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B2B B2B MBA from a think tank Wikipedia B2B (Business To Business) Directory 1 What is B2B 2 B2B significance 3 B2B&#39;s two modes 4 B2B&#39;s Status 5 B2B trends 6 B2B&#39;s main marketing strategy 7 B2B Website Optimization four major problems ? What is B2B B2B (Business To Business, in the English pronunciation of the same to the same 2.) Is a business to business via the Internet products, services, and information exchange. Internet-based B2B current pace of development is very rapid, according to the latest statistics, in this year&#39;s transactions on the Internet B2B B2C transactions have been far more than the amount in the next 5 years, B2B will reach an annual average growth rate of 41% By 2004, worldwide B2B transactions expected to reach 7.29 trillion U.S. dollars. The significance of B2B Tradition of the enterprises of business transactions often have to spend the substantial resources and time, the sales and distribution of Wu Lun Hai Shi Caigoudouyao occupied Chanpinchengben. B2B transactions by way of online buyers and sellers can complete the entire business process, from establishing the initial impression to shop around, to bargain, signing and delivery, and finally to customer service. B2B transactions between the enterprise reduce the number of transactional workflow and management costs, reduce business costs. Network facilities and the extension of application of the enterprise has expanded its activities, the development of regional cross-border business more convenient and cheaper. B2B online trading is not just a group who, it is also the strategic cooperation between the enterprises to provide a foundation. Any enterprise, whether it has a lot of powerful technical strength or good business strategy, in order to achieve B2B alone is completely impossible. Go it alone has passed, the establishment of alliances between enterprises become trends. Unimpeded access network allows information between enterprises via the Web in the market, product or business in such areas as complementary and mutually beneficial cooperation, and horizontal or vertical form of business integration, on a larger scale, more strength, more economical operation truly global logistics management model. Two models B2B 1. For manufacturing or business-oriented vertical B2B. Vertical B2B can be divided into two directions, upstream and downstream. Manufacturer or commercial retailers and suppliers the upper reaches of the formation of supplier relations, such as Dell Computer Corporation and the upstream chip and motherboard manufacturers are cooperating in this way. Manufacturers and downstream distributors could form sales relationships, such as Cisco and its transactions between distributors. Vertical B2B generally requires one understand the upstream and downstream sectors, we can enter. Vertical B2B cost relatively low since the vertical B2B is one faced by many practitioners within the industry, so their customers are relatively concentrated and limited. 2. For the middle market for B2B. This transaction model is the level of B2B, it is similar to various industries in the transaction process into one place, for the business side and supply-side procurement provide a trading opportunity, like Alibaba, China-made network, global resource net. Status B2B B2B e-commerce not only in changing Wall Street, changing the whole world economy works. Involves the application of the current way of conducting B2B operations include 25 manufacturing industries, like computer and electronics industries, e-commerce solutions industry, financial industry, telecommunications industries. The investigation, which according to Forrester Research, 2003, the computer industry B2B e-business will account for 30% of B2B transactions. Which includes IBM and Nortel Networks and other eight companies have combined to open E2open.com website, computer, electronic and telecommunications companies to pass on; Cisco and Dell are also seize the initiative, Cisco more than 70% of orders through the network, Dell to sell through the network per day up to more than 14 million U.S. dollars of equipment. B2B Index observed over the past year the trend, in addition to April 10, 2000 to July 31 period lower than the rate of increase than the Nasdaq composite index, the trend in other various periods are better than the KLCI. From 1999 to July 2000 in the year, B2B Index rose 71.9%, 31.7 percentage points higher than the KLCI in the March 10 to April 14 crash in the NASDAQ index, B2B Index decrease of 21.7%, lower than the 12 percent decline in the KLCI, which big companies use B2B model smaller price declines, and those who provide a platform for the B2B transaction services to the site shares fall but had about 70%, that arise in the market sell-off The reason is that the site is the future profitability and cash flow shortage concerns, not the whole concept of the market for B2B negative. Market adjustment and in the subsequent rebound, the site has most of these companies rose more than big business corporation and the Composite Index, which rose as high as 86.25% Ariba&#39;s because the market for B2B prospects of such companies optimistic about future earnings, reflecting the market for B2C and B2B companies two very different attitude. Currently, 71% of U.S. companies ready to open up the Internet market, e-commerce volume in 2004 is expected to reach 2.7 billion U.S. dollars, accounting for 53% of online trade. Now, the competition heated up in the United States is, to integrate the online trading business, expanding product range, with the cooperation and other forms of traditional vendors to expand living space. However, the U.S. market research firm AMR expects the United States the number of the various online trading sites from more than 600 now dropped dramatically to less than 100 next year. AMR expects, due to fierce competition, B2B commerce sites for each industry, there can be only 2 to 3 survival, 90% of the online trading site face to close down. As the market that the B2B B2C model with more realistic than the earnings outlook, leading B2C to B2B commerce site by the transformation is a global trend. The reasons for this phenomenon is that B2C companies to build brand and consumer loyalty is very difficult and very expensive process, many companies reach the scale needed to make a high-risk investment B2C area. Although they will be profitable if successful, but only 5% or 10% of these companies can succeed. As the Internet shake-up has occurred, with B2C companies to set up venture capital funds are gradually drying up of capital markets has begun to reject such enterprises to make it more difficult to survive. The B2B business website with the customer loyalty are generally higher than the B2C site, and because the object of its services for the enterprise, making the process of charge in the circulation become more likely, a more stable source of revenue, we believe, B2B business model will represent in the recent period, the focus and direction of development of electronic commerce. B2B trends Despite the good momentum of development of B2B market, but the B2B market, there is still immature side. This immaturity B2B transactions in a number of inherent trade advantages, such as online price negotiations and online collaboration have not yet full. Reported that in 2004, although the percentage of the whole online trading market share of 40%, but maybe 11% of B2B transactions related to online price negotiation function, the vast majority of online transactions simply order execution. But in fact, for many companies, online price online buyers and sellers to carry out consultation is the depth and breadth of cooperation indispensable part. Boston Consulting Group&#39;s survey is in the 260 parties to make online transactions on the basis of depth interviews obtained. Boston Consulting Group, Jim Andrew, vice president of the view that in the near future, B2B transactions such shallow model also can not completely simulate the traditional trading patterns, almost half of the participants of the online trading needs of the traditional offline communication with, to complete the entire transaction. The report also noted that with the B2B transactions and price comparison mature perfect the mechanism of a seller&#39;s market pressure will increase. Survey found that 25% of the price the seller has already felt the heavy pressure brought by contrast, the other 50 of the respondents claimed that such a price comparison of the stress will be pressure on them in the near future. The report proposed a valuable analysis of the evolution of the B2B market trends. Report, B2B transactions are expected both the field of B2B transactions in each market simplistic, do not want a situation diversified trading platform. As a trading platform is also looking to integrate their own and do not want too many competitors. 1 to 2 years on the future development and evolution of B2B, appeared the following eight kinds of prediction: (1) B2B website will show a giant dominating the world&#39;s &quot;one-sided&quot; pattern. Earnings growth exponentially determined by characteristics of the first to achieve sufficient size and liquidity of the scale of the site will be even more than B2C consumer portal or retail giant; the later ones, even to the column, the second largest effect in this respect also be compromised. (2) industry-based B2B Web site is difficult to turn away from the industry diversification. Such sites can only be in a particular industry or field of competition, it may be very close with the trades made some progress in areas, but involved in other industries is hard to be difficult. (3) industry and functional website will be a focus on the strengths of the joint. Although the industry advantage of web industry, but the lack of functional expertise, and functional Web site is the lack of experience in the industry and customer relations, the two can be combined and functionality across the industry, the gulf between sites, complementary advantages, in such joint, the industry-site will be mainly to customer relation management. (4) software platform vendor to break the boundaries. The current software vendors to provide platform according to the different software vendors into transactions (such as Ariba and CommerceOne), auction software providers (such as the Moai and OpenSite) and trading platform providers (such as Broadvison) in three different camps This splintering of the pattern will be with the joint between software vendors and the emergence of M &amp; A boom was broken. (5) transaction model will increase the derived service. The current transaction-based models are limited to the spot market, with the increase in number of customers and the increasing familiarity of the market and the software platform to enhance the functionality of such trading center is expected to provide derivative services, such as futures and freight yard. (6) In addition to large enterprises, the company centralized model will be abandoned. Early in the B2B business software catalogs, auction and trading company focused on independent, such as the center of the company affect the liquidity of the model will allow the focus on the B2B website in the model. (7) to provide infrastructure and services to share the new super site (ASP) will appear. While industry-based site insurmountable industry pass, but that does not mean that they can only use a separate infrastructure and service support, to provide shared back-office systems and to hire a new form of web services in different sectors of the site functional website (ASP ) is expected to be popular about 1 ~ 2 years. (8) Traditional commodity exchanges will be swallowed. Mercantile Exchange, the lack of consistency not only difficult to integrate powerful features and B2B trade website match, and the lack of business process integration capabilities, the end of traditional commodity trading will be new territory engulf the B2B website. &quot;E era dinosaur&quot; will be the best interpretation of the traditional commodity exchanges. The main marketing strategy B2B (1) a strong promotion: through the traditional media and the exhibition floor publicity (China Chemical Industry News, polyurethane magazines, exhibitions and various related industry conference) (2) User training: to guide and educate the user tries to use traditional (3) User self-service: a free publishing platform and a series of user self-service tools (4) D2D services: understanding the traditional business needs - to help its associated supply or distribution channels - the information into the network - will inform the user feedback in a timely manner (5) mailing list: to collect the user&#39;s e-mail within the industry and relevant information regularly sent b2b B2B Website Optimization four major problems Website optimization has become a basic network of B2B e-commerce web site marketing strategy. As B2B e-commerce site has obvious characteristics of B2B industry, B2B B2B Web site optimization is facing unique problems. (1) website section and product categories set unreasonable synthesis. B2B website structure looks simple, is that the supply of information, buy information, portfolio, corporate libraries and other major sections, and each part under the different industries and product category, and will publish the corresponding information to the appropriate category. But in fact, B2B website classification status for the site&#39;s overall optimization is critical, because the user categories will result in unreasonable difficult to obtain site information, search engines ignore the second part and the second part of the information, and website PR low value synthesis. Under the new competitive on the B2B website optimization experience, B2B website sections and Category Directory settings is quite conspicuous. (2) The significant new release of the information can not be indexed by search engines. With the increase in the amount of supply and demand information release, a lot of new information published in the rolling update, but a lot of new information also had to wait until your search engine, scroll to the multi-level directory under the site structure and level design as unreasonable because Even if all the pages are converted to static pages, there may result in information that can not be indexed by search engines. (3) dynamic web page constraints. The site has long been a leading website optimization to achieve a total transformation of the static information processing, but the development of B2B web site today, there are still a large number of web pages with full-motion techniques, and even the main part and the two columns is dynamic 生成, this dynamic website has no natural search results in search engines to get any advantage, even if your website is search engine is also difficult to obtain than in other similar elements of the static pages have any advantage, the result is that natural search through search engine traffic to bring increasingly less. (4) The title of the page design and web content related issues. Maintenance personnel from the site in the general content of the site editor, web page design and title page titles and content of the relevant issues can be better controlled, but the release of information in the user-B2B industry websites, web page design is not professional and the title associated with the content more prominent issue is not high, the consequence of supply and demand information not only on content pages in the search engines have no competitive advantage and may even affect the performance of the entire site. In the &quot;search engine search results pages and causes of low quality&quot; is described in this. B2B e-commerce sites there are many kinds of optimization problems, in addition to site optimization does not take into account the basic elements of the website, there is the B2B web site technicians to conduct themselves in exploring the site search engine optimization because of improper operation of the problems caused by many of the problems accumulate and has become a difficult and complicated cases, not only failed to achieve the purpose of web site optimization, but make your site more problems arise.
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