ACTION PLAN

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					                                       ACTION PLAN – N 1-A
 WORKING GROUP:                  Nutrition

 GOAL:                   Make healthy nutrition the norm for Cleveland.


 OBJECTIVE:              1. Increase fruit and vegetable consumption


 STRATEGY:               A. Utilize CIM slogo and simple 5-a-day messages on existing materials and
                         in existing program. to organize a kick-off event in the community targeting
                         nutrition and physical activity




STEP                                                                             START RESOURCES
 NO.                        ACTION STEP                      RESPONSIBLE         DATE   REQUIRED
                                                             All participating
 1     Determine which existing materials of                     agencies
       participating agencies are appropriate for use as
       part CIM campaign
                                                                 Agency
 2     Secure permission to incorporate slogan/logo on        representative
       identified materials.
                                                                 Agency
 3     Obtain copy of slogan/logo from CIM                   representative;
                                                                  CIM
                                                                 Agency
 4     Print materials with slogan/logo for distribution
                                                                Agencies,
 5     Submit quarterly information on distribution of          Evaluator
       materials for evaluation.




 5.7.03 workgroup work product
                                        ACTION PLAN – N 1-B
WORKING GROUP:                    Nutrition

GOAL:                   Make healthy eating the norm for Cleveland

OBJECTIVE: 1.           Increase fruit and vegetable consumption.

STRATEGY:               B. Organize a kick-off event (Veggie Trail) in the community targeting nutrition
                        and physical activity.


STEP                                                                                    START   RESOURCES
 NO.                            ACTION STEP                           RESPONSIBLE       DATE:    REQUIRED
                                                                      ParkWorks
   1      Decide on sites for activity. Would like to see the event                     Now
          travel through many neighborhoods in Cleveland.
          Realistically, perhaps, Fairview Park, Slavic Village,
          Forest Hills, Orchard Park (have alternative rain sites
          or alternative dates)
                                                                      CIM Coordinator
   2      Recruit celebrity walkers, fruit and veggie eaters, along
          with coaches (from schools), church leaders, CDC
          leaders

   3      Contact Dave‘s supermarket rep, YMCA rep, for event CIM Coordinator
          sponsorship and other vendors/organizations (Dole,
          NOFT)
                                                                    CIM Coordinator
   4      Contact councilman in participating neighborhoods and
          ask them to sign a resolution supporting healthy eating
          and physical activity
                                                                    Evaluator
   5      Develop ―pre and post‖ test that will be given at
          beginning of course with answers to be found along the
          way (prizes when you turn in survey)
                                                                    CIM Coordinator
   6      Develop activities for the event booths and decide on
          giveaways. Possible booth ideas: healthy low-fat
          options, recipe cards, sample fruits and whole grains,
          portions size, water testing, competition across event
          sites, listing of restaurants that serve healthy food.
          Giveaways can include: Food certificates for fruits and
          vegetables, fruit baskets, roller blades, bikes, juicers,
          balloons.
                                                                    CIM Coordinator
   7      Promote 5 a day at the event and after the event –
          buses, movie theaters-before movie, billboards, TV,
          radio
                                                                    Evaluator
   8      Follow-up the number of participants, outcome of
          events, number of messages for evaluation

5.7.03 workgroup work product
                                     ACTION PLAN – N 2-A
WORKING GROUP: Nutrition


GOAL:                   Make healthy nutrition the norm for Cleveland.



OBJECTIVE:              2. Decrease soda and sugary beverage consumption



STRATEGY:               A. Promote water as replacement beverage




STEP                                                                         START   RESOURCES
 NO.                       ACTION STEP                     RESPONSIBLE       DATE:    REQUIRED
          Enlist organizations to make water available    CIM Coordinator;
  1       at:                                             participating
              Vending machines                            organizations
              Drinking water at park fountains
                 (MetroParks)
              Community centers
              Churches
              Fitness centers
          Promote water at social functions,              CIM Coordinator;
  2       businesses, e.g. church dinners.                participating
                                                          organizations
          Develop ad campaign to promote water as a       CIM Coordinator,
  3
          ―cool drink.‖                                   advisory group
                                                          Evaluator
  4       Follow-up to determine extent of water
          availability, use at social functions, and
          number of ads.




5.7.03 workgroup work product
                                      ACTION PLAN – N 3-A
WORKING GROUP:                  Nutrition


GOAL:                           Make healthy nutrition the norm for Cleveland.


OBJECTIVE:                      3. Increase water consumption


STRATEGY:                       A. Raise awareness of benefits of water consumption




STEP                                                                              START       RESOURCES
 NO.                     ACTION STEP                        RESPONSIBLE           DATE:        REQUIRED
          Develop ad campaign to tout benefits of water    CIM Coordinator                  Coordinator
  1                                                                              Fall,
          consumption, i.e. amounts, health benefits,      with Advisory                    time; participant
                                                           Group                 2003       time
          etc.
          Seek sponsor to provide water bottles and        CIM Coordinator                  Coordinator
  2       coolers with CIM logo.                           with Advisory         Fall,      time; participant
                                                           Group                 2003       time
                                                           Evaluator                        Evaluator time
  3       Follow-up to determine extent of campaign,                             On-going
          number of uses, distribution of water bottles
          and coolers.




5.7.03 workgroup work product
                                      ACTION PLAN – N 4-A
WORKING GROUP:                  Nutrition


GOAL:                           Make healthy nutrition the norm for Cleveland.


OBJECTIVE:                      4. Decrease fast food consumption/eating out


STRATEGY:                       A. Encourage fast food restaurants to offer healthy choices (CIM logo)
                                and provide educational materials



STEP                                                                             START   RESOURCES
 NO.                        ACTION STEP                       RESPONSIBLE        DATE:    REQUIRED
                                                             CIM Coordinator
  1      Enlist a few fast food restaurants to participate
         in CIM.
                                                             CIM Coordinator
  2      Suggest placing CIM logo by healthy
         alternatives choices on the menu
                                                            Fast food
  3      Suggest ―specials‖ that include healthy food restaurants
         alternatives, i.e. salads, yogurt instead of fries
         and soft drinks.
                                                            Nutritionist
  4      Develop educational materials e.g. food
         values in terms of physical activity etc.
                                                            CIM Coordinator              Info from the
  5      Provide Clevelanders‘ access to the Healthy                                     American
         Fast food guide to assist Clevelanders in                                       Restaurant
         making low fat, low calorie choices
                                                                                         Association
                                                                                         listing fast food
                                                                                         restaurants in
                                                                                         Cleveland
         Follow-up to determine number of restaurants Evaluator
  6      participating, numbers of alternatives,
         numbers of materials distributed.




5.7.03 workgroup work product
                                          ACTION PLAN – N 4-B
    WORKING GROUP:                  Nutrition


    GOAL:                   Make healthy eating the norm for Cleveland


    OBJECTIVE:              4. Decrease fast food consumption/eating out.


    STRATEGY:               B. Encourage family meal nights




STEP                                                                             START RESOURCES
NO.                  ACTION STEP                               RESPONSIBLE       DATE : REQUIRED
                                                               CIM Coordinator
1             Enlist grocery chains to promote family meal
              nights by offering quick and healthy menu
              suggestions.
                                                               CIM Coordinator
2             Suggest that grocery chains offer ‗sales‘ or
              ‗specials‘ on ingredients for menu suggestions
              Or group food together in one area that is the
              Clevelanders in Motion sponsored meal.
              Include the recipe and perhaps tie into
              initiative to include recipes in the paper
                                                            Nutritionist, CIM
3             Develop menus that highlight healthy cultural Coordinator
              and ethnic food choices
                                                            CIM Coordinator
4             Provide grocery chains with healthy menus for
              their ads and promotions
                                                            Evaluator
5             Follow-up to determine number of grocery
              chains participating, number of menus,
              number of ads.




    5.7.03 workgroup work product
                                      ACTION PLAN – N 5A
WORKING GROUP:                  Nutrition

GOAL:                           Make healthy nutrition the norm for Cleveland.

OBJECTIVE:                      5. Help people make healthier food and portion control choices.

STRATEGY:                       A. Educate Clevelanders about the recommended portion sizes of
                                foods


STEP                                                                             START    RESOURCES
 NO.                        ACTION STEP                     RESPONSIBLE          DATE:     REQUIRED
                                                                                         Printing for
  1      Print and use the ―It‘s in your hands‖ visual                                   guide (wallet
         cues to assist people understand portion size                                   size plus other
         by using their hand as a measuring tool for                                     sized versions)
         food portions
                                                                                         10,000 first
                                                                                         printing

  2      Distribute ―It‘s in your hands‖ visual cue
         handout/wallet card in libraries, grocery
         stores, schools, worship centers
                                                                                         Funds to build
  3      Create a ―roving kiosk‖ with portion size food                                  and outfit roving
         models that can be taken to community                                           kiosk;
         events, grocery stores, schools, CIM Veggie                                     community
         Trail events: kiosk could be interactive by                                     dietitians to
         enabling participants to select what they                                       demonstrate
         perceive to be a portion size followed by                                       portion control
         education on the correct portion size for foods                                 at community
                                                                                         events
                                                                                         Sponsor
  4      Create and manufacture a set of CIM logo
                                                                                         (Rubbermaid /
         pre-measured bowls w/ lid, cups and spoon                                       Glad)
         (microwave/dishwasher safe) to help people
         become more comfortable with portion sizes
  5




5.7.03 workgroup work product
                                      ACTION PLAN – N 5B
WORKING GROUP:                  Nutrition

GOAL:                           Make healthy nutrition the norm for Cleveland.

OBJECTIVE:                      5. Help people make healthier food and portion control choices.


STRATEGY:                       B. Make the food guide pyramid easily understood and used by
                                Clevelanders


STEP                                                                             START   RESOURCES
NO.                         ACTION STEP                     RESPONSIBLE          DATE:    REQUIRED

  1      Secure and distribute an interactive computer
         program that educates on how one‘s personal
         food pyramid compares with the accepted
         food pyramid portion size (could have quizzes
         and offer prizes for completing series of
         quizzes); distribute to schools, libraries, make
         available on CIM partner web sites
                                                                                         Printed blank
  2      Develop paper version of computer model                                         food pyramid
         where participants could place colorful                                         guides; stickers
         stickers on the pyramid in order to give an
         immediate interactive visual aide on how their
         personal food pyramid is built; dietitians or
         trained volunteers could give feedback on
         how to build a healthy, portion size aware
         pyramid
  3      During interactive computer or in-person food
         pyramid education events, provide 2-3
         recommendations on how to improve their
         personal pyramid (e.g., not getting enough
         fruit?—add fruit to yogurt, fruit as your
         dessert, fruit smoothies)
  4

  5




5.7.03 workgroup work product
                                          ACTION PLAN – N 5C
WORKING GROUP:                   Nutrition

GOAL:                            Make healthy nutrition the norm for Cleveland.

OBJECTIVE:                       5. Help people make healthier food and portion control choices.

STRATEGY:                        C. Provide simple options and suggestions to help Clevelanders
                                 improve nutritional intake and control portions

STEP                                                                                      START   RESOURCES
 NO.                         ACTION STEP                             RESPONSIBLE          DATE:    REQUIRED
                                                                    CIM Coordinator
  1      In collaboration with the PD, Call & Post, Sun Times
         and News Herald, sponsor a favorite recipe contest
         that highlights ethnic, cultural and neighborhood
         selections
                                                                    CIM Coordinator &
  2      After the winners are selected, a volunteer team of
         dietitians will modify the recipes to make them more       Team of dietitians
         healthy
                                                                    CIM Coordinator
  3      Cookbook format could be organized by seasonal
         recipes (highlighting what fruits/vegetables that are in   in conjunction with
         season) or by geographic / cultural / ethnic recipes       publisher
                                                                    CIM Coordinator               Funds to
  4      Cookbooks can be offered at cost or given away;
         distribution at schools, worship centers, libraries,                                     publish &
         grocery stores, community centers                                                        distribute
                                                                                                  cookbook
         Work with grocery stores (Dave‘s, Aldi, Tops) to feature CIM Coordinator &
  5      a recipe of the week from the cookbook and offer a
                                                                     Team of dietitians
         special coupon to purchase special food items needed
         for the recipe; feature this recipe in the PD, Call & Post, Media outlets,
         Sun Times and News Herald; have a participating CIM Collaborating
         TV station feature the recipe during the extended           grocery stores
         morning or evening newscast; collaborate with WVIZ
         to feature healthy ethnic/cultural recipes from the CIM
         cookbook on a program that highlights the initiative
         Sponsor a “Taste of Cleveland” event that features the CIM Coordinator &                 Funds to
  6      recipes from the cookbook; do in conjunction with a                                      secure foods to
                                                                     Team of dietitians
         CIM physical activity event and recruit celebrity chefs
         from Cleveland restaurants to prepare sample dishes
                                                                                                  prepare;
         with Clevelanders who developed the winning recipe                                       promotional
         submissions                                                                              funds

  7

  8


5.7.03 workgroup work product
                                             ACTION PLAN – N 6-A
WORKING GROUP:                      Nutrition

GOAL:                               Make healthy nutrition the norm for Cleveland.

OBJECTIVE:                          3. Collaborate with the CMSD in promoting nutritious food intake and
                                    practices with school children and CMSD staff

STRATEGY:                           A. Support the goals and objectives in the CMSD 2002 Comprehensive
                                    Health Plan related to overweight and obesity

STEP                                                                                         START   RESOURCES
 NO.                            ACTION STEP                                 RESPONSIBLE      DATE:    REQUIRED
           Provide in-service education and curriculum                CIM Dietitian team
   1       development on healthy eating behaviors                    CMSD Curriculum
                                                                      Development Faculty
           Develop pre and post-test evaluation for teachers’         CIM Dietitian team
   2       understanding of healthy eating behaviors                  CMSD Curriculum
                                                                      Development Faculty
                                                                      CIM Dietitian team
   3       In collaboration with the teachers and staff, identify how CMSD Curriculum
           the understanding of health eating behaviors can be        Development Faculty
           incorporated into the curriculum, shared with the
           students and evaluated for students’ understanding of
           the material presented
                                                                      CIM Dietitian team
   4       Develop a best practices weight control intervention       CMSD Health
           strategies that can be used by school nurses in working Services Team
           with children who are obese (also includes guidance for
           teachers in identifying possible eating disorders in
           students, measurement and evaluation strategies)
                                                                      CIM Dietitian team
   5       Promote school breakfast and lunch meals that are          CMSD Food Service
           reduced in fat content, incorporates fresh fruits and      Health Services Team
           vegetables, and are from the five major food groups




Italics indicates action step not discussed in workgroup, but an action step to consider




5.7.03 workgroup work product

				
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