Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Analysis
Review
Reference Code: GDAUT29887FSA Publication Date: APR 2012
3700 West Juneau Avenue Phone +1 414 3424680 Revenue 5,311.7 (million USD)
Milwaukee, WI Fax +1 414 3434621 Net Profit 599.11 (million USD)
www.harley-
53208-0653 Website Employees 6,000
davidson.com
HOG [New York Stock
United States Exchange Industry Automotive
Exchange]
Company Overview
Harley-Davidson, Inc. (Harley-Davidson) is one of the leading manufacturers of heavyweight motorcycles in the world. Harley-
Davidson is the parent company of the group of companies including Harley-Davidson Motor Company (HDMC) and Harley-
Davidson Financial Services (HDFS). The company offers more than 30 models of touring and custom Harleys through a
worldwide network of more than 1,600 dealers, spread across six continents. Harley-Davidson provides wholesale and retail
financing and insurance programs principally to its dealers and customers.
Key Executives SWOT Analysis
Name Title Harley-Davidson, Inc., SWOT Analysis
Keith E. Wandell Chairman Strengths Weaknesses
Barry K. Allen Director
Focused Research and Dependence on the Domestic
Richard I. Beattie Director Development Activities Market
Martha F. Brooks Director
Broad Product and Service Product Recalls/Issues
George H. Conrades Director Portfolio
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Opportunities Threats
Share Data
Harley-Davidson, Inc. Global Expansion New Emission Standards for
Two Wheelers
Share Price (USD) as on 05-Apr- 48.39 New Product Launches
2012 Procurement of Raw Materials
EPS (USD) 2.33
Market Cap (million USD) 11,310 Source: Annual Report, Company Website, Primary and Secondary Research,
GlobalData
Enterprise Value (million USD) 15,506
Shares Outstanding (million) 231
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Financial Performance
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Reference Code: GDAUT29887FSA
Analysis Review
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
List of Figures ................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
Harley-Davidson, Inc. - Key Facts ...................................................................................................................................................... 4
Harley-Davidson, Inc. - Key Employees ............................................................................................................................................. 5
Harley-Davidson, Inc. - Key Employee Biographies ........................................................................................................................... 6
Harley-Davidson, Inc. - Major Products and Services ........................................................................................................................ 7
Harley-Davidson, Inc. - History ........................................................................................................................................................... 8
Harley-Davidson, Inc. - Company Statement ................................................................................................................................... 10
Harley-Davidson, Inc. - Locations And Subsidiaries ......................................................................................................................... 12
Head Office ................................................................................................................................................................................... 12
Other Locations & Subsidiaries ..................................................................................................................................................... 12
Section 2 – Company Analysis ......................................................................................................................................................... 14
Harley-Davidson, Inc. - Business Description................................................................................................................................... 14
Harley-Davidson, Inc. - Corporate Strategy ...................................................................................................................................... 15
Harley-Davidson, Inc. - SWOT Analysis ........................................................................................................................................... 16
SWOT Analysis - Overview........................................................................................................................................................... 16
Harley-Davidson, Inc. - Strengths ................................................................................................................................................. 16
Strength - Focused Research and Development Activities ....................................................................................................... 16
Strength - Broad Product and Service Portfolio......................................................................................................................... 16
Strength - Strong Brand Image ................................................................................................................................................. 16
Harley-Davidson, Inc. - Weaknesses ............................................................................................................................................ 17
Weakness - Dependence on the Domestic Market ................................................................................................................... 17
Weakness - Product Recalls/Issues .......................................................................................................................................... 17
Harley-Davidson, Inc. - Opportunities ........................................................................................................................................... 17
Opportunity - Global Expansion ................................................................................................................................................ 17
Opportunity - New Product Launches........................................................................................................................................ 17
Opportunity - Restructuring Plans ............................................................................................................................................. 17
Harley-Davidson, Inc. - Threats .................................................................................................................................................... 18
Threat - New Emission Standards for Two Wheelers ................................................................................................................ 18
Threat - Procurement of Raw Materials..................................................................................................................................... 18
Threat - Competitive Landscape ............................................................................................................................................... 18
Harley-Davidson, Inc. - Key Competitors.......................................................................................................................................... 19
Section 3 – Company Financial Ratios ............................................................................................................................................. 20
Financial Ratios - Capital Market Ratios...........................................