Marketing and Communications Director in NYC Resume Emma Justice by EmmaJustice


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									                                           Emma J. Justice
                                                                                   Home: 973-233-1807
Montclair, NJ 07043                                                                Cell: 973-819-3640
Available for relocation        

                                           Career Summary

Dynamic and creative MARKETING COMMUNICATIONS PROFESSIONAL with 15+ years in
marketing, communications, and advertising for global brands, health care firms and nonprofits. Established
expertise in developing business strategies, fueling brand awareness, cultivating vendor/agency/government
relationships, and fundraising. Inspiring, trusted leader with proven track record of building successful teams
through diversity training and managing talent across business units, countries and cultures. Excellent
negotiating, budgeting, and analytical skills. Ability to solve problems with creative solutions based on a
broad understanding of medical, legal, financial, and regulatory issues. Key accomplishments:
Strategic Planning: Captured sales increase of 50% within one year through new health care branding
campaign. Created public relations campaigns and events that increased long-term sales volume for
businesses and nonprofits.

Team Building: Developed strong relationships with Executive Boards, government agencies and senior
management. Created solid working relationships with multiple domestic and international vendors which
led to reduced costs. Built and managed successful cross-functional and cross-cultural teams.

Creative Solutions: Launched targeted re-design of websites, leading to sharp boost in inquiries for
communication and health care businesses. Increased lead database by 75% in two years by instituting
improved technology. Generated new business prospects through research and referral network.

International Experience: Produced corporate promotional campaigns in Europe, Asia, Australia and
Africa. Lived and worked in Germany developing creative agency and automotive client relationships.
Completed German Proficiency Level I at Goethe Institute, Berlin, Germany.

Education: Introduced continuing education programs for professionals and the public, growing brand and
issue awareness. Adjunct Professor -Communications and Public Relations at Pace University, NY.

                                     Professional Experience

VICE PRESIDENT OF MARKETING – Lifestyle, Montclair, NJ                                    Jan. 2000 - present
International Communications and Marketing Event Company.
Develop strategies to maximize business relationships with key accounts and build client’s brand through
innovative communication programs. Lead client and creative team relationship to assure compliance and
sales objectives. Clients included: Bugatti, Heidelberg Print, Thyssen Krupp, and Kraft.
     Consistently exceeded client’s goals resulting in repetitive sales and 75% client retention rate.
     Orchestrated the re-launch of Bugatti Automobile brand at nation’s most prestigious car event,
        Pebble Beach Concours d’Elegance – designing events for VIP press. The positive press contributed
        to the development of the Bugatti Veyron, the most expensive and luxurious car in the world.
     Substantially increased business referrals through synergistic partnerships.

MARKETING/PROGRAM DIRECTOR – SCAC, Montclair, NJ                                        Feb. 2005- May 2010
One of N.J’s leading health-care providers for dementia, and cardiac care.
Developed overall marketing and communication strategy. Promoted to Program Director in 2009. (State
Dept. of Health approval required.) Directed all inside and outside sales. Created press events and seminars
for medical professionals. Designed and purchased all advertising (newspaper, magazine, radio, internet).
     Doubled sales and inquiry traffic in two years by expanding data base, re-designing sales and
        promotional programs, launching new website, and training key staff.
     Developed strong relationship with Board of Directors, coordinating fund raising programs.
     Established strategic partnerships with affiliated businesses, medical and government agencies.
                                        Emma J. Justice
                                                Page 2

                            Professional Experience (continued)

OWNER/EXECUTIVE PRODUCER – Global Strategies Inc., New York, NY                            1996-2005
Private international business communications and experiential marketing agency
Founded and directed communications and event marketing agency with global and domestic clients in
consumer products, automotive, shipping and finance. Clients included: KPMG, Kraft Foods,
Mediterranean Shipping Company (MSC), Ford and Hong Kong Economic/Trade Office
Developed and orchestrated global communications campaigns such as special events, trade-show exhibits,
sales meetings and marketing videos for consumers (B2C), businesses (B2B) and government contracts.
Selected and built cross-functional international teams of up to 80 members; managed million dollar
     Produced multiple auto-show exhibits for Volkswagen AG – came in under budget four consecutive
        years, including for the New Beetle launch. Team leader of 75 member staff in LA and Detroit.
     Developed vendor relationships and communication teams on 5 continents for several worldwide
        branding/marketing video productions for MSC, which were essential elements in the company’s
        growth from 7th to 2nd largest container company in the world.

PRODUCTION DEPARTMENT MANAGER – City Events, Troy MI                                 1992-1996
Corporate communication & staging company for hospitals, automotive and engineering firms
Directed executive and client communication efforts for press conferences, videos, corporate meetings.
Hired and led production teams, assessed needs, introduced new technologies increasing revenue.
Clients included: Chrysler, Cadillac, Nissan, General Dynamics, and University of Michigan Hospital.
   Industry Spokesperson for International Communications and Long-Term Care Health Insurance
      for webinars, trade shows and public forums.
   Co-founder of production firm specializing in legal videos for the Detroit Legal News, Federal and
      State bars, law firms, and the American Arbitration Association.
   Producer of training and marketing programs for Kmart WHQ pharmacy and HR departments.
   Adjunct Professor of the Communications Department at Pace University, Pleasantville, NY.

                                   Education and Licenses

Master of Science in Administration – Business Administration Emphasis                    1996
Master’s Certificate, International Business – Courses in Economics, Law, Marketing, HR   1996
Bachelor of Applied Arts, Broadcast and Cinematic Arts – Political Science Minor          1993
Licensed Life and Health Insurance Agent, New Jersey                                    Current

                                     Awards, Affiliations

Board of Directors Award for Excellence – Media Communications Association International (MCA-I)
Chuck Webb Lifetime Achievement Award for Outstanding Leadership of MCA-I
Appreciation Award for 10 years of service – American Red Cross
Professional Associations
MCA-I – elected International President and New York Chapter President
American Marketing Association, New Jersey – Member
Marketing Executive Network Group (MENG) – Member

Community Involvement
American Red Cross, Montclair, NJ – Board Member, Public Relations Chair, Fundraising Chair
Montclair Volunteer Ambulance Unit – Member Board of Trustees, Co-Chair Public Relations

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