Nike, In 1963, [[Oregon]] graduate Bill Bowerman and Phil Knight alumni co-founded a company called &quot;Blue Ribbon Sports Company&quot; (Blue Ribbon Sports) of the company, the main sports. In 1972, the company changed its name to Nike, Blue Ribbon, thus beginning to create their own legend. Company founder Bill Bowerman in 1947 after graduating from the University of Oregon track and field has been staying as the coach, who trained in the history of the world track and field legend - Shidifupu Leifang Dan (Steve Prefontaine). Bill Bowerman childhood family is poor, rough experience nurtured him an iron will. The current [[Chairman]] and [[chief executive]] Phil Knight as one of the company&#39;s two principal founders also contributed to the development of Nike. 1959, Phil Knight graduated from the University of Oregon, Bachelor of Business Administration, a year later, he entered the famous [[Stanford University]] to study [[MBA]] degree. Strict management education to enable him to become a good manager with the quality. In later years, the two alumni join hands in the same boat, led the company grows. Today, Nike production and business activities all over the world on six continents, the total number of employees reached 22,000 people, and companies of the [[supplier]], shippers, [[retailers]], and other service personnel close to 100 million. Nike has been around the world will inspire each and every player and offer the best products for as glorious task. Nike&#39;s language is the language of movement. Three years later, the company has committed to create every opportunity to show themselves. Nike know: Only the use of advanced technology to produce the best product. So all along, Nike put a lot of manpower and material resources for the [[New Products]] research and development. Nike&#39;s first Air technology to bring about a revolution in the sports sector. The use of this technology to produce sports shoes can protect the athlete&#39;s body very well, especially ankle and knee, to prevent its movement as severe sprains, to reduce the impact on the knees and wear. Athletic shoes with air cushion technology been introduced very popular. Consumers and professional athletes love it. In 2001, the Nike Air technology in the developed and later introduced a new type called Shox cushioning technology. Produced using this technology as the popular sport shoes, sales have risen steadily. In addition to other sports shoes, Nike apparel, sometimes innovative. For example: the use of high-performance textile manufacturing FIT technology can effectively help athletes in all weather conditions for training and competitions. Nike and other sporting goods manufacturers, such as: watches, glasses, etc. are all high-tech crystal. [Edit this section] the history of Nike In 1962, named Phil Knight (Phil · Knight) business school graduate, in the overheard, &quot;Oregon Journal&quot; (Oregon Journal) personnel, Japan&#39;s Nikon camera are debating will one day replace the expensive German-made Leica (Leicas) camera, a flash moment, writing a thesis. University of Oregon middle-distance running as a player, Phil Knight that, if good at low-cost production of Japanese manufacturers can produce high quality running shoes, use this price advantage, you can open up a new market , then with the European footwear manufacturers, such as adidas (Adidas) and Puma (Puma) under such a high. Although Knight after graduation to the company as a salesman, but in the summer of 1963, he went to Japan, and the production of Tiger (Onitsuka Tiger) sneakers Onitsuka (Onitsuka) to meet the company&#39;s manager. When he saw the light of these cheap, but comparable with the European quality brand sports shoes, Knight immediately be encouraged, some samples back home and show it to his classmates, but also the Bierbauer Coaching Man (BillBowerman) look. These samples for the legendary Oregon coach left a deep impression, so he has agreed to pay 500 U.S. dollars, and became a partner. The two men later signed a contract with the Onitsuka, with &quot;Blue Ribbon Sports Company&quot; (Blue RibbonSports, called BRS) in the name of Tiger to buy a 1000 pairs of shoes. They put shoes on the car behind the trunk, transported to the athletic field to sell as a result, Knight in just one year selling 8 1000 U.S. dollars on shoes. He then quit his job is, and imported more shoes. Knight hired several sales personnel, who are like-minded runner, BRS company just gave them the jobs so that they can have a good income, but also enjoy the fun run. 1966, had been trying various ways of making use of lighter shoes Bowerman, the company sent a pair of Onitsuka shoes of their own design, which the upper is a soft nylon, rather than the traditional leather. This pair of shoes called Cortez, although the start was Adidas representative of ridicule and mockery, but at the track all the rage, as Tiger&#39;s best-selling shoes. To 1969, BRS has sold over one million U.S. dollars of shoes. However, due to long-term over-reliance on Japan Onitsuka company, they have begun to worry that I am afraid that the relationship has changed. Later, this fear turned into reality, Japan has started looking for more wholesalers, and threatened to suspend cooperation. Knight forced to choose, or sell his shares, and the face of legal issues, or and alternative method to produce shoes he. Therefore, with several of his staff have begun the development of these staff to design a different product line - Knight that the time has come to go it alone, he decided to accept greater challenges. For breach of contract, cutting off the company&#39;s partnership with Onitsuka, he found one in Exeter (Exeter) plant, and a Japanese trading company Importer Iwai (Nissho Iwai) cooperation (the company to provide them with credit financing ), starting with a new name and trademark sales shoes. The staff Johnson (Johnson) in a dream, the image of the Greek goddess of victory l floating concept, so they took the &quot;Nike&#39;&#39;(Nike) the name (the ancient Greek goddess of victory, that is called Nike). And the local A female student Caroline Davidson (CarolineDavidson), only 35 dollars in fees charged for their design of a fat check mark symbol, as Nike&#39;s new logo. This marks the beginning not very pleasant, because It is not like the stripes on Adidas shoes with arch supports foot of the modification, unlike the Puma logo also can be modified by a circular supporting parts of the foot, only purely ornamental quality. However, the &quot;Swoosh &quot;(means&quot; flying past Sou &quot;), which is Nike&#39;s nickname, has become the world&#39;s most famous symbol, but also for the success of Nike&#39;s enormous contributions. [Edit this paragraph] essential to the success In an image representative of all the world, Nike is the world&#39;s most recognizable landmark. To understand the success of Nike&#39;s corporate culture, for their understanding of signs is essential, as it is for the Nike brand to become the ubiquitous symbol of a business. As is too well known, so in the Nike ad I saw the Nike logo, and do not see the name of the company, because they have sufficient grasp of people see this symbol that know that this is Nike, do not need a lose it. It became a cultural icon, a Nike used to increase brand value, reputation, and status icons. Not a sporting goods company&#39;s brand as it is less known. To prove this point, only needs to ask anyone what the Reebok logo. They may mind blank. In fact, the Reebok logo with a &quot;vector&quot; means, it just was not ready, so that consumers know or want to see it. Nike with Kennedy after the advertisers into (wicden Kemledy) in cooperation with the hope that the Gogo in all advertising signs clearly seen. The company&#39;s advertising and marketing budget, estimated at up to 10% of annual income, on the symbol to its branded deeply engraved in the minds of consumers. Why is this logo for Nike&#39;s corporate culture so important? Reason is that it&#39;s ancient wisdom and the United States &quot;just do it&quot; (Just Do It) inseparable. Nike does not only sell shoes, it sold a way of life, which is key to its success. This marks the incentive for the people, and the philosophy behind the energy and commitment, is that everyone concerned, whether you are not athletes. Nike used a kind of inspirational style of language to motivate consumers. No matter who you are, your hair or skin color is, you suffered a physical or social life, what limitations, Nike to convince consumers that you can do this. It tells people to pull ourselves together, grasp the steering wheel of life and action. In the &quot;just do it&quot; behind the ad is a very American-style ideology; However, as globalization advances, the original ideology of what the United States, become a common desire around the world, anxious to there is a level playing field, allowing people not only in sports but in life, all levels of the short length of a fight. This can be traced back to early American pioneer spirit, and their desire for success. Nike is undoubtedly the great American dream of global marketing, and promotion of their work ethic; Nike tells its customers, if you are determined to fight for, you will excel, to conquer all. Use by such methods, namely the use of people&#39;s intense desire for success, Nike has also created its own kind of personality and attitude. Through clever use of a very simple ad punch line, it succeeded in an attitude toward life into the commodities they sold. Nike MBA from a think tank Wikipedia (http://wiki.mbalib.com/) (Redirected from Nike) Sports overlord: Nike Inc. (NIKE) [Edit this paragraph] 1, Nike logo development Introduction In a view held in Dallas, Texas football, Nike&#39;s vice president Gordon Thompson noted that a variety of sizes of the Nike logo has appeared numerous times in Dallas Team jerseys, flags, vending machines and many other places . As a result, Gordon Thompson said: mark the extent of flooding has to be carried out by certain limits. Nike&#39;s design department assigned to well-developed system of sign application specification, Meinianbiaozhi Du Yaopi application Zai website, stores, company Yiji more than 20,000 kinds of products, the so Xuyaotebie Jiangdiaobiaozhi the Yunyong 弹性.
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