John Squires
Executive Vice President
Time Inc. is among the 20 largest aggregated online media audiences
Unique Users
1 2 3 4 5 6 7 8 9 10 Google Microsoft Yahoo! AOL LLC News Corp. Online Facebook InterActiveCorp Wikimedia Foundation New York Times Company CBS Corporation Walt Disney Internet Group Turner Network (Time Warner) Landmark Communications General Electric Scripps Networks Interactive Viacom Digital Time Warner (not inc. Turner Network) Gannett 133,983 125,692 114,130 83,083 77,569 65,704 65,693 57,910 52,655 50,571 49,534 46,420 41,053 33,285 32,271 30,785 29,630 27,117
Time Inc.’s unduplicated Time Inc.’s unduplicated online audience of over online audience of over 25 million is one of the 25 million is one of the top 20 largest online top 20 largest online media properties* media properties*
11 12 13 14 15 16 17 18
19
20
Time Inc Network
Answers
25,774
21,418
* Time Inc. audience is currently included in Time Warner’s overall audience figures Source: Nielsen Feb 2009, Top 100 Web Properties unduplicated UV (excluding non-media properties)
Users are highly engaged with our sites
1 2 3 4 5 6 7 8 Facebook Yahoo! Google News Corp. Online Microsoft AOL LLC Pearson Education Viacom Digital Turner Network (Time Warner) Walt Disney Internet Group Time Warner (not inc. Turner Network)
Page Views
378 336 220 219 166 114 59 49 46 38 38
On average, Time Inc. On average, Time Inc. visitors viewed 32 pages visitors viewed 32 pages each in February ‘09 each in February ‘09
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12
13 14 15 16 17 18 19 20
Time Inc Network
InterActiveCorp Landmark Communications LinkedIn Gannett Slide Waterfront Media New York Times Company CBS Corporation
32
28 27 27 25 24 23 22 22
* Time Inc. audience is currently included in Time Warner’s overall audience figures Source: Nielsen Feb 2009, Top 100 Web Properties unduplicated UV (excluding non-media properties)
Breaking News Driving Traffic
SI.com Alex Rodriquez Steroid Exclusive
Unique Visitors up 31% YOY the Saturday the story broke
TIME.com – Person of the Year
Record Traffic day of announcement with more than 30 million page views.
People.com - Rhianna and Chris Brown Back Together
More than 1.8 million page views on this one story.
Source: Omniture
3 Areas of Focus
Social Networking
PeoplePets.com
Two months into launch attracted 5,000 members who have uploaded 12,000 photos and given more than 6,200 “hugs”. January traffic over 580,000 uniques and 4.8 million page views
Mobile
People.com
Launched 3 months ago and already reaching 1 million monthly uniques
Video
Sports Illustrated Swimsuit
2009 - More than 22 million video views on SI.com since the 2009 debut of SI Swimsuit ( 2/10). 2008 - 3.3 million videos viewed during the entire six-week Swimsuit launch period
iPhone Applications
Focus on iPhone applications and iPhone optimized sites from brands including Life.com, CNNMoney.com, People.com and Golf.com
Swimsuit Video Downloads 2008 vs 2009
25 20
MILLIONS
15 10 5 0 2008 2009
Sources: Omniture , January, February, Mark 2009 (PeoplePets.com, Sports Illustrated Swimsuit) , Nielsen Mobile, January, 2009
Coming Soon
Agenda
Josh Tyrangiel Managing Editor, TIME.com, Deputy Managing Editor, TIME
Jess Cagle Managing Editor, Entertainment Weekly and EW.com Cyndi Stivers Managing Editor, EW.com
Mobile Initiatives: Ken Fuchs VP and General Manager, SI Digital Jonathan Shar SVP and General Manager, CNNMoney.com