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Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Analysis Review

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Harley-Davidson, Inc. (Harley-Davidson) is one of the leading manufacturers of heavyweight motorcycles in the world. Harley-Davidson is the parent company of the group of companies including Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company offers more than 30 models of touring and custom Harleys through a worldwide network of more than 1,600 dealers, spread across six continents. Harley-Davidson provides wholesale and retail financing and insurance programs principally to its dealers and customers. The company operates in two business segments, namely, the Motorcycles and Related Products (Motorcycles) segment and the Financial Services segment. Harley-Davidson envisages building its position in the marketplace through new product launches, restructuring initiatives and strategic alliances. The company is headquartered in Milwaukee, Wisconsin, the US.

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									           Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Analysis
                                          Review
        Reference Code: GDAUT29887FSA                                                                                         Publication Date: APR 2012

          3700 West Juneau Avenue                            Phone              +1 414 3424680                  Revenue          5,311.7 (million USD)
          Milwaukee, WI                                      Fax                +1 414 3434621                  Net Profit       599.11 (million USD)
                                                                                www.harley-
          53208-0653                                         Website                                            Employees        6,000
                                                                                davidson.com
                                                                                HOG [New York Stock
          United States                                      Exchange                                           Industry         Automotive
                                                                                Exchange]

       Company Overview
       Harley-Davidson, Inc. (Harley-Davidson) is one of the leading manufacturers of heavyweight motorcycles in the world. Harley-
       Davidson is the parent company of the group of companies including Harley-Davidson Motor Company (HDMC) and Harley-
       Davidson Financial Services (HDFS). The company offers more than 30 models of touring and custom Harleys through a
       worldwide network of more than 1,600 dealers, spread across six continents. Harley-Davidson provides wholesale and retail
       financing and insurance programs principally to its dealers and customers.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Harley-Davidson, Inc., SWOT Analysis
         Keith E. Wandell                    Chairman                                 Strengths                              Weaknesses
         Barry K. Allen                      Director
                                                                                      Focused Research and                   Dependence on the Domestic
         Richard I. Beattie                  Director                                 Development Activities                 Market
         Martha F. Brooks                    Director
                                                                                      Broad Product and Service              Product Recalls/Issues
         George H. Conrades                  Director                                 Portfolio
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData
                                                                                      Opportunities                          Threats
       Share Data
         Harley-Davidson, Inc.                                                        Global Expansion                       New Emission Standards for
                                                                                                                             Two Wheelers
        Share Price (USD) as on 05-Apr-                                48.39          New Product Launches
        2012                                                                                                                 Procurement of Raw Materials
        EPS (USD)                                                        2.33
        Market Cap (million USD)                                      11,310         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        Enterprise Value (million USD)                                15,506
        Shares Outstanding (million)                                     231
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT                                                                    Reference Code: GDAUT29887FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Harley-Davidson, Inc. - Key Facts ...................................................................................................................................................... 4
       Harley-Davidson, Inc. - Key Employees ............................................................................................................................................. 5
       Harley-Davidson, Inc. - Key Employee Biographies ........................................................................................................................... 6
       Harley-Davidson, Inc. - Major Products and Services ........................................................................................................................ 7
       Harley-Davidson, Inc. - History ........................................................................................................................................................... 8
       Harley-Davidson, Inc. - Company Statement ................................................................................................................................... 10
       Harley-Davidson, Inc. - Locations And Subsidiaries ......................................................................................................................... 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 14
       Harley-Davidson, Inc. - Business Description................................................................................................................................... 14
       Harley-Davidson, Inc. - Corporate Strategy ...................................................................................................................................... 15
       Harley-Davidson, Inc. - SWOT Analysis ........................................................................................................................................... 16
          SWOT Analysis - Overview........................................................................................................................................................... 16
          Harley-Davidson, Inc. - Strengths ................................................................................................................................................. 16
             Strength - Focused Research and Development Activities ....................................................................................................... 16
             Strength - Broad Product and Service Portfolio......................................................................................................................... 16
             Strength - Strong Brand Image ................................................................................................................................................. 16
          Harley-Davidson, Inc. - Weaknesses ............................................................................................................................................ 17
             Weakness - Dependence on the Domestic Market ................................................................................................................... 17
             Weakness - Product Recalls/Issues .......................................................................................................................................... 17
          Harley-Davidson, Inc. - Opportunities ........................................................................................................................................... 17
             Opportunity - Global Expansion ................................................................................................................................................ 17
             Opportunity - New Product Launches........................................................................................................................................ 17
             Opportunity - Restructuring Plans ............................................................................................................................................. 17
          Harley-Davidson, Inc. - Threats .................................................................................................................................................... 18
             Threat - New Emission Standards for Two Wheelers ................................................................................................................ 18
             Threat - Procurement of Raw Materials..................................................................................................................................... 18
             Threat - Competitive Landscape ............................................................................................................................................... 18
       Harley-Davidson, Inc. - Key Competitors.......................................................................................................................................... 19
       Section 3 – Company Financial Ratios ............................................................................................................................................. 20
       Financial Ratios - Capital Market Ratios...........................................
								
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