Primearth EV Energy Co., Ltd. - Strategic SWOT Analysis Review

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					                Primearth EV Energy Co., Ltd. - Strategic SWOT Analysis Review
        Reference Code: GDCT64491SA                                                                                          Publication Date: JAN 2013

          20 Okasaki                                         Phone             +81 53 5773111                   Revenue         NA
          Kosai, SZK                                         Fax               +81 53 5773114                   Net Profit      NA
          431-0422                                           Website           www.peve.jp                      Employees       3,167
          Japan                                              Exchange                                           Industry        Clean Technology

       Company Overview
       Primearth EV Energy Co., Ltd. (Primearth) formerly Panasonic EV Energy is a rechargeable battery manufacturing company. The
       company is a subsidiary of Toyota Motor Corporation and was formed in alliance with Panasonic Corporation. Primearth focuses
       on providing novel storage solutions for HEV’s (Hybrid Electric Vehicle) and PEV’s (Plug-in Electric Vehicle). It also involves in
       the production of battery management systems. The company has manufacturing plants in Omori, Sakaijuku, and Miyagi in
       Japan; and sales offices in Southfield, Michigan, the US; and Toyota and Kanagawa, Japan.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Primearth EV Energy Co., Ltd., SWOT Analysis
         Yoshiro Hayashi                   Chief Executive Officer                 Strengths                            Weaknesses
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Dominant Market Position             Limited Market Presence

                                                                                   Established Asset Base
        Key Competitors
         Japan Storage Battery Co. Ltd.
                                                                                   Opportunities                        Threats
         Sanyo Energy Tottori Company Ltd.
         The Furukawa Battery Co., Ltd.                                            Key Developments                     Environmental Issues

         GP Batteries International Limited                                        Positive Outlook for Electric        Intense Competition
        VARTA Microbattery Pte Ltd                                                 Vehicles
        Source: Company Website, Primary and Secondary Research,
        GlobalData
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData




Primearth EV Energy Co., Ltd. - Strategic SWOT Analysis Review                                                                  Reference Code: GDCT64491SA
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Primearth EV Energy Co., Ltd. - Key Facts ........................................................................................................................................ 4
       Primearth EV Energy Co., Ltd. - Key Employees ............................................................................................................................... 5
       Primearth EV Energy Co., Ltd. - Major Products and Services .......................................................................................................... 6
       Primearth EV Energy Co., Ltd. - History ............................................................................................................................................. 7
       Primearth EV Energy Co., Ltd. - Locations And Subsidiaries ............................................................................................................. 9
          Head Office ..................................................................................................................................................................................... 9
          Other Locations & Subsidiaries ....................................................................................................................................................... 9
       Section 2 – Company Analysis ......................................................................................................................................................... 10
       Primearth EV Energy Co., Ltd. - Business Description..................................................................................................................... 10
       Primearth EV Energy Co., Ltd. - SWOT Analysis ............................................................................................................................. 11
          SWOT Analysis - Overview........................................................................................................................................................... 11
          Primearth EV Energy Co., Ltd. - Strengths ................................................................................................................................... 11
             Strength - Dominant Market Position......................................................................................................................................... 11
             Strength - Established Asset Base ............................................................................................................................................ 11
             Strength - Support from the Parent Company ........................................................................................................................... 11
          Primearth EV Energy Co., Ltd. - Weaknesses .............................................................................................................................. 11
             Weakness - Limited Market Presence ....................................................................................................................................... 11
          Primearth EV Energy Co., Ltd. - Opportunities ............................................................................................................................. 11
             Opportunity - Key Developments .............................................................................................................................................. 11
             Opportunity - Positive Outlook for Electric Vehicles .................................................................................................................. 12
             Opportunity - Government Support for Battery Manufacturers .................................................................................................. 12
          Primearth EV Energy Co., Ltd. - Threats ...................................................................................................................................... 12
             Threat - Environmental Issues .................................................................................................................................................. 12
             Threat - Intense Competition ..................................................................................................................................................... 12
             Threat - Disadvantages of Hybrid vehicles ................................................................................................................................ 12
       Primearth EV Energy Co., Ltd. - Key Competitors............................................................................................................................ 13
       Section 3 – Company’s Clean Technology Financial Deals and Alliances ....................................................................................... 14
          Primearth EV Energy Co., Ltd., Clean Technology, Deals By Year, 2007 to YTD 2013 ............................................................... 14
          Primearth EV Energy Co., Ltd., Clean Technology, Deals By Type, 2007 to YTD 2013............................................................... 15
       Primearth EV Energy Co., Ltd., Recent Deals Summary ................................................................................................................. 16
       Section
				
DOCUMENT INFO
Description: Primearth EV Energy Co., Ltd. (Primearth) formerly Panasonic EV Energy is a rechargeable battery manufacturing company. The company is a subsidiary of Toyota Motor Corporation and was formed in alliance with Panasonic Corporation. Primearth focuses on providing novel storage solutions for HEV’s (Hybrid Electric Vehicle) and PEV’s (Plug-in Electric Vehicle). It also involves in the production of battery management systems. The company has manufacturing plants in Omori, Sakaijuku, and Miyagi in Japan; and sales offices in Southfield, Michigan, the US; and Toyota and Kanagawa, Japan.
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GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.