Apple Inc. (AAPL) - Financial and Strategic SWOT Analysis Review
Reference Code: GDTC27353FSA Publication Date: JAN 2013
1 Infinite Loop Phone +1 408 9961010 Revenue 156,508 (million USD)
Cupertino, CA Fax +1 408 9960275 Net Profit 41,733 (million USD)
95014 Website www.apple.com Employees 72,800
Technology and
United States Exchange AAPL [NASDAQ] Industry
Communications
Company Overview
Apple Inc. (Apple), previously Apple Computer, Inc., is one of the leading computer and mobile phone manufacturers in the world.
The company undertakes the production and sale of personal computers, portable digital music players, and mobile
communication and media devices. It offers personal computing products that include desktop and portable personal computers,
related devices and peripherals, besides third-party hardware and software products. The company’s software products include
Mac OS X, its proprietary operating system for the Mac; server software and related solutions; professional application software;
and consumer, education, and business oriented application software.
Key Executives SWOT Analysis
Name Title Apple Inc., SWOT Analysis
Timothy D. Cook Chief Executive Officer Strengths Weaknesses
Millard S. Drexler Director
Dependence on Network
Albert A. Gore Director Robust Research &
Providers
Development Activities
Andrea Jung Director
Limited iPhone/Mobile Phone
Arthur D. Levinson Chairman Operational Efficiency
Variants
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Opportunities Threats
Share Data
Apple Inc. Innovative Products & Designs Potential in Retail Segment
Share Price (USD) as on 15-Jan- 485.92 Growth Opportunities in Intense Competition
2013 Emerging Markets
EPS (USD) 44.15
Market Cap (million USD) 457,101 Source: Annual Report, Company Website, Primary and Secondary Research,
GlobalData
Enterprise Value (million USD) 446,355
Shares Outstanding (million) 941
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Financial Performance Recent Developments
Dec 27, 2012 Apple Files Patent Application With USPTO
For On-Demand Generation Of Electricity
From Stored Wind Energy
Dec 05, 2012 Apple Plans New Solar PV Facility In Catawba
County, North Carolina
Nov 10, 2012 NCUC Issues Order Accepting Registration Of
Apple's 4.8 MW Fuel Cell Facility As
Renewable Energy Facility
May 17, 2012 NCUC Approves Apple's CPCN Application To
Source: Annual Report, Company Website, Primary and Secondary
Construct 20 MW Solar PV Facility In Catawba
Research, GlobalData County, North Carolina
Source: Annual Report, Company Website, Primary and Secondary Research,
GlobalData
Apple Inc. (AAPL) - Financial and Strategic SWOT Analysis Review Reference Code: GDTC27353FSA
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
List of Figures ................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
Apple Inc. - Key Facts ........................................................................................................................................................................ 4
Apple Inc. - Key Employees ............................................................................................................................................................... 5
Apple Inc. - Key Employee Biographies ............................................................................................................................................. 6
Apple Inc. - Major Products and Services........................................................................................................................................... 7
Apple Inc. - History ............................................................................................................................................................................. 8
Apple Inc. - Company Statement...................................................................................................................................................... 11
Apple Inc. - Locations And Subsidiaries ........................................................................................................................................... 14
Head Office ................................................................................................................................................................................... 14
Other Locations & Subsidiaries ..................................................................................................................................................... 14
Section 2 – Company Analysis ......................................................................................................................................................... 15
Apple Inc. - Business Description ..................................................................................................................................................... 15
Apple Inc. - Corporate Strategy ........................................................................................................................................................ 17
Apple Inc. - SWOT Analysis ............................................................................................................................................................. 18
SWOT Analysis - Overview........................................................................................................................................................... 18
Apple Inc. - Strengths ................................................................................................................................................................... 18
Strength - Robust Research & Development Activities ............................................................................................................. 18
Strength - Operational Efficiency ............................................................................................................................................... 18
Strength - Strong Brand Image ................................................................................................................................................. 18
Strength - Well Diversified Product Mix ..................................................................................................................................... 18
Apple Inc. - Weaknesses .............................................................................................................................................................. 19
Weakness - Dependence on Network Providers ....................................................................................................................... 19
Weakness - Limited iPhone/Mobile Phone Variants .................................................................................................................. 19
Apple Inc. - Opportunities ............................................................................................................................................................. 19
Opportunity - Innovative Products & Designs ............................................................................................................................ 19
Opportunity - Growth Opportunities in Emerging Markets ......................................................................................................... 19
Opportunity - Growing Tablet Computer Market........................................................................................................................ 20
Apple Inc. - Threats ...................................................................................................................................................................... 20
Threat - Potential in Retail