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					9 things you may not know about




               CYNDI STIVERS
            Managing Editor, EW.com


       TIME INC. DIGITAL SHOWCASE • 3.18.09
9 things you may not know about




    WE’RE NOT JUST
     THE MAGAZINE
            ONLINE
       In 2008, we published
        6,033 new stories on
            EW.com. Of those,
    96% were original to the
    site, and that percentage
           continues this year.


                     Homepage design
               tweaked to feature our
             voices, not just touts, and
               showcase frequency of
                    updates, as well as
                          original video
9 things you may not know about




         NOBODY GOES
             AS DEEP
            OR BROAD



                                    NEWS
                                  MOVIES
                                       TV
                                    MUSIC
                                   BOOKS
                                     TECH
                                   GAMES
                                   STAGE
                                  & STYLE
9 things you may not know about




         NOBODY GOES
             AS DEEP
            OR BROAD


      NEW THIS WEEK



                                          POPWATCH:
      THE MUSIC MIX, a blog featuring:
      • News, reviews, and interviews
                                         MAGAZINE
      • Festival coverage
                                          BLOG OF
                                         THE YEAR
      • The latest charts                  MPA DIGITAL
      • The coolest downloads             AWARDS 2009
9 things you may not know about




                OUR AUDIENCE NEEDS A TRUSTED GUIDE
                to help them sift through the surfeit of entertainment options



                                                                   15K
                         900+ 400K
                              NEW BOOKS
                          CABLE TV
                                                                  NEW DVD
                                                                  RELEASES
                                                                   A YEAR
   27+HRS                 CHANNELS         RELEASED A
      ONLINE USE                              YEAR
      PER HOME
       MONTHLY                    MORE THAN
                             1 MILLION
                                                        600+
                                                        BOX OFFICE
                                  WEBSITES               OPENINGS
             2,000                 ON THE                      8+HRS
                                                          A YEAR
             NEW ALBUMS                                             TV WATCHED
                                  INTERNET                          PER DAY PER
                                                                     HOME AVG
9 things you may not know about




                OUR AUDIENCE NEEDS A TRUSTED GUIDE
                to help them sift through the surfeit of entertainment options



                                                                   15K
                         900+ 400K
                              NEW BOOKS
                          CABLE TV
                                                                  NEW DVD
                                                                  RELEASES
                                                                   A YEAR
   27+HRS                 CHANNELS         RELEASED A
      ONLINE USE                              YEAR
      PER HOME
       MONTHLY                    MORE THAN
                             1 MILLION
                                                        600+
                                                        BOX OFFICE
                                  WEBSITES               OPENINGS
             2,000                 ON THE                   YEAR8+HRS
                                                          ALAUNCHING
             NEW ALBUMS                                           TV
                                                                MAY 1 WATCHED
                                  INTERNET                        PER DAY PER
                                                                   HOME AVG
9 things you may not know about




                  WE’RE A HUB
                                              OTHER RECENT EW.COM EXCLUSIVES
                  FOR BREAKING                • The upcoming Seinfeld cast reunion on
                  SHOWBIZ NEWS                  Curb Your Enthusiasm
                                              • Tori Spelling’s return to 90210 (and Shannen
                                                Doherty’s before that)
                                              • Jon Hamm’s appearance on 30 Rock
                                              • Brooke Smith’s removal from Grey’s Anatomy
                                              • William Petersen leaving CSI
                                              • plus dozens more casting updates and
                                                spoilers, many from...


                         EW.com broke the
                           news that Chris
                         Brown and Rihanna
                            would not be
                          performing at the   “…gets more scoops than Kellogg’s Raisin Bran”
                              Grammys                         —nymag.com
9 things you may not know about




                    EW HAS AMAZING ACCESS…
                    …and we’re creating our own stars in our original video

                         Dave Karger (with Anne Hathaway):
                        “That rare Oscar ninny who has it all…
                           real-time analytics, solid reporting,
                                     and gracious coverage…”
                            –David Carr, The New York Times

   American Idol
           expert
  Michael Slezak
       with EW’s
    Jessica Shaw
  and Idol winner
      David Cook




       EW Managing Editor
     Jess Cagle interviewing
       Meryl Streep and her
        daughter on the Red                                        “EW.com’s Jeff Jensen may be one of the biggest
         Carpet at the 2009                                        nerds of all time. If you’re a fan of [Lost], we can’t
           Academy Awards                                          recommend reading Jensen enough.”–Gawker.com
9 things you may not know about
9 things you may not know about




                 AND NOW THE PEOPLE WE COVER                STARTING
                                                             TODAY
                 ARE TRYING TO GET IN ON OUR ACT           Carrie Ann Inaba
                 Case in point:                             blogs Dancing
                 Battle of the Reality TV Host Bloggers!    with the Stars!
9 things you may not know about




               YES, OUR AUDIENCE
               LOVES TV…
               The smart, witty comments on
               our TV recaps regularly run into
               the thousands…                      …BUT THEY ALSO
                                                   READ BOOKS
                                                  • Exclusive excerpt of Stephenie
                                                    Meyer’s Breaking Dawn posted
                                                    on EW.com May 30, 2008

                                                  • ”The Twilight Saga” issue of
                                                    Entertainment Weekly hit
                                                    newsstands July 11, 2008

                                                  • Three of the four most-read
                                                    PopWatch items in July were
                                                    about Twilight or Breaking Dawn

                                                  • To date, Twilight stories have
                                                    generated more than 20 million
                                                    page views and 1.8 million
                                                    video streams
9 things you may not know about




                 WE HAVE MORE USERS
                 EVERY DAY…
                                                        4.4MM
                                                          FEB ’09

                                            3.7MM
                                              JAN ’09

                                  3.1MM
    3000                           2008
               2.1MM
                   2007
    2000




    1000




                                    AUDIENCE GROWTH

           Uniques (000)                                Nielsen Full Year Monthly Average, Nielsen February ‘09
9 things you may not know about




                 AND THEY’RE LOOKING
                 AT MORE PAGES…           91MM
                                          ’09 TO DATE


      80,000
                                  78MM
      60,000




      40,000         41MM

                         2007      2008             2009

           Page Views (000)
                                          Nielsen Full Year Monthly Average, Nielsen January ‘09
9 things you may not know about




                 …AND SPENDING MORE TIME THAN EVER




                                     66
                                  MILLION
                                   MINUTES
                                  Spent on EW.com
                                     in February


        Users stop by before they head to the water cooler!
                                                    Source: Nielsen February ‘09 total time spent
9 things you may not know about




                 AND THERE ARE MANY MORE EXCITING
                 THINGS ON THE HORIZON!




THE VIDEO MUST LIST               CURRENT REVIEWS                 MOBILE APP
Dalton Ross brings the            Our next homepage tweak will    A mobile Web application
magazine’s weekly feature to      showcase all Current Reviews,   will bring you the latest
life—with a surprise celebrity    regardless of category, in      news, reviews, and Picks
guest every week!                 addition to all latest news.    on your smartphone.
9 things you may not know about




               CYNDI STIVERS
            Managing Editor, EW.com


       TIME INC. DIGITAL SHOWCASE • 3.18.09
Mobile Initiatives
Ken Fuchs
VP and General Manager, SI Digital

Jonathan Shar
SVP and General Manager, CNNMoney.com

				
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posted:3/19/2009
language:English
pages:17