Concerned about the wealth 10 - Wang Zhentao Aokang

							Concerned about the wealth 10 - Wang Zhentao Aokang
  ?"The biggest brand is the motherland, not national prosperity, there can
be Aokang today!"
Pioneers, forging ahead
In 1988, Wang Zhentao not yield to the fate of the patchwork of 3 million, was
founded in Yongjia Olin shoe factory, and began his run for the footwear industry trek.
After 16 years of unremitting effort and pursuit, Yongjia Olin shoe factory developed
into a 600 million yuan of assets, annual output value of more than 1.5 billion yuan,
profits and taxes more than 100 million yuan of China's largest private
groups in the footwear industry - Aokang Group .
Fire "Wenzhou shoes" after Yong Jin
Wang Zhentao four siblings, his family was poor. In high school he had just read the
time, though outstanding, because they are brother and drop-out, to reduce the family
burden, best for younger siblings to school. 16-year-old Wang Zhentao living out the
first job is to learn carpentry. Wang Zhentao a carpenter's saw a lot of
Wenzhou in Hubei fellow, they sell appliances, clothing, shoes, and the income of
more than several times their own carpentry, so Wang Zhentao decided to sell the
business diverted to make shoes.
Accidents will happen. While Wang Zhentao selling shoes of business is booming, the
1987 siege of a "Wenzhou shoes" violent storms swept across
the country. Wenzhou shoe has become synonymous with counterfeiting has become
common enemies of the mice on the streets.
Fire "Wenzhou shoes" of the storm, so many shoe factory in
Wenzhou have changing of the guard, but Wang Zhentao did not flinch, he
"products reflect the character, character to the product" quality
concept, and has established the "Yongjia Olin shoe" , is to use
"Olympic" spirit of the guidelines as set up factories, out of the
shoe factory in Wenzhou by the many fake "brand name"
limited circle started to create a brand of Wenzhou.
March 2001, Wang Zhentao First Street in China known as known as the
"Nanjing Road" out on the first of Wenzhou shoe store chain,
caused a great sensation in Shanghai, Shanghai to Wenzhou made to tap into example.
By 2003, Aokang shoes have successfully opened more than 2,000 stores nationwide,
and blowing the implementation of China's leather industry franchise chain
stores, the cyclone, but also for changes in China's shoes marketing model
provides a reference.
Italy moved into the workshop Aokang
In the gallop the domestic market, Wang Zhentao to the attention of strategists and
national entrepreneurial mind, to look toward the international market, aiming at the
world's shoes are Italian. In 1999, he set up design centers in Italy, the most
cutting-edge information to the fastest shoe back to China; in 2000, he was in Italy,
the Netherlands and other countries set up branches, the Aokang products into the
international market, then in September, nearly ten thousand pairs of shoes shipped to
Sydney Aokang, Aokang shoes with the Sydney Olympics to the world; in 2001, his
annual salary cost of millions, will go to China, the Italian design teacher as Aokang
chief technologist, Aokang accelerated integration of products and the world trend; in
2002, he inserted a banner Aokang store in New York, now Aokang in Europe,
America, Southeast Asia, opened nearly 20 stores.
However, China's accession to the WTO, how to increase the added value
of the brand in China, every major issue facing entrepreneurs. Wang Zhentao adhere
to strong cooperation with international leading brand strategy. February 14, 2003, he
was the first brand footwear GEOX and Italy signed a comprehensive cooperation
agreement, since 2003, GEOX product marketing in China by the Aokang full
responsibility, GEOX company sells products in Asia and Europe markets and aided
design for the Aokang the same time, both sales network resource sharing, this is the
first Chinese-made products are allowed to enter the world-class brands in 55
countries around the 50,000 sales outlets.
Heavy investments and development of western China
Western Development is the national development of a strategic decision. Wang
Zhentao a sense of responsibility and mission of entrepreneurs active in the
construction of western development. After several field trips to the Bishan and
repeated demonstration, and finally determined off-site expansion, in the great
potential to establish production base in Bishan, "Western
shoes," aims to promote industrial upgrading, to build things combined,
joint development economic environment. Aokang Group has invested one billion
yuan to build "China's western shoes", showing the
eastern part of the western construction of shoe entrepreneurs generous, but also
beginning the construction of the east off the western entrepreneurs.

Wang Zhentao said Aokang Group decided to invest in Bishan, on the one hand to
respond to the call of the west region development, for the leather footwear sector in
China and western regions of doing something meaningful; the other hand, has its
eyes on the local advantages of location and industry I hope through the construction
of the west shoes to raise awareness of Bishan shoe market and brand awareness, to
achieve joint development of the east and west. He also said the industrial park is
completed, will form a rational layout, functional, market prosperity and beautiful
environment, cultural development, service-class Western China the largest and most
influential Ji footwear research, training, development, production, sales and service
base for the integration of the shoe industry.
Birth first private consortium
Aokang rapid growth in the same time, Wang Zhentao is sensitive to find the previous
round of Wenzhou, the first mover advantage has begun to weaken, geographical
constraints, as well as energy, resource constraints and lack of human resources issues
such as increasingly placed Wenzhou before, in his view, Wenzhou enterprises only
together can we break through funding, resources, personnel and other bottlenecks.
Therefore, Wang Zhentao proposed the establishment of a cross-investment entities,
the idea of Wang Zhentao Wenzhou quickly endorsed by many entrepreneurs. June 16,
2004, Wenzhou nine different industry leaders jointly set up enterprises of
China's first non-regional consortium - "Sino-Swedish
consortium," listing operation. This is a "consortium"
is the word first appeared in China's land.
The establishment of the consortium, private enterprises in China had achieved a
major breakthrough on the management system, Zhong Rui consortia can integrate the
10 billion operating capital, so that private enterprise can be state-owned enterprises
with Zhongduo as key construction projects in the Fa Hui Guo Jia equally Zuoyong.
Wenzhou catwalk
"Wang Zhentao" were in quietly changing the structure of their
knowledge.
Wenzhou is located in China's southeast coast, gold coast the middle of a
vibrant city. Today brought the city, the contemporary Chinese mind the image
projected is that of a born businessman. The tide of reform and opening up, the first
trip out of Wenzhou, a rich local characteristics, and development path.
Wenzhou entrepreneurs once after 1978, the private economy in Wenzhou history is
divided into four stages: against, the open dry (open), stood dry, embracing dry. In
fact, the history of the tortuous, so that commercial activities in China to become a
social boundary: external rules and regulations. Buying and selling is called
"speculation," the era of Wenzhou people with bold and
cunning to create the vitality of local commercial cell gene environment, this
environment unique to each entrepreneur who hit the mark. In 1982, the 35-year-old
"screw King" Liu Taiyuan get up early and take to the streets,
there are two shadow behind. When he saw posted on the wall "severely
crack down on serious criminal activities in the economic field," large
posters, secretly scared. He made a life decision of the most rapid, while people were
unaware drilling alley, go home take out 70,000 yuan in cash to the river, jumped into
a small wooden boat motor, exile. Liu Taiyuan recalled that escape him, wearing only
vest and shorts.
Into the dust of this history, but the Wenzhou people, "study the situation
with great concentration, to a specific amount of business" style, are still
deep into the entrepreneurial way of thinking. Wenzhou in the pragmatic view, the
situation is always used for their own resources. Before they establish a market
economy "vibrant pioneer" of the new image, now, Wenzhou
cat steps onto the international stage. Wang Zhentao new beats shows like Wenzhou.
The difference is that now, for the owner of Wenzhou, the wonders of the golden age
is over. Aokang rapid growth in the same time, Wang Zhentao is sensitive to discover,
Wenzhou previous round of first-mover advantage has begun to weaken, geographical
constraints, as well as energy, resource constraints and lack of personnel and other
issues put more and more In front of Wenzhou. "Wenzhou's
private entrepreneurs, in the past is nice because it did not culture." This
remark to describe the previous stage Daoshi very prospective. Now a new local view
is: head mounted far more pockets for more. One after two sentences to explain
accurately the changes in Wenzhou.
Wang Zhentao now known as the "king of Chinese shoes", the
logistics      situation,   why      were      the      art    of     mystery       called
"Everybody." Since the fire after fake shoes, Wang Zhentao of
"creative business" frequently on stage: In 2003, Aokang
investment in Chongqing Bishan County Industrial Park was established
characteristics of the "western shoes"; 2004 Aokang joint
Wenzhou eight leading companies in different industries , established the
"Sino-Swiss consortium"; 2006, Aokang in Hubei Huanggang
invest in the "Hubei First Street"; and the vibration of the EU
domestic litigation are everywhere and all the overtones of the plan. Undoubtedly
contributed to the wisdom of these Wenzhou Aokang business growth.
But Wang Zhentao also deeply enough, he has business school in Hangzhou,
China-EU Business International University, Cheung Kong Graduate School, the
National Institute. Great leadership training classes at Stanford. Cheung Kong
Graduate School when his classmates, a well-known companies had invited him to
visit the introduction of the Toyota-style management, he saw 7,000 square meters of
warehouse shrunk by 7 square meters, the production rate of three to four times than
before when great touch. He deeply the importance of the modern system of
management. "I do not know how others think, I never will learn as a
gold-plated. I carefully listen to each class." Wang Zhentao said,
"may sound a bit ridiculous. I have most of the time in school. About a
month 20 days in the school. "
42-year-old Wang Zhentao, learning and creativity are still everywhere. "I
think this is the age of creativity than effectiveness. Creativity should be integrated
into many specific details. Even on holidays, when in 2005 we even have fun with the
thought. Everyone should get their favorite gift out to write his name on it, in a basket,
take the time to be received by another employee, this is fate. then every year, each
party, we have people looking for fresh activities, so that we are not a party issue open,
we got more. "

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