sold Acxiom Information Security Services (AISS), its background screening business, to Sterling Infosystems.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.