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How to Write a Business Plan


									How to Write a Business Plan
How to Write a Business Plan
XXX company (or XXX items) Business Plan


(Company information)


Zip code

Contacts and duties



Website / E-mail

Report Contents

The first part of the summary

(Summary of the whole project) (the text within the 2-3 page)

1. A brief description of the company
2. The company's aims and objectives (market objectives and financial
3.'s Current ownership structure
4. Has been put into the funds and use
5. Our main products, or services
6. Market Profile and Marketing Strategy
7. The main business and results of profile
8. The core management team
9. Advantages Help
10. The company needs to achieve the goal of capital increase: the reasons, amount,
manner, purpose, repayment
11. Financing programs (financing and investment and exit the program)
12. Financial Analysis
1. Financial historical data (before 3-5 aggregate annual sales, profit, growth)
2. Financial expected (3-5 years)
3. Assets and liabilities
The second part of the review
Chapter Introduction
1. Our mission (the company's mission statement)
2. Company information
3. The functions of various departments and operational objectives
4. Company Management
1. Board of Directors
2. Management Team
3. External support (external persons / accounting firm / law firm / consultant /
technical support / trade associations, etc.)
Chapter technologies and products
1. Technical description and Technology held
1) 2. Product Status
1. The main products catalog (category, name, size, model, price, etc.)
2. Product Features
3. Under development / to be developed Introduction
4. R & D plan and timetable
5. Intellectual Property Policy
6. Intangible assets (trademark / intellectual property / patents, etc.) Product
Target Market: Who provides for
Product Definition: 1 What is the product? What category
Core products: to provide the core meaning
Product Description: Type How? Function, value
Product analysis: how to have products and services, there is the difference
Competitive advantage:
Technical Content:: advanced and mature
3. Products
1. Resources and raw material supply
2. Production conditions and production capacity of existing
3. Expansion of facilities, requirements and costs, the expanded production capacity
4. Of the principal equipment and additional equipment required
5. Product standards, quality and production cost control
6. Packaging and Storage
Market Analysis Chapter
1. Market size, market structure and division of
2. Setting the target market
3. Product consumers, consumption patterns, spending habits and the main factors
influencing the market
4. The current status of product marketing, product development stage in which the
market (blank / new development / high growth / mature / saturated) state product and
brand rankings
5. Forecast market trends and market opportunities
6. Industry policy
Competitive Analysis Chapter
1. Whether the trade monopoly
2. See competitors from the market segmentation market share
3. Main competitors: The company strength, product case (type, price, features,
packaging, marketing, market share rate, etc.)
4. Potential competitors and market changes of circumstances
5. Product competitive advantage
2) environmental analysis - environmental factors facing businesses
Macro-environment: PEST analysis
Industry Analysis: Porter five model analyzing inconclusive
Market Analysis: Who is the customer demand in the can there be any
Enterprise's own analysis: The current situation, strengths and weaknesses
Corporate Strategy
Strategic concept: values, mission and values, codes of conduct, etc.
Strategic Positioning: what do
Strategic objectives: targeted, measurable
Business development model: how to expand the market, development path
Construction of the core business competitiveness
Chapter Marketing
1. Overview of marketing plan (regional, approach channel, expected goals, share)
2. Sales policy-making (in the past / present / planned)
3. Sales channels and methods, marketing and service sectors
4. Main business relationship status (agent / dealer / distributor / retailer / franchisee,
etc.), standard policy at all levels of qualification (sales / Back to paragraph deadline /
payment / receivables / Shipping Information / Discount Policy etc.)
5. Sales force and sales situation of the welfare distribution policy

6. Promotion and market penetration (means and arrangements, budget)
1. Major promotions
2. Advertising / public relations strategies, media evaluation
7. Price plan
1. Pricing and price structure based on
2. Impacting Factors and Countermeasures
8. Sales statistics and sales records, sales cycle calculations.
9. Marketing plan, sales goals (short, medium), sales forecast (3-5 years) sales, share
and calculated on the basis
Chapter VI in investment
1. Capital requirements description (amount / period)
2. Plans and progress of the use of funds
3. Forms of investment (loans / interest rate / interest rate payment terms / Conversion
- Common stock, preferred stock, any stock / corresponds to the price, etc.)
4. Capital Structure
5. Return / payment plan
6. Note the capital structure of the original debt (the debt each time / conditions /
mortgage / interest, etc.)
7. Investment mortgage (whether the mortgage / collateral value and the pricing basis
/ pricing documents)
8. Investment guarantees (whether secured / guaranteed by the financial report)
9. Attract investment in the equity structure
10. Equity cost
11. Investors and company management level description
12. Report (periodic report to investors and the capital expenditure budget)
13. Miscellaneous payments (whether to pay an intermediary fee)
Chapter VII of the return on investment and exit
1. Listing
2. Equity Transfer
3. Stock repurchase
4. Dividend

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