Indra K. Nooyi: Sari can not hide the Eastern wisdom and Global Vision by fdjerue7eeu


									Indra K. Nooyi: Sari can not hide the Eastern wisdom and Global Vision
Indra K. Nooyi: Sari can not hide the Eastern wisdom and Global Vision (2008-11-20
Financial stock market securities / financial Categories: blessing, looking forward to
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PepsiCo Chairman and CEO Indra K. Nooyi: Sari can not hide the Eastern wisdom
and Global Vision
November 20, 2008 Source: Shanghai Securities News on: ⊙ reporter Guo-Dong
Zhu Lu Xiaoping

Impression of the Indian woman, and the more feminine, shy adjectives such link. But
Indra K. Nooyi, is not the case, her elegant self-confidence, speed fast, responsive,
talking about key Department emotional, inspirational, from that point of view, she
and many professional managers in top American woman is no different.
But Indra K. Nooyi, the most unusual or her oriental wisdom and world view.
As a vegetarian, Indra K. Nooyi, to promote "bowel cleansing",
more concerned about the overall nutritional health food, she entered the Pepsi
company, cut the KFC, Pizza Hut and other restaurant business, acquired many fruit
drinks and healthy food assets for successful transformation PepsiCo, and market
value in 2005 beyond the historic Coca-Cola.
As an Indian American woman, Indra K. Nooyi, well aware of the importance of the
international market. Her early 90s in the 20th century to predict, China, India and
Russia emerging market countries, will eventually beverage and food market in the
world to occupy a very important position. Under the leadership of Indra K. Nooyi,
global strategy, benefit to PepsiCo, PepsiCo's international business in
1994 from 29% to 40% in 2007. Indra K. Nooyi, but not satisfied, she would also
continue to expand in the Chinese market investment.
As deeply influenced by Hinduism, was born in Brahmin community, thinking deeply
rooted in Eastern philosophy has professional managers, Indra K. Nooyi, the human
self, understanding of nature, than many of her American counterparts deep.
Therefore, "the purpose of performance" stands out, perhaps
this idea, and Indra K. Nooyi, PepsiCo will eventually in the history of world business
to leave more ink ... ...
⊙ reporter Guo-Dong Zhu Lu Xiaoping

There is no doubt, Indra K. Nooyi, is the planet one of the most successful
professional women, for 3 years, the "Fortune" magazine
regarded her as the most influential business women.
This led PepsiCo's Indian American professional women, early in
November to China, meeting with Chinese officials and visits to local markets, she
announced PepsiCo's investment plans in Asia - they will be in the next
four years, 1 billion U.S. dollars investment in China; In addition, in China, she also,
as always, to the outside of her "purpose of performance"
As we all know, Pepsi is the world's largest food and beverage companies,
with 2005 market value for the first time Pepsi over Coca-Cola, the results for several
years, and Coca-Cola par, one stroke broke the first Coca-Cola beverage industry,
PepsiCo the traditional concept of the second.
PepsiCo to achieve this transcendence, Indra K. Nooyi, contributed. In 1994, Indra K.
Nooyi joined PepsiCo recently, the company's net profit was 17.5 billion
U.S. dollars, in 2007, this figure rose to 56 billion dollars.
Indra K. Nooyi, Indian women's status to become a company with 170,000
employees of Fortune 500 companies, chairman, CEO, and in the highly competitive
world of food and beverage industry in the ass, so Pepsi has a good reputation,
maintain a healthy and responsible image of the same time, a lucrative market in the
world. Such stories are rare in the history of world commerce.
Why Indra K. Nooyi, to achieve such remarkable success? On what basis can she
manage a Fortune 500 company, and will lead the way forward in the right?
Pepsi's global strategy in the Chinese market holds what position? With
these questions, on Nov. 3, Miss Lu Yingde accepted in Beijing, "Shanghai
Securities News" reporters.

She found the key to PepsiCo's competitiveness
In 1955, Indra K. Nooyi, born in the port city of Madras, South India Brahmin
community, the father is an accountant, his grandfather is a retired judge,
well-educated from an early age. 20 years old, Indra K. Nooyi, the Indian Institute of
Management in Calcutta to obtain MBA degrees and then worked for Johnson
& Johnson in India for some time. In 1978, Indra K. Nooyi got the
acceptance letter from Yale University, she saved up a little with his own money, and
boarded the plane to the other side to find their own "American
After graduating from Yale University, economic distress, she is only 50 dollars to
buy a set of formal dress to attend a job interview, with predictable results. Indra K.
Nooyi, pondered, "Why not try the usual wear that lovely Indian sari
it?" When she wore a sari in front of the interviewer, she got a Boston
consulting firm offer of appointment, which she in the U.S. first job.
Indra K. Nooyi joined the Boston Consulting Group, they then began her professional
career executives. Indra K. Nooyi's career is almost a nice trip so smooth.
In 1994, the 39-year-old Indra K. Nooyi, PepsiCo's chief executive officer
received any invitation 韦恩克洛维, then, she has worked with Motorola with their
senior business strategy consultant and senior vice-director of ABB, the experience of
in the U.S. business community famous. At that time, Indra K. Nooyi, has been
intended to go to the heart of the "world's first CEO"
Jack Welch, GE's work. But Clovis's invitation was sincere, he
said Indra K. Nooyi, PepsiCo needs her more than GM. Eventually, she was
persuaded Clovis, joined PepsiCo as the company's senior vice president
and chief strategy officer.
Indra K. Nooyi, PepsiCo's talent soon be fully brought into full play.
Indra K. Nooyi joined in 1994, shortly after PepsiCo is in a period of adjustment, hard
to catch up with Coca-Cola in the overseas market. PepsiCo's restaurant
business - including Pizza Hut, KFC, Italian pizza and Tekebeier (Taco Bell) Mexican
restaurants stagnation began operations, almost no growth. At that time, Coca-Cola
Wall Street dazzling star, is Pepsi-Cola board of directors meeting room of the hot
Made some research on the local markets, the Indra K. Nooyi, PepsiCo's
development of the strategy has been one gains a complete, first of all, she started a
"weight-loss" program, reorganization of the business. She was
judge, the U.S. fast food market has become saturated, real estate is a profitable
investment more difficult. In 1997, PepsiCo stripped the restaurant business -
including Pizza Hut, KFC, Pepsi annual turnover of 31 billion U.S. dollars, therefore
reduced by one third. 2, she proposed to buy 3.3 billion pure fruit music (Tropicana)
company, and later with the 14 billion U.S. dollars acquisition of Quaker Oats
Division. Secretary of pure fruit music and Quaker Oats are well known in the United
States health food brand, Indra K. Nooyi of this initiative, in addition to improving the
company's business structure Pepsi, but also let the public feel more
healthy PepsiCo, also increased the visibility of PepsiCo.
Indra K. Nooyi, strategic restructuring only to the initial development of fists, her
rival's strategy also determine very accurately the trend: In 1998, Indra K.
Nooyi, (it is Coca-Cola is the pressure from the time) pointed out that the business
model and competitors split 2 digit growth rate is unlikely to continue. Sure enough,
the Coca-Cola's stock rose to 88 U.S. dollars to 4 months after the peak
began unilateral decline.
With the gradual restructuring of effective strategies, and Pepsi in the international
market increasingly competitive, PepsiCo's performance getting better and
better, in 2005, the historic stock market value surpassed Coca-Cola, the
world's largest food and beverage company. Although PepsiCo's
market value after the Coca-Cola had been exceeded in many cases, it is undeniable
that, Pepsi from Coca-Cola has become comparable to the opponent.

The purpose of the global performance of the View
In 2007, Indra K. Nooyi, proposed the "purpose of performance"
(Performance with Purpose-that is, to achieve business performance while
contributing to society) concept, and many experts have predicted business strategy:
Indra K. Nooyi, this "purpose of performance" will be led
PepsiCo's real become a great global company.
Although the "purpose of performance," the term sounds a
mouthful, but in fact, it s not that complicated: the purpose is to create a good
economic return, while the communities they serve. This includes meeting consumer
needs to provide a range of convenient foods and beverages, through water, energy
and packaging, environmental protection, as well as delivering a world-class talent to
attract and retain diverse and inclusive work environment .
There is no doubt that these concepts put forward, Pepsi's image in the
public undoubtedly will raise to a higher level. Since 2007, Indra K. Nooyi, the
"purpose of performance" concept in China on the
implementation of a resounding success.
In Indra K. Nooyi, the "purpose of performance" concept, the
sustainable development of humanity itself was on the first one, in the past, Pepsi has
always been considered the production of high sugar carbonated drinks business, in
fact, in the Chinese market , nutrition, holistic health food and beverage has captured
a growing market share, such as Quaker, pure fruit music, Dole juice, Gatorade sports
drinks, Lipton tea and bottled water.
"Purpose of performance" of the second pillar of environmental
sustainability. PepsiCo's team realized that the water issues and energy
issues are increasingly valued by the Chinese Government and people of China to use
8% of fresh water resources to feed more than 20% of the population; China has
become the world's second largest oil consumer. Thus, in both PepsiCo
made great efforts on just three years achieved great results, Pepsi cans in China,
Pepsi beverage system to reduce water consumption 40%, 38% energy efficiency .
And water resources is closely related to the problem of land desertification,
Pepsi's potato farm in Inner Mongolia, to "become desert
oasis," and even aroused the concern of Premier Wen Jiabao. In 1998, the
Pepsi company in Inner Mongolia, afternoon of Zhandanzhao, through the
introduction of large-scale irrigation facilities, the semi-barren land desertification has
become a world-class potato farms, both yield and quality, have reached the world
advanced level. Indra K. Nooyi, this achievement to be proud.
Indra K. Nooyi, to promote the sustainability of human resources is the
"purpose of performance" big 3 core. Said Indra K. Nooyi,
PepsiCo's commitment to all employees of the health benefits and career
Fazhan, in which we motive of Jian Dan, Yin Wei we rely on their own in the staff,
Yuan Gong as possible, the company Jiu Yue Hao. PepsiCo talent team is
characterized by the largest proportion of women with high, in addition to chairman
and CEO Indra K. Nooyi, a woman, the entire PepsiCo global international team of
administrative staff, the proportion of women increased by 60%. PepsiCo Foods
management team in China, 61% were women.
Indra K. Nooyi, the first time though the "purpose of
performance" concept, but has always believed that Indra K. Nooyi,
PepsiCo it is not a new thing: "'the purpose of
performance' concept we have implemented a long time. I 2006 years when
a Pepsi CEO, I just is the 'Mu Di Xing performance of' the word
written out clearly Di said it. Muqian we implemented in the Pepsi Gongsi 已经 lot
of things 只不过 is to previous 一贯 practices of the company Among the core idea,
and now it is the company's guiding ideology. So now, we will quickly
consider "the purpose of performance" concept of constantly
moving forward, even more done than ever before, faster. "Indra K. Nooyi,
so on told reporters.

"Lay off 3,300 people over 10 years of my most difficult
Indra K. Nooyi, the efforts to bring more than PepsiCo good reputation and word of
mouth, PepsiCo's performance is also very impressive. The fourth quarter
of 2007, Pepsi-Cola sales revenue increases of 17%, to 12.3 billion U.S. dollars,
operating Lirun up 1.7 billion U.S. dollars. The United States has been demanding
industry analysts have praised Pepsi "proved strong in the dilemma of
Indra K. Nooyi, also acknowledged that Pepsi is on the winding as in the economic
downturn to maintain such a high performance during a very difficult, but Pepsi-Cola
through the integration of new products, enhance productivity, increase prices and
improve the package, received a significant amount of money .
Wall Street analysts believe that 2008 will be more challenge: PepsiCo's
snack food packaging as Coca-Cola; health products the price is relatively high;
filling carbonated drinks sweet than Coke; raw material costs go up 6% in 2008, The
Coca-Cola zero the data; product costs accounted for 25% of total revenue, while
Coca-Cola was 11%. These are all the tests the ability of this legendary CEO.
In fact, PepsiCo has proved the three quarterly Wall Street is not in the alarmist: Oct.
14, Pepsi announced third quarter 2008 earnings. The report shows that third-quarter
operating income of the company 11.2 billion, compared with 10.17 billion U.S.
dollars last year increased by 11%. However, the net profit has dropped from 1.74
billion a year earlier fell to 1.58 billion U.S. dollars, down 9.5%, also by 1.06 U.S.
dollars per share earnings fell to 99 cents a share, below Wall Street's
average forecast. Was announced the same day, PepsiCo shares fell up to 12%, the
highest in December 1982 the largest decline since.
But Indra K. Nooyi, expressed satisfaction with this performance, she told reporters,
"the 2008 third quarter earnings decline in a multinational not Pepsi, the
face of such serious financial crisis, the Pepsi can maintain this performance, is not
easy. In addition, earnings per share decline in the exchange rate are also factors.
According to reports showed that PepsiCo fell in the third quarter largely because of
the poor performance of the local market. As a result, Pepsi had to lay off 3,300
people made the decision. Indra K. Nooyi, frankly, this is more than 10 years she
joined PepsiCo's most difficult choice: "because the market is
down, we can not control. In other words, we must let our 3,300 employees left the
company, this is a very difficult choice. in the 2-3 weeks before the decision, I still
could not sleep. "
But let investors pleased that Pepsi, Pepsi's international business continues
to maintain a rapid growth. Third-quarter charge of international operations PepsiCo
International (PI) revenue 2.782 billion U.S. dollars from the same period increased to
3.329 billion U.S. dollars, up 19.66%, which, respectively, Europe and Asia and
Africa operations rose 17.38% and 22.41%. Meanwhile, the net profit 430 million U.S.
dollars to 506 million U.S. dollars, up 17.67 percent.

China is the largest overseas market for Pepsi
In addition to merger and reorganization, that "the purpose of
performance" concept, the global strategy Ji Indra K. Nooyi, PepsiCo is
bringing one of the major changes. In 1994, Indra K. Nooyi joined PepsiCo, the
company's 29% of revenue comes from international markets outside the
United States (then Coca-Cola has reached more than 70%), while in 2007, this share
has reached 40%.
Indra K. Nooyi, PepsiCo joined shortly after, they found that even in the best of the
year, the United States market is still very slow, it is the largest overseas market
opportunities. In 2007, PepsiCo's international business grew 22%,
domestic sales growth of 3 times.
PepsiCo's international business a key growth point is China. As a food and
beverage company, not an international market is more attractive than China - and has
a population of 1.3 billion, per capita GDP will soon be more than 3000 U.S. dollars
in emerging countries.
Indra K. Nooyi, said that although China is Pepsi's largest overseas market,
directly and indirectly created 170,000 jobs, but Pepsi is not satisfied with this, they
will in the next four years, investing one billion U.S. dollars in China to to meet the
growing Chinese market.
As we all know, growing global financial crisis on China has a big impact, but Indra
K. Nooyi, said they were still optimistic about China's future development
space, and that China's economy can maintain rapid growth in a long time:
"China's economic system is not only a Western free-market
characteristics, but also has a centrally planned economy 优势. So while we face
some of the global financial market uncertainties, we still believe that world economic
growth, China will be an important driving force. "Indra K. Nooyi, told
Said Indra K. Nooyi, PepsiCo's one billion U.S. dollars of investment, will
involve a series of Huo Dong, but the activities of the focus is Zai China Nei Kuo Tai
drinks and food throughout the production: "We will continue to Gaishan
our marketing and sales infrastructure, and investment in the field of agricultural
development and research and development and so on. "
Indra K. Nooyi, the view that China's investment plans in addition to
PepsiCo will bring sustainable development space, will give China a lot of
employment opportunities: "First, we can invest and create more
employment opportunities, these jobs will involve social and economic fields, we
need managers, technical staff, technical experts, as we need truck drivers, salesmen,
farmers and workers. "
Indra K. Nooyi, also promised 10 billion investment will be more into the central and
western China: "We will increase investment in PepsiCo's
expansion in China, from China's more developed coastal provinces to
inland transfer more, because we Mainland China is very important to see the
development opportunities. "
In addition, Indra K. Nooyi, said, will increase investment in China's
agricultural land: "As the world's largest food and beverage
company, PepsiCo requires a lot of potatoes, oats, corn, wheat, citrus and other crops,
so we have strong incentive to farmers and China's long-term cooperation,
we need to use the most advanced production methods to increase yields. "
Long ago, men wrote the rules, set standards, the rules and standards dominate
today's business environment. This is still a man in order to control the
success of the financial sector, by virtue of how their unique charm, its capability,

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