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'Tis the Season for Giving and S


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									                                       k e e p i n

                              a q u a r t e r ly n e w s l e t t e r b y s i n g p o s t | o C t – D e C 2 0 0 7   MiCa (p) 220/10/2006

‘Tis the Season for Giving and Saving                                                                              contents
with vPOST Holiday Treats!
          Done your Christmas        All They Want for Christmas is…                                               03
shopping yet? If you haven’t,        looking for the right Christmas gift for everyone on your shopping list       an exciting night at the races
                                     without shop-hopping? vPOST’s Christmas Shopping Guide offers a
 get onto our vPOST highway
and you won’t have to worry
                                     selection of popular merchandises for cool gift ideas for everybody,
                                     for instance your                                                             04
 about getting caught in the         fashionable girlfriend,                                                       singpost Clinches Most
                                     gadget-whiz buddy or                                                          transparent Company award
    Christmas shopping rush!
                                     even for your own skin                                                        eXsa Honours singpost for
 This festive season, we invite      care indulgences. and                                                         outstanding service
   you to go on a hassle-free,       after that, you can just sit

   fun-filled online shopping        back and relax while we
                                     have them delivered to
      trip with vPOST’s shower       the doorstep!                                                                 the power of Direct Mail
          of fantastic gift ideas,                                                                                 A Study on the Perception and
     irresistible discounts and      Fabulous Festive                                                              Impact of Direct Mail
     unbelievable giveaways!         Discounts

                                     enjoy at the same time our bundle of amazing shipping discounts of up
                                     to 40%! From now till 31 Dec 07, as our vPOST member, you can enjoy
                                     8% off your vPOSTUSA shipping charges. plus, shopping from u.s. online        savour sweet benefits of balance
                                     stores will entitle you to 15% off when you charge to your uob credit         with pru global balanced Fund
                                     cards, or 8% off for other cards.

                                         what’s more, get 3% rebate on your shopping items’ value to               07
                                     offset against your shipping charges, from our selected top u.s. online       trips galore for MyStamp lucky
                                     stores such as strawberrynet.com, skinstore.com, ClassicCloseouts.            Draw winners!
                                     com, entertainmentearth.com and many more!

                                                Your Christmas Wish Come True                                      08
                                                  also till 31 December, vPOST is playing santa Claus by           airbus a380 MyStamp
                                                    making your Christmas wish come true! simply log in to         takes Flight
                                                     My Christmas Wish List on vPOST’s website to create
                                                                                                                   Celebrate 2007 with annual
                                                     your wish list from our selected u.s. online merchants
                                                                                                                   Collection of singapore stamps
                                                     and refer your friends to sign up for vPOST membership
                                                    to earn points.

                                                     so the more friends you recommend, the more
                                                points you’ll earn for getting your wishes granted! the
                                                five members with the most points will get their wish list
                                                       sponsored by vPOST, for up to us$200 or five items!         editorial
                                                          For the next 20 members with the most points,            team
                                                          they will receive attractive prizes, including           tay poh Choo, Chin ying Duan
                                                          mystery limited edition vPOST goodie bags.               & Candice leong

                                                                                                                   articles may be reproduced with
                                         it’s a wonderful Christmas with vPOST’s goodies galore for everyone!      permission from singapore post.
                                     so sign up today for free membership at www.vpost.com.sg!
                           news round-up

0                                                                                                  Christmas Comes in
                                                                                        Speedpost Saver Gift Box*!

                                            Editor’s Note
oC tober – DeCeMber 2007

                            A Touch of
                            SingPost’s Festive Magic
                            every year-end, as many of you are looking forward
                            to receiving cards and gifts from your loved ones,
                            you’ll be glad to know that they come with a touch
                            of singpost’s festive magic, like our special postage       add a special touch to your parcels to your loved ones this
                            rates, Christmas MyStamp, Speedpost saver gift box          festive season, with our colourful Speedpost Worldwide Courier
                            and most of all, our postmen and couriers who deliver       saver gift box (5kg)! you can enjoy up to 30% savings, our new
                            them reliably, rain or shine.                               low deposit fee of just $10, plus we are giving away free limited
                                                                                        edition superman Mini scan radios@! Hurry! limited to the first 500
                                sleigh ride with us for your festive shopping, away     customers only!
                            from the impossible crowds at the malls! vPOST, your
                            gateway to thousands of online merchants, offers            * Available for Worldwide Courier Service 5kg Saver.
                                                                                            Terms & conditions apply. For more information, visit www.speedpost.com.sg.
                            you a selection of fantastic gift ideas and irresistible
                            discounts from its Christmas shopping guide, as well
                            as amazing giveaways!

                                 you can also check out more gifts in our exciting
                            festive gift catalogue shop@post and pick them up from
                            our friendly counter staff at our post offices, or simply
                            place your orders conveniently through our post offices,
                            self-service automated Machines (s.a.M.s) and vPOST.

                                For those of you who love to ‘jingle bell rock’,
                            you can sing to popular Christmas tunes with our
                            Joyous Christmas MyStamp CD, which comes with our
                                                                                            Redelivery Request Online
                            Christmas-themed MyStamp, for that special touch to             need to arrange for redelivery of your speedpost items?
                            your Christmas cards!                                           simply visit our website http://www.speedpost.com.sg/
                                                                                            redeliveryrequest.asp, enter your article details and choose
                                we wish all our customers a joyful and blessed              from the available time-slots.
                            holiday season and we look forward to meeting all your

                                                                                            Click & Ship
                            needs again in the new year! Cheers!

                            yours always,                                                   the Speedpost Click & Ship is our new online consignment
                                                                                            management portal specially designed for corporate
                                                                                            customers. to activate it, just call our sales & Marketing
                                                                                            hotline at 6845 8000.
                                                                                                              customer relations

An Exciting Night at the Races
on 23 nov 07, singpost’s top-tier customers                             to continue offering them the highest quality and
spent an exciting evening with its new group                            reliable service and building a closer partnership                                               03
Ceo Mr wilson tan and senior management at                              with them, as it pushed ahead to stay on course for
the singapore turf Club, in appreciation of their                       its growth and success.
continued support for singpost over the years.
Mr tan thanked them for their support which                                 on top of catching the live action on the race
contributed to singpost’s growth and success.                           course, our guests got to enjoy a spectacular parade
He also highlighted that singpost looked forward                        ring tour and games with attractive prizes.

                                                                                                                                                                         oC tober – DeCeMber 2007
                                                                                           From left: Mr Wilson Tan with Mr Ronald
                                                                                           Cheng and Ms Karen Lee of DBS Bank Ltd and
                                                                                           Mr Dennis Quek of SingPost.
                                                                                                                                From left: Mr Wilson Tan, Ms Gan Ai Im
                                                                                                                             of United Overseas Bank Ltd with partner
                                                                                                                                                 and Mr Dennis Quek.

     From left: Mr Eric Lanoe of Reader’s Digest Asia
     Pte Ltd, Ms Ailene Lee and Mrs Celine Ho of
     SingPost and Mr David Wong of ABN AMRO.

                                        Mr Ben Ho of Melaleuca Southeast Asia
                                    (Singapore) Pte Ltd (right) receiving one of
                                   the lucky draw prizes from Mr Dennis Quek.

                                          SingPost Clinches                                                                                                    EXSA
04                                        Most Transparent                                                                                                     Honours SingPost
                                          Company Award                                                                                                        for Outstanding
                                          it was a proud moment for singpost when it received the “Most
                                          transparent Company award” for the services/utilities/agriculture
                                          Category at the securities investors association (singapore) (sias)
                                          8th investors’ Choice awards 2007, at a ceremony at raffles City
oC tober – DeCeMber 2007

                                          Convention Centre on 4 oct 07.

                                               singpost was selected for this award from nominations
                                          received from analysts, fund managers, financial journalists and
                                          retail investors represented by sias. the award is based on key
                                          criteria such as timeliness, substantiality and clarity of news release,
                                          degree of media access, frequency of corporate results, availability
                                          of segmental information and communication channels.

                                              For singpost, this was an endorsement of its sound corporate
                                          governance which aims to ensure greater transparency,
                                          accountability and protection of shareholders’ interest, as well as to
                                          build value for its shareholders.                                                                                                                     National recognition for SingPost’s
                                                                                                                                                                                                service champions.
                           Photo courtesy of Securities Investors Association (Singapore).

                                                                                                             Chief Financial Officer Mr Ng Hin Lee (centre)
                                                                                                         receiving the Award for SingPost.
                                                                                                                                                               a total of 55 singpost staff won spring singapore’s excellent
                                                                                                                                                               service awards (eXsa) this year for their outstanding service,
                                                                                                                                                               with 37 silver, 19 gold and three star awards. at the ceremony
                                                                                                                                                               held on 31 oct 07 at suntec City Mall, singpost was presented
                                                                                                                                                               with the award certificates and pins, as well as an eXsa plaque.

                                                                                                                                                                   our post office Customer service officer Ms lee Hui Choo
                                                                                                                                                               also emerged as one of the three finalists for the superstar award,
                                                                                                                                                               chosen from the pool of star award winners.

                                                                                                                                                                  this is the eighth consecutive time singpost is bestowed the
                                                                                                                                                               award by spring singapore. last year, we received 38 awards.

                                                                                                   Special                       singpost is offering special postage rates for greeting cards posted from now till 8 Feb 08

                                                                                             Postage Rates
                                                                                                                                 to help spread the festive cheer for Christmas and Chinese new year!

                                                                                                                                      the festive postage rates for a greeting card of any size, shape and colour to a local
                                                                                              for festive seasons!               address is 26¢ (for up to 20g) and 32¢ (for up to 40g). postage for cards of up to 40g posted
                                                                                                                                 to anywhere in the world (except Malaysia and brunei) is 55¢, and for Malaysia and brunei,
                                                                                                                                 it remains at 45¢ (for up to 20g) and 55¢ (for up to 50g).

                                                                                                                                 For more information, visit www.singpost.com.
                                                                                                                                                                                         direct mail

The Power of Direct Mail
A Study on the Perception and Impact of Direct Mail
This research conducted by TNS                  Overall perception of DM:
Singapore, sheds light on simple                a DM that is personalised and addressed to the receiver is
                                                appreciated and is more likely to be acted upon.
yet powerful findings on the
general consumers’ perception                   Enjoy receiving and reading relevant promotional Direct Mail
                                                              26                                             62                                                                                                          11                2 88%
and receptiveness towards
Direct Mail (DM).                               Personalised Direct Mail is exciting to read

                                                                                                                                                                                                                                                      oC tober – DeCeMber 2007
                                                               29                                                                                55                                                                    14                  2 84%
InSIGhT 1: Personalised DM is
perceived to be exciting, interesting           Receiving Direct Mail on brands that I use helps me understand the brand better
and is appreciated by consumers.                               19                                             65                                                                                                       13                  3 84%
On the whole, consumers appear
receptive towards receiving DM,                 Do not mind receiving and reading Direct Mail to stay updated
particularly if it is personalized.                   14                                          66                                                                                                               16                      3 80%
n Consumers enjoy receiving and
                                                Personalised Direct Mail makes me feel important & valued as a customer
    reading personalised mail that is
                                                             25                                         54                                                                                                        17                   4        79%
    relevant to them.
n DM helps consumer stay updated and            Would pass on information to friends & family
    informed about brands that interest                 18                                                                      61                                                                            16                       6        79%
    them and makes them feel valued as a
    customer.                                   More likely to be persuaded to purchase after receiving Direct Mail
n importantly, consumers take time to              9                             47                                                                                                  37                                            7            56%
    read addressed mail in detail and will
                                                Direct Mail is passed around
    consider acting on it.
                                                    10                                                 42                                                                      35                                            13                 52%
n addressed mail is perceived to be of
    higher quality – information tends to be
                                                                n Strongly agree                      n Somewhat agree                        n Somewhat disagree                        n Totally Disagree
    better written, is easier to understand
    and usually offers more pleasing visuals.

InSIGhT 2: DM supports the overall              Consumers’ preferred media types
marketing exercise by providing                 n DM stands out in its ability to convey information on events and promotions
greater call for action.                        n However, while DM helps to raise awareness of the product/service, consumers are
DM tends to work especially well when              likely to turn to the internet when they require more information on the product/
conveying follow-up information on                 service
promotions and special events such as new        72
store openings, special offers and sales                                                                                                                                                                                          68
– specific and ‘right now’ events that call                                                                         59                           59                                 57
for immediate action. it also appears to be           53
                                                                                                                                                                                         46                             47
effective in encouraging consumers to pay                                              43                  43                            45                43             43                  42
more attention to the advertisement (50%)                  34
                                                                                                                         37 36
                                                                                                 32                                                             33                                 31        31
when compared to other forms of written                                                                                                                                                                                                28
advertising such as print (22%), online                                                                                                                                                                                      23
                                                                                                      19                            24
                                                                16                                                                                                   20                                 17
(11%) or sMs (20%) .                                                     73
                                                                     7                                                                                                                                                                      8

     this study commissioned by singpost
is based on a nationwide survey of 1,034         Be informed of                   Be informed of                      Be informed                 Be informed of                    Be informed of                      Find out more
consumers, aged 21-50 years old who              members-only                      promotions /                       of new store                  new product                     contests / lucky                     information
                                                  events and                       deals / sales                    openings / retail             launches / new                         draws                          on products /
have received at least one addressed DM           promotions                                                             oulets                    services in the                                                         services
between February and May 2007.                                                                                                                        market

                                                                              n Direct Mail                     n Email / SMS             n Internet                 n Print             n Radio                   n TV
                           financial services

                           Savour Sweet Benefits of Balance                                                                                                                             no
                                                                                                                                                                                  Singw ot
                           with PRU Global Balanced Fund
                                                                                                                                                                                      P st
06                         eating a balanced diet rich in fruits can bring long term benefits to your
                           health. However, no single fruit can provide all the essential vitamins
                           and minerals you need. Hence, you have to eat a variety to gain the                                                             HOw iT wORkS:
                                                                                                                                                           Asset allocation generally is:

                                                                                                                                                           60%                           40%
                           maximum health benefits. similarly, a healthy mix of equities and
                           bonds in your investment portfolio may provide you the maximum
                           capital growth potential, while being mindful of market volatility.

                                the pru global balanced Fund aims to maximize total returns with                                                           in global equities through        in global bonds through legg
                           relative stability, by investing primarily in a portfolio of global equities                                                    M&g global basics Fund            Mason global bond trust
oC tober – DeCeMber 2007

                           and high quality debt securities of major global bond markets.

                                The World’s Sweetest opportunities
                                the underlying M&g global basics Fund is an award-winning fund                                                     valued, these companies are positioned to benefit from the
                                that invests in companies considered to be the “building blocks”                                                   positive external developments in the global economy as well
                                of the world economy. generally well-established and attractively                                                  as the rising disposable income in many countries.
                                Recent Fund Management Awards of M&G Global Basics Fund
                                ClASS oF ShAReS DATe                                       AWARD                                                                       AWARD TITle                            RAnk
                                euro Class a                    March 2007                 standard & poor’s singapore Funds awards 2007                               equity global sector over 5 years      1st (winner)
                                sterling Class a                March 2007                 standard & poor’s uK Funds awards 2007                                      equity global sector over 5 years      1st (winner)
                                sterling Class a                april 2006                 standard & poor’s uK Funds awards 2006                                      equity global sector over 5 years      1st (winner)

                                Source: M&G Securities Pte Ltd
                                Past performance of M&G Global Basics Fund is not necessarily indicative of the future or likely performance of the M&G Global Basics Fund or of the PRU
                                Global Balanced Fund.

                           With the Benefits of Balance                                                                                            nutritious Facts
                           to provide diversification and ease out volatility in your                                                              Fund manager Prudential Asset Management (Singapore) Limited
                           investment, the Fund also invests in legg Mason global bond                                                             launch date           28 Aug 07
                           trust. this underlying fund invests in a portfolio of high quality                                                      Fund currency         SGD
                           debt securities of singapore and major global bond markets such                                                         initial issue price   S$1.00 per unit
                           as the g10 countries, australia and new Zealand. one of the sub-                                                        Minimum investment    S$1,0002
                           managers of this underlying fund, western asset Management                                                              Dealing frequency     Every business day
                           was ranked number two as both “european asset Management of                                                             investment mode       Cash, SRS, CPFIS-OA & CPFIS-SA
                           the year” and “bond Manager of the year” in 20051.                                                                      initial sales charge  Max. 5% (Cash and SRS), 3% (CPF)
                                                                                                                                                   annual management fee 1.35%3

                                                   For more information, visit any selected SingPost Branch and consult our Prudential Financial Consultants.
                                                                Alternatively, you can call us at 1605 or email us at careforlife@postbox.com.sg.
                               source: Financial news awards for excellence in institutional asset Management - europe 2005.
                               subject to the terms and conditions of the relevant distributor which may impose a higher minimum investment requirement.
                               includes management fee charged by the managers of the underlying funds.

                           Important Information
                           a prospectus in relation to the Fund is available and may be obtained through paMs (Company reg. no. 199407631H), or any of its appointed
                           distributors. all applications for units in the Fund must be made on the application forms accompanying the prospectus. Potential investors
                           should read the prospectus before deciding whether to subscribe for or purchase units in the Fund. investments in units of the Fund
                           are not obligations of, deposits in, or guaranteed by paMs, its appointed distributors or their respective affiliates. an investment in unit trusts
                           is subject to investment risks, including the possible loss of the principal amount invested. past performance of the Fund, its fund manager,
                           the underlying funds and their respective fund managers is not necessarily a guide to the future or likely performances. there are necessarily
                           limitations in using the past performance of the underlying funds as a proxy for the past performance of the Fund. the value of the units in
                           the Fund and of the underlying Funds and the income accruing to such units, if any, may fall or rise. this material does not have any regard to
                           the specific investment objective(s), financial situation or the particular needs of any person. potential investors may wish to seek advice from
                           a financial adviser before purchasing units in the Fund. in the event that potential investors choose not to seek advice from a financial adviser,
                           they should consider whether the Fund is a suitable investment for them. units in Fund are not available to us persons. paMs and M&g are
                           ultimately wholly-owned subsidiaries of prudential plc of the united Kingdom. paMs, M&g and prudential plc are not affiliated in any manner
                           with prudential Financial, inc., a company whose principal place of business is in the united states of america.

Trips Galore                                                 singpost’s exclusive MyStamp collections on Harry potter and the looney
                                                             tunes, launched in June and august 2007 respectively, made attractive
                                                             and delightful souvenirs for scores of children and grown-ups. three of
for MyStamp lucky                                            our lucky customers won fabulous prizes in these MyStamp lucky draws          07
Draw Winners!
                                                             including a trip to gold Coast, australia for four worth over $6,000 and
                                                             another to london for two worth $4,500!

                                                                                                                                           oC tober – DeCeMber 2006
                                                                                                  the gold Coast trip prize went to
top prize winner of the Harry potter                                                              Mr Christopher lee (centre), who
                                                Ms nurul Hidayah bte ismail (right) who
MyStamp lucky draw Ms loa boa ling                                                                bought the looney tunes MyStamp
                                                was the second prize winner, received
(right), who is expecting her first baby                                                          collection for his five-year old
                                                an exquisite Harry potter canvas
boy, was over the moon when she                                                                   daughter, hoping to start her interest
                                                painting which came with an exact
learnt about her london trip prize:                                                               in stamp collecting. said Mr lee who
                                                replica of the wand used in the latest
                                                                                                  is in the advertising line:
                                                Harry potter movie. an ardent Harry
“This set of stamps is                          potter fan, she shared with us:
meant as a souvenir                                                                               “I am always the one
for my baby boy. I’m so                         “I intend to hang up                              informing clients when
happy to have won the                           this beautiful painting                           they win lucky draws
trip and it must be him                         in my living room where                           and now it’s my turn to
who has given me lots                           everyone can admire it.                           be the prize recipient!
of luck!“                                       I will also be proud to                           This prize came just
                                                tell them that                                    at the right time as
                                                I am one of the five                              I’m in the midst of
                                                lucky owners of this                              planning a holiday for
                                                painting in the whole                             my wife and daughter!“
                                                of Southeast Asia!“

                                Chingay Parade Ticket Sales
                                  now on At Post offices!
        Chingay Parade of Dreams, which is coming in February 2008, is asia’s grandest street and floats parade not to be missed!
          tickets are now on sale at our 62 post offices, from $15 to $70. For more information, log onto www.chingay.org.sg.
                           philately & stamps

                           Airbus A380 MyStamp
08                         Takes Flight                                                                                                           A380 a5
                                                                                                                                                  MyStamp sheet

                           to commemorate the historic maiden flight of singapore airlines’ airbus
                           a380, the world’s biggest passenger aeroplane on 25 oct 07, singpost
                           and singapore airlines jointly rolled out a special MyStamp collection on
                           the famed aircraft featuring the personalised and souvenir sheets.

                               an exciting memento for stamp collectors, aviation enthusiasts and
oC tober – DeCeMber 2007

                           a380 passengers alike, the a380 personalised MyStamp sheet features
                           the aircraft model and the luxury that awaits its passengers. what’s
                           more, it can be personalised with one’s photos on-the-spot at Changi
                           airport terminal 2 and Killiney road post offices.

                               both a380 MyStamp products are also available at the following post
                           offices: Change alley, Chinatown point, Jurong point, robinson road,
                           singapore post Centre, tanglin, thomson road, toa payoh Central and
                           woodlands Central.

                                                                                                                   Pre-cancelled Souvenir Cover

                           Celebrate 2007 with
                           Annual Collection of Singapore Stamps
                                                                                if you have missed out on any of our stamp issues this year, do
                                                                                not fret. Catch all 11 issues in the 2007 Collection of singapore
                                                                                stamps! rediscover with this exquisite book the 73 pieces of
                                                                                mint stamps and two miniature stamp sheets which capture
                                                                                significant philatelic, national and regional events of this year,
                                                                                such as singapore’s first joint stamp issue with Korea, the new
                                                                                Flora and Fauna Definitive stamp series as well as singapore’s
                                                                                42nd birthday and 40 years of asean.

                                                                                    enjoy a special price of $73.60 (u.p. $79.90) when you
                                                                                purchase this annual Collection on or before 31 Dec 07 and
                                                                                receive an exclusive tote bag absolutely free! it is on sale at all
                                                                                post offices and shop.vpost.com.sg.

                                              For more information on both stamp products, please call 1800-741-4111 during office hours, email us at
                                                                     sinstamp@singpost.com or visit www.singpost.com.

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