Nike_ by fdjerue7eeu


In 1963, [[Oregon]] graduate Bill Bowerman and Phil Knight alumni co-founded a
company called "Blue Ribbon Sports Company" (Blue Ribbon
Sports) of the company, the main sports. In 1972, the company changed its name to
Nike, Blue Ribbon, thus beginning to create their own legend.

Company founder Bill Bowerman in 1947 after graduating from the University of
Oregon track and field has been staying as the coach, who trained in the history of the
world track and field legend - Shidifupu Leifang Dan (Steve Prefontaine). Bill
Bowerman childhood family is poor, rough experience nurtured him an iron will. The
current [[Chairman]] and [[chief executive]] Phil Knight as one of the
company's two principal founders also contributed to the development of

1959, Phil Knight graduated from the University of Oregon, Bachelor of Business
Administration, a year later, he entered the famous [[Stanford University]] to study
[[MBA]] degree. Strict management education to enable him to become a good
manager with the quality. In later years, the two alumni join hands in the same boat,
led the company grows. Today, Nike production and business activities all over the
world on six continents, the total number of employees reached 22,000 people, and
companies of the [[supplier]], shippers, [[retailers]], and other service personnel close
to 100 million.

Nike has been around the world will inspire each and every player and offer the best
products for as glorious task. Nike's language is the language of movement.
Three years later, the company has committed to create every opportunity to show
themselves. Nike know: Only the use of advanced technology to produce the best
product. So all along, Nike put a lot of manpower and material resources for the
[[New Products]] research and development. Nike's first Air technology to
bring about a revolution in the sports sector. The use of this technology to produce
sports shoes can protect the athlete's body very well, especially ankle and
knee, to prevent its movement as severe sprains, to reduce the impact on the knees
and wear. Athletic shoes with air cushion technology been introduced very popular.
Consumers and professional athletes love it.

In 2001, the Nike Air technology in the developed and later introduced a new type
called Shox cushioning technology. Produced using this technology as the popular
sport shoes, sales have risen steadily. In addition to other sports shoes, Nike apparel,
sometimes innovative. For example: the use of high-performance textile
manufacturing FIT technology can effectively help athletes in all weather conditions
for training and competitions. Nike and other sporting goods manufacturers, such as:
watches, glasses, etc. are all high-tech crystal.
[Edit this section] the history of Nike
In 1962, named Phil Knight (Phil · Knight) business school graduate, in the overheard,
"Oregon         Journal"        (Oregon        Journal)       personnel,
Japan's Nikon camera are debating will one day replace the expensive
German-made Leica (Leicas) camera, a flash moment, writing a thesis. University of
Oregon middle-distance running as a player, Phil Knight that, if good at low-cost
production of Japanese manufacturers can produce high quality running shoes, use
this price advantage, you can open up a new market , then with the European footwear
manufacturers, such as adidas (Adidas) and Puma (Puma) under such a high.
Although Knight after graduation to the company as a salesman, but in the summer of
1963, he went to Japan, and the production of Tiger (Onitsuka Tiger) sneakers
Onitsuka (Onitsuka) to meet the company's manager. When he saw the
light of these cheap, but comparable with the European quality brand sports shoes,
Knight immediately be encouraged, some samples back home and show it to his
classmates, but also the Bierbauer Coaching Man (BillBowerman) look. These
samples for the legendary Oregon coach left a deep impression, so he has agreed to
pay 500 U.S. dollars, and became a partner. The two men later signed a contract with
the Onitsuka, with "Blue Ribbon Sports Company" (Blue
RibbonSports, called BRS) in the name of Tiger to buy a 1000 pairs of shoes. They
put shoes on the car behind the trunk, transported to the athletic field to sell as a result,
Knight in just one year selling 8 1000 U.S. dollars on shoes. He then quit his job is,
and imported more shoes. Knight hired several sales personnel, who are like-minded
runner, BRS company just gave them the jobs so that they can have a good income,
but also enjoy the fun run.

1966, had been trying various ways of making use of lighter shoes Bowerman, the
company sent a pair of Onitsuka shoes of their own design, which the upper is a soft
nylon, rather than the traditional leather. This pair of shoes called Cortez, although the
start was Adidas representative of ridicule and mockery, but at the track all the rage,
as Tiger's best-selling shoes. To 1969, BRS has sold over one million U.S.
dollars of shoes. However, due to long-term over-reliance on Japan Onitsuka company,
they have begun to worry that I am afraid that the relationship has changed. Later, this
fear turned into reality, Japan has started looking for more wholesalers, and threatened
to suspend cooperation. Knight forced to choose, or sell his shares, and the face of
legal issues, or and alternative method to produce shoes he. Therefore, with several of
his staff have begun the development of these staff to design a different product line -
Knight that the time has come to go it alone, he decided to accept greater challenges.
For breach of contract, cutting off the company's partnership with Onitsuka,
he found one in Exeter (Exeter) plant, and a Japanese trading company Importer Iwai
(Nissho Iwai) cooperation (the company to provide them with credit financing ),
starting with a new name and trademark sales shoes. The staff Johnson (Johnson) in a
dream, the image of the Greek goddess of victory l floating concept, so they took the
"Nike''(Nike) the name (the ancient Greek goddess of
victory, that is called Nike). And the local A female student Caroline Davidson
(CarolineDavidson), only 35 dollars in fees charged for their design of a fat check
mark symbol, as Nike's new logo. This marks the beginning not very
pleasant, because It is not like the stripes on Adidas shoes with arch supports foot of
the modification, unlike the Puma logo also can be modified by a circular supporting
parts of the foot, only purely ornamental quality. However, the "Swoosh
"(means" flying past Sou "), which is
Nike's nickname, has become the world's most famous symbol,
but also for the success of Nike's enormous contributions.
[Edit this paragraph] essential to the success
In an image representative of all the world, Nike is the world's most
recognizable landmark. To understand the success of Nike's corporate
culture, for their understanding of signs is essential, as it is for the Nike brand to
become the ubiquitous symbol of a business. As is too well known, so in the Nike ad I
saw the Nike logo, and do not see the name of the company, because they have
sufficient grasp of people see this symbol that know that this is Nike, do not need a
lose it. It became a cultural icon, a Nike used to increase brand value, reputation, and
status icons. Not a sporting goods company's brand as it is less known. To
prove this point, only needs to ask anyone what the Reebok logo. They may mind
blank. In fact, the Reebok logo with a "vector" means, it just
was not ready, so that consumers know or want to see it. Nike with Kennedy after the
advertisers into (wicden Kemledy) in cooperation with the hope that the Gogo in all
advertising signs clearly seen. The company's advertising and marketing
budget, estimated at up to 10% of annual income, on the symbol to its branded deeply
engraved in the minds of consumers.

Why is this logo for Nike's corporate culture so important? Reason is that
it's ancient wisdom and the United States "just do it"
(Just Do It) inseparable. Nike does not only sell shoes, it sold a way of life, which is
key to its success. This marks the incentive for the people, and the philosophy behind
the energy and commitment, is that everyone concerned, whether you are not athletes.
Nike used a kind of inspirational style of language to motivate consumers. No matter
who you are, your hair or skin color is, you suffered a physical or social life, what
limitations, Nike to convince consumers that you can do this. It tells people to pull
ourselves together, grasp the steering wheel of life and action. In the "just
do it" behind the ad is a very American-style ideology; However, as
globalization advances, the original ideology of what the United States, become a
common desire around the world, anxious to there is a level playing field, allowing
people not only in sports but in life, all levels of the short length of a fight. This can
be traced back to early American pioneer spirit, and their desire for success. Nike is
undoubtedly the great American dream of global marketing, and promotion of their
work ethic; Nike tells its customers, if you are determined to fight for, you will excel,
to conquer all. Use by such methods, namely the use of people's intense
desire for success, Nike has also created its own kind of personality and attitude.
Through clever use of a very simple ad punch line, it succeeded in an attitude toward
life into the commodities they sold.

MBA from a think tank Wikipedia (

(Redirected from Nike)

Sports overlord: Nike Inc. (NIKE)
[Edit this paragraph] 1, Nike logo development Introduction
In a view held in Dallas, Texas football, Nike's vice president Gordon
Thompson noted that a variety of sizes of the Nike logo has appeared numerous times
in Dallas Team jerseys, flags, vending machines and many other places . As a result,
Gordon Thompson said: mark the extent of flooding has to be carried out by certain

Nike's design department assigned to well-developed system of sign
application specification, Meinianbiaozhi Du Yaopi application Zai website, stores,
company Yiji more than 20,000 kinds of products, the so Xuyaotebie Jiangdiaobiaozhi
the Yunyong 弹性.

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