HANDBOOK When you raise funds to create a world free of MS, sponsored by you can earn great prizes! The Stand host that raises the most money in each age division will receive a prize. Have fun and go for it! Welcome to The Stand Against MS. Thank you for hosting a Lemonade DIVISION I - Stand Host is 5 yrs. and under WINS four one-day Stand! In this handbook, you will find admission tickets to LEGOLAND® California and SEA LIFE™ Aquarium everything you need to host a successful Stand. DIVISION II - Stand Host is 6-12 years old WINS a Nintendo Wii Inside this handbook… DIVISION III - Stand Host is 13-18 years old WINS two Disneyland one-day park hopper admission tickets What is multiple sclerosis? DIVISON IV - Stand Host is 19 years and older WINS a choice between a Toshiba - 19" LCD HDTV or a Canon - PowerShot Digital Cameraand Where will my money go? FUNDRAISING DEADLINE - You can mail in and receive online donations until midnight on Friday, June 12th. The stand host winners who raise the most money in each age division will be announced on Important Information Tuesday, June 23rd. Mail checks to: National MS Society Safety Information Pacific South Coast Chapter Attn: The Stand 5950 La Place Court #200 Carlsbad, CA 92008 Tips on having a great Stand Don’t forget to email a picture of your Stand to win The Stand Decorating National MS Society Contest! Email your picture to heather.cavazos@MSpacific.org by June 12th. Pacific South Coast Chapter The prize and winner will be announced on Tuesday, June 23rd. 5950 La Place Court #200 Carlsbad, CA 92008 * Stand winners must raise a minimum of $300 to qualify for prizes. The National MS Society reserves the right to substitute prizes of equal or greater value. Restrictions apply. ph (800) 486-6762 fax (760) 804-9266 www.MSpacific.org Questions? Contact Heather Cavazos: www.standagainstMS.com heather.cavazos@MSpacific.org or (760) 448-8446 Multiple sclerosis affects families. Multiple sclerosis affects children too. Tips for making your Stand This is why we are taking a Stand Against MS. a success! On Saturday May 30, 2009 families all over the There are many ways to have a successful stand: area will host lemonade stands to raise awareness and funds for MS. Make it a party! Invite all your friends for a fun lemonade event. Thank you for taking a Stand Against MS. Send out letters to everyone letting them know what you are doing and ask for their support. Letter writing campaigns are easy and very effective. You would be amazed at how many people will send you a check in the mail. Make your Stand a festive site! You can do this by having a theme with decorations and music. Have your Stand in a busy, well trafficked place. The children will have more fun if they are in a place where they make a “sale”. *If it is in a public place, make sure you get the proper approval before setting up your Stand. What is MS? Multiple sclerosis interrupts the flow of information within the brain and between the body Download the signs and flyers from www.standagainstMS.com and have children and stops people from moving. At least two to three make their own posters for their Stand. times more women than men have been diagnosed, typically in the prime-of-life years, ages 20-50. An Email your contact list – send all your estimated 8,000-10,000 children under the age of 18 friends, family and colleagues an email to also live with MS. help promote The Stand Against MS. Check out the email templates in your Stand headquarters online. About the National Multiple Sclerosis Society Locally, the Pacific South Coast Chapter provides programs and Try to raise at least $300! Have a services designed to help the 18,000 people and families fundraising goal of $300 per Stand affected by MS in San Diego, Orange and Imperial counties is as easy as this: move their lives forward. Additionally, nearly $3 million is currently invested on MS research in our area. We are people $3 per sale = 100 sales who want to do something about MS NOW. $5 per sale = 60 sales Safety Information Where will my money go? The money you raise for The Stand Against MS can Safety First! help provide a variety of programs and services for people affected by MS. An adult should be present AT ALL TIMES. • 44% of the funds we raise support local programs and services for people living with MS and their families. *Emotional Support: newly diagnosed programs, Never leave children unattended. professionally-led and self-help groups, counseling and friendly angel visitation *Wellness: aquatic and specialized exercise classes, Do not set up your Stand too close to the curb. medical clinics *Direct: medical equipment loan, financial assistance, transportation assistance *Family & Social: caregiver support, holiday and family The children will be excited and want to “wave events, respite care in” cars. Please monitor this activity and make *Education & Advocacy: outreach, community and sure they stay clear of traffic. professional education, information, referral, research updates *Independence: care management, employment resources, financial planning Please be mindful of cars pulling in and out as well as foot traffic. • 33% of the funds we raise go to our National organization to fund research. Currently, nearly $3 million in MS research projects are funded at local institutions including the Scripps Research Institute, the University of California at San Diego, the University of California at Irvine and the Burnham Institute. This means that 77¢ of every dollar you raise will go directly towards funding vital programs, services and research for people affected by MS. • And only 23% of the funds we raise go to fundraising and administrative costs. During the Stand: Important Information Help us raise awareness by having a presence at The Stand Against MS. Here are steps you can take to have a very Set up a table and chairs and decorate your Stand with signs successful Stand! Use this check off list to make sure and flyers from the Stuff to Download section at you are on track: www.standagainstMS.com. Before the event: Ice your lemonade so it will be cool and refreshing to drink. Identify the volunteers (adults and kids) to help run the Stand with you. The more the merrier! Put out signs on surrounding streets to advertise your Stand. Distribute volunteer assignments and emphasize the Guide kids and volunteers as needed. Be safe and have fun! importance of safety. Take a picture of your Stand for the Stand Decorating Contest. * details on back of handbook Complete and distribute the Stand Advertiser Sign from www.standagainstMS.com in the Stuff to Be sure to give each person a Thank you flyer from the Stuff Download section before your Stand date. to Download section at www.standagainstMS.com along with their lemonade. Make decorations for your Stand by downloading and printing all signs and flyers from Collect and count the money from your Stand and put it in a www.standagainstMS.com in the Stuff to Download safe place. section. Tear down your Stand by removing all trash and supplies. “Talk it up” with neighbors, friends, family and co- Congratulate yourself on such a great job! workers. Spread the word! Call your local community newspaper and ask to be After the event: interviewed to promote your Stand. Continue to raise money both online and offline by sending out emails and letters. Shop for and purchase your Stand supplies (lemonade, cups & money jar) before event weekend. Before Friday June 12th, complete the enclosed Stand *Check out different lemonade recipes from www.standagainstMS.com in Summary Sheet. Include checks and The Stand Summary the Stuff to Download section. Sheet in the enclosed self-addressed envelope and mail to the National MS Society. * You may either deliver the cash that you have collected OR you may write a personal check for the total amount raised. Watch for the email announcing the Stand winners on Tuesday June 23rd. See back of this handbook for information about prizes.