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					  Ealing Economic Regeneration Strategy



                                  Invest and grow in Ealing




                             London’s connected borough




                      Summary – 16th May 2006




                                                         Rosecliffe Associates
                                                         Urban Regeneration Consultants
Regeneration and Major Projects
Contents
EXECUTIVE SUMMARY .................................................................................................................. 1

1.     OVERVIEW OF THE ECONOMIC REGENERATION STRATEGY ................................. 6
     1.1     A NEW VISION FOR EALING ..................................................................................................... 6
     1.2     THE OPPORTUNITIES ................................................................................................................ 6
     1.3     SPREADING THE BENEFITS OF REGENERATION ........................................................................ 7
     1.4     THE REGENERATION STRATEGY’S OBJECTIVE AND THEMES .................................................. 7
     1.5     SIX ACHIEVEMENTS THAT WILL TRANSFORM EALING ............................................................ 7

2.     JUSTIFICATION OF THE STRATEGY .................................................................................. 9
     2.1     SUMMARY ............................................................................................................................... 9
     2.2     SOME KEY FACTS ABOUT EALING ......................................................................................... 10
     2.3     WHAT IS LIKELY TO SHAPE EALING’S ECONOMY OVER THE NEXT TWENTY YEARS? ........... 11

3.     THE LONDON AND WEST LONDON CONTEXT .............................................................. 12

4.     THE STRATEGY’S FOUR THEMES ..................................................................................... 13
     4.1   STRATEGY THEME: SUSTAINABLE DEVELOPMENT OF THE ENVIRONMENT, PROPERTY AND
           INFRASTRUCTURE ..................................................................................................................... 13

       4.1.1        The Heathrow-Paddington Sustainable Growth Corridor............................................ 13
       4.1.2        Park Royal and the A40 Corridor ................................................................................. 17
       4.1.3        Protecting and developing Ealing’s town centres ........................................................ 20
     4.2     STRATEGY THEME: SUSTAINABLE GROWTH OF BUSINESSES AND JOBS................................ 21
       4.2.1        Growth sectors: promoting indigenous growth and inward investment ....................... 21
       4.2.2        Promoting the enterprise culture among under-represented groups ............................ 21
       4.2.3        What the Council can do to support local businesses ................................................... 22
     4.3     STRATEGY THEME: EDUCATION, SKILLS AND ECONOMIC INCLUSION .................................. 23
     4.4     STRATEGY THEME: MANAGEMENT AND RESOURCES .......................................................... 25
       4.4.1        Management structures ................................................................................................. 25
       4.4.2        Powers and resources ................................................................................................... 26

5.     OPPORTUNITIES, THEMES, PROJECTS AND HOW THEY INTERRELATE............. 27
     5.1     HEATHROW-PADDINGTON CORRIDOR .................................................................................. 27
     5.2     GROWTH OF NEW AND INCOMING BUSINESSES ..................................................................... 29
     5.3     PARK ROYAL/A40 CORRIDOR ............................................................................................... 30
     5.4     ENSURING WIDER BENEFITS .................................................................................................. 31

6.     IMPLICATIONS OF THIS STRATEGY FOR OTHER STRATEGIES ............................. 33

7.     MEASURING SUCCESS ........................................................................................................... 36
Ealing Economic Regeneration Strategy: Summary                                           16.05.06




Executive Summary

1. This strategy proposes actions to build the economic strength of Ealing and to put in
   place the economic and physical links that are necessary if all areas and communities
   are to be able to take advantage of economic growth and of related improvements to
   town centres, housing, the environment, health, sports and cultural facilities. In this way,
   it will help to make a reality of the new vision for the Borough:

       By 2016 Ealing will be a successful borough at the heart of west
       London, where everyone has the opportunities to prosper and live
       fulfilling lives in communities which are safe, cohesive and engaged.

2. This strategy draws on the global national, London and West London context but is
   based on Ealing’s specific opportunities and needs. The overriding objective of the
   Strategy is:

       To capture the benefits of Ealing’s globally significant location and
       development opportunities through ambitious investment,
       infrastructure and sector initiatives.

3. Ealing’s regeneration will be based on opportunities in

    the Heathrow-Paddington Sustainable Growth Corridor;
    Park Royal and the A40 corridor;
    business sectors with the capacity to expand;
    Ealing’s town centres;

       and on
    transport services that ensure these opportunities are easily accessible from all parts
     of the borough.

4. The strategy links economic regeneration with action on housing, health, education and
   transport, in order to ensure that all of Ealing’s residents benefit from and contribute to
   making the most of these opportunities.

5. The strategy has three guiding principles: quality, sustainability and inclusion.

6. The strategy is organised around four themes:

        Place: Sustainable development of the environment, property and infrastructure
        Enterprise: Sustainable growth of businesses and jobs
        People: Education, skills & economic inclusion
        Leadership: Management and Resources




Phil Leask, Rosecliffe Associates                                 rosecliffe@aol.com 1
Ealing Economic Regeneration Strategy: Summary                                               16.05.06




7. Arising out of these themes, Ealing will pursue six central activities designed to
   transform the way Ealing pursues regeneration and brings benefits to its residents:

   i.   To establish Southall as the gateway to Europe for investment from South
        Asia by creating on 60 hectares of brownfield land a high-density, high-quality,
        public-transport-based development suitable for enterprises in the ‘knowledge
        industries’, enhanced by high-quality housing, retail, hotels, leisure and
        entertainment activities and a particularly ‘green’ environment.

   ii. Through a partnership with major landowners, to ensure the high-quality
       redevelopment of central Ealing, with a set of landmark buildings and
       distinctive features that will differentiate central Ealing from other metropolitan
       centres and draw the maximum benefit from its transport connections.

   iii. To strengthen the north of the Borough by encouraging the growth of modern,
        flexible companies in the A40 corridor, building on Ealing’s traditional strength in
        supplying and servicing of other businesses at Heathrow Airport, in Central
        London and in the Thames Valley, resulting in the redevelopment of at least 20
        hectares of brownfield land.

   iv. To increase the economic activity rate in Ealing from 72.8 % to 75% and to
       ensure that in no wards, compared with the present 19, do more than 20% of
       households have an annual income lower than the fifth statistical band (currently
       £20,000-£25,000).

   v. To work with the Learning and Skills Council to develop a credible skills strategy
      that increases the proportion of residents of working age qualified at Level 3 or
      above from 49% to 60%; and those at Level 4 and above from 35.2% to 45%, in
      order to support a high-skill, high-wage economy.

   vi. To make Ealing’s town centres a focus of investment in order to maximise
       local opportunities and promote economically and environmentally sustainable
       development.

8. A set of tables in Section 5 in this strategy shows the opportunities and the themes in
   relation to these six key achievements, and the projects that will underpin them.

9. Over the past twenty-five years, Ealing has seen most of the former manufacturing sites
   change their use to distribution, head offices or to various hybrid activities. Areas such
   as Acton and Southall which had supplied a high proportion of the employees in
   manufacturing suffered particularly badly. Social problems resulted and parts of these
   areas became known as poor and undesirable areas. By the time growth started again,
   there was a wide gap between the skills needed for many of the new jobs and the skills
   available in these areas. This process was repeated in the early 1990s.




Phil Leask, Rosecliffe Associates                                  rosecliffe@aol.com 2
Ealing Economic Regeneration Strategy: Summary                                                          16.05.06




10. The long period of growth from the mid-1990s has eased the position but there are still
    significant needs for skills development and for special initiatives to ensure people in the
    greatest difficulty can enter employment. The regeneration partnerships are all
    implementing such initiatives, in co-operation with the Council and Jobcentre Plus.

The former manufacturing belt where Ealing’s economic strength originally developed



                                         Northolt ~ Greenford ~
                                         Perivale


                                                                      Park
                                                                      Royal




                                                                         Acton
                                   Southall




A new framework for regeneration in Ealing – opportunities and connections




                              A 40                Park Royal – A40 Corridor
                              Northolt ~ Greenford ~ Perivale

                                                                              Park Royal                   Paddington
      Necessary improvements to orbital public transport                                                      City
                                                                                                             Canary
                                                                                                             Wharf
                                                                         Acton
                                                                         M Line
                                                             Ealing
                                                                               Acton
                                                             Centre

                               Southall         Heathrow-Paddington Sustainable Growth Corridor
    Heathrow




11. Ealing is now far more dependent on office, retail and leisure employment than on
    manufacturing. This makes its town centres particularly significant as concentrations of
    economic activity, in addition to their important retail and cultural functions.

12. Technological change and the growth of India and China will have a direct impact on
    Ealing, influencing the location and type of manufacturing but also the demand for
    services provided in London for global companies and their suppliers.




Phil Leask, Rosecliffe Associates                                                rosecliffe@aol.com 3
Ealing Economic Regeneration Strategy: Summary                                            16.05.06




13. Transport improvements, with direct links to Heathrow through Ealing Broadway and
    Southall (via ‘Heathrow Connect’ and later Crossrail), are making Ealing an attractive
    destination for inward investment. India can be central to this, for the benefit of London
    as a whole.

14. The size and strength of Ealing’s diverse communities, and their established
    connections with the Sub-continent, give the Borough an advantage it can readily build
    on to encourage new investment.

What is likely to shape Ealing’s economy over the next twenty years?




                                    Heathrow's expansion and modernisation generating
                                    demand for goods and services and attracting
                                    headquarters activities




     External
                                        Central London, the City, Canary Wharf: as a
    Drivers of                          market and a source of innovation and finance
     Change
       2005
         to
       2025
                                                 World trends in ICT & increasing
                                                 importance of India and China




                                    Opportunity to attract to Ealing inward investment of
                                    national importance, based on Ealing’s internal
                                    advantages and location in West London




Phil Leask, Rosecliffe Associates                                 rosecliffe@aol.com 4
Ealing Economic Regeneration Strategy: Summary                                           16.05.06




15. Substantial areas of land are potentially available at key points along the Heathrow-
    Paddington corridor for major inward investment as well as for the growth of existing
    firms. These are large enough, at least in Southall, to enable developments of national
    significance but with enormous local benefits to take place.

16. The Park Royal/A40 corridor remains attractive for firms supplying goods or services to
    Central London. It provides a mix of economic activities and employment in modern
    manufacturing, logistics, and offices. For some firms, the connection outwards to the
    Thames Valley and Oxford is important.

17. Orbital public transport services linking to the Heathrow-Paddington corridor at Southall,
    Ealing Centre and Acton Main Line, are not yet good enough for all of Ealing’s residents
    and businesses to benefit from the transformed radial links. This is a major deficiency
    which needs to be overcome, particularly for residents in the north and north-west of the
    borough.

18. The number of jobs available across the West London sub-region is not matched by the
    supply of suitably educated or skilled people seeking employment. At the same time,
    Ealing has a relatively small but still significant number of people seeking but not
    obtaining employment.

19. A way of ensuring inclusion is to enable people to participate fully in the economy. This
    involves action under all themes listed above, but also specific action to ensure people
    have the necessary education and skills and are helped to overcome other obstacles
    facing particular groups or communities. It will also involve working to increase the
    proportion of residents qualified at Level 3 and Level 4 in order to support a high-skill,
    high-wage economy.

20. The major programme of housing renewal is central to the regeneration of Ealing.

21. This strategy will be implemented through the Ealing Local Strategic Partnership, with
    the Council’s Director for Business and Community Development taking a lead role.

22. The strategy will help to bring together activity around economic and physical
    development, transport and other infrastructure and will help to ensure that activity on
    education, housing, health, crime, children and young people and social cohesion helps
    to achieve the strategy’s objectives and the objectives of the Community Strategy.




Phil Leask, Rosecliffe Associates                                 rosecliffe@aol.com 5
Ealing Economic Regeneration Strategy: Summary                                                    16.05.06




1. Overview of the Economic Regeneration Strategy

1.1 A new vision for Ealing
The Ealing Local Strategic Partnership’s consultation draft for the new Community Strategy,
Success through Diversity (April 2006), sets out a new vision for the Borough:
   By 2016 Ealing will be a successful borough at the heart of west London, where
   everyone has the opportunities to prosper and live fulfilling lives in communities which
   are safe, cohesive and engaged.

This strategy proposes actions to build the economic strength of Ealing and to put in place the
economic and physical links that are necessary if all areas and communities are to be able to
take advantage of economic growth and of related improvements to town centres, housing, the
environment, health, sports and cultural facilities. In this way, it will help to make a reality of the
new vision.

1.2 The opportunities
Ealing’s regeneration will be based on opportunities in

    the Heathrow-Paddington Sustainable Growth Corridor;
    Park Royal and the A40 corridor;
    business sectors with the capacity to expand;
    Ealing’s town centres; and on
    transport services that ensure these opportunities are easily accessible from all
     parts of the borough.

Figure 1: A framework for regeneration in Ealing – opportunities and connections




                           A 40                Park Royal – A40 Corridor
                           Northolt ~ Greenford ~ Perivale

                                                                      Park Royal                  Paddington
   Necessary improvements to orbital public transport                                                City
                                                                                                    Canary
                                                                                                    Wharf
                                                                   Acton
                                                                   M Line
                                                        Ealing
                                                                         Acton
                                                        Centre

                            Southall         Heathrow-Paddington Sustainable Growth Corridor
  Heathrow




Phil Leask, Rosecliffe Associates                                          rosecliffe@aol.com 6
Ealing Economic Regeneration Strategy: Summary                                              16.05.06




1.3 Spreading the benefits of regeneration
The strategy links economic regeneration with action on housing, health, education and
transport, in order to ensure that all of Ealing’s residents benefit from and contribute to making
the most of these opportunities. In line with other Ealing strategies, there is a particular
emphasis on people in Southall, Acton and parts of the north of the Borough who are not
benefiting fully from the present strong economic conditions in Ealing.

The strategy has three guiding principles: Quality, Sustainability and Inclusion. Good-quality
development, particularly in economically strong sectors, contributes to economic and
environmental sustainability and to raising the quality of life. Social and economic inclusion is
socially just, and should be one of the important outcomes of this strategy. It also contributes to
economic sustainability.

1.4 The Regeneration Strategy’s objective and themes
This Strategy draws on the global national, London and West London context but is based on
Ealing’s specific opportunities and needs. The overriding objective of the Strategy is:

   To capture the benefits of Ealing’s globally significant location and development
   opportunities through ambitious investment, infrastructure and sector
   initiatives.

The Strategy is organised around four themes:
   Place:             Sustainable development of the environment, property and infrastructure
   Enterprise:        Sustainable growth of businesses and jobs
   People:            Education, skills & economic inclusion
   Leadership:        Management and Resources

1.5 Six achievements that will transform Ealing
Arising out of these themes, Ealing will pursue six central activities designed to transform the
way Ealing pursues regeneration and brings benefits to its residents:

1) To establish Southall as the gateway to Europe for investment from South Asia by creating on
   60 hectares of brownfield land a high-density, high-quality, public-transport-based
   development suitable for enterprises in the ‘knowledge industries’, enhanced by high-quality
   housing, retail, hotels, leisure and entertainment activities and a particularly ‘green’
   environment.

2) Through a partnership with major landowners, to ensure the high-quality redevelopment of
   central Ealing, with a set of landmark buildings and distinctive features that will differentiate
   central Ealing from other metropolitan centres and draw the maximum benefit from its
   transport connections.




Phil Leask, Rosecliffe Associates                                   rosecliffe@aol.com 7
Ealing Economic Regeneration Strategy: Summary                                          16.05.06




3) To strengthen the north of the Borough by encouraging the growth of modern, flexible
   companies in the A40 corridor, building on Ealing’s traditional strength in supplying and
   servicing of other businesses at Heathrow Airport, in Central London and in the Thames
   Valley, resulting in the redevelopment of at least 20 hectares of brownfield land.

4) To increase the economic activity rate in Ealing from 72.8 % to 75% and to ensure that in no
   wards, compared with the present 19, do more than 20% of households have an annual
   income lower than the fifth statistical band (currently £20,000-£25,000).

5) To work with the Learning and Skills Council to develop a credible skills strategy that
   increases the proportion of residents of working age qualified at Level 3 or above from 49% to
   60%; and those at Level 4 and above from 35.2% to 45%, in order to support a high-skill, high-
   wage economy.

6) To make Ealing’s town centres a focus of investment in order to maximise local opportunities
   and promote economically and environmentally sustainable development.




Phil Leask, Rosecliffe Associates                                rosecliffe@aol.com 8
Ealing Economic Regeneration Strategy: Summary                                           16.05.06




2. Justification of the strategy

2.1 Summary
Over the past twenty-five years, Ealing has seen most of the former manufacturing sites change
their use to distribution, head offices or to various hybrid activities. The suddenness and
harshness of this process at its most intense – during the early 1980s – had a lasting impact. It
left concentrations of unemployment and an awareness for many people of the underlying
fragility of the economy even in times of prolonged growth.

Ealing is now far more dependent on office, retail and leisure employment than on
manufacturing. This makes its town centres particularly significant as concentrations of
economic activity, in addition to their important retail and cultural functions. Some key growth
sectors, such as media, are heavily concentrated in areas such as central Ealing. The public
sector, including the local authority, the health service and education, is a substantial employer
and market for goods and services. Heathrow Airport, outside the borough, is a major source of
employment for Ealing residents.

Technological change and the growth of India and China will have a direct impact on Ealing,
influencing the location and type of manufacturing but also the demand for services provided in
London for global companies and their suppliers.

Transport improvements, with direct links to Heathrow through Ealing Broadway and Southall
(via ‘Heathrow Connect’ and later Crossrail), are making Ealing an attractive destination for
inward investment. India can be central to this, for the benefit of London as a whole.

The size and strength of Ealing’s diverse communities, and their established connections with
the Sub-continent, give the Borough an advantage it can readily build on to encourage new
investment.

Substantial areas of land are potentially available at key points along the Heathrow-Paddington
corridor for major inward investment as well as for the growth of existing firms. These are large
enough, at least in Southall, to enable developments of national significance but with enormous
local benefits to take place.

The Park Royal/A40 corridor remains attractive for firms supplying goods or services to Central
London. It provides a mix of economic activities and employment in modern manufacturing,
logistics, and offices. For some firms, the connection outwards to the Thames Valley and Oxford
is important.

Orbital public transport services linking to the Heathrow-Paddington corridor at Southall, Ealing
Centre and Acton Main Line, are not yet good enough for all of Ealing’s residents and
businesses to benefit from the transformed radial links. This is a major deficiency which needs
to be overcome, particularly for residents in the north and north-west of the borough.




Phil Leask, Rosecliffe Associates                                 rosecliffe@aol.com 9
Ealing Economic Regeneration Strategy: Summary                                                16.05.06




Strong communities are also outward-looking communities, whose members play a full part in
the society and take advantage of the full range of opportunities available. The transformation of
housing in Southall, Acton and in some of the outlying areas will improve the quality of life of
residents. However, in order to enable all residents to have ‘the opportunity to prosper and lead
fulfilling lives’, these improvements need to be matched by concerted efforts to raise educational
levels, to reduce health inequalities, to make appropriate skills training easily available and,
through public transport services, to make employment but also wider cultural, leisure and
sporting opportunities easily accessible from the improved housing areas.

2.2 Some key facts about Ealing

Population
  The 2003 population of Ealing was estimated at 305,000 in comparison with 285,200 for 1993.
  The 2003 working age population (16 to 59/64 year-old) of Ealing was estimated at 206,467 in
   comparison with 184,100 in 1993. In 2013, the working age population of Ealing is expected to be
   221,425.
  Over 40% of the population are from minority ethnic communities, including the largest Sikh
   community in London and a large Muslim community.
Education
In education, GCSE A* - C results in Ealing have overtaken England averages and have been improving at
a faster rate than England averages over the last 4 years, while the proportion of Ealing's working-age
population qualified to at least degree level is higher than in West London, London and England as a whole.
Employment and enterprise
  In 2003 there were a total of 115,060 employees in Ealing
  Like London and West London, 68% of Ealing's working age population was economically active at
   the time of the 2001 census (compared with 67% for England) but increased to 76.6% by 2003.
  Totals of full and part time employees show that the greatest number of people employed in Ealing
   are in the Distribution, Hotels, Restaurant sector.
  Over the past 10 years there has been a 40% rise in the number of employees working in the
   Distribution, hotels & restaurants sector and a 20% decrease in the numbers working in
   Manufacturing.
  At the end of 2003, there were 9,940 VAT registered businesses in Ealing. This is more per head than
   in England as a whole, though fewer than in the West London sub-region.
  In 2003 there were 44 VAT registrations per 10,000 population in Ealing - the most in 10 years
  In 2003, the employment rate for Ealing was 83.5% for white ethnic groups, and for non-white ethnic
   groups was 59.1%. This gap is more pronounced than in London or England as a whole.
  Three wards in Southall and one in Acton have the highest unemployment rates, above 4.5% (ILO
   classification).




Phil Leask, Rosecliffe Associates                                    rosecliffe@aol.com 10
Ealing Economic Regeneration Strategy: Summary                                      16.05.06




2.3 What is likely to shape Ealing’s economy over the next twenty years?




                                Heathrow's expansion and modernisation generating
                                demand for goods and services and attracting
                                headquarters activities




   External
                                     Central London, the City, Canary Wharf: as a
  Drivers of                         market and a source of innovation and finance
   Change
     2005
       to
     2025
                                             World trends in ICT & increasing
                                             importance of India and China




                                Opportunity to attract to Ealing inward investment of
                                national importance, based on Ealing’s internal
                                advantages and location in West London




Phil Leask, Rosecliffe Associates                           rosecliffe@aol.com 11
Ealing Economic Regeneration Strategy: Summary                                         16.05.06




3. The London and West London Context
Ealing Council and its partners will work closely with the London Development Agency and in
accordance with the LDA’s economic development strategy and the Mayor’s London Plan in
order to draw on and contribute to the strengths of London as a whole in its national context.

They will continue to work at the sub-regional level with the other boroughs in the West London
Alliance and with the private and voluntary sectors through the West London Partnership. The
West London Economic Development Strategy provides the framework for the strategy.
Implementation of the WLED’s themes of skills for growth, business competitiveness and
transport will benefit particularly from a sub-regional approach but also from some smaller
groupings of boroughs. For other themes, sub-regional involvement can bring political support
and funding. All themes will require some local action and some cross-borough co-operation.
From the London Plan: the West London Sub-Region




London’s economy is huge, dynamic and constantly attracts inward investment. Key London
sectors, such as media and business services, spill over into West London to become major
sub-regional strengths. Wembley, Park Royal and the BBC and media concentration in White
City are sub-regional strengths that are important for London and the UK more widely.

West London has Heathrow Airport and its global connections. Heathrow is an economic
generator and a huge market in its own right.




Phil Leask, Rosecliffe Associates                              rosecliffe@aol.com 12
Ealing Economic Regeneration Strategy: Summary                                          16.05.06




4. The Strategy’s Four Themes
The four themes are artificial, if necessary, ways of setting out the different elements that will
contribute to regeneration in Ealing. Success will come from projects that recognise and take full
account of the interdependence of the elements. We set out below both the individual themes
and a demonstration of how they are linked together.

4.1 Strategy Theme: Sustainable development of the environment, property and
    infrastructure
Investment decisions made by both the public sector and the private sector will determine the
location, extent, content and quality of physical development in the Borough. These investment
decisions will be affected by policy and financial decisions (including decisions about
infrastructure, such as Crossrail) and by perceptions of what is happening or likely to happen in
the market and how that can be influenced.

Ealing is entering a time when location, decisions about public transport and changes in the
global economic balance make it potentially a major focus of investment in new development
and in the renewal of formerly developed areas.

4.1.1     The Heathrow-Paddington Sustainable Growth Corridor

Ealing’s principal opportunity is in what can be marketed as the Heathrow-Paddington
Sustainable Growth Corridor.



   'M4'                                                                              Stratford



                 Southall     Ealing         Acton       Paddington      'City'
                              B-Way          M-Line


 Heathrow                                                                            Canary
                                                                                     Wharf


Figure 2: The rail corridor through Ealing when Crossrail is implemented, showing the stops most
relevant to Ealing’s economic regeneration. ‘Heathrow Connect’ provides a service from
Paddington to Ealing Broadway, Southall and Heathrow, bringing some of the Crossrail benefits to
Ealing (and Hillingdon, at Hayes) eight years before Crossrail is likely to be completed.



Crossrail, linking Heathrow and the Thames Valley with Central London, the City, Canary Wharf,
Stratford and the Thames Gateway, should be in place by around 2013. This will provide Ealing
(and Hillingdon, at Hayes) with incomparable public transport connections, with almost instant
access to Heathrow (the world’s busiest international airport) and fast, frequent, high-capacity
services to the other key economic drivers of London.



Phil Leask, Rosecliffe Associates                               rosecliffe@aol.com 13
Ealing Economic Regeneration Strategy: Summary                                                   16.05.06




A decision to proceed with Crossrail will confirm that Ealing is well placed as a target for
international inward investment. However, the attractiveness to investors of sites in this corridor
is already being enhanced by the ‘Heathrow Connect’ service. A forerunner to Crossrail, this
operates from Heathrow Airport to Southall, Hanwell, West Ealing, Ealing Broadway and
Paddington.

‘Heathrow Connect’, in conjunction with existing rail and London Underground services and the
prospect of Crossrail, will provide the capacity and the attractiveness to transform at least two
town centres on the Heathrow-Paddington axis. The size and range of these developments
would allow for retail, hotels, housing, leisure and entertainment but also offices of the kind that
can be used by high-tech and 'producer services' companies.

Southall and the Heathrow-Paddington Corridor

   At Southall, taking advantage of extensive land over and around the station, the direct link
    to Heathrow and the established connections between businesses and communities in
    Southall with South Asia, the development could be of national significance. The aim would
    be to establish Southall as the Gateway to Europe for investment from South Asia.


          Transforming Ealing: our intention is…

          To establish Southall as the gateway to Europe for investment from South Asia
          by creating on 60 hectares of brownfield land a high-density, high-quality, public-
          transport-based development suitable for enterprises in the ‘knowledge
          industries’, enhanced by high-quality housing, retail, hotels, leisure and
          entertainment activities and a particularly ‘green’ environment.




    Making the Gateway development happen in Southall
    The strategy suggests the following steps:
    1. A commitment is made to change both the image and the reality of Southall to a modern,
       knowledge-driven society and economy, linked into the global economy.
    2. Southall Regeneration Partnership and Ealing Council, with the LDA, prepare a single masterplan
       for all the major sites identified for development north and south of the rail corridor, including
       Southall Station itself (a total of around 60 hectares).
    3. With Think London and West London Business, SRP and Ealing Council seek out knowledge-
       industry firms which can be attracted into Southall on the basis of the quality and location of the
       development proposed, the existing business connections and the incomparable range of
       language skills available.
    4. SRP and Ealing Council, with the LDA, West London Learning and Skills Council, the Universities
       and the FE colleges in the sub-region, develop and implement a credible skills strategy that
       provides access to people from Southall and from the sub-region and more widely in order to
       ensure there are enough skilled people to make the inward investment offer attractive both to
       firms and to local people.
    5. SRP and Ealing Council, working with the LDA, establish a mechanism to:




Phil Leask, Rosecliffe Associates                                      rosecliffe@aol.com 14
Ealing Economic Regeneration Strategy: Summary                                                  16.05.06




          ensure the acquisition and development of the land in accordance with the masterplan and
           interest shown by potential occupiers;
          ensure that the necessary infrastructure (public transport, road links and improvements,
           telecommunications, gas, water and electricity) are put in place;
          ensure that wider benefits are obtained for Southall, in terms of education and training,
           schools and colleges, health facilities, and environmental improvements, all of which will be
           needed for local residents but also to ensure the success of the new development.
   6. SRP and Ealing Council, with incoming developers and investors, prepare and implement a long-
      term housing improvement programme for Southall, including the opportunity to buy affordable
      homes, with the aim of bringing to all Southall residents a quality of life and housing that matches
      that of the new development.
   7. There are several models for the implementation mechanism. The new Community Interest
      Company could be an appropriate legal structure.
   8. This Strategy proposes a modified version of the approach and structure adopted by Coin Street
      Community Builders on London’s South Bank. This is a community development trust which was
      given control of extremely valuable land with covenants that protected the interests of local
      communities. It has been responsible for a wide range of successful development that has
      enhanced a whole area of London while building an asset base that continues to benefit local
      people.

   The Southall Gateway masterplan and the needs of local people
   The masterplan would pay close attention to the serious concerns of existing Southall residents and
   businesses over traffic and the problems of the road network and to the need for the amenities in the
   new development to be genuinely open to people living and working in Southall.

   Subject to detailed studies, the economic needs and opportunities suggest that around two-thirds of
   the development capacity should be for economic rather than residential uses. At the same time,
   mixing of uses would ensure the most effective links between residential and non-residential uses.

   Who will invest?
   The primary focus of these efforts should be companies from the world-leading Indian IT industry
   which are seeking to expand globally. The Southall Gateway would be their base for London and the
   UK and would act as their entry point to the whole of Europe.

   Firms from elsewhere in Asia but also from other regions would be attracted into what should be a
   major European centre of excellence. If they incorporate in the EU from their Southall base, they then
   have the opportunity to establish European joint ventures with access to the EU’s major research and
   development grants.

   The adjoining boroughs of Hillingdon and Hounslow should benefit from the Southall developments,
   and would have sites (in Hayes, for instance) which could attract linked investment.

   Other business opportunities
   Businesses in Southall and across Ealing will be in a good position to supply goods and services to
   the new firms and to participate directly in the construction and on-going servicing of the buildings.

   Southall should become the specialist gateway that offers access to investment and development
   opportunities in South Asia for businesses from across the EU.

   This would open up many opportunities to local businesses in Southall but also across Ealing and
   West London more widely.




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Ealing Economic Regeneration Strategy: Summary                                                 16.05.06




Ealing Metropolitan Centre and the Heathrow-Paddington Corridor

Ealing Centre, stretching from Ealing Broadway to West Ealing, would strengthen its position
as one of London’s metropolitan centres and a major generator of employment and wealth for
Ealing as a whole.


         Transforming Ealing: our intention is…

         Through a partnership with major landowners, to ensure the high-quality
         redevelopment of central Ealing, with a set of landmark buildings and distinctive
         features that will differentiate central Ealing from other metropolitan centres and
         draw the maximum benefit from its transport connections.



Ealing Centre (with its own Partnership) has been increasingly recognised as a dominant
economic force in the Borough. Transport improvements in the Heathrow-Paddington corridor
are greatly enhancing the value for businesses of a location in Ealing Centre.

Ealing Broadway and West Ealing together form one of London’s 10 ‘metropolitan centres’.
Ealing Centre Partnership and Ealing Council aim to ensure that Ealing Centre ‘will be
renowned within London as a distinctive town centre, an attractive location for investment and a
desirable place in which to live, work, shop, study and relax.’ The Business Improvement District
scheme is a way to realise this vision.

Ealing Centre currently provides an estimated 13% of jobs in the Borough (10,000 office and
5,000 retail jobs). It is the second biggest retail centre in West London behind Kingston and,
with 176,176 square metres of office space, the third biggest West London office centre behind
Kingston and Hammersmith.

In economic development terms, Ealing Centre has a number of key advantages:

   its existing critical mass of office employment, complementing the retail employment;

   its attractive and distinctive environment;

   its position as a key public transport hub between Heathrow and Central London.

   substantial sites available for large-scale redevelopment (including the Council-owned
    Dickens Yard), and a willingness by the partners to see another 100,000 square metres of
    office space developed, with provision for possible landmark buildings.

The Partnership’s detailed comprehensive strategy (available at www.ealing.gov.uk ) aims to
ensure the long-term commercial viability of Ealing Centre. It contains a strong commitment to
this strategy’s principles of quality (including quality of life), sustainability and social and
economic inclusion.




Phil Leask, Rosecliffe Associates                                    rosecliffe@aol.com 16
Ealing Economic Regeneration Strategy: Summary                                                   16.05.06




Acton Main Line and the Heathrow-Paddington Corridor

Development on or around Acton Main Line station as the implementation of Crossrail
proceeds could extend the benefits of the corridor more widely in Acton and to Park Royal by
enhancing the link to the A40 and the Southern Gateway.

Benefits arising from development in the Heathrow-Paddington Corridor

The development opportunities arising in Southall and Ealing Centre in particular are on such a
scale that dramatic benefits arising from them would underpin the local economy and would
contribute to a substantial improvement in the physical environment and the quality of life of
people living and working in Ealing.


           The Challenge for development in the Heathrow-Paddington Sustainable
           Growth Corridor

           The challenge is to ensure that high-quality development takes place which
           meets the highest sustainability standards for construction; that physical
           development in the Corridor goes hand-in-hand with business development;
           that there is a suitable mix of economic and other activities; that education and
           skill levels locally match the needs of the changing economic activities; and that
           orbital public transport links improve access to the key activity centres in the
           Corridor.

           While all of these elements are challenging, the inadequacies of the orbital
           public transport services stand out as critical in terms of providing opportunities
           to transform the lives of residents in the most remote and isolated parts of the
           Borough.




4.1.2   Park Royal and the A40 Corridor
Park Royal

Park Royal Partnership’s ten-year strategy is available at www.parkroyal.org . Park Royal
Partnership has focused attention on building a mixed-use centre at its centre, a high-quality
business park at its Western Gateway and another mixed-use centre at the Southern Gateway
by North Acton station and the A40.

Despite PRP’s efforts, transforming public transport to the centre of Park Royal appears to be
an intractable problem, undermining efforts to raise the quality and density of development.
Issues of transport and the quality of the environment remain at the top of concerns among
existing firms.




Phil Leask, Rosecliffe Associates                                     rosecliffe@aol.com 17
Ealing Economic Regeneration Strategy: Summary                                                     16.05.06




The prospect of a Crossrail station at Acton Main Line, with associated development, raises the
possibility that earlier ideas of a high-capacity link from Acton to Wembley via the centre of Park
Royal and Central Middlesex Hospital might now become feasible.

There are other areas of PRP’s work where sustainable development of the environment,
property and infrastructure is also important for the theme of promoting the sustainable growth
of businesses and jobs:

   PRP sees media and film activities as having a vital role to play in regenerating Park Royal
    as a modern, active area with a high number and wide range of jobs. Media firms are
    deterred, however, by poor-quality environments and buildings and by monolithic
    warehousing centres.

   Park Royal still provides manufacturing firms with a base, particularly for food processing.
    Some of these are capital-intensive with few, but often skilled, jobs. Others are in modern
    buildings but labour-intensive and are vulnerable because of shortages of labour for low-
    wage jobs. Still others are start-up firms that develop new markets in London and that are
    then bought up by larger companies which tend to move the production facilities out of
    London. The quality of development and its accessibility remain important contributors to
    firms remaining and growing in Park Royal.


           The challenge in relation to Park Royal

           The Council needs to ensure its policies and actions are in line with the
           accepted link between the quality of physical development, infrastructure and
           the environment on one hand and the quality and appropriateness of inward
           investment and re-investment as a result of growth on the other. The Council
           needs to:
              help Park Royal Partnership transform transport links through the centre in
               order to attract higher-value uses and implement the vision for ‘Park Royal
               Centre’;
              ensure there is a reduction in crime (seen by businesses as a major
               environmental issue);
              ensure it provides a high-quality service to Park Royal firms in relation to
               planning, transport and environmental issues;
              make an effective link between the opportunities arising in Southall and
               elsewhere in the Heathrow-Paddington corridor and the opportunities for high-
               quality investment in Park Royal (for instance, at ‘First Central’, in Park Royal
               Centre and at the other gateways;
              ensure that development at Acton Main Line benefits Park Royal;
              support Park Royal Partnership in its discussions over future project and core
               funding from the LDA.




Phil Leask, Rosecliffe Associates                                      rosecliffe@aol.com 18
Ealing Economic Regeneration Strategy: Summary                                                  16.05.06




The A40 corridor

Ealing has the greatest area of factory floorspace (687,000 sq m or 25%) and the greatest
amount of warehouse floorspace (1,550,000 sq m or 30.3%) of any borough in West London, a
total floorspace of 2,237,000 sq m (28.5% of the total in West London).

Much of this is in the A40 corridor and, according to the GLA, the strongest demand for
industrial and warehousing floorspace in West London is currently along the A40 extending from
Acton out to Uxbridge. In Ealing, demand is particularly strong around North Acton, Park Royal,
Perivale, Greenford and Northolt.

The part of this in Park Royal is covered by the Park Royal Strategy. However, elsewhere in
Ealing’s part of the A40 corridor, public sector resources are not available to make any
concerted effort to influence the market except through highways, environmental and planning
policies. Despite this, the strategy’s principles of quality, sustainability and inclusion should be
firmly pursued. The Council’s efforts to establish a mixed development in Greenford Green
reflect these principles.

The operation of the market in Perivale, Greenford and Northolt has had mixed results. Some of
the industrial estates are relatively modern and well-managed. Others are of a poor standard,
some have access difficulties and some are hardly maintained at all.

The West London Economic Development Strategy has a commitment to supporting the West
London Freight Partnership. Ealing could seek, through this and with LDA support, to develop a
pilot project for ‘intelligent logistics’ with a remit to find more sustainable ways of supply chain
management and of distributing goods in a dense urban environment such as London.

There is an example of this approach in Zaragoza in Spain, and of a different approach in Berlin
which prevents large lorries entering a large area in the city. A pilot project or Centre of Logistics
Excellence based in the A40 corridor, looking towards Heathrow, Central London, and Oxford,
could test new ideas in co-operation with major logistics operators and with a university with an
appropriate specialisation, such as Imperial College.


         Transforming Ealing: our intention is…

         To strengthen the north of the Borough by encouraging the growth of modern,
         flexible companies in the A40 corridor, building on Ealing’s traditional strength in
         supplying and servicing of other businesses at Heathrow Airport, in Central
         London and in the Thames Valley, resulting in the redevelopment of at least 20
         hectares of brownfield land.




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Ealing Economic Regeneration Strategy: Summary                                                  16.05.06




4.1.3   Protecting and developing Ealing’s town centres

Ealing’s town centres are important concentrations of economic, social and cultural activities.
The Council has drawn up programmes aimed at bringing in new physical development and a
range of business activities in the different town centres outside the Heathrow-Paddington
Corridor (Acton, Greenford, Northolt, Park Royal) and in Hanwell, which has not yet benefited
from its location in the Corridor.

The town centres perform different functions, but all are important for Ealing’s residents living
near or around them, providing a focal point with which people identify and which helps to
structure their activities. It is important, therefore, that they remain varied and viable
economically in order to fulfil their wider social and cultural functions.

Thriving local town centres also make a contribution to environmental sustainability, reducing
the need for journeys to more distant centres and increasing the number of journeys made on
foot.
Transport and the town centres

Access to the different town centres by public transport is important in making them
economically viable but also in reducing social isolation and the potential for exclusion. The
main town centres in the Heathrow-Paddington Corridor (Ealing and Southall) have the
potential, as noted above, for accommodating substantial new development. They will be focal
points for the whole of the Borough. For them to open up opportunities for residents who are not
close to the main London Underground or rail services, there is a need for creative thinking
about radical improvements to the bus-based orbital services to ensure these are fast, frequent,
reliable, attractive and comprehensive.

Acton Town Centre: an example of an approach to regeneration
Acton has a relatively small town centre and an       appears to provide very little local employment.
economically important but scattered set of           Over time, substantial redevelopment is likely to
commercial, industrial and distribution activities.   be essential. This needs to be more compatible
The Council is taking the lead in seeking the         with the mainly residential nature of the area.
redevelopment of major sites, including the           The redevelopment of South Acton estate has
Town Hall and the associated leisure complex,         the potential to transform the quality of life of
and the Safeway site.                                 residents in that area but also to have an impact
In the Vale, older but solid multi-storey buildings   on businesses and on the Town Centre itself.
in particular are being converted into complexes      The full potential will be realised only if there is a
for a variety of firms, many of them in media.        conscious, structured effort to make the
This matches the aspirations of Action Acton          connections.
(the local regeneration agency), including the        Transport and access problems continue to
desire to establish a more mixed town centre          undermine efforts to make significant changes in
with an emphasis on media, leisure and                Acton. Rail and underground services to the
entertainment as well as retail.                      Town Centre (and the industrial areas) are
The industrial estate in South Acton is isolated      relatively poor and the transport services do not
and generally of poor quality. It is undermined by    connect up effectively. The possible
the unattractiveness of the current concentration     development of Acton Main Line needs to be
of social housing in South Acton but also             used to help Acton as a whole.
contributes to this housing’s unattractiveness. It




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Ealing Economic Regeneration Strategy: Summary                                           16.05.06




4.2 Strategy Theme: Sustainable growth of businesses and jobs

4.2.1   Growth sectors: promoting indigenous growth and inward investment

Ealing already has substantial strengths in a number of sectors:

   Information and Communications Technologies and related knowledge industries

   Film, television and other creative industries;

   specialist food processing and catering;

   business and financial services, leisure, entertainment and hospitality;

   logistics.

Working with the LDA and Business Link as well as West London Business to support and
promote these sectors will allow Ealing to take advantage of the strengths of the wider West
London sub-region. West London has the UK’s largest concentration of IT activity (with the top
ten IT firms globally all represented in West London), has the top logistics firms and remains an
important centre for modern manufacturing (including food processing).

The City Growth areas of Heathrow and Park Royal/Wembley/White City have resources to
concentrate on these growth sectors.

The established strengths in the growth sectors also provides the basis of attracting inward
investment. Making the major development sites available and positively seeking out occupiers
in the growth sectors can help to make a reality of the proposals in the Heathrow-Paddington
Corridor as well as in Park Royal and along the A40.

4.2.2   Promoting the enterprise culture among under-represented groups

Ealing’s Local Economic Growth Initiative (LEGI) proposal (prepared jointly with Hammersmith
& Fulham) highlighted problems facing people and communities currently under-represented as
owners of businesses:

   A lack of understanding and experience in Neighbourhood Renewal areas of how to
    establish and run a successful business within the regulatory framework.

   Poor take-up of mainstream business support by priority groups.

   Fragmented supply-chains resulting in limited market opportunities for local people in key
    growth sectors: media, food, hospitality and retail.

   Problems of sustainability and managing succession in town centre businesses.

   Absence of adequate, affordable incubator and growth business spaces and start-up
    equipment and technology.




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Ealing Economic Regeneration Strategy: Summary                                          16.05.06




   Shortage of affordable childcare; and aids and adaptations for disabled entrepreneurs.

The approach to deal with this was to move people from ‘Access to Enterprise’ to ‘Growth
and Sustainability’. Supported by ‘Establishing the Infrastructure’, these themes would
maximise the opportunities for entrepreneurship. The proposal said:

     Through Access to Enterprise we will help priority groups to develop the skills to
       establish businesses. Drawing them in through imaginative outreach work, we will
       ensure they have the necessary understanding, experience, and access to advice,
       skills, equipment, finance and premises.

     Through Growth and Sustainability we will support established businesses facing
       barriers to further growth and those in the growth sectors.

     Through childcare support, specific help for disabled people, and our ‘Crucial Mix’
       activities we will provide the conditions in which business and investment can
       flourish. (Hammersmith & Fulham / Ealing LEGI proposal, 2005)

This approach remains valid and is, in part, being adopted through the activities of the
regeneration partnerships. For it to be implemented fully in a way which benefits more of
Ealing’s priority areas, more resources will need to be obtained.

In the meantime, the Council can help by opening up its tendering processes to small
businesses, and by encouraging other public sector partners, such as the NHS and the
education sector, to increase local employment through local procurement.

4.2.3   What the Council can do to support local businesses

Ealing Council will work with businesses throughout the borough as well as incoming
businesses to:

   provide efficient Planning services that ensure appropriate and good-quality development is
    facilitated and that business expansion or development is not unnecessarily delayed;

   respond rapidly to businesses’ needs for the Council’s Environmental services;

   provide easy access to information about both the Council’s services and external sources
    of business advice and support;

   ensure Ealing businesses are able to take advantage of business-support initiatives taking
    place at the West London level;

   develop ‘e-procurement’ opportunities for local businesses: opportunities to use online
    access to supply goods and services to the Council and other public authorities as well as to
    private sector customers;

   enable local businesses to expand as part of major developments, or to become suppliers of
    goods and services to the developers themselves and to new firms moving into Ealing;




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Ealing Economic Regeneration Strategy: Summary                                                16.05.06




   ensure that businesses arising out of Ealing’s black and minority ethnic communities
    encounter no unnecessary barriers to development and growth and that they are equally
    able to take advantage of all opportunities open to Ealing’s businesses;

   strengthen the principal growth sectors in the borough;

   ensure there is an effective partnership between Jobcentre Plus, the Council and all relevant
    partners to reduce problems of recruitment for local businesses;

   ensure that transport and access improvements take into account the needs of Ealing’s
    businesses;

   provide a high-quality physical environment which attracts businesses to Ealing and
    encourages existing businesses to stay and expand.

   identify the need for further infrastructure upgrading and ways of implementing this, with
    telecommunications as a priority.

4.3 Strategy Theme: Education, skills and economic inclusion

         Transforming Ealing: our intention is…

         To increase the economic activity rate in Ealing from 72.8 % to 75% and to
         ensure that in no wards, compared with the present 19, do more than 20% of
         households have an annual income lower than the fifth statistical band (currently
         £20,000-£25,000).

         To work with the Learning and Skills Council to develop a credible skills strategy
         that increases the proportion of residents of working age qualified at Level 3 or
         above from 49% to 60%; and those at Level 4 and above from 35.2% to 45%, in
         order to support a high-skill, high-wage economy.




The number of jobs available across the West London sub-region is not matched by the supply
of suitably educated or skilled people seeking employment. At the same time, Ealing has a
relatively small but still significant number of people seeking but not obtaining employment.

Ealing’s black and minority ethnic communities are over-represented among those remaining
unemployed, though young white 16 to 18-year-olds are twice as likely as other ethnic groups to
be not in education, employment or training.

Heathrow Airport continues to have many lower-skill jobs, but demand from inward investment
and business expansion will increasingly be for employees with higher-level skills.

This Strategy recommends action to:

   work at a West London level to ensure that an effective and well-funded training strategy is
    in place to meet the needs of the knowledge sectors as well as other specialist sectors;



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Ealing Economic Regeneration Strategy: Summary                                            16.05.06




   ensure priority for intensive ICT training throughout Ealing, with the prospect of rapidly
    moving from basic to higher levels;

   ensure that the language skills in Ealing are recognised as a valuable asset and are
    increasingly used to overcome economic exclusion;

   ensure that the training strategy helps people without qualifications or with unrecognised
    qualifications (such as refugees) to gain the skills and recognition necessary to enter and
    progress in employment;

   ensure that people with disabilities similarly have their skills recognised and that appropriate
    adaptations are made that enable them to enter employment;

   ensure that training within employment is widespread and employer-led;

   work with Jobcentre Plus and the regeneration partnerships to ensure that support is
    available for people needing individual help, including advice and guidance, pre-
    employability training, language training, mentoring, work experience, further support with
    childcare, as well as occupational training;

   drawing on the experience of the regeneration partnerships, help existing employers and
    new firms in the major new developments, as well as the development and construction
    companies themselves, to put systems in place for supporting local training, recruitment and
    progression;

   use Park Royal Partnership’s Corporate Social Responsibility approach as an economic and
    social inclusion model for businesses elsewhere in the borough and for new investors in
    Ealing;

   use Neighbourhood Renewal Funding to ensure there is specific provision for training and
    recruitment initiatives in Southall and South Acton;

   maintain close links with the voluntary and community sector through Ealing Community
    Network (ECN), Ealing Community and Voluntary Service (ECVS) and West London
    Network of voluntary and community services for work that provides community-based
    action on training and economic inclusion.




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Ealing Economic Regeneration Strategy: Summary                                             16.05.06




4.4 Strategy Theme: Management and Resources

4.4.1   Management structures

This strategy includes dramatic and ambitious proposals. This level of ambition is reflected in
the commitment of the Council and its partners to effective implementation of the strategy.

The current implementation structure is necessarily complex, given the wide-ranging activities
this strategy requires and the links between them.

The Ealing Local Strategic Partnership, with its various lead agencies for different activities, is
vital for ensuring a working partnership at the top and for keeping an overview of activities that
flow from the Community Strategy, Success Through Diversity.

In accordance with the LSP’s Improvement Plan (2005) the ‘Economy’ theme in the Community
Strategy, and therefore this economic regeneration strategy, will be overseen by the Economic
Development Sub-Group. Additionally, an Employment & Skills Working Group will bring
together JobCentre Plus, Ealing Refugee Forum, the Regeneration partnerships, Ealing
Community Network, the Pre-school Learning Alliance, Sure Start, deliverers of employment
and skills programmes, Registered Social Landlords and the West London Alliance.

However, other themes in the Community Strategy are also important for the achievement of the
ambitious aims of the Economic Regeneration Strategy. The LSP has an important role to play
in ensuring there is awareness across the different themes of the way they interrelate and that
this is reflected in the separate activities undertaken.

   For instance, the targets for Environment, Housing and Culture include £300 million of new
    investment in housing. Local firms need to be able to benefit from this as contractors and
    suppliers of goods and services. Local people need to be able to take advantage of the
    employment opportunities that are the direct and indirect result of this investment.

   Similarly, the targets for Crime are relevant to businesses concerned about crimes against
    businesses and their staff and visitors; targets for Children and Young People should lead to
    a better-educated population, with young people having both the skills and the attitude that
    enable them to participate in employment in the changing economy; and reducing health
    inequality is important for raising economic activity rates.

Within the Council, the Business and Community Development Director has direct responsibility
for ensuring many of the activities proposed by this Strategy are implemented. The Business
and Community Development Director works beneath the Regeneration and Major Projects
Board, chaired by the Chief Executive.




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Ealing Economic Regeneration Strategy: Summary                                                     16.05.06




This Board pulls together and monitors the progress of projects across a wide range of
activities:

        Strategic Planning              Housing                             Streets
        Project Performance Summary     Decent Homes Programme              Streets PFI
        Local Development Framework     South Acton Estate                  Transport
        Economic Revelopment Strategy   Green Man, Vale, Copley,, High      Crossrail
                                        Lane, Golf Links, Havelock,
                                        Rectory
        Town Centre Strategies          Education                           Heathrow Terminal 5
        External Funding & S106         Education PFI
        (existing)
        Asset management                Building Schools for the Future     Private Development Sites
        Strategic Property and Area     Social Services                     Southall Gas Site
        Property Strategies
        Dickens Yard                    Social Services PFI                 Other Major Dev. Sites & S106
                                                                            (potential)
        Leisure
        Northolt Swimarama
        Northala Fields


In line with the themes in this strategy, we suggest the following additions to this list:
        Transport                                       Private Development Sites
        Orbital services to Southall                    Southall Gas Site and linked and adjacent sites
        Orbital services to Ealing Broadway             around the railway and Southall Station as
        Acton-Park Royal -Wembley                       identified in LDF


4.4.2   Powers and resources

Obtaining the necessary powers and resources will be central to implementation. The resources
will often be in the form of private sector investment which the Council and its partners have
facilitated. Facilitating can involve anything from helping to locate sites and providing useful
information to working actively to overcome market failure that has led to a lack of private sector
investment. For instance, assembling difficult sites so that a single site is available for
development can be a way of overcoming market failure.

The powers and resources of the public sector will also need to be brought to bear directly in
some cases. This will involve collaboration with, for instance, the Learning and Skills Council, or
with the London Development Agency. There may be a need for a ‘special purpose vehicle’ to
take forward the proposals for Southall in order to ensure maximum investment and business
success as well as maximum benefit for Ealing and its residents.




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Ealing Economic Regeneration Strategy: Summary                                                         16.05.06




5. Opportunities, themes, projects and how they interrelate

5.1 Heathrow-Paddington Corridor
  Environment, property and         Sustainable growth of businesses          Education, skills & inclusion        Management and Resources            Which of 6 key
        infrastructure                          and jobs                                                                                               achievements?
                                                                                                                                                  1. Gateway for investment
Southall as the gateway to          Southall as the gateway to Europe       Southall as the gateway to             Southall as the gateway to
                                                                                                                                                  from South Asia
Europe for investment from          for investment from South Asia          Europe for investment from             Europe for investment from
South Asia                                                                  South Asia                             South Asia                     4. Increase economic
                                    6. Through implementation                                                                                     activity rate
1. Develop masterplan                  mechanism, establish firms in        9. Develop and resource skills         12. Make a commitment to       5. Raise skill levels
2. Establish implementation            knowledge industries in the South        strategy to provide access and         change the image and       6. Town centres
   mechanism and 10-year plan          Asia Gateway by attracting               to ensure enough skilled               reality of Southall to a
   for Gateway                         inward investment from South             people to make the inward              modern, knowledge-driven
                                       Asia and supporting local                investment offer attractive            society and economy,
3. Make land available to              business development.                    both to firms and to local             linked into the global
   establish Southall as                                                        people.                                economy.
   destination for investment       7. Apply ‘southall.it’ branding.
                                                                            10. Ensure planning agreements /       13. Establish a mechanism to
4. Ensure commitments to road       8. Support Southall and other Ealing
                                                                                 S106 obtain wider benefits for        implement the project,
   and public transport and other      businesses so they can provide
                                                                                 Southall, in terms of education       with the involvement of
   infrastructure.                     goods and services to larger firms
                                                                                 and training, schools and             Southall Regeneration
                                       in the Gateway.
5. Develop plans for orbital                                                     colleges, housing, health             Partnership.
   public transport service                                                      facilities and environmental
   improvements.                                                                 improvements.
                                                                            11. Use the investment programme
                                                                                 as a means to upgrade housing
                                                                                 across Southall
                                                                                                                                                  2. Redevelopment of
Distinctive redevelopment of        Distinctive redevelopment of            Distinctive redevelopment of           Distinctive redevelopment of
                                                                                                                                                  Central Ealing
Central Ealing                      Central Ealing                          Central Ealing                         Central Ealing
                                                                                                                                                  4. Increase economic
14. Ensure appropriate              18. Inward investment strategy for      21. Skills training linked to          24. Provide strategic lead     activity rate
    development of major sites          Ealing Centre                            emerging job opportunities        25. Manage relations with      5. Raise skill levels
15. Implement Business              19. Marketing and inward investment     22. Training and recruitment for           private sector             6. Town centres
    Improvement District                support                                  Council employment                26. Support BID projects
16. Raise quality of public realm   20. Promotion of media sector           23. Film/television/media sector       27. Strengthen links with
17. Redevelopment of station with                                                training and recruitment              Network Rail / TfL to
    provision for Crossrail                                                                                            improve transport links


Phil Leask, Rosecliffe Associates                                           rosecliffe@aol.com 27
Ealing Economic Regeneration Strategy: Summary                                                16.05.06


Heathrow-Paddington Corridor (continued)
  Environment, property and       Sustainable growth of businesses     Education, skills & inclusion     Management and Resources         Which of 6 key
        infrastructure                        and jobs                                                                                    achievements?

Development at Acton Main         Development at Acton Main Line     Development at Acton Main Line      Development at Acton Main   3. Park Royal / A40
Line based on Crossrail           based on Crossrail                 based on Crossrail                  Line based on Crossrail     Corridor (in part)
28. Acton Main Line development   31. Business growth plan to be
    and investment study, in          developed in line with
    conjunction with Crossrail        development and investment
    timetable                         study
29. Make link with Park Royal
    Southern Gateway
30. Use to promote orbital
    transport improvements from
    Acton to Wembley via Park
    Royal




Phil Leask, Rosecliffe Associates                                    rosecliffe@aol.com 28
Ealing Economic Regeneration Strategy: Summary                                                          16.05.06



5.2 Growth of new and incoming businesses
Environment, property and            Sustainable growth of businesses and jobs                Education, skills &            Management and              Which of 6 key
      infrastructure                                                                              inclusion                    Resources                 achievements?
                                                                                                                                                    1. Gateway for investment
Southall as the gateway to       Southall as the gateway to Europe for investment         Southall as the gateway to       Southall as the
                                                                                                                                                    from South Asia
Europe for investment from       from South Asia                                          Europe for investment            gateway to Europe for
South Asia                                                                                from South Asia                  investment from          4. Increase economic
                                                                                                                           South Asia               activity rate
                                                                                                                                                    5. Raise skill levels
As above                         As above                                                 As above                         As above                 6. Town centres
                                                                                                                                                    2. Redevelopment of
Distinctive redevelopment        Distinctive redevelopment of Central Ealing              Distinctive redevelopment        Distinctive
                                                                                                                                                    Central Ealing
of Central Ealing                As above                                                 of Central Ealing                redevelopment of
                                                                                                                           Central Ealing           4. Increase economic
As above                                                                                  As above                                                  activity rate
                                                                                                                           As above                 5. Raise skill levels
                                                                                                                                                    6. Town centres
32. Economic regeneration        34. ICT and other ‘knowledge industries’ study           44. Film/television/media        47. High quality of      1. Gateway for investment
    infrastructure action plan                                                                 sector training for local      services to           from South Asia
                                 35. Other sector and technical studies produced to                                                                 2. Redevelopment of
    produced.                        support competitiveness and inward investment             people                         businesses provided
                                                                                                                                                    Central Ealing
33. Local authority property                                                              45. Partnership with                by Council
                                 36. Joint marketing of areas for ICT/knowledge                                                                     3. Park Royal/A40 corridor
    strategies designed to                                                                     Jobcentre Plus to open         (planning,
                                     industries                                                                                                     (part)
    support local economic                                                                     up recruitment                 environmental
                                                                                                                                                    4. Increase economic
    development and to link      37. Start-up ICT centre in Southall                           opportunities                  health,               activity rate
    with sector and corridor     38. ‘Sustainable logistics’ plan for A40 corridor                                            procurement)          5. Raise skill levels
                                                                                          46. Apply PRP’s corporate
    growth strategies                                                                          social responsibility                                6. Town centres
                                 39. Key clusters plan: activities to foster and market
                                    them                                                       model across the
                                 40. Borough-wide framework to support ‘green’ firms
                                                                                               borough
                                    and ‘greening’ of existing firms
                                 41. Processes agreed to co-ordinate and simplify
                                     support for small and micro businesses, with
                                     specific support for BMER communities, with
                                     training to supply public sector
                                 42. Process agreed for linking micro firms to mentors
                                     in larger firms
                                 43. Framework to encourage local development of the
                                    independent sector through social enterprises



Phil Leask, Rosecliffe Associates                                             rosecliffe@aol.com 29
Ealing Economic Regeneration Strategy: Summary                                                      16.05.06


5.3 Park Royal/A40 corridor
  Environment, property and         Sustainable growth of businesses       Education, skills & inclusion       Management and Resources               Which of 6 key
        infrastructure                          and jobs                                                                                              achievements?
48. Key sites in Park Royal         49. Business support in Park Royal   51. Skills and recruitment in Park    52. Build internal and external   3. Park Royal / A40
    developed, through Park             through Park Royal Partnership       Royal led by Park Royal              support for Park Royal         Corridor
    Royal Partnership                                                        Partnership                          Partnership                    4. Increase economic
                                    50. Support for food and media                                                                               activity rate
                                       sectors, led by PRP                                                                                       5. Raise skill levels
                                                                                                                                                 6. Town Centres (Park
                                                                                                                                                 Royal)

Pursue improvements to orbital                                                                                                                   4. Increase economic
public transport as in 29. above.                                                                                                                activity rate
                                                                                                                                                 6. Town Centres (Park
                                                                                                                                                 Royal)


53. Incremental site improvements   Review opportunities for modern                                                                              3. Park Royal / A40
    along A40                       logistics complex, as in 36. above                                                                           Corridor

54. Promote Greenford Green
    development




Phil Leask, Rosecliffe Associates                                        rosecliffe@aol.com 30
Ealing Economic Regeneration Strategy: Summary                                                           16.05.06



5.4 Ensuring wider benefits
   Environment, property and           Sustainable growth of businesses         Education, skills & inclusion       Management and Resources              Which of 6 key
         infrastructure                            and jobs                                                                                               achievements?

Southall Gateway, Central Ealing, Acton Main Line, Park Royal/A40: All projects to be progressed across themes so that local benefits are at the    All
forefront and built into planning and investment agreements
                                                                              55. With LSC & partners, develop      58. Ensure Employment &         4. Increase economic
                                                                                  education and skills strategy         Skills Working Group of     activity rate
                                                                                  for Borough, reflecting other         LSP has strength and        5. Raise skill levels
                                                                                  themes of Strategy                    resources to pursue
                                                                              56. Apply strategy across Borough         strategy development and
                                                                                                                        oversee implementation.
                                                                              57. Open opportunities for key
                                                                                   sector training across the
                                                                                   borough: ICT, media, food
59. Property redevelopment in          61. Business support for firms in      64. Skills programme to ensure        65. Ensure public sector        4. Increase economic
    Acton Town Centre and Acton            Acton Town Centre and industrial       access to jobs in                    development strengthens      activity rate
    industrial areas                       areas                                  redevelopment, including             local businesses and opens   5. Raise skill levels
                                                                                  housing                              up opportunities for local   6. Town centres
60. Housing renewal in South           62. Support for firms contracting
    Acton                                  with public sector (e.g. for                                                people
                                           housing redevelopment)
                                       63. Media sector support
66. Implement Town Centre              69. Implement Town Centre business                                                                           4. Increase economic
   development programmes for             support programmes for town                                                                               activity rate
   town centres not immediately           centres not immediately                                                                                   6. Town centres
   benefiting from projects in            benefiting from projects in
   Corridors: Greenford,                  Corridors: Greenford, Northolt,
   Northolt, Hanwell                      Hanwell
67. Orbital transport: link outlying
    areas and smaller town centres
    to larger centres and
    opportunity sites
68. Housing renewal programme
    in catchment areas of town
    centres




Phil Leask, Rosecliffe Associates                                             rosecliffe@aol.com 31
Ealing Economic Regeneration Strategy: Summary                                                      16.05.06


Ensuring wider benefits (continued)
   Environment, property and   Sustainable growth of businesses         Education, skills & inclusion          Management and Resources        Which of 6 key
         infrastructure                    and jobs                                                                                            achievements?
70. Renew sports facilities    71. Establish business benefits from   72. Gain local skills benefits and       73. Through WLA, seek      4. Increase economic
                                    Olympics                               access to employment from              Olympics benefits for   activity rate
                                                                           Olympics                               Ealing                  5. Raise skill levels

                                                                      74. NRF-funded skills training in
                                                                           Southall and south Acton to
                                                                           improve opportunities for
                                                                           residents currently excluded
                                                                           from mainstream
                                                                      75. Apply same principles across other
                                                                           priority and isolated areas
                                                                      76. Actively support disability and
                                                                           employment strategy
77. Housing development in     78. Promote local procurement          79. Transforming ‘estates’ to                                       4. Increase economic
   Council estates                                                         ‘neighbourhoods’ with                                          activity rate
                                                                           connections to economic, social                                6. Town centres
                                                                           and cultural concentrations
                               80. Measures to reduce crime           81. Crime reduction measures overall                                All ( necessary
                                   affecting businesses                                                                                   confidence-building
                                                                                                                                          measures)
                                                                      82. Increase affordable childcare                                   4. Increase economic
                                                                           provision                                                      activity rate


                                                                      83. Reduce health inequalities                                      4. Increase economic
                                                                                                                                          activity rate




Phil Leask, Rosecliffe Associates                                     rosecliffe@aol.com 32
Ealing Economic Regeneration Strategy: Summary                                                   16.05.06




6. Implications of this strategy for other strategies
Community Strategy

The principles of quality, sustainability and inclusion and the new framework for
regeneration and economic development are relevant to many sections of the draft
Community Strategy, Success Through Diversity. The draft Community Strategy recognises
the need to attract substantial inward investment as one contributor to ensuring there are
opportunities for all people and businesses to prosper. It stresses the increase in high-
skilled, high-wage jobs and the need to increase the chances of local people gaining access
to these.

Details of the connections between this Strategy and the draft Community Strategy and of
the connections between the relevant themes of the draft Community Strategy are
contained in section 4.4 above.

Planning

This strategy is in line with Ealing’s Local Development Framework, the town centre plans,
and the draft sub-regional development framework. The strategy’s new framework shifts the
emphasis away from the former industrial arc to the Heathrow-Paddington corridor, while
continuing to stress the economic importance of areas such as Acton Vale, Park Royal and
the A40 corridor.

This strategy links the prospects of future economic development to the pursuit of quality in
physical developments. It rejects the view that low-quality development should be permitted
on the grounds that it is necessary to underpin the wider economy. In this context, it
questions the need to retain South Acton Industrial Estate in its present form and similarly
calls for the modernisation of poor-quality ‘backlands’ areas in Park Royal and the A40
corridor.

Transport

This strategy draws on the Transport Manifesto drawn up jointly by the local authorities,
West London Business and West London Leadership in 2000. Some of the outstanding
recommendations are relevant to this strategy’s principles of sustainability and inclusion.
These include:
   The need for effective orbital bus services.
   Upgrading the Route 140 orbital service (Harrow-Hayes-Heathrow) to a high-frequency express
    bus corridor, converted over time to guided bus or tram, and designing further orbital services to
    link with the Uxbridge Road radial service at key interchanges.
   Establishment of a metro-style service on the West London Line and on the North London Line.
   Increasing rail capacity between Acton and Airport Junction; establishing a stopping service
    between Heathrow and Paddington (now implemented as ‘Heathrow Connect’).
   Crossrail to improve direct access from the West End and the City to Heathrow.



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Ealing Economic Regeneration Strategy: Summary                                                              16.05.06




   Developing new or improved stations and interchanges at Ealing Broadway, Willesden Junction,
    North Acton and Park Royal. (Southall and Acton Main Line now need to be added to this list.)
   Managing the movement of freight by:
        Working with the logistics sector to implement IT and Internet-based best practice in planning and co-
         ordinating the timing and rationalising origins and destinations of major freight movements.
        Working with businesses, transport operators and local authority land-use and transport planners to
         ensure adequate provision for freight operations in UDPs and in the London Plan.
        Implementing pilot projects in town centres that make the delivery of goods more efficient and reduce
         the impact on public transport services.
        Supporting a new West London road-rail freight interchange to reduce the movement through the sub-
         region of freight whose origin and destination are both elsewhere.
        Establishing freight partnerships, leading to the sophisticated long-term allocation of rail and road and
         space for freight movements; and to the widespread application of new ways of distributing freight both
         in town centres and in residential areas.

Housing

The huge programme of investment in building housing and raising housing standards is a
central element in Ealing’s regeneration.

Increasing the supply of affordable housing across the borough will help to ensure that
economic growth is not constrained by labour shortages. Increasing the supply of affordable
housing for sale is a particular demand from people in Southall but is likely to be important
elsewhere as well for ensuring a mix of populations and tenures.

The transformation of traditional housing ‘estates’ to mixed neighbourhoods where the
principles of quality, sustainability and inclusion are applied to housing will raise the
prospects and ambitions of residents and increase the borough’s attractiveness to
businesses seeking to invest or expand.

Education

Continuing to raise the quality and inclusiveness of the education system at every level is
vital in an area where knowledge-related jobs are more and more common.

Crime and Disorder Reduction

Crime and disorder reduction measures are being implemented which will maintain or
restore confidence in the town centres. However, in other employment areas, including Park
Royal, crime is a major concern which businesses feel is not yet being tackled adequately.

Health

Health problems and health inequalities – including inequalities of provision – undermine
people’s individual lives and the economic strength of local areas as well as reducing the
availability of people for employment. Areas where there is a concentration of health
problems (often associated with other social problems) are not areas that are attractive to
private sector investors.




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Ealing Economic Regeneration Strategy: Summary                                             16.05.06




Equality and Community Cohesion

Action to promote equality and community cohesion has important effects on economic
development by drawing more people into economic activity. Additionally, ensuring that
community tensions do not build up helps to ensure that areas remain attractive to new
investors and that existing businesses are not tempted to relocate.

The use of language skills to increase economic inclusion can also help to strengthen
communities and ease their interaction.

Childcare

Childcare provision is increasing but the shortage of affordable childcare provision is still
seen as a barrier to economic participation.




Phil Leask, Rosecliffe Associates                                 rosecliffe@aol.com 35
Ealing Economic Regeneration Strategy: Summary                                                     16.05.06




7. Measuring Success
Consultation on the new Community Strategy, Success Through Diversity, is taking place
as this summary is being prepared. The indicators below are taken from Success Through
Diversity in order to provide measures that are common across the strategies. This will
make it easier to measure this strategy but also to contribute to the assessment of the
success of the Community Strategy as a whole

Economic measures of success
Investing in Southall, Ealing and other town centres

   Total area of brownfield land improved/developed

   Total area of new business/commercial floorspace (m2)

   % increase in VAT registered businesses

   Number of new jobs created

   % increase in jobs
Raising economic activity

   % of working-age population who are in employment

   % of working-age population who are economically active

   % of working-age population who are claiming Jobseekers

   Allowance (unemployment benefit)

   % of working-age population who are in full-time and part-time education and learning
Raising skills levels

   % of working-age residents qualified to Level 3/Level 4 or above, NVQ (or equivalent)

   Number of people who have achieved a formal qualification

   Number of people who have completed higher-level IT training

   Number of projects supporting people with disabilities into training and/or jobs

Housing and environment
   Improve the quality of residents’ homes across all tenures by investing over £300 million in
    council housing, regenerating South Acton and other key estates and neighbourhoods, providing
    quality housing services and creating at least 3,000 new affordable homes

   Improve the quality of Ealing’s streets, town centres, parks and housing estates; to be in the top
    25% in the country through improved cleanliness, investment and design




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Ealing Economic Regeneration Strategy: Summary                                                    16.05.06




   Deliver sustainable transport in the borough by increasing public transport capacity by 5%,
    reducing congestion by 2%, investing in local traffic schemes and influencing the government to
    do the same

Safety measures of success
Reducing ‘fear of crime’

   % of residents who feel safe in the borough during the day / after dark

    It is recommended that this measure be widened to include references to businesses
    and/or their staff and visitors.
Reducing crime rates

   Recorded crime rates of British crime survey comparative crime types
Reducing anti-social behaviour

   % of residents who feel anti-social behaviour has got worse in their neighbourhood over the past
    year

   Total number of reports of key enviro-crimes: fly-tipping, abandoned vehicles; graffiti

Children and Young People measures of success
Ensuring children achieve their potential

   % of children achieving five A* to C grades or equivalent
Ensuring children achieve economic well-being

   % of young people aged 16-19 who are engaged in education, employment or training




Phil Leask, Rosecliffe Associates                                      rosecliffe@aol.com 37

				
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