Textile and Clothing Industry of the subdivision and clothing brands - clothing Textile and Garment adding a category, but from investment point of view, the textile and apparel under two different categories. In 2002, every 100 million yuan of fixed assets to accommodate employment, the textile industry in 1876 were, apparel 44 ... ... people. The variation of the data also shows the difference between the two: While the textile industry has been labor-intensive industries, however, garment, textile industry is more labor-intensive practice Que Shibi. For example, 10 000 workers, can produce 10 million shirts, that is, per capita production of 1,000 shirts. In order to sell the 10 million shirts, it takes more than 20 500 people. ? Reason is: The main products of textile garments middle to do with as expected, as the manufacturing industry, Wan Cheng rapid expansion, the main Touzizaiyu machinery, skilled workers and capital Jiehe Hou, through Fen Gong, organize the much higher efficiency and overall competitiveness Xingtai is industrial competitiveness, product homogeneity, making competition more cost-conscious. In addition to clothing apparel industry involves the design and production of end products, but also involved in channels and marketing issues, as generation of products fast, high-end designer products produced, are very few products, but also, each garment one to one marketing is a great breakdown of the work, particularly given the large number of newly unemployed, or unwilling to participate in company, who believe their own aesthetic vision, willing to show their skills in the business of the ladies, female students are often Select to open a small clothing store to satisfy their entrepreneurial desires, can be understood why the whole garment industry is essentially a more labor-intensive industries than the textile industry and its competitive form, in fact, commercial competition, and more focus on quality, marketing, customer needs, tastes, the market rather than rely exclusively on advertising and promotion, low cost, but also with the textbooks described tendency of free market competition. The final selling price of products, in addition to making products that contains the basic cost of production, the greater part of the profits is paid to designers, marketing personnel and channel construction, and this part, it actually shows the garment industry in each one The real difference between companies. Therefore, in the textile and garment industry value chain, including: raw fiber - yarn, fabric ----- --- ---- clothing ---- wholesale retail, from the perspective of securities analysis, the front-end clothing, the industrial clothing after the end of a commercial, business, business management and analysis mode, completely different. ? In the industrial segment has emerged since the OEM in the industry, the industry is essentially similar to the electronics industry OEM. Fully responsible for the production entirely by manufacturers, and design drawings from the manufacturers, sales then subcontracted to other firms a high degree of division of labor, the enterprise can Ge Division 1 technology, its expertise, the most typical example is the famous Nike Inc., In fact only a few decades, the expertise, skill, but operating in the organization, rather than manufacturing, the analysis model for commercial marketing. And Foxconn for Nokia, Ipod a lot of OEM is the domain of manufacturing industry, so OEM&#39;s clothing, but also from the industrial. In the conventional security software category, textiles and clothing separately, each containing such Younger, Hualian Holdings and other dozens of companies. But each enterprise, it is not entirely focused on clothing or textiles, many were involved in real estate, securities. Therefore, it is necessary to further explore the respective industry segments, to represent the securities behind the company, to have more clear understanding. ? According to the traditional industry categories, along the raw material difference, the textile industry can be divided into textiles, cotton, wool, silk, hemp, chemical fiber, textile and garment industry and more broadly, further including printing and dyeing, weaving, knitting, clothing, home textiles, industrial textiles, textile machinery manufacturing a total of 12 categories. Furthermore, each category has a lot more differentiation of small branches. ? Likewise, clothing can also differentiate into clothing (MONTAGUT, 9 Wang Mu), Kids (pig Banner), shirts (Younger, open to open), down (Bosideng), cashmere (Shengxuerong, Erdos), jacket and tie (Goldlion goldlion), bra, underwear (three shots), uniforms, sportswear, suits (red bean), trousers, casual wear (7 wolves, Metersbonwe, plain), hats, socks, stockings and even supporting the zippers (YKK) and even Muslim clothing, dedicated to wedding dress etc. ? China Garment Association, every year in each category, selected companies, to the &quot;China Famous Brand&quot; and &quot;China Top Brand&quot;, &quot;the most competitive brand in China.&quot; If a consistent study of these titles over the past decade&#39;s winner, will find these so-called brand, in fact, did not establish the continuity of its own advantages, most brands have less than three years, it has been completely dead in the market. Some with historic value, it is sad, like the early days of textile machinery brand, Butterfly sewing machine, in the last century 70&#39;s, with a sparkling Shanghai Butterfly sewing machine used to be every woman&#39;s dream to be married. But in the 90&#39;s, the production factory, built in 1917 co-Chang Hou transition sewing machine factory, the product Bian disappeared, until revive again when Hou Lai, Shi Dai economic Qushiyibian, most urban households are no longer Zixing sewing clothes, so personal style of sewing machines, and can only turn to a number of dumping to poorer countries, while brand-name year, Bee sewing machines, sewing machines in South China, but not for the people today know of. ? Brand in 2007, a shirt, with as many as 23. However, if access to such as Shanghai, Beijing, Guangzhou, middle-income families, I am afraid that many do not know these brands. More people know the brand, some non-local brands such as Polo Ralph Lauren, Burberry, Tommy Hilfiger, Hugo Boss, Muji, Lacoste, Esprit. People for their understanding and knowledge of these brands to learn, first by imitation counterfeit products, such as LV bag, Burberry&#39;s lattice diagram, then, is the rapid replication through a variety of media, to understand, recognize and praise the international brand. ? Brand clothing, is the oldest and most lucrative industries. Longer any affluent society of the time, there will naturally arise out of the leisure class, and then putting in leading the fashion to show off wealth. Civilization, in addition to mean primitive, barbaric than the desire to domestication, but also outside of the necessities of life, add the unnecessary decoration that means. (On this topic, see the author Zhi Qian&#39;s &quot;History of Philosophy 概述&quot; series) and then in turn, create wealth and fashion Zi Shen, Jing Zheng Youshizaiyu brand of the actual product of Shengchan is Jiage competitive in cost and the last 成品, it is brand pricing. Mark it as the brand name, in addition to a variety of marketing before the assembly, design services, but also means that the ruler. Also, the value of the brand as wine, sediment and become more expensive over time. ? However, brand building, also need time and experience accumulated in time and history to add to the product of cultural values in history, or, to the product in a civilized marker. Such as the famous Levis blue jeans, he boasted from the California gold rush era began, and went through several generations of the product quality and durability since the maintenance can be developed. Therefore, a large number of companies, constantly trying to add their &quot;cultural significance&quot;, for example, to obtain a so-called &quot;Royal Queen guarantee.&quot; Carr&#39;s crackers are the one example. This original recipe biscuit advertised uphold their family, even after the changes after the industrial revolution, the formula remains the old style, the initial sales target is the civilian population. However, Carr&#39;s crackers to sell flat after 10 years, as the British Queen Victoria, an occasional taste, and it is designated as the British royal Queen&#39;s biscuits. Carr&#39;s crackers worth double, therefore, become very popular. The more big names of Burberry, founded in 1856, is well recognized in 1955 before the British royal family, is already marketing the world, and because in 1911 the Norwegian explorer Amundsen South Pole expedition and the Colonel made a successful free advertising. Therefore, the certificates do not care the Royal, but Prince Charles was awarded in 1989, and then give it a second, &quot;Royal Queen assurance&quot; certificates. A real classic example of sell themselves. ? But the brand will decline, some will re-revival, and some are completely sink. Such as Muji from Seibu, but the origin of the initial poor quality because the product and began the pursuit of quality. Turn create a &quot;No Indian&quot; brand, which is &quot;no brand mark and quality of natural good,&quot; which can then be added to elements of Japanese culture, its artistic director in accordance with the description of the original research zai, that is, the introduction of &quot;empty&quot; the feeling , while fully reflect the living culture of Japan to reduce waste, the pursuit of simple plain, also found that lines from the beauty and creativity, thus becoming a kind of energy out of the narrow mainland Japan, other consumers agree that the world is a product of Japanese goods. If the fire is not the original Esprit&#39;s Xing, Esprit may have closed down, but not Dickson Poon, Dupont this brand, it is estimated that people will not know. ? Decline compared to the brand, brand building is more difficult. Every brand needs time to precipitation, accumulation, and prove that China is not without its century-old, such as &quot;Tong Ren Tang&quot;, but over a hundred years, through the Qing, the Republic of China, civil war, the two parties alternately, to the text. Reform, reform and opening up, after so many dramatic changes have been very few companies are able to flaunt their glorious history, Tong Ren Tong Ren Tang was not original. Even in public-private partnerships, nearly all the traditional brands were confiscated nationalized, and reform, some relaxation of the control of private property, capitalism, under the spirit of birth, began to generate new business and brand. Therefore, the domestic brand, set up time is too short, as consumers and citizens, is just in from food and clothing to survive and recover far not had time to further increase quality of life to the degree of refinement and elegance. The most popular products widely accepted, is dedicated to the survival of the cold, to the aesthetic senses, but also far from enough to achieve critical and tasting ability, and up to culture, creativity at this level. China&#39;s emerging affluent and more willing to get their new wealth, as soon as possible to enjoy in the past century Europe and the United States by the accumulated material and cultural, the reason is that more than a century, after the New Culture Movement and the cultural revolution, the traditional What what cultural values, its orientation is still very suspicious, and material has just started, far from being sufficient to support a kind of spiritual values, did not reach beyond the famous CCTV host Zhang Bin&#39;s wife Hu Ziwei said, the output values of the 1 level. Therefore, even if intended to use the national image of the enterprises to promote their products, but how to continue cultural traditions of this issue, but no roots and social resources can be utilized, compared to a certificate in terms of the British royal family, which fully demonstrates the continuity of a cultural system behind the commercial value. ? From an investment perspective, China&#39;s brand image apparel establish the most probable path, most likely through the introduction of a European name, and then in China, OEM, and then carried forward in China, the most extreme is the extensive use of Sunrider American concept, so looking forward to the Chinese people, with a high price to buy some strange suspicious products, thereby opening Amway direct selling business in China. Slightly better than the PORTS, the Chan family of Hong Kong will gradually Ports brand following the acquisition of management rights, access to low-volume production and is still in the initial stages of product marketing, consumer apparel market in China, by brand operation will be a premium brand packaging, and recent SKAP, that which is in following this route, but in addition to leather, the nuances of the work, it really shows the importance of settling time. ? As for the real to create a local brand, and its development into a truly world famous, I&#39;m afraid Huan Fei Chang a long period of time necessary, therefore, terms of investment, can not expect these companies and brands 能够 in the near future Jubei monopolistic advantages of market the patent. Of course, from another point of view, this is a very good growth for the so-called offer untold themes and imagination. And relatively speaking, the front of the textile industry, but more likely to reflect the Chinese characteristics.