Cover image source rmcgervey and Pete Baer from Flickr
Remember when the mini disk and HD DVD were going to be the makings of the digital world? Now they are all but a distant memory. However there’s one change going on right now that is going to change home entertainment as we know it and it’s shaping up to be an absolute goldmine for online resellers. Are you ready for the digital television revolution?
Besides an ongoing financial crisis 2009 will be the year digital TV and ecommerce take off. Many countries are either beginning the analog to digital TV transition or halfway through the transformation stage, getting ready to emerge from a digital TV chrysalis. This gives online electronics resellers are going to have a fantastic opportunity get in on the ground floor of the digital TV revolution this year. The analog to DTV transition started in 2003 and the analog – digital conversion process for second wave of countries is expected to finish the process between 2012 and 2013. End customers from Europe, the UK, New Zealand, Australia, Canada, the US, Mexico and Scandinavia to name but a few places are buying, or thinking about buying, DTV compliant television capable gadgets.
Where in the world are you? A visual breakdown of which countries are using which digital TV standard (source Wikipedia)
According to UK research group Ofcom by the end of September 2008 88.2% of UK residents had got themselves a digital television capable set or set top boxes. And with more and more and more customers turning to online stores and eBay vendors to cut down on purchase costs and give themselves a wider variety of goods ecommerce vendors are in a particularly strong position.
EBay resellers position is also good when it comes to supply. Name brand electronics companies have been slow to supply digital electronics but OEM and wholesale manufacturers have not been as lax pumping out a number of very nice, highly capable DVB and ATSC gadgets.
Tri band DVB-T Unlocked Phone
So there are lots of DVB-T and ATSC capable gadgets out there from OEM China manufacturers for good prices, providing you find a China wholesale ( http://www.chinavasion.com ) dropship company to buy them from. So wholesale supply is great and buyer demand is good. Where is the drawback? The biggest drawback you, and your customer will face with is being informed enough to make the right choices on what to buy and what wholesale products to supply. As DTT is a new event there is still a lot of conjecture, misinformation and yet to be decided details about what specifics will work where. The first thing you need to know is that there are three main standards being used by global broadcasters: DVB, ATSC and IMDB.
DVB-T capable iPod Dock
9 Inch ATSC capable digital television
DVB works through Europe, Asia, Oceania, and parts of Africa. ATSC works in North America, some parts of Asia and some parts of the Pacific and ISDB has been chosen as the digital TV format by Japan and Brazil although other South American countries are considering using it.
With the US going through the shift from analog to digital television this year they will be a major market but need to be educated about the differences of ATSC and DVB. Outside of obvious standards issues you might come across the odd difficulty with specifics as well.
The biggest issue will probably surround the choice countries broadcasters make between high definition and standard definition, especially within the DVB standard. Standard definition digital television capable devices are compressed to the MPEG-2 codec while broadcasters that send out high definition digital signals use the MPEG-4 codec. Most countries have chosen the MPEG-2 codec to save on their own and their viewers' resources while others (like New Zealand and Hungary) have jumped straight to high definition feeds. What does it mean for you?
Websites you need to visit
Chinavasion: A wholesaler with an excellent guide on what country uses what standard and issues you are likely to face ( http://www.chinavasion.com/digital-tv-explained.html ) Official DVB website: A site with all the latest news on countries that have chosen to use the DVB format. ( http://dvb.org/ ) Wikipedia: As with anything on Wikipedia, this isn’t the best answer but it’s a good start ( http://en.wikipedia.org/wiki/Digital_terrestrial_televi sion )
It means you're going to need to make descriptions detailed and make it clear where each of your gadgets can be used and where they cannot. It also means that you should point your customers to a useful DTV resource, or create one yourself to make sure they are well informed. However, it doesn't matter if you are dropshipping or buying in bulk from a wholesale dropshipper ( http://www.chinavasion.com ), providing you make your customers aware of the dangers you will find digital TV gadgets to be an excellent new area to explore. So start investigating this exciting new field now and see how being an early provider of the future of entertainment can bring in big rewards.
Visit http://www.chinavasion.com right now to see the latest wholesale options open to you right now or visit Chinavasion to see how to help your customers understand more about digital television standards.
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