Textile and Clothing Industry of the subdivision and clothing brands - clothing

Document Sample
Textile and Clothing Industry of the subdivision and clothing brands - clothing Powered By Docstoc
					Textile and Clothing Industry of the subdivision and clothing brands - clothing
   Textile and Garment adding a category, but from investment point of view, the
textile and apparel under two different categories. In 2002, every 100 million yuan of
fixed assets to accommodate employment, the textile industry in 1876 were, apparel
44 ... ... people. The variation of the data also shows the difference between the two:
While the textile industry has been labor-intensive industries, however, garment,
textile industry is more labor-intensive practice Que Shibi. For example, 10 000
workers, can produce 10 million shirts, that is, per capita production of 1,000 shirts.
In order to sell the 10 million shirts, it takes more than 20 500 people.
   Reason is: The main products of textile garments middle to do with as expected, as
the manufacturing industry, Wan Cheng rapid expansion, the main Touzizaiyu
machinery, skilled workers and capital Jiehe Hou, through Fen Gong, organize the
much higher efficiency and overall competitiveness Xingtai is industrial
competitiveness, product homogeneity, making competition more cost-conscious. In
addition to clothing apparel industry involves the design and production of end
products, but also involved in channels and marketing issues, as generation of
products fast, high-end designer products produced, are very few products, but also,
each garment one to one marketing is a great breakdown of the work, particularly
given the large number of newly unemployed, or unwilling to participate in company,
who believe their own aesthetic vision, willing to show their skills in the business of
the ladies, female students are often Select to open a small clothing store to satisfy
their entrepreneurial desires, can be understood why the whole garment industry is
essentially a more labor-intensive industries than the textile industry and its
competitive form, in fact, commercial competition, and more focus on quality,
marketing, customer needs, tastes, the market rather than rely exclusively on
advertising and promotion, low cost, but also with the textbooks described tendency
of free market competition. The final selling price of products, in addition to making
products that contains the basic cost of production, the greater part of the profits is
paid to designers, marketing personnel and channel construction, and this part, it
actually shows the garment industry in each one The real difference between
companies. Therefore, in the textile and garment industry value chain, including: raw
fiber - yarn, fabric ----- --- ---- clothing ---- wholesale retail, from the perspective of
securities analysis, the front-end clothing, the industrial clothing after the end of a
commercial, business, business management and analysis mode, completely different.
   In the industrial segment has emerged since the OEM in the industry, the industry is
essentially similar to the electronics industry OEM. Fully responsible for the
production entirely by manufacturers, and design drawings from the manufacturers,
sales then subcontracted to other firms a high degree of division of labor, the
enterprise can Ge Division 1 technology, its expertise, the most typical example is the
famous Nike Inc., In fact only a few decades, the expertise, skill, but operating in the
organization, rather than manufacturing, the analysis model for commercial marketing.
And Foxconn for Nokia, Ipod a lot of OEM is the domain of manufacturing industry,
so OEM's clothing, but also from the industrial. In the conventional
security software category, textiles and clothing separately, each containing such
Younger, Hualian Holdings and other dozens of companies. But each enterprise, it is
not entirely focused on clothing or textiles, many were involved in real estate,
securities. Therefore, it is necessary to further explore the respective industry
segments, to represent the securities behind the company, to have more clear
   According to the traditional industry categories, along the raw material difference,
the textile industry can be divided into textiles, cotton, wool, silk, hemp, chemical
fiber, textile and garment industry and more broadly, further including printing and
dyeing, weaving, knitting, clothing, home textiles, industrial textiles, textile
machinery manufacturing a total of 12 categories. Furthermore, each category has a
lot more differentiation of small branches.
   Likewise, clothing can also differentiate into clothing (MONTAGUT, 9 Wang Mu),
Kids (pig Banner), shirts (Younger, open to open), down (Bosideng), cashmere
(Shengxuerong, Erdos), jacket and tie (Goldlion goldlion), bra, underwear (three
shots), uniforms, sportswear, suits (red bean), trousers, casual wear (7 wolves,
Metersbonwe, plain), hats, socks, stockings and even supporting the zippers (YKK)
and even Muslim clothing, dedicated to wedding dress etc.
   China Garment Association, every year in each category, selected companies, to the
"China Famous Brand" and "China Top
Brand", "the most competitive brand in China." If a
consistent study of these titles over the past decade's winner, will find these
so-called brand, in fact, did not establish the continuity of its own advantages, most
brands have less than three years, it has been completely dead in the market. Some
with historic value, it is sad, like the early days of textile machinery brand, Butterfly
sewing machine, in the last century 70's, with a sparkling Shanghai
Butterfly sewing machine used to be every woman's dream to be married.
But in the 90's, the production factory, built in 1917 co-Chang Hou
transition sewing machine factory, the product Bian disappeared, until revive again
when Hou Lai, Shi Dai economic Qushiyibian, most urban households are no longer
Zixing sewing clothes, so personal style of sewing machines, and can only turn to a
number of dumping to poorer countries, while brand-name year, Bee sewing machines,
sewing machines in South China, but not for the people today know of.
   Brand in 2007, a shirt, with as many as 23. However, if access to such as Shanghai,
Beijing, Guangzhou, middle-income families, I am afraid that many do not know
these brands. More people know the brand, some non-local brands such as Polo Ralph
Lauren, Burberry, Tommy Hilfiger, Hugo Boss, Muji, Lacoste, Esprit. People for their
understanding and knowledge of these brands to learn, first by imitation counterfeit
products, such as LV bag, Burberry's lattice diagram, then, is the rapid
replication through a variety of media, to understand, recognize and praise the
international brand.
   Brand clothing, is the oldest and most lucrative industries. Longer any affluent
society of the time, there will naturally arise out of the leisure class, and then putting
in leading the fashion to show off wealth. Civilization, in addition to mean primitive,
barbaric than the desire to domestication, but also outside of the necessities of life,
add the unnecessary decoration that means. (On this topic, see the author Zhi
Qian's "History of Philosophy 概述" series) and
then in turn, create wealth and fashion Zi Shen, Jing Zheng Youshizaiyu brand of the
actual product of Shengchan is Jiage competitive in cost and the last 成品, it is brand
pricing. Mark it as the brand name, in addition to a variety of marketing before the
assembly, design services, but also means that the ruler. Also, the value of the brand
as wine, sediment and become more expensive over time.
   However, brand building, also need time and experience accumulated in time and
history to add to the product of cultural values in history, or, to the product in a
civilized marker. Such as the famous Levis blue jeans, he boasted from the California
gold rush era began, and went through several generations of the product quality and
durability since the maintenance can be developed. Therefore, a large number of
companies, constantly trying to add their "cultural significance",
for example, to obtain a so-called "Royal Queen guarantee."
Carr's crackers are the one example. This original recipe biscuit advertised
uphold their family, even after the changes after the industrial revolution, the formula
remains the old style, the initial sales target is the civilian population. However,
Carr's crackers to sell flat after 10 years, as the British Queen Victoria, an
occasional taste, and it is designated as the British royal Queen's biscuits.
Carr's crackers worth double, therefore, become very popular. The more
big names of Burberry, founded in 1856, is well recognized in 1955 before the British
royal family, is already marketing the world, and because in 1911 the Norwegian
explorer Amundsen South Pole expedition and the Colonel made a successful free
advertising. Therefore, the certificates do not care the Royal, but Prince Charles was
awarded in 1989, and then give it a second, "Royal Queen
assurance" certificates. A real classic example of sell themselves.
   But the brand will decline, some will re-revival, and some are completely sink.
Such as Muji from Seibu, but the origin of the initial poor quality because the product
and began the pursuit of quality. Turn create a "No Indian"
brand, which is "no brand mark and quality of natural good,"
which can then be added to elements of Japanese culture, its artistic director in
accordance with the description of the original research zai, that is, the introduction of
"empty" the feeling , while fully reflect the living culture of
Japan to reduce waste, the pursuit of simple plain, also found that lines from the
beauty and creativity, thus becoming a kind of energy out of the narrow mainland
Japan, other consumers agree that the world is a product of Japanese goods. If the fire
is not the original Esprit's Xing, Esprit may have closed down, but not
Dickson Poon, Dupont this brand, it is estimated that people will not know.
   Decline compared to the brand, brand building is more difficult. Every brand needs
time to precipitation, accumulation, and prove that China is not without its
century-old, such as "Tong Ren Tang", but over a hundred years,
through the Qing, the Republic of China, civil war, the two parties alternately, to the
text. Reform, reform and opening up, after so many dramatic changes have been very
few companies are able to flaunt their glorious history, Tong Ren Tong Ren Tang was
not original. Even in public-private partnerships, nearly all the traditional brands were
confiscated nationalized, and reform, some relaxation of the control of private
property, capitalism, under the spirit of birth, began to generate new business and
brand. Therefore, the domestic brand, set up time is too short, as consumers and
citizens, is just in from food and clothing to survive and recover far not had time to
further increase quality of life to the degree of refinement and elegance. The most
popular products widely accepted, is dedicated to the survival of the cold, to the
aesthetic senses, but also far from enough to achieve critical and tasting ability, and up
to culture, creativity at this level. China's emerging affluent and more
willing to get their new wealth, as soon as possible to enjoy in the past century Europe
and the United States by the accumulated material and cultural, the reason is that
more than a century, after the New Culture Movement and the cultural revolution, the
traditional What what cultural values, its orientation is still very suspicious, and
material has just started, far from being sufficient to support a kind of spiritual values,
did not reach beyond the famous CCTV host Zhang Bin's wife Hu Ziwei
said, the output values of the 1 level. Therefore, even if intended to use the national
image of the enterprises to promote their products, but how to continue cultural
traditions of this issue, but no roots and social resources can be utilized, compared to
a certificate in terms of the British royal family, which fully demonstrates the
continuity of a cultural system behind the commercial value.
   From an investment perspective, China's brand image apparel establish
the most probable path, most likely through the introduction of a European name, and
then in China, OEM, and then carried forward in China, the most extreme is the
extensive use of Sunrider American concept, so looking forward to the Chinese
people, with a high price to buy some strange suspicious products, thereby opening
Amway direct selling business in China. Slightly better than the PORTS, the Chan
family of Hong Kong will gradually Ports brand following the acquisition of
management rights, access to low-volume production and is still in the initial stages of
product marketing, consumer apparel market in China, by brand operation will be a
premium brand packaging, and recent SKAP, that which is in following this route, but
in addition to leather, the nuances of the work, it really shows the importance of
settling time.
   As for the real to create a local brand, and its development into a truly world
famous, I'm afraid Huan Fei Chang a long period of time necessary,
therefore, terms of investment, can not expect these companies and brands 能够 in
the near future Jubei monopolistic advantages of market the patent. Of course, from
another point of view, this is a very good growth for the so-called offer untold themes
and imagination. And relatively speaking, the front of the textile industry, but more
likely to reflect the Chinese characteristics.