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									Continuing Education At TCC:
      Current Status and
Recommendations for Growth
          Presented by
       Dr. Mary Wolfgang
            Director
     Continuing Education Training
     Hours

                                            70,000
    The number of hours                     60,000
    of training has                         50,000

    increased substantially                 40,000
                                            30,000               Hours of
    each year                               20,000
                                                                 Training

                                            10,000
                                                  0
                                                   1999- 2001-
                                                    2000 2002
                  1999-2000 2000-2001 2001-2002
Hours of Training    47,997    51,100    66,080
 Continuing Education Students
4,000
3,500
3,000
2,500
2,000
                                                       #Students
1,500
1,000
 500
   0
        1995      1996       2000       2001
                1995      1996       2000       2001
 #Students     1,595     3,660      3,469      2,783
Continuing Education Programs
Computer Training:
basic office skills &
high end tech training
Insurance classes
Online courses
Health & Dental
classes
Business Writing
Real Estate
Continuing Education Programs
               Office management
               classes
               Early Childhood
               Classes
               Construction/Building
               classes
                Leadership Skills
               Contract Training
Online Courses
Served 117 small                 $3,500

                                 $3,000
businesses online,               $2,500

through Chamber                  $2,000
                                                                      Monthly Invoices

Partnership-see                  $1,500

                                 $1,000
attachment A                      $500


Program                             $0
                                          2000-01   Jan-May   2-Jun    July-Aug
                                                       02
Growth=billing
growth                                2000-01 Jan-May 02                 2-Jun July-Aug
                     Monthly Invoices      $200     $850                $3,200 $1,500
Over 300 courses now
Conferences
              Habitat for Humanity
              Arbitration
              Early Childhood
              Great Florida Fire
              School
Contract Training Partners
Tallahassee Chamber   Florida Commission
Scholarship Program   on Community
Agency for Health     Service
Care Administration   Association
Department of         Management Training
Environmental         Leon County Schools
Protection            Department of
FDLE                  Insurance
   Revenues Earned for the College
                                1999-2000 revenues
350,000                         were $151,333
300,000                         2000-2001 revenues
250,000
                                were $218,317
200,000
150,000              Gross      2001-2002 revenues
100,000              Revenues   were $333,023
 50,000
      0
                                This shows 120 %
       1999- 2001-              revenue increase over
       2000 2002                3 years.
  Revenues after Direct Instruction
                               Net revenues after
140,000                        Instructors’ salaries,
120,000
100,000
                               and books, reached a
 80,000                        high of $125,000
 60,000              Net       during the last
 40,000              Revenue
                               academic year.
 20,000
      0
       1999- 2001-
        2000 2002
Current Adult & Continuing
Education Staff
               Dr. Wolfgang,
               Director
                   Jean Hancock,
                    Program Specialist
                   Vera Wirick, Office
                    Manager
                   Bridget Elwell, OPS
     Recommendations for CE
     Growth at TCC
1.   Marketing Budget
2.   Product Development Investment
3.   Program Specialist for Workforce Expansion, through
     more open enrollment and contract classes for business
     and government
4.   Staff Assistant for Customer Service
5.   Additional Adjunct dollars
6.   Program Specialist for Community Education to expand
     community education courses, and to attract community
     groups to utilize the campus facilities and programs
Marketing Investment
Create a marketing plan and budget to
generate a target income of $450,000.
Raise the visibility of our programs and
products
Rule of thumb promotion costs is 10-15%
of target income. ($45,000-67,500)
Product & Program Development


Purchase new high quality leadership and
management products, including, Achieve
Global(Zenger Miller), Zigler materials, and
popular press business and management programs.
Recommend $20,000 in program development
funds, to offer popular, quality programs to our
community.
Offer incentives for TCC faculty to develop online
or special custom products & programs
Program Specialist for Workforce
Education
                Expand current OPS
                functions of contract
                training, and open
                enrollment for
                continuing workforce
                education.
                Add $20,000 to
                current OPS budget
                for full time position.
Staff Assistant
Staff Assistant to
handle front desk
inquiries, data entry,
and customer service
inquiries.

$20,000
Additional Adjunct Dollars
An investment of $10,000 in adjunct salary dollars
will provide 20 hours of training for at least 200-
500 additional persons, assuming the instructor
receives pay of $24-$25 per hour, and each class
has from 10-30 participants.
If we expand the course offerings, and
successfully attract community participants, we
will need to have adjunct dollars in the budget to
pay for instruction.
Community Education and the
Arts
Expand Community Education open
enrollment courses
Network with community groups to bring
them to campus
Work with Communication/Humanities
Division to expand non-credit programs and
events
Marketing Budget
Cost? $45,000-65,000
Benefits?
   Increased community
    awareness
   Improved community
    participation
   Intensifies continuous
    program evaluation
    and innovation
Product Development Investment
               Cost? $15,000-20,000
               Benefits?
                   Insures quality
                    program offerings
                   Expands program
                    choices for consumers
                   Provides curriculum
                    support for adjuncts
                   Will attract more work
                    force participation
Staff Assistant for Customer
Service
Cost? $20,000
Benefits?
   Promotes TCC
    programs
   Connects community
    members to learning
    opportunities
   Increases numbers of
    satisfied continuing
    education participants
Additional Adjunct Dollars
                Cost? $10,000
                Benefits? This will:
                    Increase student
                     participation by 200-
                     500 students
                    Increase course
                     offerings
                    Diversify adjunct pool
Program Specialist for
Community Education
Cost? $35,000
Benefits? This will
   Attract more community
    members and groups to
    campus
   Maximize the use of the
    campus for the community
   Enrich the cultural life of
    the community
   Become a self-supporting
    program
   Fill an educational void
Thank you for your attention!

								
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