Synovus Financial Corp. (SNV) - Financial and Strategic SWOT Analysis Review

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					        Synovus Financial Corp. (SNV) - Financial and Strategic SWOT Analysis
                                       Review
        Reference Code: GDFS33336FSA                                                                                           Publication Date: JUL 2012

          1111 Bay Avenue, Suite 500                         Phone              +1 706 6492311                  Revenue          1,141.8 (million USD)
          Columbus, GA                                       Fax                +1 706 6416555                  Net Profit       -60.62 (million USD)
          31901                                              Website            www.synovus.com                 Employees        5,224
                                                                                SNV [New York Stock
          United States                                      Exchange                                           Industry         Financial Services
                                                                                Exchange]

       Company Overview
       Synovus Financial Corp. (Synovus) is a diversified financial services company. It offers financial services including commercial
       and retail banking, financial management, insurance and mortgage services. Additionally, it is involved in individual investment
       advice, professional portfolio management, investment banking and securities brokerage. Further, it offers credit card services,
       including MasterCard and Visa card services. Synoyus is headquartered in South Carolina, the US.


       The company's business strategy was to improve the credit quality and focus on efficiency.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Synovus Financial Corp., SWOT Analysis
         Kessel D. Stelling, Jr.             Chairman                                 Strengths                              Weaknesses
         Elizabeth W. Camp                   Director
                                                                                      Adequate Capital                       Operational Performance
         H. Lynn Page                        Director
                                                                                      Asset Quality                          Limited Market Presence
         J. Neal Purcell                     Director
         T. Michael Goodrich                 Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Efficiency and Growth Initiatives Basel III Norms on Capital
       Share Data                                                                                                       Requirements
                                                                                      Strategic Divestment
         Synovus Financial Corp.
                                                                                                                        Competition
        Share Price (USD) as on 23-Jul-                                  1.85
        2012
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        EPS (USD)                                                       -0.15        GlobalData
        Market Cap (million USD)                                       1,408
        Enterprise Value (million USD)                                 3,540
        Shares Outstanding (million)                                     787
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Synovus Financial Corp. (SNV) - Financial and Strategic SWOT                                                                   Reference Code: GDFS33336FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Synovus Financial Corp. - Key Facts ................................................................................................................................................. 4
       Synovus Financial Corp. - Key Employees......................................................................................................................................... 5
       Synovus Financial Corp. - Key Employee Biographies ...................................................................................................................... 6
       Synovus Financial Corp. - Major Products and Services .................................................................................................................... 7
       Synovus Financial Corp. - History ...................................................................................................................................................... 9
       Synovus Financial Corp. - Company Statement ............................................................................................................................... 11
       Synovus Financial Corp. - Locations And Subsidiaries .................................................................................................................... 13
          Head Office ................................................................................................................................................................................... 13
          Other Locations & Subsidiaries ..................................................................................................................................................... 13
       Section 2 – Company Analysis ......................................................................................................................................................... 15
       Synovus Financial Corp. - Business Description .............................................................................................................................. 15
       Synovus Financial Corp. - Corporate Strategy ................................................................................................................................. 16
       Synovus Financial Corp. - SWOT Analysis ...................................................................................................................................... 17
          SWOT Analysis - Overview........................................................................................................................................................... 17
          Synovus Financial Corp. - Strengths............................................................................................................................................. 17
             Strength - Adequate Capital ...................................................................................................................................................... 17
             Strength - Asset Quality ............................................................................................................................................................ 17
             Strength - Net Interest Margin ................................................................................................................................................... 17
          Synovus Financial Corp. - Weaknesses ....................................................................................................................................... 17
             Weakness - Operational Performance ...................................................................................................................................... 17
             Weakness - Limited Market Presence ....................................................................................................................................... 18
          Synovus Financial Corp. - Opportunities....................................................................................................................................... 18
             Opportunity - Efficiency and Growth Initiatives .......................................................................................................................... 18
             Opportunity - Strategic Divestment ........................................................................................................................................... 18
             Opportunity - Improving US Banking Sector.............................................................................................................................. 18
          Synovus Financial Corp. - Threats ................................................................................................................................................ 18
             Threat - Basel III Norms on Capital Requirements .................................................................................................................... 18
             Threat - Competition.................................................................................................................................................................. 19
             Threat - Low Interest Rate Environment.................................................................................................................................... 19
       Synovus Financial Corp. - Key Competitors ..................................................................................................................................... 20
       Section 3 – Company Financial Ratios ............................................................................................................................................. 21
       Financial Ratios - Capital Market Ratios....................................................
				
DOCUMENT INFO
Description: Synovus Financial Corp. (Synovus) is a diversified financial services company. It offers financial services including commercial and retail banking, financial management, insurance and mortgage services. Additionally, it is involved in individual investment advice, professional portfolio management, investment banking and securities brokerage. Further, it offers credit card services, including MasterCard and Visa card services. Synoyus is headquartered in South Carolina, the US. The company's business strategy was to improve the credit quality and focus on efficiency. In line with the strategy, the credit quality metric improved and the credit cost declined by 57% , the distressed assets of the company were disposed thereby lowering the level of non-performing assets. Through process re-design of the loan, commercial and retail lending process, the expenses reduced and customer experience improved. In future, the company intends to upgrade its online banking, install new ATM network and implement a new banking platform.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.