9 things you may not know about
CYNDI STIVERS
Managing Editor, EW.com
TIME INC. DIGITAL SHOWCASE • 3.18.09
9 things you may not know about
WE’RE NOT JUST
THE MAGAZINE
ONLINE
In 2008, we published
6,033 new stories on
EW.com. Of those,
96% were original to the
site, and that percentage
continues this year.
Homepage design
tweaked to feature our
voices, not just touts, and
showcase frequency of
updates, as well as
original video
9 things you may not know about
NOBODY GOES
AS DEEP
OR BROAD
NEWS
MOVIES
TV
MUSIC
BOOKS
TECH
GAMES
STAGE
& STYLE
9 things you may not know about
NOBODY GOES
AS DEEP
OR BROAD
NEW THIS WEEK
POPWATCH:
THE MUSIC MIX, a blog featuring:
• News, reviews, and interviews
MAGAZINE
• Festival coverage
BLOG OF
THE YEAR
• The latest charts MPA DIGITAL
• The coolest downloads AWARDS 2009
9 things you may not know about
OUR AUDIENCE NEEDS A TRUSTED GUIDE
to help them sift through the surfeit of entertainment options
15K
900+ 400K
NEW BOOKS
CABLE TV
NEW DVD
RELEASES
A YEAR
27+HRS CHANNELS RELEASED A
ONLINE USE YEAR
PER HOME
MONTHLY MORE THAN
1 MILLION
600+
BOX OFFICE
WEBSITES OPENINGS
2,000 ON THE 8+HRS
A YEAR
NEW ALBUMS TV WATCHED
INTERNET PER DAY PER
HOME AVG
9 things you may not know about
OUR AUDIENCE NEEDS A TRUSTED GUIDE
to help them sift through the surfeit of entertainment options
15K
900+ 400K
NEW BOOKS
CABLE TV
NEW DVD
RELEASES
A YEAR
27+HRS CHANNELS RELEASED A
ONLINE USE YEAR
PER HOME
MONTHLY MORE THAN
1 MILLION
600+
BOX OFFICE
WEBSITES OPENINGS
2,000 ON THE YEAR8+HRS
ALAUNCHING
NEW ALBUMS TV
MAY 1 WATCHED
INTERNET PER DAY PER
HOME AVG
9 things you may not know about
WE’RE A HUB
OTHER RECENT EW.COM EXCLUSIVES
FOR BREAKING • The upcoming Seinfeld cast reunion on
SHOWBIZ NEWS Curb Your Enthusiasm
• Tori Spelling’s return to 90210 (and Shannen
Doherty’s before that)
• Jon Hamm’s appearance on 30 Rock
• Brooke Smith’s removal from Grey’s Anatomy
• William Petersen leaving CSI
• plus dozens more casting updates and
spoilers, many from...
EW.com broke the
news that Chris
Brown and Rihanna
would not be
performing at the “…gets more scoops than Kellogg’s Raisin Bran”
Grammys —nymag.com
9 things you may not know about
EW HAS AMAZING ACCESS…
…and we’re creating our own stars in our original video
Dave Karger (with Anne Hathaway):
“That rare Oscar ninny who has it all…
real-time analytics, solid reporting,
and gracious coverage…”
–David Carr, The New York Times
American Idol
expert
Michael Slezak
with EW’s
Jessica Shaw
and Idol winner
David Cook
EW Managing Editor
Jess Cagle interviewing
Meryl Streep and her
daughter on the Red “EW.com’s Jeff Jensen may be one of the biggest
Carpet at the 2009 nerds of all time. If you’re a fan of [Lost], we can’t
Academy Awards recommend reading Jensen enough.”–Gawker.com
9 things you may not know about
9 things you may not know about
AND NOW THE PEOPLE WE COVER STARTING
TODAY
ARE TRYING TO GET IN ON OUR ACT Carrie Ann Inaba
Case in point: blogs Dancing
Battle of the Reality TV Host Bloggers! with the Stars!
9 things you may not know about
YES, OUR AUDIENCE
LOVES TV…
The smart, witty comments on
our TV recaps regularly run into
the thousands… …BUT THEY ALSO
READ BOOKS
• Exclusive excerpt of Stephenie
Meyer’s Breaking Dawn posted
on EW.com May 30, 2008
• ”The Twilight Saga” issue of
Entertainment Weekly hit
newsstands July 11, 2008
• Three of the four most-read
PopWatch items in July were
about Twilight or Breaking Dawn
• To date, Twilight stories have
generated more than 20 million
page views and 1.8 million
video streams
9 things you may not know about
WE HAVE MORE USERS
EVERY DAY…
4.4MM
FEB ’09
3.7MM
JAN ’09
3.1MM
3000 2008
2.1MM
2007
2000
1000
AUDIENCE GROWTH
Uniques (000) Nielsen Full Year Monthly Average, Nielsen February ‘09
9 things you may not know about
AND THEY’RE LOOKING
AT MORE PAGES… 91MM
’09 TO DATE
80,000
78MM
60,000
40,000 41MM
2007 2008 2009
Page Views (000)
Nielsen Full Year Monthly Average, Nielsen January ‘09
9 things you may not know about
…AND SPENDING MORE TIME THAN EVER
66
MILLION
MINUTES
Spent on EW.com
in February
Users stop by before they head to the water cooler!
Source: Nielsen February ‘09 total time spent
9 things you may not know about
AND THERE ARE MANY MORE EXCITING
THINGS ON THE HORIZON!
THE VIDEO MUST LIST CURRENT REVIEWS MOBILE APP
Dalton Ross brings the Our next homepage tweak will A mobile Web application
magazine’s weekly feature to showcase all Current Reviews, will bring you the latest
life—with a surprise celebrity regardless of category, in news, reviews, and Picks
guest every week! addition to all latest news. on your smartphone.
9 things you may not know about
CYNDI STIVERS
Managing Editor, EW.com
TIME INC. DIGITAL SHOWCASE • 3.18.09
Mobile Initiatives
Ken Fuchs
VP and General Manager, SI Digital
Jonathan Shar
SVP and General Manager, CNNMoney.com