Fei Yang Institute of Entrepreneurial Management Curriculum System of the overall
?Business management curricula are divided into three modules: business mind
module, entrepreneurship modules, actual start module, three modules of study to
achieve through the training objectives are to stimulate an entrepreneurial mind,
enhance entrepreneurship, business incubation outcomes. Which an index of courses,
two indicators for the chapter, three indicators specific to the section.
The first major modules: start head start head training target activation
This part of the pioneering heart research through the establishment of a venture
capital Genome Research Centre and the formation of open innovation center study in
order to stimulate students to enhance students entrepreneurial brain cells start to CQ,
and business sensitivity, through the pioneering work of school building cultural field,
has developed a culture of entrepreneurship, entrepreneurial environment to speed up
the cultivation, selection of school success through business case, to play a successful
entrepreneurial role models, encouraging graduates to start, start thinking ability to
achieve purpose of activation.
In this module, from five parts to stimulate an entrepreneurial mind, each part of the
specific work to be completed by.
First, build a successful business case centers:
1, through the collection, sorting, processing, preparation of business reflects the
success of entrepreneurs head case 100.
Which according to the new business model of success and the case 10, the new
business model of success and the case 10, the case of new product success and the
2, preparation of foreign students to fly business success stories (in order to fly
foreign independent start-up enterprises modeled)
Second, a business psychology research
1, Psychological Consultation Center proposed to do business in our hospital the
courage of the students, requiring one to one psychological study of entrepreneurial
courage detailed records and track, the establishment of a laboratory simulation of
business scenarios to enhance the detection of courage, and ultimately the formation
of written material, which notes .
2, the establishment of the inverse operators to enhance entrepreneurial courage and
emotional intelligence courses.
Third, the creation of entrepreneurial gene research center
Recommendation: for a global research programs with business tender. And the
formation of course sections.
Difficulties: the need for good English, with medical staff.
Fourth, to create an entrepreneurial culture within and outside field
1, the school business management course through all the professional side
Xiangquan Yuan open, universal business knowledge; through entrepreneurship to
create a business climate survey, by business associations to create internal business
2, outside competition to create a business climate through business, through business
incubation centers to create a business atmosphere.
Fifth, the establishment of open innovation center
The establishment of different thinking subjects of education? ? ?
The second module: entrepreneurship training objectives to enhance entrepreneurship
This module from a more microscopic fields, Tong Guo right economics, management,
leadership, marketing, finance, legal, Zhan Lue, information such as the creation of
learning-related courses, Mudi is to start with the basic Neng Li Xue Sheng including
affordability, management and other Muqian in face of the entrepreneurial process is
closely related to the knowledge of some students to master the process of solving
Chuang Ye Wen Ti encountered in the basic Neng Li and thinking, for entrepreneurs
provide theoretical support and practical Fu Wu.
First, economic capacity
?1, the macroeconomic chapter, the main teaching content through this course,
Master the following basic concepts and theories: the national income, multiplier
theory, theory of money supply, money demand function, IS curve, LM curve,
inflation and unemployment theory economic growth model.
?2, International Business articles, the content of the major topics of international
trade, international finance, international investment, international marketing and
international business law courses in accordance with international companies to
digest the logical order, beginning from the international aspects of business to
prepare to carry out international Management of a practical discipline.
?3, micro-economic chapter, the main teaching content: the supply and demand,
opportunity cost, production cost theory, market equilibrium, law of diminishing
?4 Game theory articles, the main teaching content: the assumption of game theory,
Prisoner&#39;s dilemma, Nash equilibrium, game theory applied thought the
Second, management capacity
Management capacity-building goal: to maximize the interests of all sides.
?1, article content management: administrators have the three skills, planning,
organizing, decision making, motivation theory, control.
?2, the content information management system: management, information and
systems, the concept of management information systems, management information
system, structure, management information systems development, management
information system, the overall planning, management information systems analysis
and design, management information systems implementation and development.
Through this course, students master the basic principles of management information
systems, development process and operation, maintenance, and management aspects
of knowledge and initial capacity.
?3, Project Management: is the project manager, in a limited resource constraints, the
use of the system point of view, methods and theories, all the work on the project
involves effective management. From project start to end of the project investment
decision-making the entire process of planning, organizing, directing, coordination,
control and evaluation, in order to achieve the project objectives.
1, the contents of human resource management: human resources management
services to the enterprise&#39;s overall strategic objective is the synthesis of a
series of management areas. The main human resource management include the
following aspects. Human resources strategic planning, human resources management
based business, the core business of human resources management, human resources
management and other work.
?2, Leadership Description: This course helps students to influence others and
inspire, stimulate the morale of others to guide the actions of others in order to
effectively achieve the goal of raising the students to meet the challenges.
?3, Organizational Behavior: Organizational Behavior course is to train
entrepreneurs with comprehensive use of psychology, anthropology and other kinds of
knowledge about people, research organizations and the team must rule of human
behavior, to improve management of their staff on the psychological and behavior
prediction, the ability to guide and control to achieve the stated objectives of basic
First, financing capability
1, Accounting: Through the study, preliminary understanding of the accounting
practice of human production and economic management of the product; clear
accounting in business management and the importance of the socio-economic
management. So that students understand and master the basic theory of accounting,
basic knowledge. Thus accounting disciplines to form a more complete understanding.
Strengthen students basic accounting methods and skills training, skilled use of the
basic method of handling some of the common economic business. Analyze problems
and to improve their own ability to solve problems.
2, the cashier: Cashier course on learning, students from the practical, operational
point of view to grasp the basic theory of accounting and accounting practices,
treasury practices. For students to be a qualified accountant should possess knowledge
of accounting basis.
3, in charge of accounting: the teaching of this course, students can master the basic
knowledge and management accounting methods, and firmly establish the basic
concepts of management accounting. In the Teaching of basic skills training for
students to meet the skills and applicable training objectives.
4 investment: focus on basic concepts and basic principles of the grasp and
understanding; focus on investment theory and practice in today introduced the latest
developments and analysis, covering the field of investment in recent years,
significant theoretical research results; and to a large number of examples , cases and
reading materials to help students understand the basic concept of Investments,
analysis methods and practical application; with special emphasis on guiding students
to learn the basic principles of investment knowledge, analysis, and grasp the process
of capital market development in China the problems, to develop students Literacy
and analysis of investment theory to solve practical problems.
5, Finance: Through this course, understanding the meaning of corporate finance so
that students clearly how to choose the financing channels,
So that students master the course in venture financing in several ways, control
technologies and strategies related to financing, to understand the financial
characteristics of different industries in effort to not only the students can design their
financing model, but also to ensure normal business operation and management
activities need financial behavior.
6, private equity funds: the understanding of the Fund&#39;s operation, by
learning the Fund&#39;s business model and learn the operation of the fund
capital works, to a more thorough understanding of the characteristics of capital
markets, lies in the financing capacity of the capital market.
?Second, marketing ability
1, the difference of marketing: is dealing with the breakdown of the market,
companies have chosen two or more sub-market as the market target, respectively, for
each sub-market specific products and services and the corresponding sales measures.
Enterprise market, according to the characteristics of children were developing
product strategy, pricing strategy, channel strategy and marketing strategy and
2, the terminal for the King: Through the study an important part of the success of
the terminal building: Distribution Issues, tally, point of sale advertising, Shopping
guide, promotion, management, retail prices of such knowledge. Including the
systematic theoretical description, and summed up from the practice of practical
experience and vivid case. To train high-quality marketing talent.
3, guerrilla marketing: the soul and essence of guerrilla marketing is the use of
unconventional marketing methods to achieve traditional marketing purposes, that is,
profits and market share. Enterprises must carefully select the &#39;marketing
arms&#39; and how to make these &#39;marketing arms&#39; reach
maximum effectiveness. &quot;Guerrilla marketing&quot; has become a
&quot;non-traditional and unconventional marketing methods,&quot; a
synonym, and thus derived a &quot;sneak attack marketing,&quot;
&quot;viral marketing&quot;, &quot;street marketing&quot;,
&quot;siege-style marketing,&quot; &quot;word of mouth marketing
&quot;&quot; No cover marketing, &quot;&quot; release
marketing, &quot;a series of anti-traditional marketing tactics, much to rival the
traditional mass-marketing trend. Now, guerrilla marketing has become increasingly
mainstream, Toyota, Nike, Pepsi, Procter &amp; Gamble and other multinational
companies more and more emphasis on the application and the power of guerrilla
marketing. Through the study of knowledge in this area, you can better train
high-quality marketing talent.
4, IP Marketing: 1P theory is about how to use the net external effects of economic
formation, between the enterprise value chains, enterprises and between enterprises,
between enterprises and customers pay for the introduction of third-party stakeholders,
the enterprise competition game between the profit model into a profitable win-win
cooperation theory. 1P theory on 11 types and find the 5 major third-party rule,
combined with a large number of international and domestic cases to be explained, so
that strategic innovation of enterprises with practical operation of the guide.
Third, strategic capabilities
1, integrated environment: an integrated environment for business can be summarized
as GPEST, G (geographical) geographical environment, political environment,
economic environment (E), social and cultural environment (S) and technological
2, five forces model: master the business environment in the micro-five competitive
forces: potential entrants, suppliers, buyers, substitutes, peer competition among
4, the strategic choice: to master the three enterprises are the most common strategic
choice: low-cost strategies (such as Lenovo Group), differentiation strategy and
4, incubation capacity
1, incubation problem: the business challenges faced by the early start, including the
company registration, tax, etc. problems.
2, business design: business location, target customer groups, business models, and
ways of financing a range of issues.
In the initial training, requires students to have inspired in others the ability to carry
out innovation activities, through the course of the study, in the middle and late, to
carry out independent innovation and the ability to guide others to engage in
6, Commercial capacity
1, International Commercial Law: International Commercial Law This course
introduces the basic theory and knowledge, to cultivate and improve the practice of
law students to engage in international commercial activities, the operational capacity.
The curriculum and other related professional courses have close links, so arranged to
higher studies. Through this course, students master the basic theory of international
commercial law, international commercial activities, knowledge and law, international
commercial law students skilled in using the theory of knowledge of international
commercial activities and deal with the problems that arise from international
commercial activities and the ability to dispute .
2, Contract Law: The master contract, its validity, performance, security, change,
transfer and termination process of the legal relationship between the master contract,
one party after default shall bear legal responsibility for gaining the contract dispute
resolution methods. Understanding of contract of sale, commission contracts, loan
contracts, leases, construction contracts and other contracts.
3, Company Law: master limited liability company, Inc. in the establishment,
management, bankruptcy, liquidation process involved in the legal relationship
between the companies in merger control, the separation process of the legal
relationship; understanding of foreign investors.
7, information capacity
1, computer basics: to make every student&#39;s typing speed of at least 60
words / minute, can skillfully use the office productivity software, will use the
network to obtain the required information quickly.
2, E-Commerce: The course requires students to understand the development process
of e-business, master the role of e-business, features, basic concepts, principles and
operating methods, know and master the business of network marketing and logistics
management knowledge, communication networks security technologies, and
e-commerce online payment and other major technology concerns the development of
e-business process issues that need attention and integrates use of the knowledge,
Tichu build electronic commerce web site program, active-learning Qiyekaizhan the
use of e-commerce technology platform and development tools.
The third module: start actual business results of incubation module training
This module focuses on the development by learning entrepreneurship program, Bode
ability and sportsmanship training, and learn to develop business plan, business plan
implementation, and finally a summary and evaluation, to sum up experiences,
lessons learned, to enhance the probability of success, so as to realize sustainable
1, program execution
1, Execution: training rapid response and implementation capacity.
2, business plan: to master the basic process of business planning, basic content,
and could complete the simple business plan. From the practical, normative point of
view the new system to grasp the characteristics of writing the book business planning,
content, form, writing methods and techniques.
Second, Bode long voyages
1, Sunrise Oriental
2, Yanan Song: Cultivation of patriotism.
III earned his early fortune
Students can effectively identify opportunities, during the early stages of their own
businesses, and accumulated to its initial venture capital, and can effectively use the
4, sportsmanship capacity
1 desire to win: focus on self-motivated and want to win.
2, follow the rules: team spirit, the spirit and the rules subject to quality.
3, fighting spirit: students overcome setbacks, rose to the challenge of spiritual
5, evaluation and response capabilities
Through theoretical study and practice of exercise, the students have to
self-examination in the business in the capacity of self-examination and thus start the
process to avoid big losses, are ongoing venture, Everlasting.