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BSH Home Appliances Corporation - Strategic SWOT Analysis Review

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BSH Home Appliances Corporation (BSH) is a provider of home appliances. It is a wholly owned subsidiary of the German manufacturer, BSH Bosch und Siemens Hausgerate, which is the third largest appliance manufacturer in the world. BSH designs, manufactures and distributes a variety of home appliances. Its product portfolio includes dishwashers, laundry systems, ovens, cooktops, microwaves, warming drawers, refrigerators, coffee machines, and kitchen machines. The company’s products are sold under the brand name Bosch, Siemens, Gaggenau, and Thermador across North America. Its manufacturing facilities are located in North Carolina, La Follette, Tennessee, and New Bern. The company is headquartered in Huntington Beach, California, the US. The company is committed to offer high quality dishwashers that exceeds customer satisfaction. BSH products are designed as sleek modern appliances that are both functional and aesthetically appealing, In fact, each Bosch dishwasher is confirmed by 485 factory checks and guaranteed by a lifetime warranty against tub rust-through.

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									          BSH Home Appliances Corporation - Strategic SWOT Analysis Review
        Reference Code: GDCT70523SA                                                                                          Publication Date: SEP 2012

          5551 McFadden Avenue                               Phone             +1 714 9016600                   Revenue         NA
          Huntington Beach, CA                               Fax               +1 714 9015360                   Net Profit      NA
          92649                                              Website           www.bosch-home.com               Employees       1,200 (Estimated)
          United States                                      Exchange                                           Industry        Clean Technology

       Company Overview
       BSH Home Appliances Corporation (BSH) is a provider of home appliances. It is a wholly owned subsidiary of the German
       manufacturer, BSH Bosch und Siemens Hausgerate, which is the third largest appliance manufacturer in the world. BSH designs,
       manufactures and distributes a variety of home appliances. Its product portfolio includes dishwashers, laundry systems, ovens,
       cooktops, microwaves, warming drawers, refrigerators, coffee machines, and kitchen machines. The company’s products are sold
       under the brand name Bosch, Siemens, Gaggenau, and Thermador across North America. Its manufacturing facilities are located
       in North Carolina, La Follette, Tennessee, and New Bern.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     BSH Home Appliances Corporation, SWOT Analysis
         Michael Traub                     Chief Executive Officer                 Strengths                            Weaknesses
         Marni Hale                        Senior        Corporate
                                                                                   Strong Customer Satisfaction         Product Recalls
                                           Communications Manager
         John Farley                       Senior Brand Manager                    Environmental Partnerships
                                                                                   with Industry Leaders
         Michael Bohn                      Director, Marketing
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Opportunities                        Threats

        Key Competitors                                                            New Technologies                     Risk of Loss of Government
                                                                                                                        Support
         SANYO North America Corporation                                           Expansion in Asian region
         Miele, Inc.                                                                                                    Highly Competitive Market

         Samsung Electronics America, Inc.
         Electrolux Home Products Inc.                                            Source: Company Website, Primary and Secondary Research, GlobalData

        Glen Dimplex Home Appliances Ltd
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Feb 07, 2011                  North Carolina Announces $85 Million For Energy Projects
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




BSH Home Appliances Corporation - Strategic SWOT Analysis                                                                       Reference Code: GDCT70523SA
Review
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       BSH Home Appliances Corporation - Key Facts ................................................................................................................................ 4
       BSH Home Appliances Corporation - Key Employees ....................................................................................................................... 5
       BSH Home Appliances Corporation - Key Employee Biographies ..................................................................................................... 6
       BSH Home Appliances Corporation - Major Products and Services .................................................................................................. 7
       BSH Home Appliances Corporation - History ..................................................................................................................................... 9
       BSH Home Appliances Corporation - Locations And Subsidiaries ................................................................................................... 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       BSH Home Appliances Corporation - Business Description ............................................................................................................. 12
       BSH Home Appliances Corporation - SWOT Analysis ..................................................................................................................... 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          BSH Home Appliances Corporation - Strengths ........................................................................................................................... 13
             Strength - Strong Customer Satisfaction ................................................................................................................................... 13
             Strength - Environmental Partnerships with Industry Leaders................................................................................................... 13
             Strength - Product and Operation Diversity ............................................................................................................................... 13
          BSH Home Appliances Corporation - Weaknesses ...................................................................................................................... 14
             Weakness - Product Recalls ..................................................................................................................................................... 14
          BSH Home Appliances Corporation - Opportunities ..................................................................................................................... 14
             Opportunity - New Technologies ............................................................................................................................................... 14
             Opportunity - Expansion in Asian region ................................................................................................................................... 14
             Opportunity - Increase in demand for Eco-friendly Products ..................................................................................................... 14
          BSH Home Appliances Corporation - Threats .............................................................................................................................. 14
             Threat - Risk of Loss of Government Support ........................................................................................................................... 14
             Threat - Highly Competitive Market ........................................................................................................................................... 15
             Threat - Fluctuating Material Cost ............................................................................................................................................. 15
       BSH Home Appl
								
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