Madison Gas and Electric Company - Strategic SWOT Analysis Review

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					         Madison Gas and Electric Company - Strategic SWOT Analysis Review
        Reference Code: GDPE73898SA                                                                                          Publication Date: MAR 2012

          133 South Blair Street                             Phone             +1 608 2527000                   Revenue         546.4 (million USD)
          Madison, WI                                        Fax                                                Net Profit      NA
          53703                                              Website           www.mge.com                      Employees       712
          United States                                      Exchange                                           Industry        Power Energy

       Company Overview
       Madison Gas and Electric Company (MGE) is an energy and gas utility. The company is engaged in generating, purchasing, and
       distributing electricity and natural gas. MGE operates few generating facilities fueled with coal, natural gas and wind. Besides, the
       company is also engaged in utilizing various renewable and environmental friendly sources of fuel like solar, biomass and paper
       derived fuels. MGE distributes electricity across 316 square-mile area customers in Dane County and distributes gas in a service
       area covering1,631 square miles to approximately 1.4 million customers in seven south-central and western Wisconsin counties.
       It is a wholly-owned subsidiary of MGE Energy, Inc.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Madison Gas and Electric Company, SWOT Analysis
         Gary J. Wolter                    Chairman                                Strengths                            Weaknesses
         James L. Possin                   Director
                                                                                   Broad Customer Base                  Dependence on Thermal Fuel
         Londa J. Dewey                    Director                                                                     Sources
                                                                                   Sound Infrastructure
         F. Curtis Hastings                Director
         Regina M. Millner                 Director
        Source: Company Website, Primary and Secondary Research,
                                                                                   Opportunities                        Threats
        GlobalData
                                                                                   Energy 2015 Plan                     Volatility in Gas Prices

        Key Competitors                                                            Positive Outlook for Electricity     Seasonal Demand
         Midwest Energy Resources Company                                          Demand

         Northern States Power Company
         Alliant Energy Corporation                                               Source: Company Website, Primary and Secondary Research, GlobalData

         Wisconsin Energy Corporation
        Minnesota Power
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Mar 23, 2012                  MGE Files Rate Changes For 2013
       Nov 11, 2011                  WPSC To Hold Public Hearing On MG&E’s Request To Adjust Electric And Natural Gas Rates
       May 04, 2011                  MGE Files Electric And Gas Rate Changes For 2012
       Feb 24, 2011                  WPL Receives Approval From Wisconsin PSC To Install Additional Emissions Reduction Technology At
                                     Columbia Energy Center
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




Madison Gas and Electric Company - Strategic SWOT Analysis                                                                      Reference Code: GDPE73898SA
Review
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Madison Gas and Electric Company - Key Facts ............................................................................................................................... 4
       Madison Gas and Electric Company - Key Employees ...................................................................................................................... 5
       Madison Gas and Electric Company - Major Products and Services ................................................................................................. 6
       Madison Gas and Electric Company - Key Operational Summary ..................................................................................................... 7
          Madison Gas and Electric Company, Share of Installed Capacity by Fuel Type (Power Generation), 2010 .................................. 7
          Madison Gas and Electric Company, Share of Installed Capacity by Region (Power Generation), 2010 ....................................... 8
       Madison Gas and Electric Company - History .................................................................................................................................... 9
       Madison Gas and Electric Company - Company Statement............................................................................................................. 11
       Madison Gas and Electric Company - Locations And Subsidiaries .................................................................................................. 12
          Head Office ................................................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Madison Gas and Electric Company - Business Description ............................................................................................................ 13
       Madison Gas and Electric Company - Corporate Strategy ............................................................................................................... 14
       Madison Gas and Electric Company - SWOT Analysis .................................................................................................................... 15
          SWOT Analysis - Overview........................................................................................................................................................... 15
          Madison Gas and Electric Company - Strengths .......................................................................................................................... 15
             Strength - Broad Customer Base .............................................................................................................................................. 15
             Strength - Sound Infrastructure ................................................................................................................................................. 15
             Strength - Stable Performance .................................................................................................................................................. 15
             Strength - Improved Liquidity .................................................................................................................................................... 15
          Madison Gas and Electric Company - Weaknesses ..................................................................................................................... 16
             Weakness - Dependence on Thermal Fuel Sources ................................................................................................................. 16
          Madison Gas and Electric Company - Opportunities .............................................................................
				
DOCUMENT INFO
Description: Madison Gas and Electric Company (MGE) is an energy and gas utility. The company is engaged in generating, purchasing, and distributing electricity and natural gas. MGE operates few generating facilities fueled with coal, natural gas and wind. Besides, the company is also engaged in utilizing various renewable and environmental friendly sources of fuel like solar, biomass and paper derived fuels. MGE distributes electricity across 316 square-mile area customers in Dane County and distributes gas in a service area covering1,631 square miles to approximately 1.4 million customers in seven south-central and western Wisconsin counties. It is a wholly-owned subsidiary of MGE Energy, Inc. MGE is headquartered in Wisconsin, the US. MGE's operational strategy is to manage its facilities efficiently, to achieve operations that are low cost and predictable. The company's growth strategy is focused on greening its portfolio to reduce its carbon footprint and develop long-term, sustainable power generation.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.