SolarCity, Inc. - Strategic SWOT Analysis Review by GlobalData

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									                                 SolarCity, Inc. - Strategic SWOT Analysis Review
        Reference Code: GDAE16763SA                                                                                          Publication Date: MAR 2012

          3055 Clearview Way                                 Phone             +1 650 6381028                   Revenue         NA
          San Mateo, CA                                      Fax               +1 650 6381029                   Net Profit      NA
          94402                                              Website           www.solarcity.com                Employees       NA
          United States                                      Exchange                                           Industry        Alternative Energy

       Company Overview
       SolarCity, Inc. (SolarCity) is a service provider to the solar energy sector. The company provides solar power design, financing,
       installation, monitoring and energy efficiency services. The company’s SolarLease and Power Purchase Agreement (PPA)
       solutions provides homeowners and businesses to switch to clean and solar power. SolarCity provides solar power solutions to
       government, commercial and residential customers. The company operates through 23 operations centers serving various states
       in the US including Arizona, California, Colorado, Connecticut, Hawaii, Maryland, Massachusetts, New Jersey, New York,
       Oregon, Pennsylvania, Texas and Washington, D.C.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     SolarCity, Inc., SWOT Analysis
         Elon Musk                         Chairman                                Strengths                            Weaknesses
         Lyndon Rive                       Chief Executive Officer
                                                                                   Strong Funding Sources               Dependence on Government
         Peter Rive                        Chief Operating Officer                                                      Incentives
                                                                                   One-Stop Place for Solar PV
         Robert Kelly                      Chief Financial Officer
                                                                                   Solutions
         Toby Corey                        Chief Revenue Officer
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Opportunities                        Threats

                                                                                   Strategic Expansion                  Lead Pollution
        Key Competitors
         BP Solar International Inc                                                Positive Outlook for PV in the       Growing Market for Other
                                                                                   US                                   Technologies
         SunWize Technologies, Inc.
         SunPower Corporation
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
         REC Solar, Inc.
        Sungevity, Inc.
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Mar 15, 2012                  SolarCity And Rabobank Announce $42.5m Fund For Commercial Solar Projects In California
       Mar 13, 2012                  U.S. Bancorp And SolarCity To Fund Solar Power Installations In US Military Housing Communities
       Feb 23, 2012                  SolarCity Opens Operations Center In New Jersey
       Feb 07, 2012                  SolarCity Expands Its Business To Connecticut, US
       Jan 10, 2012                  NYSERDA And PSC Award $30m For NYC/Westchester Solar Projects To Increase Renewable Energy
                                     Use
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




SolarCity, Inc. - Strategic SWOT Analysis Review                                                                               Reference Code: GDAE16763SA
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       SolarCity, Inc. - Key Facts .................................................................................................................................................................. 4
       SolarCity, Inc. - Key Employees ......................................................................................................................................................... 5
       SolarCity, Inc. - Key Employee Biographies ....................................................................................................................................... 6
       SolarCity, Inc. - Major Products and Services .................................................................................................................................... 7
       SolarCity, Inc. - History ....................................................................................................................................................................... 8
       SolarCity, Inc. - Locations And Subsidiaries ..................................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       SolarCity, Inc. - Business Description .............................................................................................................................................. 13
       SolarCity, Inc. - Corporate Strategy.................................................................................................................................................. 14
       SolarCity, Inc. - SWOT Analysis ....................................................................................................................................................... 15
          SWOT Analysis - Overview........................................................................................................................................................... 15
          SolarCity, Inc. - Strengths ............................................................................................................................................................. 15
             Strength - Strong Funding Sources ........................................................................................................................................... 15
             Strength - One-Stop Place for Solar PV Solutions .................................................................................................................... 15
          SolarCity, Inc. - Weaknesses ........................................................................................................................................................ 15
             Weakness - Dependence on Government Incentives ............................................................................................................... 15
          SolarCity, Inc. - Opportunities ....................................................................................................................................................... 15
             Opportunity - Strategic Expansion ............................................................................................................................................. 15
             Opportunity - Positive Outlook for PV in the US ........................................................................................................................ 16
             Opportunity - Growth for Electric Vehicles in the US ................................................................................................................. 16
          SolarCity, Inc. - Threats ................................................................................................................................................................ 16
             Threat - Lead Pollution .............................................................................................................................................................. 16
             Threat - Growing Market for Other Technologies ...................................................................................................................... 16
             Threat - Intense Competitive Landscape................................................................................................................................... 17
       SolarCity, Inc. - Key Competitors ..................................................................................................................................................... 18
       Section 3 – Company’s Power Financial Deals and Alliances .......................................................................................................... 19
          SolarCity, Inc., Power, Deals By Year, 2006 to YTD 2012............................................................................................................ 19
          SolarCity, Inc., Power, Deals By Type, 2006 to YTD 2012 
								
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