Content management of four major trends

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					Content management of four major trends
Many enterprises have already established such as ERP, CRM, OA, etc. to the core
business systems, but with the increased level of business management and market
competition intensifies, the construction of information, there has been a lot of new
needs, such as how knowledge Management System for the formation of a
knowledge-based enterprises? Management systems through the establishment of
competitive intelligence for better corporate strategic planning, crisis early warning
and even competitive analysis? How to manage customer feedback and analysis in
order to better develop marketing strategies? These management requirements are
reflected in the IT, that is, content management systems. What new content
management trend of development?

   Businesses valuable information and really be able to form the data part of database
management is very limited, studies estimate that only 15% to 20%, while the large
amount of information is in unstructured form of scattered to every corner of the
enterprise , including the company's various statements, bills, electronic
documents, websites of various elements, images, fax, scan images, and a large
number of multimedia audio, video information and so on. These unstructured
information management is the traditional definition of enterprise content
management. But as enterprise application integration, technology breakthroughs, and
the new emerging communication tools, content management is showing a four trends:
unstructured information from the management to focus on the integration of
heterogeneous information management; more intelligent content management tools;
content management part will become richer, while the content management
application is the development from the Web content management to enterprise
content management.

  Isomerization from unstructured to

   "If the traditional sense of content management is the management of
unstructured information, and content management is the future of information
management for heterogeneous, not only will the future on the structured information
management into the content management in the past also need to implement content
management and business systems integration and unification of all the enterprises to
centrally manage information resources. "TRS He Dongjiong marketing
director, said.

   Every business has a lot of information to support business transactions and
business decision support, and the present information is usually scattered in a variety
of enterprise storage library, and there is no single interface to query and integrate
these information from the information system function of the point of view, content
management is the data it contains, and metadata throughout the life cycle ----
collection, processing, Fabu ---- Zhong's management, 目的 is to make
information more 快 速 , seamlessly integrated into enterprise information
infrastructure in the past, which requires content management product platform has
been well with enterprise application systems to interact, such as ERP, CRM and other
applications, and can handle data from these applications, the Application Integration
content management technology is a key technology.

   "Now companies are independent of many systems, such as business
systems, websites, video systems, streaming media, documents, and, of these contents
Guanli There is also a conduct of, and future is Ying Yong 走向 整合 趋势, such as
implementation sites and back-end business systems, CRM, marketing, systems
integration, content management and thus have to integrate all these elements to
achieve the integration of these heterogeneous information management. "

   In fact, from the content management program, the current management of this
integration has been achieved. The full text of database products such as TRS through
proxy technology on structured data and unstructured data integration management,
and management to achieve the synchronization index, in the case of the Xinhua
News Agency has been adopted. IBM provides content-oriented information
integration (II for Content) is able to connect and access a repository of information in
different middleware software, by II for Content and synchronization of real-time
access to all repositories, including the CM, C MOndemand, CM ImagePlus
forOS/390 and Lotus Domino.Doc, it also provides access to the W eb site and N otes
database capabilities, II fo rContent can connect to DB2, as well as through ODBC,
JDBC access to other databases, through the Data Joiner also to synchronize access to
many relational databases and IMS databases.

   Interwoven's content management products are built on the object
repository (object repository) in, store and manage all types of information, including
documents, files, graphics, images, web pages, sound, video, product data, research
and development files, databases form, the application code, contracts and other
structured or unstructured data. Interwoven also introduced the use of SOA
architecture content management platform TeamSite, can easily integrate content
management services to existing business process applications. And may include file
system, the validation, version control, workflow and keyword search services, open
to a variety of application uses, such as portals, customer relationship management
systems, human resources management, financial management, or to open standards
developed their own applications.

  Intelligent content management to

  Another trend is that content management intelligent management. Not a lack of
current information age, but a much-information age, the face of massive information,
how to find valuable information and into knowledge that people are most concerned
about. The variety of internal business information (including text, photos, business
data, etc.), representatives of business processes its own records only. Through
intelligent management, enabling information from the original storage state to a
different service type of automatic organization, classified. Meanwhile, the intelligent
content management, knowledge management will also provide content to achieve
foundation. In addition, because unstructured information more difficult than the
standardization of structured information and understanding, so its for storage,
retrieval, publishing, and also requires more intelligent use of IT technologies such as
mass storage, intelligent search, knowledge mining, content protection , value-added
development and utilization of information and so on.

   TRS will be reflected in the content management of all aspects of intelligence,
including information collection, processing, distribution and so on. For example, the
intelligent mining techniques include automatic categorization, automatic
summarization, document clustering and similarity search and other functions, and
effective solution to the current widespread information overload, information loss,
information unrelated to other issues. In practice, the intelligent content management
system based on user identity and personality of the different applications used for its
display of personalized information, and further production of knowledge, for
knowledge mining. The clustering can be a hot topic at the same time related unfolded,
clues to the discovery and market information to provide help to the early warning.

  Management areas will be gradually enriched

   Complete content management should include the contents of the entire life cycle,
such as content exchange integration, content management, content intelligence,
content production and content distribution, etc., to meet the employees, managers,
external cooperation between manufacturers, customers and investors all the
information on the content needs. In addition, with the popularity of collaborative
applications, information communication more flexible, and how to respond to rapidly
emerging new way of communication over the data collection and effective
management is an important trend in the future. For example, push popular way of
information, BLOG methods, community, forums, and the communication process
will generate a lot of valuable information, how to manage the information content
management will have to consider.

  For example, Interwoven content management solutions include collaboration,
email management, document management, Web content management, digital asset
management and records management six elements, while also providing a complete
monitoring and interaction mechanism for all kinds of information available on the
Collaborative collaborative environment to play a greater role, such as version
management, workflow and security mechanism.

  Enterprise content management has gradually become hot

  The rise of content management, it should be said first of all thanks to the Internet
and digital content industry, Web information, digital media, information generated by
digital equipment to double the rate of annual growth, this led the content
management market, prosperity, Therefore, Web-based content management content
management is the first stage of development. But now with the construction of the
in-depth business information, business, government and other content management
needs is gradually heating up, this is because the initial information, enterprise
information system is based mainly on the management of structured information,
such as production, sales and human resources, finance, management adopted the
structured database, but with the increasing market competition, managerial level, on
the management tools also put forward new demands, such as report management,
knowledge management, Analysis on market competition, market feedback analysis,
these management tools is in the corresponding IT content management system. The
current system of competitive intelligence, knowledge management system is the two
popular enterprise content management application.

   Competitive Intelligence System is to reflect the enterprise itself, competitors and
business environment of the time outside the state and change of data, information,
information (hereinafter referred to as general intelligence) collection, storage,
processing, analysis and dissemination of appropriate to the strategic management of
enterprise computer applications. Previously, competitive intelligence analysis
business is mainly carried out through human monitoring, collect all kinds of
information, and is now based on computer and network environment, support of
information technology for competitive intelligence analysis Xitong auxiliary
enterprise was gaining the favor.

  Standards and industry chain are two major difficulties

   According to statistics, content management market size in billions of dollars in
billions ---- and content management market is very promising, but the domestic
market is still in the initiation, promotion of large-scale applications are still some
obstacles, particularly breakthrough performance in the standard and the formation of
industry value chain.

  TRS Company believes that, from a technical perspective, the biggest obstacle is
the issue of data standards. The current sources of information generated from the
source to see, there are a variety of different formats, such as Microsoft Office
documents, Office formats to different manufacturers, PDF documents, Founder
e-book, scholar documents, and the future of PDA and other documents, if the
document format not open, exchange of information will be very difficult. Therefore
depends on content management and dissemination of the norms in the content
production chain, namely the development of data standards.

  Second, the current in the content management area that has not formed a complete
value chain. Improve the content management Sheji solve many fields of technical
problems, such as digital Banquan questions, e-seal technology, Teshuwendang
processing Deng, a Gongsihennan cover all of these technologies so that if Ge
companies to expertise in different areas, Bing able to form a Chanye chain, which
will promote the whole industry. The lack of such a domestic industry chain.

   View from the applications level, Interwoven also said that many clients face in the
practical application of the biggest problems is the concept of use by the content
management issues. This includes the concept of how to properly set up?
Management system should be how to develop? How to provide simple data audit
work? It can create a simple Web page production process? How to design a template?
And so on. These problems show that the business to be successful establishment of a
content management platform, Bixu with each requirement and the use of sector
Xiangxi De Gou Tong, this which would not only include employees, managers, IT
staff should also include the upper and lower reaches of the content provider Huozhe
distributors, channel sales business. Only by establishing the right idea, to ensure the
successful implementation of content management systems.

   In addition, many companies now building the content management system, not
enough attention. Again, many enterprise business processes is still not standardized,
different users of knowledge management understanding and awareness of different
content management in the implementation process to bring in customized workload
increases. These are content management products and scale to the development of
the obstacles.


  According to IDC forecasts, the Asia-Pacific region are increasing in the internal
management of enterprise software investments. Moreover, with the risk control
system and the legal awareness of the growing enterprise content management will be
voted on with more attention. Enterprise content management in the future to promote
the platform will no longer be limited to internal, but will shift the focus of the
content management platform and user tool integration. In addition, the rapid growth
of multimedia content assets, companies also will collaborate on information
exchange and the increasing degree of attention.

  More good news is that China's understanding of content management
customers are constantly changing. Now, many customers already have a content
management software and needs a clear understanding of the content management
market even more clear. At the same time, domestic content management aspects of
the specification is being developed, which will further promote the development of
the industry.
(Ma Tin Wei / KMC)
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