TXU Energy Retail Company LLC - Strategic SWOT Analysis Review by GlobalData

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									            TXU Energy Retail Company LLC - Strategic SWOT Analysis Review
        Reference Code: GDPE53107SA                                                                                          Publication Date: JAN 2013

          P.O. Box 650764, 1601 Bryan Street                 Phone             +1 800 8186132                   Revenue         NA
          Dallas, TX                                         Fax                                                Net Profit      NA
          75265                                              Website           www.txu.com                      Employees       NA
          United States                                      Exchange                                           Industry        Power Energy

       Company Overview
       TXU Energy Retail Company LLC (TXU Energy) is a retail electricity providing company. TXU Energy is wholly owned subsidiary
       of Energy Future Holdings. The company provides electricity and related services residential, commercial, and industrial
       customers in Texas. The company offers wide variety of solution, named, BrightenSM iThermostat which is web enabled
       programmable thermostat that is used to monitor and manage the home's temperature through the Internet. The company also
       provides business services, which include solutions for small, medium, and large businesses; construction services; and property
       management services. It offers range of energy saving solutions and products.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     TXU Energy Retail Company LLC, SWOT Analysis
         Jim Burke                         Chairman                                Strengths                            Weaknesses
         Michael Carter                    Senior Vice President,
                                                                                   Leading Energy Retailer: Texas Limited Diversification
                                           Finance, Operations and
                                                                                   Region
                                           IT                                                                     Customer Complaints
         Michael Grasso                    Chief Marketing Officer                 Service Portfolio
         Carrie Kirby                      Vice President,         Human
                                           Resources                               Opportunities                        Threats
         Nancy Perry                       Chief  People   Officer,
                                           Human Resources                         Energy Rebate Programs               Competitive Pressure
        Source: Company Website, Primary and Secondary Research,                   Potential in the ERCOT Region Stringent Regulations
        GlobalData


        Key Competitors                                                           Source: Company Website, Primary and Secondary Research, GlobalData

         Green Mountain Energy Company
         Reliant Energy Retail Services, LLC.
         Alliance Power Company, LLC.
        Champion Energy Corporation
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       May 02, 2012                  TXU Energy Joins 'Green Button' Initiative
       Feb 27, 2012                  TXU Energy And City Of Dallas Open New EV Charging Stations
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




TXU Energy Retail Company LLC - Strategic SWOT Analysis                                                                         Reference Code: GDPE53107SA
Review
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       TXU Energy Retail Company LLC - Key Facts ................................................................................................................................... 4
       TXU Energy Retail Company LLC - Key Employees .......................................................................................................................... 5
       TXU Energy Retail Company LLC - Key Employee Biographies ........................................................................................................ 6
       TXU Energy Retail Company LLC - Major Products and Services ..................................................................................................... 7
       TXU Energy Retail Company LLC - History........................................................................................................................................ 8
       TXU Energy Retail Company LLC - Locations And Subsidiaries...................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 11
       TXU Energy Retail Company LLC - Business Description ............................................................................................................... 11
       TXU Energy Retail Company LLC - Corporate Strategy .................................................................................................................. 12
       TXU Energy Retail Company LLC - SWOT Analysis ........................................................................................................................ 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          TXU Energy Retail Company LLC - Strengths .............................................................................................................................. 13
             Strength - Leading Energy Retailer: Texas Region ................................................................................................................... 13
             Strength - Service Portfolio ....................................................................................................................................................... 13
             Strength - Synergy with Energy Future Holdings ...................................................................................................................... 13
          TXU Energy Retail Company LLC - Weaknesses......................................................................................................................... 13
             Weakness - Limited Diversification ........................................................................................................................................... 13
             Weakness - Customer Complaints ............................................................................................................................................ 14
          TXU Energy Retail Company LLC - Opportunities ........................................................................................................................ 14
             Opportunity - Energy Rebate Programs .................................................................................................................................... 14
             Opportunity - Potential in the ERCOT Region ........................................................................................................................... 14
             Opportunity - Demand for Electricity: Texas .............................................................................................................................. 14
          TXU Energy Retail Company LLC - Threats ................................................................................................................................. 15
             Threat - Competitive Pressure .................................................................................................................................................. 15
             Threat - Stringent Regulations .................................................................................................................................................. 15
             Threat - Risk Relating to Sensitive Customer Data ................................................................................................................... 15
       TXU Energy Retail Company LLC - Key Competitors ...................................................................................................................... 16
       Section 3 – Company’s Recent Developments ................................................................................................................................ 17
          TXU Energy Retail Company LLC, Recent Developments ........................................................................................................... 17
             May 02, 2012: TXU Energy Joins 'Green Button' Initiative ........................................................................................................ 17
             Feb 27, 2012: TXU Energy And City Of Dallas Open New EV Charging Stations .................................................................... 17
       Section 4 – Appendix ....................................................................................................................................................................... 18
          Methodology ................................................................................................................................................................................. 18
          About GlobalData ......................................................................................................................................................................... 18
          Contact Us .................................................................................................................................................................................... 18
          Disclaimer ..................................................................................................................................................................................... 18




TXU Energy Retail Company LLC - Strategic SWOT Analysis                                                                                                          Reference Code: GDPE53107SA
Review
Source : www.globalcompanyintelligence.com                                                                                                                                                                Page 2
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       List of Tables
       TXU Energy Retail Company LLC, Key Facts .................................................................................................................................... 4
       TXU Energy Retail Company LLC, Key Employees ........................................................................................................................... 5
       TXU Energy Retail Company LLC, Key Employee Biographies .......................................................................................
								
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