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How to Start a Chiropractic Practice: A Two-Tier Marketing Plan

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					  A Two-fold Marketing Scheme on How to Start a
              Chiropractic Practice
Lauren Schwaar – www.anatomynow.com



The idea of starting a chiropractic practice can be daunting. It’s quite
a challenge to convince people that you’re the best chiropractor
around. Even if you know what to do, you must be prepared to
deliver.

Before people can allow you do a spinal manipulation on them, they
would first have to believe that you can do something about the pains
in their back, neck, and other joints.

So how can you convince people to entrust their neuromuscular
complaints to you? How can you jump-start a chiropractic practice
into one that’s successful?


A good marketing scheme is the key. Here’s our two-fold tip:


1. To market yourself as a good chiropractor, you have to be VISIBLE.
Establish your presence on the worldwide web by setting up your own
official website. You can design and run it on your own, or you can
have it created and hosted for you.

Being visible also means being sociable. Naturally, someone who’s
into a chiropractic practice is always in contact with people. More than
the physical contact, there’s always the human touch. So if you’re
starting a chiropractic practice, add a personal touch to it by being
sociable.

For instance, one of the friendliest places to socialize online would be
social networks. Get to know other medical practitioners and clinic
owners who are in the same field as you. Go into discussions and


 A Two-fold Marketing Scheme on How to Start a Chiropractic Practice   © 2010
contribute some answers. Join forces with your peers to strengthen
your position in the chiropractic league.


2. In starting a chiropractic practice, you also have to be VISUAL.
Make your office an eye-opener for people who might be interested in
hiring your services. Start by posting anatomical models and charts in
strategic places of your office like walls and entry ways.

Anatomical models, body charts, and other educational aids are meant
to be eye-catching. These visuals practically invite people to come in
and have themselves examined by an expert.

Even when you’ve invited people in, words are not enough to drive in
your point. There are better ways of explaining a method of treatment
to your clients. Once again, scientific visual aids are the key to
making yourself better-understood.

Science educators would agree that audio-visual aids make the most
ideal instruction materials. As teaching and learning media, they
make full use of your senses like sight, hearing, and touch. In fact,
people learn more by what they see, hear, and feel.

Do you want to take it to a whole new level? Let’s move from the
confines of your clinic to the pages of your website. In your web
pages, make sure to include a lot of graphics. By graphics we means
audios and videos which orient people on the basics of your practice.

In starting a chiropractic practice, it’s not enough that you know much
about musculoskeletal disorders which plague the human body or a
little about how the nervous system works. It’s a hands-on job, but
there’s also the matter of education. In line with a continuing medical
education, get more units and credits by attending live and online
seminars on chiropractics. Gain more exposure and recognition by
signing up in chiropractic organizations and joining their activities. All
these add to your knowledge and credentials.




 A Two-fold Marketing Scheme on How to Start a Chiropractic Practice   © 2010
To find visual models and charts for your chiropractic practice, click
here. AnatomyNow.com is the leading online supplier of professional-
quality anatomical resources for practitioners and independent
physicians.




 A Two-fold Marketing Scheme on How to Start a Chiropractic Practice   © 2010

				
DOCUMENT INFO
Description: Description: The idea of starting a chiropractic practice can be daunting. It’s quite a challenge to convince people that you’re the best chiropractor around. Even if you know what to do, you must be prepared to deliver. Before people can allow you do a spinal manipulation on them, they would first have to believe that you can do something about the pains in their back, neck, and other joints. So how can you convince people to entrust their neuromuscular complaints to you? How can you jump-start a chiropractic practice into one that’s immediately successful? Read this article to discover a proven marketing scheme that is essential for the success of your new practice.