SIGOLF_DigitalShowcase_031809

							GOLF.com is a 24/7 golf destination site built upon the award winning writers and photographers from SI and GOLF Magazine.
The SI Golf Group is the #1 Media Company in Golf GOLF Magazine is the Game’s Most Widely Read Publication SI Golf Plus is the #1 golf weekly publication

GOLF.com has been the #1 golf site since its launch in April ’07 with an average of 1.1 million unique users
Source: MRI Spring 2008; Nielsen 2008 and 2007

GOLF.com is the only golf site to appeal to both fans and avid players

24/7 news and analysis Lessons and Instruction Equipment Reviews, Specs and Pricing Travel Video, tools and products for golfers and fans

By the Numbers
29.5 million golfers who average 19 rounds per year and GOLF franchise users/readers average 58 rounds 4.4 million golfers between 25-34 with 25% having incomes over $100,000 Golfers on GOLF.com over-index on overall spending on electronics, including cell phone purchasing, usage and activity, including GPS, watching video, and accessing the internet Users of GOLF.com also over-index on use of social networking sites, golf travel and participation in competitive team sports
Source: MRI Spring 2008; Nielsen @Plan, NGF

GOLF is leveraging its content and audience to deliver a new way for golfers to improve, enjoy and share their game

What is SI GOLFNation?
An integrated golf social platform that will connect golfers to each other, allow users to track their game, and improve their golf experiences both on and off the course SI GOLFNation is being launched as a platform on Facebook, the iPhone and GOLF.com – with user actions and data connected and flowing from one experience to another Launches the end of April ‘09

Key Features

Handicap and Stats Tracking Course Finder and Reviews Groups and group leaderboards Tee Time Booking Golf Status Updates Score Posting to Newsfeed 19th Hole Socialization Photo and video uploads GOLF.com scores, news, and service content Video instruction from Top 100 Instructors tied to your game

Monthly

Weekly

Daily

Audience: 6,058,000

Audience: 3,195,000

Audience: 1,200,000

Source: 2008 Spring MRI; Nielsen 2008 12 month average