?Depressed to the bottom today, things could not get any momentum, sigh, feeling
bored, feeling nothing really mean Xiahun day. Chen Xiaoxu just see the following
contents in a public speech, she should only be the sky that should not be a rich
experience in the mortal woman, said that words are sincere, very enlightening
Time back to 2006 3 月 6 日 (周一) 19:00-21:00
Location: 202 Lecture Hall, Peking University Guanghua School of Management
Theme: Peking University Guanghua School of Management lecture the
&quot;Workplace Challenge&quot; series
The following content was reproduced -
Inscription: &quot;Dream of Red Mansions&quot; as I opened a window,
but to me the door shut. For this reason, I can only re-open a road, only to discover it
leads to far more beautiful.
Feeling inside, Chen Xiaoxu has three faces, one face Lin, one
entrepreneur&#39;s face, a face of the Buddha. She is quite low-key, very few
interviews with the media, on March 6 Miss Chen Xiaoxu in the Peking University
Guanghua School of Management Seminar &quot;Challenges to
Employment&quot; Let us have unexpected results.
Part: Venture&#39;s life experiences
You know I should be from the &quot;Dream&quot; began. People thought
I played a yu disappeared. So today I would like to brief you on what I do. Although I
have 15 years of advertising, but I hope we do not take me as an expert, so I will be
very nervous. We communicate and discuss together, work together to share my work
and life a little bit of sentiment. If you really go to the exchange, there will be a real
spring water of wisdom flow freely among us.
Review and sum up the first half I have experienced the difficulties and setbacks
really are not many, but experienced a lot of Ci turn and dream of the burst, Mei time
when their one kind Panduan, Piding, reflection and restart. There are three important
people in my life to lead a right direction, that is Cao Xueqin, Chuang Tzu and
Buddha. Now I will give Members.
The first person: Cao Xueqin
Childhood dream to be a ballet dancer, very hard, 12 years old have been able to
White down to play Grand Champion of the difficult move. And meet the political
and teacher in his comment when I completely ruined the way to the professional
ballet school, he wrote that: &quot;This is a seedling of capitalism.&quot; I
was discouraged, but because of this fight has to do a series, &quot;Dream of
Red Mansions&quot; opportunities. I like reading books, read many times,
&quot;Dream of Red Mansions&quot; also on the understanding of Lin
wrote a good long few pages, sent to the director. Wang Fu Lam director later told me:
&quot;Your temperament is the most comprehensive one like yu.&quot;
&quot;Dream of Red Mansions&quot;, the to my life in the second phase.
One feels he has nothing talent show; 2 is due to start high, then do not shoot any play.
&#39;Lin&#39; has become the way I am performing an insurmountable
mountain. I do not know what to do next, nothing to do. Confusion, the drift to out of
the country, three months, the hard-earned money be spent all. While in a foreign
country, no matter how hard either still be accomplished. All of my knowledge, all
cultures, all things are the seeds sown in China, here are sowing the seeds can not be
expected to gain another place to go. So I resolutely back home. So, if I write the
results of Lin, she will never be with a kind of resentment passed away. Everyone in
the verdict and saw a fantasyland, Lin came to this world is also like the. Her whole
life of tears to irrigation also yu feeling. She will be paid after the willing to
consciousness, because she has the desire. See through, she will bring a relief of the
heart has returned to heaven, rather than with a kind of sad. This sad situation is a
We all know that I am a entrepreneur, many people still say that I and many of the
character of Lin fit between. Some reporter asked me how I deal with Lin&#39;s
weak and the conflict between courageous entrepreneurs. I do not think Lin is weak,
and she was very strong. If Lin and I are doing this work have any contact, then that is
&quot;creative.&quot; Advertising is very creative, but Lin is a very
creative person, such as &quot;mourner&quot; behavior indicated that she
is very spiritual. She was falling flower, the flower of life the same respect as the
Flower buried, buried, like mourning a person. Quarrel with the way yu are also
particularly original. So, if Lin is now a very good advertising.
Second person: Zhuang Zi
The second person who influenced me was Zhuangzi. There was a time a person by
keeping at home and read, read &quot;Johnson butterfly dream&quot; story
that is beautiful, we saw many of the book Zhuangzi. &quot;Carefree&quot;
in an article I was enlightened parable: a kind of small insect called the move bacteria
toward fungi live only one day, Zhaoshengmusi, so it never knew life there during the
day and night, this is &quot;the DPRK Bacteria do not know dark moon.
&quot; The East China Sea in a kind of turtle is called the turtle, it&#39;s
life is on the years, a five-hundred years is one of its birthday, is the &quot;south
of Chu Ming Ling who, to five hundred years for the spring, five hundred years for
the autumn . &quot;bacteria are small in the DPRK; turtle belongs to bumper
year. Little in life and never know the truth bumper year, so small in a very sad. It is
&quot;little known not as great to know, in less than a small bumper year. XI to
know these too?.&quot;
I think that not only refers to the long or short life, but &quot;frogs,&quot;
the implication. A person&#39;s vision is limited, do not know where many of
the things infinite, it is like a small tragedy in Danian unknown. Consistent with the
idea troubled me. Driven by the confusion, I always wanted to learn a broader
knowledge. I have a craving, I hope I can understand why I came to this world? Came
to this world is doing? After death will be going? I think life, there is life.
Later, the answer is I created my own company. Now our world state company, has
developed into including advertising, culture, and three companies of a commercial
brands. An opportunity for us accidentally contracted the Great Wall International
Pictures, a division below, the first only four employees. After a difficult three months,
finally had their first customer, but also because they know I only come Chen Xiaoxu.
I often asked, &quot;Are you advertise very successful, is not related to you
acted yu?&quot; In the beginning there is a lot to, and later on had nothing to do.
&#39;Lin&#39; of the business did not help, rational businesses will not be
because you are &#39;Lin&#39; on with you, but &#39;yu&#39;
is still invisible to bring some valuable opportunities. From 91 to 93 years, we steadily
develop. Because it was only hundreds of advertising companies in China, the scale is
not large. I entered a good time. Advertising the customer does not know who to trust,
have its name from Mu. At that time, general manager of contract that I know, so
customers at his door, buoyant. If present, the industry have matured, the intensity of
competition, people do not understand how can there be opportunities to visit?
The first year we did 45 million turnover. First, because, fortunately, and second,
because seriously. Treat every customer each and every order we are all very carefully
to help them to do. Following a very successful case say: pharmaceutical companies
have faced closure, the mill is desperate to bring the remaining millions of advertising.
When a manufacturer the business entrusted to us, we carefully planned, the company
is the production of food to the elderly syrup, treatment of cerebral vascular medicine.
We held them to a &quot;celebrity Bridge Competition&quot;, bridge
tournament, held at the Great Hall, vice-ministerial, vice chairman of the leadership of
more than about hundreds. Leadership while playing bridge, on our side to put them
next to the drug. Deputy Minister of Health over time, we have also opened medicine,
so that he can taste it. These lenses all photos down, we made an album to promote
would put live video. Later, all the drugs ordered an empty, because they want to lead
will believe this, must be especially good. So the pharmaceutical companies as a
planning case, the turnaround. Later they merged with two other pharmaceutical
companies to develop very well. Then we just go on step by step, fast turnover and an
annual performance up to now serve many domestic famous enterprises.
Here I tell these stories not to introduce our company, we do not need to pull in
business here. I say this because I work in a kind of a strong desire for life. Hopes to
work for his family to live a good life, having a good house to live, enough to live
comfortably. In fact, this is the kind of thinking is very narrow. 99 years I have been
developing new business, driven by the material, the heart becomes very impulsive. I
stared at staff meetings every day, we should do things perfectly, becoming more and
more busy but not happy. Until the discovery of aging parents do not know when to
start weak, and I rarely have time to accompany them. This hurts me from the noise in
the quiet. I put out the story of Chuang Tzu, long time never thought of
&quot;small-year bumper year,&quot; the problem. Hard to pursue is to
make money Why? I earned the money are not happy; is to Name? 20 years of age out
of the name had been forgotten. I also have a new confusion.
Then I met her life the third most important teacher. That is where the Buddha
Dharma. 99 years, I occasionally heard in the car clearance Master explained,
&quot;Manuscripts,&quot; the recording. He stresses what is the meaning
of life? Suddenly my heart opened, and that confirms the world as if I grew up on the
pure love in the world of infinite yearning, as was the blueprint for many years in
your heart suddenly show in front of you as surprise, gratitude. A lot of things, wealth,
fame and fortune Ye Hao, family, love Yehao fact, you are both not to bring, take it
with you, as &quot;Dream of Red Mansions&quot; in the &quot;good
of the song.&quot; The man came to this world to do it? In fact, human life is a
process of continuous learning and awareness. In this process, you really learned?
Rich, is not able to understand other people&#39;s suffering, poverty, is not able
to secure mind, experience frustration bring you the sentiment. Heard the teachings of
Master clearance, I think the important thing in life is the mental growth and spiritual
I began to read some Buddhist scriptures, the teachings of sages. Then only then
themselves and the company brought in the right direction. Our people are reading the
saints, the general staff in the school, &quot;Students&quot; in charge of all
time, &quot;Analects of Confucius&quot;, from Confucius&#39;s
teachings to the teachings of the Buddha, all bits and pieces of our business sentiment,
the direction of life. Therefore, the real gain is studied in the past few years the classic
saints only after a bright start to find the right way.
I in &quot;the moral&quot; said: &quot;practice makes perfect cloud
to stop, and tranquility Xu Qing; makes perfect security for a long time and moving
Xu Sheng.&quot; When you are muddy thinking and society, you have to settle
down, like a glass of muddy water after, you have to let it calm down and get the dust
fall under. This time you can recognize yourself, do you want? What is your capacity?
You do this in what direction? When you use your intelligence to think about, so you
will get a good result. Got after that? You can be moved by Xu Sheng, and you can do.
You do not chase fame and fortune to go to choose, you can highlight in the crowd
that you own a light.
Next: Development and Prospect of the media industry
In all fairness, I very much dislike the media and film industry in the
&quot;speculation&quot;, the word is full of a noisy, false, artificial. We
take a look at what is now interested in the newspaper? Full of both fame and wealth.
This gives our children will have very bad effects. Television is now popular
&quot;Joking&quot; or adaptation of classics. Beat preceding the
&quot;Moment&quot; was changed beyond recognition, it is said,
&quot;Dream of Red Mansions&quot; remake should be to render the love
Chai Bao Dai, because of the audience like to watch. In fact, this is to reduce the
audience&#39;s aesthetic standards. Is an insult to audience intelligence.
(Speaking of which, Miss Chen Xiaoxu gently sigh) Well ... ... we are not tired, right?
(Inadvertently reveals look of her is that we knowing smile.)
We are a community of life, no one can separate them to survive in the world. I want
to own a little sentiment to share with everyone. We know that Buddhism, the
Confucian &quot;five permanent members&quot; as a
gentleman&#39;s life must meet the standard, which is &quot;benevolence,
righteousness, propriety, wisdom and trust.&quot; Then we look at the
&quot;benevolence&quot; word contains the meaning of the left is a
&quot;person&quot; on the right are two cross. We can realize to how to get
it. On the left of the &quot;person&quot; on behalf of the state of life, life.
The right includes two cross themselves and others, all of life is from the
&quot;I&quot; and &quot;he&quot; formed. The top of a cross
could be the father under a cross-son; the top of a cross may be the husband, under a
cross is his wife; and sometimes on top is that you, below is your friend; also possible
on top is that you, under an animal or a plant, all things . That is, one of our own lives
and we came together to form such a world. Then why do our hearts to Wai Yan, love?
We see all the fruit, inside must be &quot;benevolence.&quot; This is a
continuation of life. With it you will continue to life and endless, so naturally
So our hearts must Wai Yan. If a farmer does not for others, it will put a lot of
pesticides when growing vegetables, so that food sold to the market to grow up,
regardless of the health of others; If a doctor does not mind other people would to get
a rebate, to give a patient expensive but not good medicine, but will not save lives; If
a teacher does not mind other people will fraught. We media industry and film
industry people, especially to the hearts of Wai Yan, because our work will affect the
whole community. Therefore, the media and film industry people to afford the
education of people, inheriting the responsibility of the traditional China, the United
States and Germany. This is not a vision for the future, but a sense of social
responsibility. In our work for good in as far as possible, so we all know the world is
beautiful. World not just for competition, if only the competition, all of us to become
a soldier, then the place we live must be a battlefield. Hope we all can make a
gardener, so we do not smoke the world into a garden. This is my own desire, which I
study saints and sages over the years a classic perception. Thank you. Today I went to
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