Internet Marketing Strategy Summary

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					Internet Marketing Strategy Summary
Network marketing is all by the target user with authorized network application
service platform to carry out the guiding concern among consumers of behavior or
activities to promote products online sales and expand the brand influence
Web1.0 era of the Internet, commonly used in network marketing are: search engine
marketing, email marketing, marketing, instant messaging, BBS marketing, viral
marketing; but with the development of the Internet to the web2.0 era, the growing
Web application services, network marketing more and more enriched, including:
blog marketing, podcast marketing, RSS marketing, SN marketing, creative
advertising marketing, word of mouth marketing, experience marketing, fun
marketing, knowledge marketing, integrated marketing, event marketing.
We need a profound understanding of the many internet marketing strategies,
combined with wider use of its resources to the promotion of products and brand
building to, and so most of the marketing strategy of how to understand and
effectively, the following luke my personal opinion:
1) Search Engine Marketing
Two types of search engine marketing: SEO and Search Engine Advertising
SEO or search engine optimization is through the web site structure (internal link
structure, site physical structure, logical site structure), high-quality website subject
matter, rich and valuable external links related to optimize the Er Shi and search for
users more friendly engine to get the advantage in search engine rankings for the site
into traffic.
A good understanding of search engine advertising, is to buy the search results page
advertising to achieve marketing objectives; major search engines have launched their
own ad system, just a different form each other; search engine advertising advantage
is related , due to advertising only in relevant search results or the topic page,
therefore, search engine advertising is more effective than traditional advertising,
customer conversion.
2) E-mail Marketing
Subscribe to e-mail marketing is the way to industry and product information via
e-mail provided to the needs of users, in order to build trust with users and the
relationship of trust between. Most companies and websites have been using e-mail
marketing. After all, the message is already one of the Internet-based application
services.
3) instant messaging marketing
As the name suggests, the use of the Internet chat tool for real-time promotional
marketing. Such as the recent spam messages using MSN crazy hair
"Chinese Yuan" (now continue to write this article, has received
a spam message, see Figure)
Even do not like this strategy, in itself does not benefit from brand building, may be
no small flow, can the user not only your brand name is not recognized, or even have
to pull your brand name into the black list; Therefore, the effective conduct of
marketing strategy requires us to consider to provide users with valuable information
on their individual.
4) viral marketing
Viral marketing is not the use of viruses or rogue plug-in to carry out promotion and
publicity, but through a set of reasonable and effective integration system to guide and
stimulate the user to initiate publicity, is built based on intentionally marketing to user
mode.
5) BBS Marketing
Without detailed explanation, I think this application is very common, especially for
individual owners, the majority to stop forum portal site irrigation while leaving their
own links, every day brings hundreds of IP;, of course, For businesses, BBS
marketing professionals must also fine.
6) blog marketing
Blog marketing is to establish corporate blog for the enterprise and the interaction
between users and the manifestation of corporate culture, the industry generally, such
as comments, working thoughts, feelings and other essays, and expertise as a
corporate blog content, allowing users to further deepen the trust company brand
influence.
Blog marketing can be a company blog or through third-party BSP self achieved
through the blog to communicate corporate communications, to improve customer
relationships, improve business results. Blog marketing advertising is an indirect
relation to the marketing, business and consumers to communicate through the blog,
publishing business information, collect feedback and ideas, enterprise and public
relations, which while not directly promote products, but allow users to close,
listening, sharing The process itself is the best marketing tools. Corporate blog and
the role of corporate website is similar, but more the general public free of some blog.
Another, is the most effective and feasible is the use of blog (people) for marketing,
this blog community has a very hot topic, Xu Jinglei and the interest of Sina blog
urgent, KESO the blog advertising and blog advertising alliance inquiry recent
evaluation activities, etc. Rising's blog, blog marketing, this fact is the
mainstream and direction. Blog marketing low-cost, divided, close to the public, fresh,
etc, blog marketing, everyone's talking about are often formed to achieve
the good effect of secondary spread, the many successful cases of foreign countries,
but relatively few in the country!