Alabama Power Company - Strategic SWOT Analysis Review

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					                    Alabama Power Company - Strategic SWOT Analysis Review
        Reference Code: GDPE15212SA                                                                                              Publication Date: JAN 2013

          600 North 18th Street, 600 North 18th
                                                             Phone             +1 205 2571000                       Revenue         5,976 (million USD)
          Street
          BIRMINGHAM, AL                                     Fax                                                    Net Profit      NA
          35291                                              Website           www.alabamapower.com                 Employees       6,552
          United States                                      Exchange                                               Industry        Power Energy

       Company Overview
       Alabama Power Company (Alabama Power) is an electric utility company engaged in generation, transmission and distribution of
       power. It also purchases electricity and distributes to its customers. The company also owns coal reserves near its Plant Gorgas
       and utilizes its output in its generating plants. It has a total nameplate capacity of 12,222 MW. Alabama Power generates
       electricity from coal, hydro, natural gas, oil and nuclear sources.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Alabama Power Company, SWOT Analysis
         Charles D. McCrary                Chief Executive Officer                 Strengths                               Weaknesses
         Patricia M. King                  Director
                                                                                   Strong Position of the Parent           Dependency on Thermal Fuel
         Malcolm Portera                   Director                                Company                                 Sources
         Robert D. Powers                  Director
                                                                                   Environmental Stewardship               Litigations and Lawsuits
         James H. Sanford                  Director
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Opportunities                           Threats

                                                                                   Growth Prospects for Wind               Nuclear Generation Risk
        Key Competitors                                                            Energy
         NRG Energy, Inc.                                                                                                  Stringent Environmental
                                                                                   Rising Demand for Electricity           Regulations
         NextEra Energy, Inc.
         Duke Energy Corporation
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
         Covanta Holding Corporation
        Alabama Municipal Electric Authority
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Dec 14, 2012                  Alabama Power Receives Power From Chisholm View Wind Project In Oklahoma
       Sep 11, 2012                  Alabama PSC Approves Alabama Power's 202 MW Power Purchase Agreement With Buffalo Dunes
                                     Wind Project
       Jun 27, 2012                  ADA-ES Announces Clean Coal Technology Project
       Apr 04, 2012                  Southern Company And Alstom Start Testing Of Technology For Advanced Ultrasupercritical Boilers
       Jan 17, 2012                  Pictometry Delivers On-demand Access To Transmission Corridor For Alabama Power
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




Alabama Power Company - Strategic SWOT Analysis Review                                                                            Reference Code: GDPE15212SA
Source : www.globalcompanyintelligence.com                                                                                                                Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Alabama Power Company - Key Facts ............................................................................................................................................... 4
       Alabama Power Company - Key Employees ...................................................................................................................................... 5
       Alabama Power Company - Key Employee Biographies .................................................................................................................... 6
       Alabama Power Company - Key Operational Employees .................................................................................................................. 7
       Alabama Power Company - Major Products and Services ................................................................................................................. 8
       Alabama Power Company - History ................................................................................................................................................... 9
       Alabama Power Company - Company Statement ............................................................................................................................ 11
       Alabama Power Company - Locations And Subsidiaries.................................................................................................................. 12
          Head Office ................................................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Alabama Power Company - Business Description ........................................................................................................................... 13
       Alabama Power Company - SWOT Analysis.................................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Alabama Power Company - Strengths .......................................................................................................................................... 14
             Strength - Strong Position of the Parent Company ................................................................................................................... 14
             Strength - Environmental Stewardship ...................................................................................................................................... 14
             Strength - Operational Integration ............................................................................................................................................. 14
          Alabama Power Company - Weaknesses..................................................................................................................................... 14
             Weakness - Dependency on Thermal Fuel Sources ................................................................................................................. 14
             Weakness - Litigations and Lawsuits ........................................................................................................................................ 15
             Weakness - Declining in Revenues ........................................................................................................................................... 15
          Alabama Power Company - Opportunities .................................................................................................................................... 15
             Opportunity - Growth Prospects for Wind Energy ..................................................................................................................... 15
             Opportunity - Rising Demand for Electricity............................................................................................................................... 15
             Opportunity - Growing Focus on Renewable Energy ................................................................................................................ 15
          Alabama Power Company - Threats ............................................................................................................................................. 16
             Threat - Nuclear Generation Risk .............................................................................................................................................. 16
             Threat - Stringent Environmental Regulations........................................................................................................................... 16
       Alabama Power Company - Key Competitors .................................................................................................................................. 17
       Section 3 – Company’s Power Financial Deals and Alliances .......................................................................................................... 18
          Alabama Power Company, Power, Deals By Year, 2007 to YTD 2013 ........................................................................................ 18
          Alabama Power Company, Power, Deals By Type, 2007 to YTD 2013 ........................................................................................ 19
          Alabama Power Company, Clean Technology, Deals By Year, 2007 to YTD 2013...................................................................... 20
          Alabama Power Company, Clean Technology, Deals By Type, 2007 to YTD 2013 ..................................................................... 21
       Alabama Power Company, Recent Deals Summary ........................................................................................................................ 22
       Section 4 – Company’s Recent Developments ................................................................................................................................ 23
          Alabama Power Company, Recent Developments ....................................................................................................................... 23
             Dec 14, 2012: Alabama Power Receives Power From Chisholm View Wind Project In Oklahoma .......................................... 23
             Sep 11, 2012: Alabama PSC Approves Alabama Power's 202 MW Power Purchase Agreement With Buffalo Dunes Wind
             Project ....................................................................................................................................................................................... 23
             Jun 27, 2012: ADA-ES Announces Clean Coal Technology Project ......................................................................................... 23
             Apr 04, 2012: Southern Company And Alstom Start Testing Of Technology For Advanced Ultrasupercritical Boilers ............. 24


Alabama Power Company - Strategic SWOT Analysis Review                                                                                                            Refere
				
DOCUMENT INFO
Description: Alabama Power Company (Alabama Power) is an electric utility company engaged in generation, transmission and distribution of power. It also purchases electricity and distributes to its customers. The company also owns coal reserves near its Plant Gorgas and utilizes its output in its generating plants. It has a total nameplate capacity of 12,222 MW. Alabama Power generates electricity from coal, hydro, natural gas, oil and nuclear sources.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.