Aura Light International AB - Strategic SWOT Analysis Review by GlobalData

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									                  Aura Light International AB - Strategic SWOT Analysis Review
        Reference Code: GDCT48512SA                                                                                          Publication Date: JUL 2013

          Vretenvagen 2                                      Phone             +46 8 56488140                   Revenue         60 (million EUR)
          Solna                                              Fax               +46 8 56488345                   Net Profit      NA
          17154                                              Website           www.auralight.com                Employees       245 (Estimated)
          Sweden                                             Exchange                                           Industry        Clean Technology

       Company Overview
       Aura Light International AB (Aura Light) is a manufacturer of high-performance lighting products. The company develops,
       manufactures and sells long life light sources and other solutions, which minimize maintenance and energy consumption, saving
       both money and the environment. The company classifies its product portfolio into five categories, namely, light sources, lighting
       control, luminaires, energy saving solutions and customized solutions. Light sources category offers LED; fluorescent, T5;
       fluorescent, T8; starters; compact fluorescent; high intensity discharge and halogen product line.
       Key Executives                                                             SWOT Analysis
                      Name                               Title                     Aura Light International AB, SWOT Analysis
         Gunilla Danstrom                  Director                                Strengths                            Weaknesses
         Martin Malmros                    Chief Executive Officer
                                                                                   Leading European Lamp                Dependence on Europe
         Frank Veldhoven                   Vice                  President,        Manufacturer
                                           Operations
                                                                                   Diversified End Customer
         Anders Svensson                   Chief Financial Officer
                                                                                   Usage
         Rebecca Lilliebjelke              Vice President, Business
                                           Development
        Source: Company Website, Primary and Secondary Research,
                                                                                   Opportunities                        Threats
        GlobalData
                                                                                   Launch of New products               Rapid Technological Changes

        Key Competitors                                                            Growing Awareness of Energy Competitive Pressures
         Osram AG                                                                  Efficiency

         Havells India Limited
         Cree, Inc.                                                               Source: Company Website, Primary and Secondary Research, GlobalData

         GE Lighting, LLC
        Zumtobel AG
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Apr 16, 2012                  Aura Light Introduces New LED Concept Light
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




Aura Light International AB - Strategic SWOT Analysis Review                                                                    Reference Code: GDCT48512SA
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Aura Light International AB - Key Facts.............................................................................................................................................. 4
       Aura Light International AB - Key Employees..................................................................................................................................... 5
       Aura Light International AB - Key Operational Employees ................................................................................................................. 6
       Aura Light International AB - Major Products and Services ................................................................................................................ 7
       Aura Light International AB - History .................................................................................................................................................. 8
       Aura Light International AB - Company Statement ........................................................................................................................... 11
       Aura Light International AB - Locations And Subsidiaries ................................................................................................................ 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 14
       Aura Light International AB - Business Description .......................................................................................................................... 14
       Aura Light International AB - SWOT Analysis .................................................................................................................................. 15
          SWOT Analysis - Overview........................................................................................................................................................... 15
          Aura Light International AB - Strengths......................................................................................................................................... 15
             Strength - Leading European Lamp Manufacturer .................................................................................................................... 15
             Strength - Diversified End Customer Usage.............................................................................................................................. 15
             Strength - Long Life Products.................................................................................................................................................... 15
          Aura Light International AB - Weaknesses ................................................................................................................................... 15
             Weakness - Dependence on Europe......................................................................................................................................... 15
          Aura Light International AB - Opportunities................................................................................................................................... 16
             Opportunity - Launch of New products ...................................................................................................................................... 16
             Opportunity - Growing Awareness of Energy Efficiency ............................................................................................................ 16
             Opportunity - Market Prospects: LED Lighting .......................................................................................................................... 16
          Aura Light International AB - Threats ............................................................................................................................................ 16
             Threat - Rapid Technological Changes ..................................................................................................................................... 16
             Threat - Competitive Pressures ................................................................................................................................................. 17
             Threat - Day Lighting Systems ......................................................................
								
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