9 things you may not know about
CYNDI STIVERS
Managing Editor, EW.com
TIME INC. DIGITAL SHOWCASE • 3.18.09
9 things you may not know about
WE’RE NOT JUST THE MAGAZINE ONLINE
In 2008, we published 6,033 new stories on EW.com. Of those, 96% were original to the site, and that percentage continues this year.
Homepage design tweaked to feature our voices, not just touts, and showcase frequency of updates, as well as original video
9 things you may not know about
NOBODY GOES AS DEEP OR BROAD
NEWS MOVIES TV MUSIC BOOKS TECH GAMES STAGE & STYLE
9 things you may not know about
NOBODY GOES AS DEEP OR BROAD
NEW THIS WEEK
THE MUSIC MIX, a blog featuring: • News, reviews, and interviews • Festival coverage • The latest charts • The coolest downloads
POPWATCH:
MAGAZINE BLOG OF THE YEAR
MPA DIGITAL AWARDS 2009
9 things you may not know about
OUR AUDIENCE NEEDS A TRUSTED GUIDE
to help them sift through the surfeit of entertainment options
27+HRS
ONLINE USE PER HOME MONTHLY
900+ 400K NEW BOOKS
CABLE TV CHANNELS
15K
NEW DVD RELEASES A YEAR
RELEASED A YEAR
1 MILLION
WEBSITES ON THE INTERNET
MORE THAN
600+
2,000
NEW ALBUMS
BOX OFFICE OPENINGS 8+HRS A YEAR
TV WATCHED PER DAY PER HOME AVG
9 things you may not know about
OUR AUDIENCE NEEDS A TRUSTED GUIDE
to help them sift through the surfeit of entertainment options
27+HRS
ONLINE USE PER HOME MONTHLY
900+ 400K NEW BOOKS
CABLE TV CHANNELS
15K
NEW DVD RELEASES A YEAR
RELEASED A YEAR
1 MILLION
WEBSITES ON THE INTERNET
MORE THAN
600+
2,000
NEW ALBUMS
BOX OFFICE OPENINGS 8+HRS ALAUNCHING YEAR
TV MAY 1 WATCHED PER DAY PER HOME AVG
9 things you may not know about
WE’RE A HUB FOR BREAKING SHOWBIZ NEWS
OTHER RECENT EW.COM EXCLUSIVES
• The upcoming Seinfeld cast reunion on Curb Your Enthusiasm • Tori Spelling’s return to 90210 (and Shannen Doherty’s before that) • Jon Hamm’s appearance on 30 Rock • Brooke Smith’s removal from Grey’s Anatomy • William Petersen leaving CSI • plus dozens more casting updates and spoilers, many from...
EW.com broke the news that Chris Brown and Rihanna would not be performing at the Grammys
“…gets more scoops than Kellogg’s Raisin Bran” —nymag.com
9 things you may not know about
EW HAS AMAZING ACCESS…
…and we’re creating our own stars in our original video
Dave Karger (with Anne Hathaway): “That rare Oscar ninny who has it all… real-time analytics, solid reporting, and gracious coverage…” –David Carr, The New York Times American Idol expert Michael Slezak with EW’s Jessica Shaw and Idol winner David Cook
EW Managing Editor Jess Cagle interviewing Meryl Streep and her daughter on the Red Carpet at the 2009 Academy Awards
“EW.com’s Jeff Jensen may be one of the biggest nerds of all time. If you’re a fan of [Lost], we can’t recommend reading Jensen enough.”–Gawker.com
9 things you may not know about
9 things you may not know about
AND NOW THE PEOPLE WE COVER ARE TRYING TO GET IN ON OUR ACT
Case in point: Battle of the Reality TV Host Bloggers!
STARTING TODAY
Carrie Ann Inaba blogs Dancing with the Stars!
9 things you may not know about
YES, OUR AUDIENCE LOVES TV…
The smart, witty comments on our TV recaps regularly run into the thousands…
…BUT THEY ALSO READ BOOKS
• Exclusive excerpt of Stephenie Meyer’s Breaking Dawn posted on EW.com May 30, 2008 • ”The Twilight Saga” issue of Entertainment Weekly hit newsstands July 11, 2008 • Three of the four most-read PopWatch items in July were about Twilight or Breaking Dawn • To date, Twilight stories have generated more than 20 million page views and 1.8 million video streams
9 things you may not know about
WE HAVE MORE USERS EVERY DAY…
4.4MM
FEB ’09
3.7MM
JAN ’09
3.1MM
3000
2.1MM
2007
2008
2000
1000
AUDIENCE GROWTH Uniques (000)
Nielsen Full Year Monthly Average, Nielsen February ‘09
9 things you may not know about
AND THEY’RE LOOKING AT MORE PAGES…
91MM
’09 TO DATE
80,000
78MM 41MM
2007 2008 2009
60,000
40,000
Page Views (000)
Nielsen Full Year Monthly Average, Nielsen January ‘09
9 things you may not know about
…AND SPENDING MORE TIME THAN EVER
MILLION
MINUTES
Spent on EW.com in February Users stop by before they head to the water cooler!
Source: Nielsen February ‘09 total time spent
66
9 things you may not know about
AND THERE ARE MANY MORE EXCITING THINGS ON THE HORIZON!
THE VIDEO MUST LIST Dalton Ross brings the magazine’s weekly feature to life—with a surprise celebrity guest every week!
CURRENT REVIEWS Our next homepage tweak will showcase all Current Reviews, regardless of category, in addition to all latest news.
MOBILE APP A mobile Web application will bring you the latest news, reviews, and Picks on your smartphone.
9 things you may not know about
CYNDI STIVERS
Managing Editor, EW.com
TIME INC. DIGITAL SHOWCASE • 3.18.09
Mobile Initiatives
Ken Fuchs
VP and General Manager, SI Digital
Jonathan Shar
SVP and General Manager, CNNMoney.com