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2009 China Expo participants summed up the third figure ? Figures published in 2009, the third China Expo Participants Summary ? Department of Zhejiang University Press Digital Publishing ? Third China Digital Publishing Fair on July 7 morning at the Beijing International Convention Center opened, the entire exhibition until July 9. Digital Publishing Fair in China this year to "implement the digital strategy, promote the upgrading and restructuring of the publishing industry" as the theme, organized by the Press and Publication Administration, Ministry of Science, Radio Television, Chinese Academy of support. Digital Publishing Fair in China this year assembled the press, publishing, printing, distribution units, digital home and abroad, networking, digital printing, animation, communications, electronics research and development, manufacturing, service agencies, libraries, audio-visual hall, universities, investment companies and other units and individuals. First, the digital publishing industry in transition to the new situation Sun Shoushan Press and Publication Administration to countersign the third China Digital Publishing Fair opening ceremony was entitled "to grasp the new trends, solve new problems, to further speed up the news publishing industry transition to digital," the keynote address. Sun Shou Shan in his speech that the National Congress Party since the news publishing industry vigorously implement the Industrial Science and Technology strategy, marked by a new digital publishing publishing Yetai meteoric rise, greatly promoted the new form of cultural communication systems. "Eleventh Five-Year" period, the traditional press and publication industry news publishing industry to the modern transformation of speed, digital publishing and other new publishing Yetai enter rapid development period. As of December 2008, China's digital publishing industry's overall revenue reached 530 billion yuan, an increase of 46.42 percent in 2007. Digital publishing industry in 2009, overall revenue is expected to more than 75 billion yuan. Sun Shou Shan pointed out the three digital publishing industry situation. 1, the current development of digital publishing industry, new trends: deepening industry convergence; mobile publishing by leaps and bounds; digital technology innovation; industrial structure is becoming more perfect; actively promote the accelerated transformation. 2, the current number of outstanding problems in the development of the publishing industry: research and awareness is still insufficient; funds, lack of stamina; independent R & D capability is not enough; business model is still not clear; relevant laws and regulations needs improvement, management tools single. 3, 推动 new industrial development of digital publishing initiatives: Tong Guo Shi Shi policy Yindao and major projects, promote the transformation of traditional publishing Ye Shu Zi; accelerate Jishuchuangxin Tijijianshe, Zeng Qiang Qiyeyanfa capacity; Chongfen use of technology, long-term mechanism to explore publishing Jian Guan; strengthen the system construction, improve laws and regulations and standard system; the training of personnel, give full play talent in the digital publishing in Zhong's key role. ? Second, the digital publishing business exhibition the show "skill" Expo exhibitors this figure nearly 300 exhibitors, more than 50. It is understood that most of the exhibitors are the backbone of China's digital publishing, the show now covers almost all of the digital publishing industries: Internet, electricity and paper books, digital newspapers, online games, digital cartoon, published in all media ... .... In this exhibition, the digital publishing business, "have done their best," have shown their own new products, the entire exhibition showing the development of the digital publishing industry, the three events. 1. E readers become the highlight of the year This year's show, hand-held electronic reader has become one of the highlights of this exhibition, and focus. Hanwang handwritten electronic version of the paper listed the book supports DOC, PDF, TXT, HTML and other formats, this new product has two functions read and heard, this technology is a world leader in the current level; outside the research community's "point of reading "is the 2009 rookie of digital publishing technology, including this reader can be a" New Concept English "portable tutor learners; Founder has not yet listed on the" culture house reader described as "micro-computers, large storage and can be the direct internet. 2. Diverse figures show means Diverse number of instruments present in the scale of the show. Chinese online with "Slumdog Millionaire," "You Are the One" success story to highlight, promote the "all media published the" core concept. Long Yuan Journal Net uses the "full name read" as the core, in adherence to the "content is king" concept, demonstrating their new products - Reading Bao Jian, during reading, while readers can also enjoy health treatment; blind reading room, with real sound really listen and read online download play; 3G migrant workers reading room, the use of 3G broadband resources to migrant workers to obtain information of the think tank. While traditional publishers, newspaper groups have also focused on the digital display of his own path of exploration, the process. China Publishing Group in full display, while the company focused on scientific and technological achievements, particularly this year introduce several new products at the Expo - "Oriental Medicine." It is understood, "" Eastern "database" project will provide a true original data, a directory retrieval, and further realize the full text searching, while providing original "Eastern" and customization and on-demand printing business, to establish an academic exchange portal; Hangzhou Newspaper Group generous elaborate a "Digital Development Report 2009" shows "Hangzhou Daily" in the digital newspapers, digital publishing, digital phone report, e-commerce, digital printing results. 3. "Electronic" Refresh educational philosophy In this exhibition, the Canton stand in the "electronic" has become another highlight of this exhibition. The product is the number by the Guangdong Provincial Publishing Group Publishing Limited, Beijingers hope to teach Network Information Technology Co., Ltd and Guangzhou R & D Center Co., Ltd. toad software developed in cooperation. Integration of digital publishing, internet, multimedia, wireless communications, electronic readers and other cutting-edge technology to create a wireless connectivity with a new educational publishing and services within the industrial chain for the digital development of contemporary education provides a new model, the technology first one at home first. According to reports, the "electronic" embodies the "educational content + mobile + services platform" content. In the content, network companies and widely taught version of Digital Publishing Group, Inc. will provide network publications, including PEP, Guangdong Science series of textbooks supporting the associated resources, and launched mobile digital libraries, mobile operations and other types of the form of wireless digital publishing and digital publishing content; in the terminal, the Golden Toad company will be the most advanced electronic paper reader-based, R & D more cost effective for students to classroom and extra-curricular use of personal mobile learning devices as "electronic bags, "the application of carrier; on the platform, with" Ren Jiaoshe net "," Guangdong net new course "and other support for the background to the wireless Internet technology as the basic way of teaching digital and mobile reading, contact, assessment, and teacher Health interactive communication between the school and other functions. The following is the main display of this exhibition of products: ? Traditional publishing business ? ? ? ? ? The field of education published in Guangdong Group e-book package: fusion of digital publishing, internet, multimedia, wireless communications, electronic readers such as technology, the concept of "educational content + mobile + services platform" of the content of contemporary education of a new model. Collins electronic dictionaries and machine learning community, educational services based on mobile communications, databases, online learning systems and language learning support SFLEP with the "New Perspective English Learning System Network," "Best Primary English fly net", "SFLEP sound resource", "College English Placement Test question bank", etc. Higher Education Press dimensional materials, disciplines Resources China Publishing Group "Eastern" database project, the establishment of academic exchange portal: original data to provide real information, a directory search and the further realization of full-text search, while providing original "Eastern" and customization and on-demand printing business. ? ? Traditional newspaper Shanghai Jiefang Daily Group launched the "4I" strategy, developed mobile newspaper, newsletters, electronic magazines, and public display 4 products Wenzhou, China Daily Newspaper Group launched the first digital press charges Hangzhou Daily involved in digital newspapers, digital publishing, digital phone report, e-commerce, digital printing etc. ? ? ? ? Other areas of Social Science Documentation Publishing House Paper Database Wikipedia Online Encyclopedia of China Publishing House Commercial Press Books Online Shanghai, Zhejiang, Shandong and other digital library projects start primary and secondary schools, such as Shanghai's "1000 School Project" And Zhejiang's "Book of Zhejiang" Yi Wen Shanghai Century Publishing Group Network Non-traditional publishing business ? Electronic reader Hanwang upcoming new version of handwriting technology electronic paper books to support the DOC, PDF, TXT, HTML and other formats, read and listen to the book has two functions Outside the research community, "points read," readers become "New Concept English" portable tutor learners Founder has not yet listed on the "culture house" readers can described as computers, can also directly access a large number of storage ? ? All other Chinese media published online advocate the concept of Longyuan Journal Network of "Reading for All" as the core, introduced the "Healthy Reading treasure," "Blind Analysis", "3G Analysis of migrant workers" and other products for all the people Shanda Cyber Literature Founder "Potato Network" will create a set of books that offer search, multi-platform read, interactive sharing, personal publishing, book buying portal for the whole network ? Third, the number of parties to voice Expo Forum 1. All media published a great space - and Tong Lei "According to the latest national reading survey, national statistics of various digital reading was 24.5%, which is the largest online reading. If the content should be disseminated to all readers, only one way, that is, all media publishing, is the same content through the publication of multimedia synchronization, both print media, including Internet, mobile phones, readers and other new media. "chairman and president of the Chinese line of child Lei believes that the future will be published in all media age, the same work, same content all-media approach to publishing, to cover all users, will be the publishing industry direction and trends. 2. Running into the Digital Age - Cheng-Yong Liu Commercial Press Information Center Director at the Forum pointed out the profound in the digital transformation of traditional publishing in the difficult. Traditional publishers are increasingly found in traditional publishing, printing, distribution chain in the dominant position; while Bank on the market for mobile reading, or e-book reader's crowded market, traditional publishers rarely involved in . Cheng-Yong Liu believes that the traditional publishers publishing industry in the new chain (content providers, technology providers, telecom operators, terminal vendors), replace their core competence to the limit, only survival. Traditional publishers in the new era, still has its own advantages and opportunities, but must immediately "run" together. 3. Paper media only five years of life - He Feipeng "If your industry, be sentenced to 5 years of life left, then how do you want?", China Taiwan from the director of digital publishing alliance, Taiwan's chief executive of Cite Publishing Group, Mr. He Pengfei sharply raised the problem. Ho explained that about 5 years after the paper is not to say the media the media does not exist, but if a place in the digital publishing, traditional publishing industry will be very difficult to survive. In the Ho view, the traditional publishing deal with the challenges of digital transformation, focusing on the digital publishing industry "value chain" and "value-added chain". It is divided into three aspects: First, content production, which is the traditional publishing industry is indeed well placed to exploit, so it is most important for the future position change; Second, transaction services, the traditional industry experience, this is probably can get 40% of turnover; third reader. 4. "Technology + content" in digital publishing industry content - Yang Founder Electronics Co., Ltd. Vice President Yang believes that information technology needs to change in the reading audience. One is the addition to the traditional reading, the readers also need to move reading, reading and reading on mobile phone networks; the other is read from the massed popular to popular reading. Consumers will actively seek the content of his needs, often accompanied the release of content and Chuangzao persons, the publishing industry's Gouzao flow also Fa Sheng Liao Hentai of change. According to Yang Bin's point of view, publishing is essentially technology industry added content, publishing the core is to provide valuable content, not the core carrier. The future development of the publishing industry, to rely on published resources, relying on digital tools, the development of digital content products, the spread in different platforms and channels for communication, providing readers with digital content. In this regard, the international giant at the forefront, add content to rely on a combination of technology, has produced a variety of innovative business models, this business model is not only innovative, but also a very clear business model and operating mode. 5. E readers will affect the new publishing Yetai - Wang Bangjiang Hanwang Technology Co., Ltd. Vice President Wang Bangjiang that music, video, digital technology has achieved a long time ago, only text presented not digitalized. E-books as the last fortress simulation technology, digital has not been found is because there is no good solution, and e-reader is a good solution. The publishing industry by digital networks and the impact of the industry how to respond? Wang Bangjiang that, based on electronic reader that a new publication Yetai or to provide a new way out. He pointed out that "electronic reader and content resources to co-operate together to create the whole industry chain, to books, newspapers and other hand-held reading devices can achieve a good operation."
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