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TI Highlights Advancement of Digital Cinema Industry at ShoWest

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					TI Highlights Advancement of
Digital Cinema Industry at ShoWest
Digital Cinema Pioneers Recognized; DLP Cinema®
Technology Utilized Throughout Motion Picture
Tradeshow
3/13/2006
Press Release

LAS VEGAS, March 13, 2006 /PRNewswire via COMTEX/ -- Texas Instruments TXN
(TI) and its customers this week will highlight the advancement of the digital cinema
industry at ShoWest, the largest annual convention for the motion picture industry. DLP
Cinema®technology from TI will be utilized throughout the tradeshow, with digital
screenings of three upcoming studio summer release movies, multiple digital product
reel presentations, and a special presentation looking at the past, present and future of
digital cinema. In addition, this will be the fifth consecutive year that TI and its DLP
Cinema Products division has served as corporate sponsor of ShoWest.

This year's ShoWest marks a turning point in digital cinema advancement. TI announced
this week that 1,195 DLP Cinema projectors from customers Barco, Christie and NEC
are now deployed worldwide, and up to 33,000 additional digital cinema systems are
scheduled to deploy in North American in the next few years. During its look into the
past, present and future of digital cinema, ShoWest will recognize the following
individuals with Digital Cinema Pioneer Awards for their extensive contributions to the
advancement of the industry, all key contributors in propelling the industry to where it is
today:

* Wayne Anderson - National Association of Theatre Owners (NATO)
  * Wendy Aylsworth - DC 28
  * Phil Barlow - Industry Consultant
  * Al Barton - Sony Pictures Entertainment
  * Curt Behlmer - DC 28
  * Jim BeShears - DreamWorks
  * Ed Catmull - Pixar Animation Studios
  * Chris Cookson - Warner Bros.
  * Doug Darrow - Texas Instruments
  * Rob Hummel - Industry Consultant
  * Michael Karagosian - NATO
  * Bob Lambert - Disney
  * Julian Levin - 20th Century Fox
  * George Lucas - Lucasfilm
  * Rick McCallum - Lucasfilm
  * Shannon McIntosh - Producer
  * Fred Meyers - Lucasfilm
  * Loren Nielsen - Entertainment Technology Consultants
  * Walt Ordway - DCI
  * Jerry Pierce - Universal
  * Garrett Smith - Paramount
  * John Wolski - NATO

In the present portion of the presentation, exhibitors will hear from AccessIT and
Technicolor, the companies behind the business plans currently enabling deployments,
as well as from exhibitors who are making the switch to digital. During a look into the
future, TI and its partners will explore the limitless possibilities for the future of digital
cinema with 3D and alternative content.
"This should prove to be an exciting ShoWest with all of the advancements in digital
cinema in recent months," said Doug Darrow, Brand & Marketing Manager, DLP
Products. "We plan to help educate exhibitors on how they can convert to digital systems
through existent business models, as well as highlight the endless range of possibilities
that digital cinema brings for movies, 3D and other digital content such as pre-show
advertising, sporting events and concerts."

TI and its DLP Cinema technology will feature prominently at the following ShoWest
activities:

* Salute to the $100 Million Films of 2005: Tuesday, March 14, 9:45 a.m.
     -- Join TI for a visual salute to the top grossing films of 2005,
     screened on a Christie CP2000 DLP Cinema projector.
   * Digital Screening of Lions Gate Entertainment's Akeelah and the Bee:
     Tuesday, March 14, 10:30 and 10:45 a.m., utilizing Christie CP2000 and
     NEC iS8-2K DLP Cinema projectors.
   * Digital Screenings of Walt Disney Pictures' Cars, a Pixar Animation
     Studios Film: Tuesday, March 14, 6 and 6:30 p.m., utilizing Christie
     CP2000 and NEC iS8-2K DLP Cinema projectors.
   * Cars Reception: Tuesday, March 14, 8 p.m., hosted by Walt Disney
     Studios, Pixar Animation Studios, TI DLP Cinema and Christie/AccessIT.
     The DLP #96 NASCAR and driver Tony Raines to participate and sign
     autographs.
   * Digital Cinema Presentation: The Past, Present and Future: Thursday,
     March 16, 9 a.m., a look at where digital cinema has come from, the
     current state, and what we can expect to see in the future, projected
     with a Christie CP2000 DLP Cinema projector.
   * Digital Screening of DreamWorks Animation's Over the Hedge: Thursday,
     March 16, 11 a.m., projected with a Christie CP2000 DLP Cinema
     projector.
   * Digital Screenings of Warner Bros.' Product Reel: Thursday, March 16,
     2:30 p.m., utilizing Christie CP2000 and NEC iS8-2K DLP Cinema
     projectors.

DLP Cinema technology-enabled projectors can also be seen at the Barco and Christie
booths, and NEC's Palace Room 4/5 at ShoWest.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute
detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs
and projectors for business, home, professional venue and digital cinema (DLP
Cinema®). 75 of the world's top projection and display manufacturers design,
manufacture and market products based on DLP technology. At the heart of every DLP
chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to
create a high resolution, highly reliable, full color image. DLP technology's chip
architecture and inherent speed advantage provides razor-sharp images and excellent
reproduction of fast motion video. Since early 1996, more than 9 million DLP
subsystems have been shipped. For more information, please visit http://www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to
meet our customers' real world signal processing requirements. In addition to
Semiconductor, the company's businesses include Sensors & Controls and Educational
& Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing,
design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.
More information is located on the World Wide Web at http://www.ti.com.

				
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