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Strategic Planning


									Strategic Planning
Strategic Planning
MBA from a think tank Wikipedia (
Strategic Planning (Strategic Planning)
What is strategic planning?
   ?The so-called strategic planning, long-term goal is to develop the organization and
its implementation, it is a formal process and ceremony. Some large enterprises have a
conscious thing on about 50 years to make plans.
Strategic planning is divided into three phases, the first stage is identifying the target,
that is, the development of enterprises in the future, we should deal with various
changes to achieve goals.
The second phase is to develop this plan, when the target set then, consider what
means, what measures, how to achieve this goal, which is strategic planning.
Finally, the text will form a strategic plan to prepare for assessment, examination and
approval, if approval can not be passed, it may require multiple iterations of the
process, need to consider how to amend.
Strategic planning approach
  ?Strategic planning of the way there are five:
The first is inspired leadership, top-down level by level to develop, in this way are
used in many companies;
The second is bottom-up, the core development institutions;
The third is the leadership to establish planning departments, formulated by the
planning department;
The fourth is entrusted Fuze, trustworthy, authoritative advisory body to develop, of
course, said the charge here, and trustworthiness, authority is the necessary condition,
it may have more condition if the advisory body does not possess these necessary
conditions, For businesses, it is very dangerous;
The fifth is the business development and consulting organizations.
In the actual development of the planning process, these five methods are often
combined with each other to operate.
Determine the steps the company strategic objectives
  ?First, determine the strategic objectives, then strategic planning, strategic planning
for the final text on the development of good assessment, examination and approval,
if necessary, it should be modified.
The first step of which is how to determine corporate strategic goals. Determine the
strategic objectives of the first step is to analyze the situation of enterprises, the most
common is to conduct SWOT analysis, the so-called SWOT analysis is the analysis of
corporate strengths, weaknesses, financial backers, as well as competitors strengths
and weaknesses, opportunities, where and the market situation,
Then based on analysis of the results Jichu a judge, is considered primarily an
analysis of the results under Zhe Yang, the next three years, five years (Genju you
develop strategies to plan Zhouqi length) Ruguoqiye do not change, Name the
enterprise leaders Huozhe Shareholders will not be satisfied? If satisfied, the current
strategy of maintaining a business, do not do change; If not, then the results should be
considered in the present circumstances, companies can do what internal changes, and
then analyze what companies can do on the outside changes internal and external
changes can result and compare the results do not change, look for changes and
differences in these changes and the differences are not satisfied enable enterprises,
The final decision is not to change again, how changes and identify targets for change.
When the company decided to change, but considering how well change after the
decision to put these changes in official written documents. These are the steps to
determine the strategic objectives.
The steps to develop corporate strategy planning

The first step is a strategic environmental analysis and forecasting
General is to analyze the characteristics of enterprise management, it is easy to answer
a question that is who we are? Many people think that this question is very simple, it
is not true, when you work in an environment where long-term, are taken for granted
around the enterprise, you may not be able to very accurately answer this question.
For example, a car company, we all can see this company's business is
manufacturing-oriented features, but we put the car in the company's
various business modules and analysis of its various institutions, then, to find Motor
Company's largest source of profits is not its manufacturing, but its
financial sector, it is a surprising result. For such an outcome should be how do we
know? Is not to say that the company ignored its manufacturing sector, and the main
focus of its financial sector development? Certainly not, if the automobile
company's financial industry does not do basic manufacturing industries,
then it will lose the brand and goodwill, will also lose the ability profitability.
Therefore, for this auto company must give it a good manufacturing industry, and it
must be very clear that the main source of profit for the financial. Through this
example, we can see that companies should recognize that they are not easy.
In addition to analyze the situation of their own in addition to also analyze the macro
environment, on social, economic, political, cultural, technological and other fields
present or possible future changes should I do. On this basis, look for market
opportunities and recognize the opportunity to seize the market, what obstacles, there
will be any shortcomings, this is a strategic environmental analysis and forecasting of
The next step is to set goals
Here, the goal and we mentioned earlier, "to determine the strategic
objectives" in the "target," different from the
"target" is the change we need to do, Zenmeyangzuo change,
and what we want to achieve results, but those described are qualitative, not a
quantitative target. We have developed strategic plans, the end-result should be
assessed, measurable, operational planning, quantitative goal is to do this basis. For
example, for the business enterprise, its market share to reach the number, the number
of sales to achieve the profit but also to the amount of time to achieve these goals is to
control how and when to achieve these goals, these are on quantitative targets.
The third step is to determine the strategic focus of the implementation process.
Enterprise integrated strategy, its focus is to determine the corporate mission, dividing
institutions, identify key flats. As before mentioned that auto companies, integrated
strategy is necessary in business to determine their manufacturing units in the goal
and objectives of the financial sector units, which is the highest level of strategy. For
the business strategy, its focus is how to implement the corporate mission,
environmental analysis, secondary units, objectives and specific measures required to
achieve goals. Second strategy is more detailed, focusing on how to implement the
goals and refinement, refinement of the goals, including the development goals,
quality goals, technological progress, goals, target market, quality of staff objectives,
management improvement goals, efficiency goals, etc., as well as specific measures;
Finally, tactics, and its focus is divided into phases and develop plans for each stage
of analysis of possible risks, the possible variables for each stage of the analysis, as
well as measures to cope with risk and uncertainty.
The fourth step is to develop an action plan and the division of stage
Fifth step is to develop measures for implementing the strategy
For example: To develop the allocation of funds and other resources, programs,
planning to funding after the enactment of different emphases; to choose the
implementation process of the measure, review and control. The final step is to select
the program form submitted to the senior paper, the review and approval.
Assessment of the steps the company strategic planning
After completing the identification of strategic goals, strategic planning two steps, the
strategic planning into the third phase: assessment of corporate strategic planning.
How to assess strategic business planning? Specifically, four steps

The first step is the formulation of strategic planning to assess the background
The background here is, whether the history of the business provided sufficient
background information, or whether it also needs to add more information;
macro-environment is to be fully estimated; addition, your ability to be a thorough
review of whether, mainly refers to those who review your plan have the ability to
give you the ability to adequately assess an objective.
The second step is the assessment of business opportunities
Including whether the best opportunity to find all the opportunities and downside risks
are all to be identified. Sometimes target looks perfect, but because the risk of missing
some considerations may ultimately lead to many goals can not be achieved.
The third step is a strategic assessment of the program itself
Mainly consider two questions: whether to consider all possible strategic options?
Marketing mix strategies from the selected program derived it?
The fourth step is, and finance-related, that is, the assessment of the financial situation
For example: the proposed project necessary? Provide reasonable assurance whether
the funds, the financial information are clear and coherent? Especially for short and
medium term strategic planning, financial situation even more necessary to write
The final step is a strategic assessment of the operability
Written a very good strategic planning should be operationalized, for example:
implementation of standards and control methods are already available and is in line
with the requirements of business objectives; strategic plan with the existing staff
attitudes, interests and ideas (ie corporate culture, image ) you can live in harmony,
because the implementation of strategic planning will inevitably lead to a certain
degree of change, these changes achieved the objectives and corporate culture are able
to live in harmony. For example: a well-known IT enterprise in the most difficult
times have been a strategic development plan, planning the implementation of a
change is to give all sales staff do not own desk, all share a sales office space, as sales
when When you need desk, where the free seats where you office. The purpose of this
change is to all sales go up as much to the community run list, instead of sitting in the
office. Such a change and the company's corporate culture is not the
original conflict? Can definitely say there is a conflict, but the key is to look at this
conflict could really be accepted, and that such changes will produce what kind of 效
果, this is the most important. In addition, when the unexpected happens, this strategic
plan is defensible. Through this five-step assessment, we can confirm that the basic
strategic planning is feasible.
Strategic planning skills of a successful 5
1. To establish a reliable planning and evaluation system
Bank of America is America's third largest bank, they chose to Hoshin
Kanri Technology and Six Sigma to achieve business process optimization. In
reaching consensus and to develop a unified plan, the banks have their own
departments have a process optimization program, but simply not aware of the need
for communication and integration with other departments. Therefore, the new
planning system to ensure coordination within the banking organization, while Six
Sigma start-up has strengthened its core business, and after a long period continue to
play a role in the U.S. bank.
2. Use of strategic planning staff a sense of responsibility and inspire the spirit of
MEDRAD corporate strategic planning is to emphasize the two main goals of
cooperation and sense of responsibility. MEDRAD is a medical device and to improve
the image can and the leadership of Dr. Cheng Xude service providers. MEDRAD is a
leading manufacturer of medical devices to provide users with the technical aspects of
medical imaging equipment and services. Their performance management system
through the strategic objectives of the company to waterfall decomposition will
correspond to business performance and individual performance and link up. This
waterfall decomposition process is driven by employees must have a high degree of
responsibility and cooperation. Meanwhile, the company also allows employees to
contribute to a clear understanding of their opportunities to improve and grow. In the
performance evaluation of the 12 indicators in the spirit of cooperation and
coordination of balance was calibrated for the highest levels of management.
3. Jinliangrangmei a Tongshicanyu Jihua Zhidingguocheng
Palmetto GBA is one experience most believe he is in South Carolina's
BlueCross BlueShield subsidiary of the owner. Palmetto GBA firmly believe that not
all employees of the company back in 1998 to develop strategies remain recognition.
Therefore, the company began to assess the management organization in transition,
efforts to create a way to drive a common vision throughout the organization strategy.
Their entire company to new ways of cooperation plan, and continually added to the
staff performance appraisal indicators. The more employees participate in this new
way of formulating the plan, this plan has more enforceable.
4. Each business related personnel receive formal recognition
Siemens health care team believe in "line" is critical, this will
ensure that all members of the organization reach a consensus on goals and strategies.
For example, when Siemens Business Services Division to develop strategies, in all
business lines - from the functional departments of business units to reach the
"unanimous approval." After the formation of a flow in various
regions of the representatives will sign a formal agreement and this agreement will do
for multinational organizations, a standard. Therefore, the agreement is an official
document of the company, will describe how to form a business and achieve its targets
for the necessary work and responsibilities.
5. Achieve 3Cs-sustained, communication and clarity (consistency, communication,
and clarity)
U.S. Post Office has been government administration 杂志 (Government Executive
Magazine) 描述 as "the best management of Dai Liren one of the
government," while U.S. Quality Association (American Society for
Quality) Ye Qiangdiao it is all standardized Xingye Nei's Zuiyoufuwu
Bumen . The U.S. Post Office established its strategy due to some critical success
factors, such as ongoing communication and clear. This means that their success does
not depend on "three minutes of hot air" to win, but a strategy
implementation and sustainability of the results of gradual integration into the
corporate culture. In other words, the implementation of this strategy will not change
as companies change the leadership. U.S. Postal Service is also persistent with its
700,000 employees and millions of digital customer communication, and finally they
also stressed the strategic clarity, for example, the ultimate goal of business digitally
clear expression.

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