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					2010 MEDIA INFORMATION
MISSION:
YACHTS INTERNATIONAL IS THE WORLDWIDE LEADER
IN THE MEGAYACHT CATEGORY with its sophisticated
global editorial reach, superior distribution, high-profile
events, digital presence and exclusive partnership with the
industry’s leading boat shows.
The magazine is written for the knowledgeable and
passionate yachtsman and is designed to inform readers
so they are better able to make educated decisions on
purchasing, servicing or outfitting a yacht. Diversified and
timely subject matter is recorded by some of the most
talented writers and photographers in marine media and
presented through recurring features such as industry news,
yacht features, sea trials, boat show reviews, technical files,
shipyard visits, designer profiles, captains’ interviews and
destinations.
YACHTS DELIVERS THE AFFLUENT U.S. MARKET


                                                              2.3 Million                   2.8 Million
                                                             Households        997,000    Households with
                                                            with $250+ HHI ^             $1M+ Liquid Assets




                                                        <1 Million Individuals (U.S.) fall into both affluent
                                                        circles, and maintain an Average HHI: $820,800



                                                                      AVERAGE HHI: $827,000

^HOUSEHOLD INCOME


Source: Ipsos Mendelsohn – Affluent Study 2009 (U.S.)
                                              YACHTS U.S. READERSHIP:
FOCUSED WHERE ULTRA HIGH NET WORTH INDIVIDUALS RESIDE
                                                                           2.5 million
                                                                           (29% of the total
                        36.6%                                              HNWI Population)
                        of the                                             Reside in the U.S.

                        Worldwide                            U.S. UHNWI
                                                             Population:

                        UHNWI ^                               28,305

                        Population
                        Resides
                        in the U.S.
                                                                           Mid-tier millionaires
                                                                           are HNWI having US$5 million to
                77,400 UHNWI Worldwide:                                    US$30 million


                                                                           Ultra-HNWIs
                                                                           are defined as those having
                                                                           investable assets of US$30
                                                                           million or more, excluding
                                                                           primary residence, collectibles,
                                                                           consumables, and consumer
                                                                           durables.


^ULTRA HIGH NET WORTH INDIVIDUALS


Source: Capgemini World Wealth Report, 2008
YACHTS DELIVERS THE TRUE LUXURY YACHT READER
      Yachts International is the leading luxury yacht publication with the largest paid
                 circulation targeting readers interested in yachts over 60’.



                                   Circulation/Issue    ^              51,486
                                                                  (90% North America)

                                   Paid Circ/Issue                     19,405
                                   Newsstand/Issue                      6,969
                                   Cover Price                          $6.99

                                   Avg. Length of Yacht
                                   (owned/planning to purchase)          60'

                                   Average HHI                       $827,000
                                   College Graduate                     93%
                                   Post Graduate Degree                 57%


^YACHTS BPA CIRCULATION
       Exclusive Partnership with International SeaKeepers Society
5 Global High Profile Events Merge Business and Entertainment Leaders with World Class Yachting
 STRATEGIC ALLIANCE
Through our parent company, Active Interest Media,
we have created a strategic alliance with sister
company Show Management, the worldwide leader
in boat show production.
Through this alliance, The Pavilion, our exclusive
members only club at the boat shows enjoyed by
megayacht and jet owners, yacht captains as well as
top industry professionals, affords us the competitive
edge over other publications when it comes to
targeted exposure at the boat shows.
Yachts After Dark, our VIP evening event with the Fort
Lauderdale International Boat Show showcases the
world’s largest and most exclusive yachts to ultra
affluent guests accustomed to a luxury lifestyle.
            In addition, Yachts has the unique
            opportunity to acquire highly qualified
            new readers through our access to boat
            show marketing and databases, our
            strategic advantage for reader growth
            and development that is unparalleled by
            any other yachting title.
STRATEGIC ALLIANCE: SPECIAL EVENTS
          The Pavilion
          • Exclusive megayacht and jet owners private club centrally
            located at the Fort Lauderdale International Boat Show

          • 100% qualified targeted luxury audience

          • 5,000 sq. ft. upscale environment where members enjoy
            gourmet lunch, premium cocktail bar and private meeting
            rooms in a fully air conditioned designer setting

          • Luxury goods accent with display of high end automotive,
            jewelry, financial products and real estate

          • Smaller, intimate pavilions at Miami and Palm Beach boat shows
                                                       GROWING QUALIFIED
STRATEGIC ALLIANCE:                                      READERSHIP
        100,000 Physical Addresses
         51,331 Email Addresses


         E-Tickets                 Newsletter         Yachts International joins forces with Show
                                                      Management data collection to acquire
                                                      new subscriptions to ACTIVE and HIGHLY
                                           Drivers    QUALIFIED yachting enthusiasts:
  Website
                                           License
                                            Scans
                                                      This is our STRATEGIC ADVANTAGE to grow
                                                      a qualified, targeted readership, which no
    To Be                               Credentials   other yachting title can offer
    Billed
   Tickets
                       Partner Lists
                 [NMMA, Discover Boating, etc.]




  Growing at 30-40,000 names each year
STRATEGIC ALLIANCE: DIGITAL MARKETING
                  YACHTSMAGAZINE.COM
                  • 38,500 unique users annually
                  • More active exposure to yachting enthusiasts as
                    shared site with Showmanagement.com

                  YACHTS DIGITAL EDITION
                  • E-marketed monthly to database of 50,000 plus
                    yachting enthusiasts, average 5,500 hits per
                    digital issue
                  • Interactive, online edition to engage readers 24/7
                  • Great value added digital exposure for all
                    print advertisers
                  • Opening slideshow and featured advertiser
                    marketing opportunities

				
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posted:8/15/2010
language:English
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