Bacardi Limited - Strategic SWOT Analysis Review by GlobalData

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									                               Bacardi Limited - Strategic SWOT Analysis Review
        Reference Code: GDCPG27560SA                                                                                         Publication Date: JAN 2013

          P.O. BOX HM 720                                    Phone             +1 441 2954345                   Revenue         NA
          Hamilton, Pembroke                                 Fax               +1 441 2920562                   Net Profit      NA
          HM CX                                              Website           www.bacardilimited.com           Employees       6,000 (Estimated)
                                                                                                                                Consumer         Packaged
          Bermuda                                            Exchange                                           Industry
                                                                                                                                Goods

       Company Overview
       Bacardi Limited (Bacardi) is the largest privately held alcoholic beverages company. It engages in the production, distribution and
       marketing of premium spirits. The company’s portfolio includes a full range of products such as rum, vermouth, scotch, cognac,
       brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer. Its brand portfolio consists of more than 200 brands
       and labels including BACARDI rum, GREY GOOSE vodka, DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin,
       ERISTOFF vodka, CAZADORES tequila and MARTINI vermouth.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Bacardi Limited, SWOT Analysis
         Edward D. Shirley                 Chief Executive Officer                 Strengths                            Weaknesses
         Facundo L. Bacardi                Chairman
                                                                                   Operational Base                     Losing Market Share for
         Victor R Arellano, Jr.            Director                                                                     Premium Spirits
                                                                                   Robust Portfolio of Brands
         Ignacio De La Rocha               Director
         Jaime Bergel                      Director
        Source: Company Website, Primary and Secondary Research,
                                                                                   Opportunities                        Threats
        GlobalData
                                                                                   Expansion Strategy: India            Global Economic Scenario

        Key Competitors                                                            Growing Alcohol Market               Highly Competitive Market
         United Spirits Limited
         Beam Inc.                                                                Source: Company Website, Primary and Secondary Research, GlobalData

         Brown-Forman Corporation
         Pernod Ricard SA
        Distell Group Limited
        Source: Company Website, Primary and Secondary Research,
        GlobalData




Bacardi Limited - Strategic SWOT Analysis Review                                                                             Reference Code: GDCPG27560SA
Source : www.globalcompanyintelligence.com                                                                                                                  Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Bacardi Limited - Key Facts................................................................................................................................................................ 4
       Bacardi Limited - Key Employees....................................................................................................................................................... 5
       Bacardi Limited - Key Employee Biographies..................................................................................................................................... 6
       Bacardi Limited - Major Products and Services .................................................................................................................................. 7
       Bacardi Limited - History .................................................................................................................................................................... 9
       Bacardi Limited - Company Statement ............................................................................................................................................. 11
       Bacardi Limited - Locations And Subsidiaries .................................................................................................................................. 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Bacardi Limited - Business Description ............................................................................................................................................ 13
       Bacardi Limited - SWOT Analysis .................................................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Bacardi Limited - Strengths........................................................................................................................................................... 14
             Strength - Operational Base ...................................................................................................................................................... 14
             Strength - Robust Portfolio of Brands ........................................................................................................................................ 14
             Strength - Industry Recognitions ............................................................................................................................................... 15
          Bacardi Limited - Weaknesses ..................................................................................................................................................... 15
             Weakness - Losing Market Share for Premium Spirits .............................................................................................................. 15
          Bacardi Limited - Opportunities ..................................................................................................................................................... 15
             Opportunity - Expansion Strategy: India .................................................................................................................................... 15
             Opportunity - Growing Alcohol Market....................................................................................................................................... 15
             Opportunity - Strategic Acquisition ............................................................................................................................................ 16
          Bacardi Limited - Threats .............................................................................................................................................................. 16
             Threat - Global Economic Scenario........................................................................................................................................... 16
             Threat - Highly Competitive Market ........................................................................................................................................... 16
       Bacardi Limited - Key Competitors ................................................................................................................................................... 17
       Section 3 – Appendix ....................................................................................................................................................................... 18
          Methodology ................................................................................................................................................................................. 18
          About GlobalData ......................................................................................................................................................................... 18
          Contact Us .................................................................................................................................................................................... 18
          Disclaimer ..................................................................................................................................................................................... 18




Bacardi Limited - Strategic SWOT Analysis Review                                                                                                              Reference Code: GDCPG27560SA
Source : www.globalcompanyintelligence.com                                                                                                                                                                Page 2
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       List of Tables
       Bacardi Limited, Key Facts ................................................................................................................................................................. 4
       Bacardi Limited, Key Employees ........................................................................................................................................................ 5
       Bacardi Limited, Key Employee Biographies ...................................................................................................................................... 6
       Bacardi Limited, Major Products and Services ................................................................................................................................... 7
       Bacardi Limited, History...................................................................................................................................................................... 9
       Bacardi Limited, Subsidiaries ........................................................................................................................................................... 12
       Bacardi Limited, Key Competitors .................................................................................................................................................... 17




Bacardi Limited - Strategic SWOT Analysis Review                                                                                                          Reference Code: GDCPG27560SA
Source : www.globalcompanyintelligence.com                                                                                                                                                          Page 3
© GlobalData. This report is a licensed product and is not to be copied, reproduc
								
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