Imaging with Mobile Devices by gyp13052

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									Imaging with Mobile Devices
Two half-day seminars at photokina 2006
Thursday 28th September, 2006




   Koelnmesse
    Cologne
    Germany
“Handsets look to eclipse cameras”
“44% of people already use their handset as their main camera”
“42% want their printer, PC, stereo, TV & mobile device interconnected”
                                                                                Results of Nokia global survey June 2006



     Picture-Taking with Mobile Imaging Devices
     Thursday 28th September, 2006                         09:00 - 12:00
     The first part of the conference, Picture-Taking with Mobile Imaging Devices deals with the developments of
     the American and European markets for mobile phones with camera functions, provides information about
     automatic digital image correction and examines trends in the use of kiosk systems.

     Picture-Making from Mobile Imaging Devices
     Thursday 28th September, 2006                         14:00 - 18:30
     Picture-Making from Mobile Imaging Devices examines the component of mobile imaging in which the
     images are recorded with a camera cell phone, compact camera or handy camcorder - in other words, it
     focuses on the further use and processing of the images created. Therefore the Mobile Imaging Seminar deals
     with digital photobooks, online albums and the ordering of photos over the Internet, as well as tackling the
     question of what value-added products and services can be offered within this workflow.

EVENT SPONSORS
Imaging with Mobile Devices
As a result of ongoing developments in the imaging sector, more and       bi-weekly market data and research publication, the Information
more people from all social strata are now able to immediately record     Management Institute Inc. (IMI) and Prophoto GmbH, Koelnmesse is
their impressions with digital images. Modern digital ultra-compact       offering trade visitors to photokina an international conference that
cameras have become popular among consumers, as have camera               reviews the various developments in digital camera, digital camcorder
phones. As the number of people who constantly carry their mobile         and camera phone imaging and processing technologies and
imaging devices with them grows, so to does the need for ways of          provides an opportunity to meet with people implementing these
sending and processing the resulting photographs quickly and under        technologies throughout the world.
all manner of circumstances.
                                                                          The first part of the conference, “Picture-Taking with Mobile Imaging
The technologies now available include MMS messages via cell              Devices” deals with the developments of the American and European
phone, printing on compact photo printers, creating photo albums          markets for mobile phones with camera functions, provides
on the Internet and printing at a photo kiosk in the shop around          information about automatic digital image correction and examines
the corner. The ability to easily send photos immediately to others       trends in the use of kiosk systems.
or for processing has generated an enormous growth potential for
photography. At photokina 2006, a great many products of mobile           The second half of the event is headlined “Picture-Making from
imaging will be on exhibit — from the compact camera and the              Mobile Imaging Devices” and examines the component of mobile
camera cell phone to the mobile photo printer and the kiosk system.       imaging in which the images are recorded with a camera cell phone,
At the same time, the World of Imaging will also devote its supporting    compact camera or handy camcorder - in other words, it focuses on
programme to this topic, with a focus on the professional and             the further use and processing of the images created. Therefore the
technical aspects.                                                        Mobile Imaging Seminar deals with digital photobooks, online albums
                                                                          and the ordering of photos over the Internet, as well as tackling the
In this context, the Imaging with Mobile Devices Conference at            question of what value-added products and services can be offered
photokina 2006 in Cologne will deal with the issues raised by this        within this workflow.
development. In cooperation with Photo Imaging News, a worldwide


                                                                          EVENT SPONSORS

                           photokina
                           26 September - 1 October 2006
                           Cologne                                        Photo Imaging News is a worldwide bi-weekly market data and
                                                                          research publication based in Bonita Springs, Florida, USA. In addition
                           Germany                                        the team offer specialized consulting and publish market reports and
 Globally unique and successful                                           forecasts. www.photo-news.com

 The world will be coming to the next photokina in Cologne
 — and everyone’s gaze will be focused on imaging, including
 recording, storage, processing, transmission and playback. Dealers,
 professional and private users, opinion leaders and around
 160,000 visitors from 140 countries take advantage of this unique
 communication platform, which is held every two years.                   IMI Europe organises leading conferences in Europe covering digital
                                                                          printing and digital fabrication. Highlight of each year is the annual
 With its new products, innovative ideas and pioneering                   Ink Jet Conference to be held in Barcelona, Spain October 25-27, 2006.
 technologies, photokina is the global business and communication         www.imieurope.com
 platform for the imaging sector.

 At photokina, the focus is on image communication. The event is
 an impressive presentation of the shared future of photography, IT
 and telecommunications. Imaging is more - and that also applies to
 photokina 2006. The fair’s structure, which is based on an imaging
 workflow, permits an integrated presentation of the topics of image
 capturing, image storage and processing, image transmission and
                                                                          More than 60 international trade fairs and over 2,000 conferences
 service, image output, equipment and supplies.
                                                                          make us the largest organizer of trade fairs on our own exhibition
                                                                          grounds. www.koelnmesse.com
 photokina makes connections clear for consumers and professionals
 alike. Its strength and expertise lie its presentation of entire value
 chains. The unique breadth of photokina’s offerings throughout it’s
 more than 50 years in the business have given it an unmistakable
 character and a dynamism of its very own.

 You will be welcomed!                                                    Prophoto is a leading portal for amateur photographers, promoting
                                                                          both photography in general and the world trade fair photokina. Find
 For full details, registration and accommodation services please         us at www.prophoto-online.de
 visit: www.photokina.de
          Picture-Taking with Mobile Imaging Devices
          Thursday 28th September, 2006
07:30 COFFEE & REGISTRATION

08:50 OPENING GREETING
Mike Willis, Managing Director, IMI Europe Ltd

09:00 CHANGING CAMERAPHONE USER BEHAVIOUR
Steve Hoffenberg, Director of Consumer Imaging Research, Lyra
Research Inc.

Combining data and analysis from Lyra’s user survey research and
market forecasts, Steve Hoffenberg will explore the present and future
state of cameraphone usage, as well as predict how it will impact the
market for digital cameras.

Mr. Hoffenberg is responsible for Lyra’s market research in consumer
digital imaging products and services, and is the principal analyst for
the Consumer Imaging Intelligence advisory service. He has more
than a decade of experience in the digital imaging industry, including    how with a digital correction it’s possible to correct the camera
product management at Leaf Systems (now a division of Eastman             shortcomings in a manner that properly preserves your customers’
Kodak), one of the pioneering companies of the digital camera             memories. This results in more photos printed and more photos
industry in the early 1990’s.                                             shared.

                                                                          Brad Malcolm is President of Athentech Technologies, Inc. Athentech
                                                                          licenses its award winning and patented Perfectly Clear image
                                                                          correction technology to OEM partners in the photography, medical,
                                                                          and earth science markets. Perfectly Clear is currently installed in over
                                                                          20,000 kiosks, several thousand minilabs, several million copies of
                                                                          software, and numerous online sites in over 17 different countries.

                                                                          10:30 BREAK

                                                                          11:00 ONLINE PHOTO SERVICES: AN EVOLVING INDUSTRY
                                                                          Ben Nelson, VP, HP Imaging & Printing Group

                                                                          This presentation will describe how online photo services, such as
                                                                          Snapfish and others, continue to evolve to drive greater photo sharing
                                                                          and printing - delivering value-added photo products and services to
                                                                          create a compelling experience for consumers.
09:30 WORLDWIDE CAMERAPHONE DEVELOPMENT
Mikko Pikama, Director, Multimedia Experiences, Nokia.                    Ben Nelson is vice president of Snapfish, HP’s online photo services
                                                                          business. Ben has spent his career in start-up environments. Prior
Mikko Pilkama holds the position of Director, Multimedia Experiences.     to working with Snapfish and now HP, he was president and CEO
In this position he is globally responsible for managing and              of Community Ventures, a network of locally branded portals for
developing all imaging-related Nokia N series solutions, services and     America’s communities.
applications. He has been in his current position since early 2006.
                                                                          11:30 KIOSK USAGE STATISTICS
Mikko rejoined Nokia in 1996 after having worked for Nokia earlier in     Steve Giordano, Sr. Chairman/CEO, Lucidiom Inc.
the 1990s. He has held several positions in Finance & Business Control,
Operations, Logistics and Sourcing and lately in Strategy and Business    Through its totally interconnected APM network of kiosks, Lucidiom
Development. From 2002 to 2005 Mikko held the position of Director,       is able to gather in a central location the statistics of all its kiosks
Business Strategy and Control. In this position he was globally           operating in North America and Europe. For Lucidiom customers,
responsible for the Imaging Business Unit’s Strategies, Business          numerous management reports can be automatically created to help
Development, Market & Business Intelligence and Financial and Risk        guide marketing and promotional efforts and all kiosks, or even a
Management.                                                               single one, can be changed remotely. Steve will share the many usage
                                                                          statistics that the company has gathered.
10:00 THE BENEFITS OF DIGITAL CORRECTION - REAL
      COLOR PHOTOGRAPHY.                                                  Steve has spent the last 10 years in the photofinishing industry. Prior
Brad Malcolm, VP Business Development, Athentech                          to Lucidiom, he was co-founder, CEO and president of Floppy Shots
Technologies, Inc.                                                        and Digital Now Inc., which is listed on the Australian Stock Exchange.

Cameras capture information one way. The human eye captures               12:00 LUNCH
events in a different way, which is subsequently processed and
recorded as memories by the brain. In this speech you’ll learn
          Picture-Making from Mobile Imaging Devices
          Thursday 28th September, 2006
12:00 LUNCH AND REGISTRATION                                                  professional film, one time use cameras, batteries, Event Imaging,
                                                                              Qualex, and Kodak’s Kiosk business.
13:50 OPENING GREETING
Don Franz, Editor, Photo Imaging News                                         16:00 ORDER FULFILMENT OF MOBILE IMAGES
                                                                              Kai Moenig, Head, Digital Imaging Product Management,
14:00 MAKING THE IMAGE SELECTION PROCESS                                      Fujicolor Central Europe Photofinishing
      ENTERTAINING                                                            Recognizing that a siginificant growth potential will come from mobile
Wulf Schmidt-Sacht, Member of the Board, CeWe Color Holding                   imaging Fujicolor has been developing an infrastructure to offer new
Users of DSC and Cameraphones take many pictures. Too many? They              products and services related to images captured on cameraphones
forget to print, and ordering is postponed to the future - “I might print     and digital still cameras. Taking the perspective of the consumers and
later”. The Photo Book is the ideal “print all” solution. Getting people      their demands for hassle-free use of imaging devices the existing ways
to order prints and photo books requires creating entertainment with          of ordering digital images will be discussed as well as their feasibility
the selection process and fun with software tools. This presentation          in order to meet the requirements of ordering mobile images.
shows how a good solution could look.
                                                                              Kai Moenig, as head of Digital Image Product Management at Fujicolor
Mr. Schmidt-Sacht joined CeWe Color in 1983 as Managing Director              Central Europe Photofinishing, leads the company’s development and
and became a Member of the Board in 1997. Today, he is Chief                  implementation of digital support services and products as well as
Technical Officer of the company for research and development and               coordinates the involved departments within the company.
new technologies.
                                                                              16:30 PANEL DISCUSSION - A CALL TO SIMPLIFY
14:30 CREATING PHOTOBOOKS THROUGH KIOSKS                                      CAPTURE/PRINT WORKFLOW
Raffaella Manca, VP Marketing & Strategies, Oblò Multimedia                    There are no easy ways to capture and print. Steps can, however, be
Make it simple and fun, is the secret behind the success of creating          taken to produce effective designs along with a user interface that
photobooks through kiosks. People are enjoying ordering their books           provide simplified success. Intelligent workflow can remove these
at kiosk, taking advantage of the convenience of a one-hour service.          obstacles. Imaging to print should be as easy as making a phone call.
The kiosk can be the best way to up-sell and turn a simple print
order into a real value-added service made up of photobook and                MODERATOR
multimedia.                                                                   Elmo Sapwater is a digital imaging innovator with over 25 years of
                                                                              technical photography and publishing experience as Executive Editor
After 10 years of marketing in the photofinishing industry, in 2001            of Photo Electronic Imaging (PEI) and Professional Photographer
Raffaella Manca founded Oblò Multimedia with two other Gretag                  magazines, as well as a contributing columnist and writer to a variety
Imaging managers. She brings her experience in the kiosks and                 of international publications, and Publisher of Piranha Daily Imaging
new added-value services development, with customers in the                   News at www.piranhadailynews.com.
international markets.
                                                                              PANELISTS:
15:00 BREAK                                                                   Eran Steinberg is the CEO of FotoNation Inc., the leader in digital
                                                                              photography connectivity software since 1997. Prior to FotoNation,
                                                                              Eran was chief scientist and vice president of software at Epix
                                                                              Imaging Systems in charge of the software development for the first
                                                                              programmable digital camera.

                                                                              John Henshall is the UK’s longest established digital imaging
                                                                              evangelist. Mr Henshall has an unmatched breadth of experience,
                                                                              both technical and creative, in all branches of photography. He is a
                                                                              Fellow of the Royal Photographic Society (FRPS), the British Institute
                                                                              of Professional Photography (FBIPP), of which he was President
                                                                              1991-1992, and a Fellow of the British Professional Photographers
                                                                              Associates (FBPPA).

                                                                              Mike Willis is Managing Director of Pivotal Resources Limited, a digital
                                                                              printing consultancy based in Cambridge, England. He has been
                                                                              involved with technology development and product planning of
                                                                              digital products for nearly 30 years. These days a large part of his time
15:30 MONETIZING DIGITAL EXPOSURES                                            is spent tracking ink jet patents and technology forecasting.
Brad Kruchten, VP, Eastman Kodak
This presentation will cover the growing problem/opportunity of               Don Franz founded Photofinishing News 23 years ago to produce
unprinted digital exposures. How many are there? Who isn’t printing?          an industry newsletter. Today the company produces four regular
Why they aren’t printing? And most importantly what we need to do             publications – in Chinese, English and Spanish – and provides
as an industry to get people to utilize their digital exposures for prints,   worldwide market research about the photo-imaging industry,
photo books, CD’s/DVD’s, or gifts.                                            including forecasts to 2012. Don has provided presentations on the
                                                                              industry and organized conferences on four continents.
Mr. Kruchten is currently General Manager of Film and Photo Services.
In this capacity he has Worldwide responsibility for consumer and             18:30 PHOTOKINA PARTY - OPEN TO ALL PARTICIPANTS
                                                                   Imaging with Mobile Devices
REGISTRATION FEES
                                  PICTURE-TAKING WITH MOBILE IMAGING DEVICES                                                                           PICTURE-MAKING FROM MOBILE IMAGING DEVICES
                                  • Attendance at all sessions                                                                                         • Attendance at all sessions
                                  • Copies of presentations                                                                                            • Copies of presentations
                                  • CD with final presentations                                                                                         • CD with final presentations
                                  • One lunch                                                                                                          • One lunch
                                  • Coffee break                                                                                                        • Coffee break
                                  Registration fee €295                                                                                                Registration fee €295


Register for both sessions for only €395!
German VAT at 16% will be added to all registrations. If you are based in the EU then you may be able to recover this, so please add your VAT
number in the form below and it will be included on the invoice sent to you.

SEMINAR LOCATION
The seminar will be held at the Offenbachsaal at the Congress Centre East at Entrance East of Koelnmesse, Cologne Germany, alongside
photokina.

BOOKING POLICY
Cancellations will receive a 100% refund if made 72 hours prior to the start of the course. Substitutions may be made at any time.

HOW TO REGISTER
1     Please register on-line via our web site - www.imieurope.com
      We will check availability, and fax and mail to you your registration information. An invoice with details of how, when and where to pay will
      be sent separately. Payment methods are by credit card or wire transfer, in Euro.
2     Alternately fill in the form below (copy it first if you wish to register more than one person), and fax it to:
      Christine Reed at IMI Europe, Cambridge, UK - Fax: +44 1223 235901

                               Hotel reservations and charges are the responsibility of each conference registrant
                     For assistance in arranging accommodation please visit the photokina web site at www.photokina.de


REGISTRATION FORM
Seminars required - indicate below

PICTURE-TAKING WITH MOBILE IMAGING DEVICES                                                                      € 295

PICTURE-MAKING FROM MOBILE IMAGING DEVICES                                                                      € 295

Both seminars                                                                                                    € 395
                                                                                                                              Please do not include me on the registrant list for
I would like a vegetarian lunch
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                                                     Tel: +44 1223 236920 Fax: +44 1223 235901 email: christine@imieurope.com

								
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