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Kickstart your First Social Media Campaign

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Kickstart your First Social Media Campaign Powered By Docstoc
					KICK START       A   SOCIAL MEDIA CAMPAIGN

                             Whether for your own company or the one you work for, beginning
                             your adventure in the social media world of digital communications
                             is a good decision.

                             Social Media has become one of the most aggressive ways to
                             promote your site or business, recruiting increasing back links,
                             more attention, resulting in additional website traffic. For any
                             business counting their costs, while weathering a bad economy,
                             social media has become a lifesaving path.

                           Social media is all about conversation. It is a very appealing way
to create relationships online – giving a face and voice to small and large businesses. This
strategy can easily add to an email marketing campaign, whose name and brand begin to take
on a more personal and widespread public recognition.

Beginning your SM Campaign Strategy – Before jumping in head first, you need to know
what tools you will be using, as well as the information you want to share. As with any email
marketing campaign, research, time, and strategy must always come first. Here are a few
tips:

Preparation and Research

      Create an audience persona. What does your target audience look like? As
       an email marketer, demographics is a survival word. Get an image of your
       audience, age, gender, spending and surfing habits, what sites they visit,
       and how they use the Web. This forms your foundation.

      Check out your competition. Find out what your competition is doing in
       the social media arena. What are they talking about, what are they writing
       about. See what kind of responses they are getting.

      Policy Guidelines. Make sure your company has a social media policy in
       place. Guidelines are needed for any employee that engages online
       conversations representing your organization.

      The Designated Blogger. It is very important to designate a
       blogger. Whether you hire a freelance blogger, or give someone in your
       organization this opportunity, this is a serious commitment. Blogging
       needs to be consistent, live conversations need to be monitored. Give this
       serious thought – you need the right person creating the right voice and conversations.

      Goals and Meetings. Have your plans and strategies clearly defined. Make time for follow-up
       meetings on the outcome and results. This is a learning process. You can easily modify ideas and
       content along the way.

      Interesting and Relevant. Whatever message you put out there, cannot be taken back. People are
       stressed, quickly skimming through titles and bits of conversations, as they surf. Take the time to surf
       around at what your target audience is talking about on YouTube, Facebook, and Twitter. Do not let
       stress or urgency make your efforts sloppy.
Don’t forget to have fun. Social conversations should have some lightness about them. We
are not engaging in metrics or behavioral sciences. Bring a bit of fun into this. The very fact
of the enormous proliferation of social media, proves that people want a more personal
relationship and voice with those they do business with or buy from.

Here are some of the top SM sites in which to get started – Click Me!

http://www.activetrail.com

				
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Description: Start a Social Media Campaign today