Get documents about "jOIN THE RUNNING
Document Sample
2010
RetaileR Booklet
join the
natural
running
revolution
What is natural running?
Natural running is the way the human body was meant Practicing natural running form can be simple, but it
to run in its purest form — namely, barefoot — across may take time to unlearn old habits and learn proper
a solid surface. that means running with efficient technique. Ultimately, natural running can help make a
mechanics centered around landing lightly on the mid- runner stronger, more efficient and less prone to over-
foot/forefoot (the ball of the foot, but not the toes) and use injuries.
quickly sensing then, lifting your foot off the ground
instead of pushing off with excessive muscular force.
01 Design PhilosoPhY
02 teChnologY
03 run Better
04 retail suPPort
05 our shoes
06 our athletes
07 FinD us
08 CoMPanY highlights
sCienCe in Motion™
DESIGN PHILOSOPHY
SHOE GEOMETRY THE MOST NATURAL WAY TO RUN
Newton Running shoes feature a ge- Striking on your midfoot/forefoot is the most natural way to run. It is also the fastest and most efficient way to run.
ometry and design that facilitates
your natural gait and protects you Newton Running shoes were developed to make your feet think they're barefoot and to increase your performance.
[low profile] The lower profile design and technology enhances afferent feedback (your body’s sensory understanding of the
from harsh running surfaces. We of-
fer the only viable alternative to both 2.0% (26-23mm) ground), translates into less time on the ground, increases energy return, increases biomechanical shock absorption
modern running shoes and barefoot/ NewtoN RUNNiNg and reduces lower leg instability.
ultra-minimalist footwear. gRavity
Performance Trainer Bottom line: you’ll run smoother, more efficiently, faster and injury free.
Typical running shoes feature a
thick, padded heel and a steep energY return (28% better than average) less iMPaCt (44% better than average)
heel-to-forefoot ramp angle (gradi-
ent), which encourages heavy heel
striking, increases shock loads and
dampens afferent feedback (the
ability to sense the surface under
your shoes).
Newton Running shoes have a negli- [big heel]
gible gradient (between 1% and 3%) 14.7% (33-11mm)
which allows your foot to land with a asics
reduced impact and take advantage gel-kayaNo 15
of your body’s natural suspension
system.
teChnologY FiNd YOUR SWEET SpOT
TECHNOLOGY | RUN BETTER
When you walk, you land on your heels. When you sprint, you land on your toes. Running is in-between. Efficient
ACTiON/REACTiON TECHNOLOGY™ distance running is about landing on your sweet spot. Not your heel, not your toes. Newton Running encourages
The genius behind the Newton Running shoes is the patented Action/Reaction Technology™. running on your midfoot/forefoot, a technique and position that helps keep you running efficiently, injury-free and
It’s a revolutionary way of building a running shoe based on Sir Isaac Newton’s third law of motion — “For every faster, no matter the distance.
ACTION, there is an equal and opposite REACTION.”
Nine US patents (other US and foreign patents pending), Newton shoes are showing results superior to any other
running shoe technology.
RUN NATURALLY
Keep your ankles and knees flexed. Look about 20 yards in front of you. Lean slightly forward. Shorten your stride.
land
lever
lift
aCtuator lugs
(MiDFoot/ForeFoot)
laND lightly with your foot parallel to the ground As your midfoot/forefoot impacts the ground, Instead of using excessive muscle power and 1 LAND 2 LEVER 3 LIFT 4 LAND 5 LEVER 6 LIFT
under the center of your body mass. you engage the Action/Reaction TechnologyTM. pushing off to begin a new stride, simply liFt
The membrane supporting the four external lugs your foot off the ground.
This keeps impact shock off your heel, preventing absorbs shock and stores energy.
braking action and reducing muscular damage. The lugs will thrust out of the midsole chambers
As you leveR your foot forward, the lugs act as with a burst of energy that turns into forward
levers loaded up with energy. propulsion.
aDjusting to neWton running shoes WhY Partner With neWton?
RUN BETTER | RETAIL SUPPORT
We are THE industry leader in the rapidly growing natural running niche
level shoes and Natural Running form of the specialty running market. We created and own the technology that
require an adaptation period for your neWton’s 10 laWs makes our shoes special.
body. tiPs:
01 get a ProPer Fit. Standing with your heels to the back of your Newton Running shoes,
you should have a thumb’s width in front of your longest toe. The ball of your foot should We selectively work with technical running and multisport retailers in
start sloWlY. A short run is suggested.
1 mile, no more than 2. line up over the middle of the actuator lugs. specific regions to avoid market saturation.
BareFoot Drills. Add in 2-4 low intensity 02 insert orthotiCs iF neeDeD. Newtons are not a substitute for custom orthotics.
We have dedicated staff who are committed to supporting your success.
Remove the sock-liner to accommodate your custom footbeds for the ultimate ride.
barefoot strides, focusing on landing softly on
your midfoot.
03 PraCtiCe gooD ForM. Relax, lean slightly forward and shorten your stride. Your foot will We offer a unique product that stands out on the shoe wall.
naturally land on your midfoot at a point under your hips. Keep a high cadence and your
the 10% rule. Run every other day, Increas-
stride length short. (Do not run on your toes.)
ing distance no more than 10% each time. We provide many creative and marketing resources:
Rotate with your current shoes to maintain
your fitness/training for at least 2 weeks.
04 lanD-lever-liFt. Good running technique is simple: land quietly in an athletic position • Easily accEssiblE markEting assEts
with each footstrike under your hips; lever off the front of the lugs; lift your knee (do not • in-storE tEch training (2010 rEgional forms clinics)
push off or pull back with the toes) to begin a new stride. • local, rEgional and national markEting programs and EvEnts
BuilD Your FounDation. Do not introduce
speed, intensity and distance until you have • accEss to running form vidEos, syndicatEd
adjusted to the Newton Running shoes.
05 aDaPt sloWlY. Follow the 10% rule. As with any sport, too much too fast can cause injury.
ARTICLES AND OTHER RESOURCES TO PROMOTE OPTIMAL RUNNING FORM
• an outstanding profEssional athlEtE tEam to assist
WhY Bother. Your connective tissue (muscle
06 reDuCe FriCtion. Landing heavily, braking on your heels, bounding on your forefoot and
IN MARKETING NEWTON PRODUCTS
pushing off too hard with the toes all create friction. Excessive pounding creates more
and tendon) and structure (the fine bones in shock to your muscles, tendons, and bones. Land lightly and run smoothly and efficiently.
your feet) need time to strengthen and adapt.
Newtons allow your foot to feel the ground as if 07 learn FroM Your shoes. Newtons wear like tires. The shoes act like a coach. By study- pROFiLE OF A SUCCESSFUL RETAiLER:
you were running barefoot. If you increase your ing the friction wear patterns, you can learn how to adjust and improve your running form. Active in community and sponsors running events
running volume too quickly, you may experience Believe in the value of natural running
calf tenderness. 08 keeP theM Clean. Hand wash with mild soap and air dry. Do not place in direct sunlight
Associated with forms coaching including Natural Running, Chi, Pose
or in the dryer.
and Evolution Running methods
FoCus on ForM. Good Natural Running form Sales staff are active runners and/or triathletes
allows you to run with greater efficiency and 09 visit us online. For more information on running form videos, tips and customer service,
go to NEWTONRUNNiNG.COM. Regularly host organized group training runs out of store
less injury.
Consistently include Newtons among the 2-3 shoes they bring for a customer to try a BUsy 2009:
*BACK OFF IMMEDIATELY IF YOU FEEL 10 run Faster. run Farther. run Forever!
Utilizes marketing assets and demo packages the Running event/austin, Retailer summit/Boulder
UNUSUAL DISCOMFORT FROM RUNNING and ironman world championships/kona
SPRING | 2010 SUMMER | 2010
pERFORMANCE TRAiNER ANd RACER pERFORMANCE ALL-WEATHER TRAiNER pERFORMANCE TRAiNER ANd RACER pERFORMANCE ALL-WEATHER TRAiNER
OUR SHOES
New! New!
Motus aW=Motion aW Motus aW=Motion aW
Men’s universal trainer WoMen’s universal trainer
gravitas=gravitY Motus=Motion Motus aW=Motion aW Motus aW=Motion aW gravitas=gravitY Motus=Motion
Men’s neutral trainer Men’s staBilitY trainer Men’s universal trainer WoMen’s universal trainer Men’s neutral trainer Men’s staBilitY trainer
GUidANCE TRAiNER
GUidANCE TRAiNER
DistanCia=DistanCe DistanCia s=DistanCe s DistanCia=DistanCe DistanCia s=DistanCe s
Men’s neutral raCer Men’s staBilitY raCer Men’s neutral raCer Men’s staBilitY raCer
sir isaaC laDY isaaC
Men’s neutral trainer WoMen’s neutral trainer
New! New! sir isaaC laDY isaaC
Men’s neutral trainer WoMen’s neutral trainer
New! New!
gravitas=gravitY Motus=Motion gravitas=gravitY Motus=Motion
WoMen’s neutral trainer WoMen’s staBilitY trainer WoMen’s neutral trainer WoMen’s staBilitY trainer sir isaaC s laDY isaaC s
Men’s staBilitY trainer WoMen’s staBilitY trainer
sir isaaC s laDY isaaC s
Men’s staBilitY trainer WoMen’s staBilitY trainer TRAiL GUidANCE TRAiNER
New! New!
DistanCia=DistanCe DistanCia u=DistanCe u DistanCia=DistanCe DistanCia u=DistanCe u
WoMen’s neutral raCer WoMen’s universal raCer WoMen’s neutral raCer WoMen’s universal raCer
terra MoMentus=MoMentuM terra MoMentus=MoMentuM
Men’s oFF-roaD trainer WoMen’s oFF-roaD trainer
PERFORMANCE TRAINER | MAY 2010 available in volume PERFORMANCE TRAINER | MAY 2010 available in volume
OUR SHOES
#00110 #00210 #00310 #00410
gravitas=gravitY gravitas=gravitY Motus=Motion Motus=Motion
Men’s PerForManCe neutral trainer WoMen’s PerForManCe neutral trainer Men’s PerForManCe staBilitY trainer WoMen’s PerForManCe staBilitY trainer
WEIGHT: 9.4 oz WEIGHT: 8.4 oz WEIGHT: 9.7 oz WEIGHT: 8.7 oz
SIZE: 6-13,14,15 (d width) SIZE: 5-11 (B width) SIZE: 6-13,14,15 SIZE: 5-11
the gravity is Newton’s top-of-the-line neutral performance road trainer. Featuring the action/Reaction technology™ the award-winning Newton motion Performance stability trainer provides an exceptional ride for runners needing more
in the forefoot and heel, the gravity offers some of the lowest g-force impact scores ever recorded in the forefoot. support for pronation, without sacrificing the fast, responsive feel of a lightweight trainer.
what does this mean to the runner? your legs will feel fresher, recover faster, and you won’t dread those long runs pounding
the pavement.
UPPER MIDSOLE OUTSOLE UPPER MIDSOLE OUTSOLE
• highly breathable, fast-drying, open air mesh • action/reaction technology™ in the forefoot • high-density rubber • highly breathable, fast-drying, open air mesh • action/reaction technology™ forefoot • high-density rubber
• minimal anatomical support strapping and heel • carbon rubber heel • minimal anatomical support strapping and heel • carbon rubber heel
• metatarsal stretch panels • biomechanical metatarsal sensor plate • minimal surface contact area • metatarsal stretch panels • biomechanical metatarsal sensor plate • minimal surface contact area
• variable fit • high rebound Eva • variable fit • high rebound Eva
• slip-proof laces with heel-securing double • met-flex enhanced forefoot flexibility GREEN FEATURES • slip-proof laces with heel securing • dual-density medial posting to forefoot GREEN FEATURES
eyelets • Etc anti-friction, anti-bacterial sockliner • 100% recycled laces, webbing, insole topcover double eyelets • met-flex enhanced forefoot flexibility • 100% recycled laces, webbing, insole topcover
• accommodates orthotics • 100% recycled box, packaging • Etc anti-friction, anti-bacterial sockliner • 100% recycled box, packaging
• 10% recycled outersole rubber • accommodates orthotics • 10% recycled outersole rubber
PERFORMANCE RACER | 2009-2010 PERFORMANCE ALL-WEATHER TRAINER | 2009-2010
OUR SHOES
PERFORMANCE RACER
#00509 #00709 #00609 #01009 #01709 #01809
Distantia=DistanCe Distantia=DistanCe Motus aW=Motion aW Motus aW=Motion aW
Men’s PerForManCe raCer WoMen’s PerForManCe raCer Men’s PerForManCe all-Weather trainer WoMen’s PerForManCe all-Weather trainer
WEIGHT: 8.6,8.8 oz WEIGHT: 7.0, 7.4 oz WEIGHT: 10.3 oz WEIGHT: 8.3 oz
SIZE: 6-13,14,15 SIZE: 5-11 SIZE: 6-13,14,15 SIZE: 5-11
DistanCe s DistanCe u
DistanCe DistanCe
engineered for speed and performance, this shoe helped craig alexander win consecutive ironman world championships Runners don’t let a little bad weather keep them inside. the updated motion all-weather for men and women offers a water
in 2008-09 (Distance s), and Josh cox set the american 50k Record in 2009 (Distance). with a low-to-the-ground and wind resistant upper, improved fit, and a new outersole rubber to enhance the ride on a cold, wet day.
construction and action/Reaction technology™, this lightweight, high mileage racer gets you to the finish line with less
impact, more speed and a quicker recovery.
UPPER MIDSOLE OUTSOLE UPPER MIDSOLE OUTSOLE
• highly breathable, fast-drying, open air mesh • action/reaction technology™ forefoot • high-density rubber in forefoot • highly breathable, water-resistant, • tuned action/reaction technology™ forefoot • grippy rubber heel and forefoot
• minimal anatomical support strapping • biomechanical metatarsal sensor plate • minimal surface contact area wind-resistant mesh and heel • softer compound rubber
• metatarsal stretch panels • high rebound Eva • light-weight blown rubber heel • minimal anatomical support strapping • biomechanical metatarsal sensor plate
GREEN FEATURES
• variable fit • dual-density medial posting on the men’s • slip-proof laces with heel-securing • tuned high-rebound Eva
GREEN FEATURES • 100% recycled laces, webbing, insole topcover
• slip-proof laces with heel-securing Distance S and universal posting on the double eyelets • dual-density universal posting that
• 100% recycled laces, webbing, insole topcover • 100% recycled box, packaging
double eyelets women’s Distance U • reflective logo and heel tab stabilizes all foot types
• 100% recycled box, packaging • 10% recycled outersole rubber
• met-flex enhanced forefoot flexibility • gusseted tongue • met-flex enhanced forefoot flexibility
• 10% recycled outersole rubber
• Etc anti-friction, anti-bacterial sock liner • Etc anti-friction, anti-bacterial sockliner
• accommodates orthotics • accommodates orthotics
GUIDANCE TRAINER | 2009-2010 GUIDANCE TRAINER | MAY 2010 available in volume
OUR SHOES
#01509 #01610 #01910 #02010
sir isaaC laDY isaaC sir isaaC s laDY isaaC s
Men’s trainer WoMen’s trainer Men’s staBilitY trainer WoMen’s staBilitY trainer
WEIGHT: 11.0 oz WEIGHT: 9.0 oz WEIGHT: 10.9 oz WEIGHT: 8.9 oz
SIZE: 6-13,14,15 (d width); 6-13,14,15 (EE width) SIZE: 5-11 SIZE: 6-13,14,15 (d width); 6-13,14,15 SIZE: 5-11
offering intelligent control, the sir/lady isaac neutral guidance trainer is designed for all runners committed to improving offering intelligent control, the sir/lady isaac s is a stability guidance trainer designed for all runners committed to
their form to a more efficient natural running style. improving their form to more efficient natural running style.
UPPER MIDSOLE OUTSOLE UPPER MIDSOLE OUTSOLE
• Women’s specific fitting pattern • single-density, high rebound Eva • second generation durable, high traction • highly breathable, closed mesh • high rebound Eva • second generation durable, high traction
• highly breathable, closed mesh • second generation action/reaction actuator lugs • slip-proof laces with heel-securing • second generation action/reaction actuator lugs
• slip-proof laces with heel-securing Technology™ forefoot and heel • increased toe spring double eyelets Technology™ forefoot and heel • increased toe spring
double eyelets • midfoot support chassis for added stability • pronounced heel rocker • lightweight ergonomic support strapping • midfoot support chassis for added stability • pronounced heel rocker
• lightweight ergonomic support strapping • beveled heel and toe • high-wear carbon rubber with traction tread • metatarsal stretch panels • dual-density medial posting to forefoot • high-wear carbon rubber with traction tread
• metatarsal stretch panels for foot adjustment • met-flex enhanced forefoot flexibility • variable fit — also available in EE (men’s only) • beveled heel and toe
• variable fit • Enhanced sock-liner that increases energy GREEN FEATURES • reflective logo and heel tab • met-flex enhanced forefoot flexibility GREEN FEATURES
• reflective logo and heel tab return and protection • 100% recycled laces, webbing, insole topcover • Enhanced sock-liner that increases energy • 100% recycled laces, webbing, insole topcover
• accommodates orthotics • 100% recycled pEt upper mesh return and protection • 100% recycled pEt upper mesh
• 100% recycled box, packaging • accommodates orthotics • 100% recycled box, packaging
• 10% recycled outersole rubber • 10% recycled outersole rubber
TRAIL GUIDANCE TRAINER | JULY 2010 suPerior PerForManCe
OUR SHOES | OUR ATHLETES
#02310 #02210
terra MoMentus=MoMentuM terra MoMentus=MoMentuM Fast. eFFicieNt. FiRst.
Men’s oFF-roaD trainer WoMen’s oFF-roaD trainer
WEIGHT: 11.2 oz WEIGHT: 9.2 oz
SIZE: 6-13,14,15 SIZE: 5-11 CrAig AleXANDer | TRiATHLETE
2X ironman world champion
[2008-2009]
ironman 70.3 world champion
JoSh CoX | MARATHON
50k american Record Holder
2008 Rocket city marthon winner
4X olympic trial Qualifier
intelligent control for all foot types on all types of terrain, from groomed bridle paths to technical mountain trails.
pAMelA reeD | ULTRA RUNNER
the momentum is a off-road guidance trainer designed for runners committed to a more efficient natural running style. Badwater Ultramarathon winner
UPPER MIDSOLE OUTSOLE
• highly breathable, fast-drying, debris proof • tuned action/reaction technology™ • high traction and durability rubber compound
closed mesh forefoot and heel
• abrasion resistant collar lining • biomechanical metatarsal sensor plate GREEN FEATURES
• slip-proof laces with heel-securing • tuned firm high-rebound Eva • 100% recycled laces, webbing, insole topcover
double eyelets • midfoot/rearfoot support chassis for • 100% recycled box, packaging
• lightweight flexible molded P.U. added stability • 10% recycled outersole rubber
support frame • Etc anti-friction, anti-bacterial sockliner
• reinforced toe cap • accommodates orthotics
• reflective logo and heel tab
• gusseted tongue
WorlD heaDQuarters WEstErn us | WEstErn canadian provincEs “Millions saw the apple fall,
FIND US | COMPANY HIGHLIGHTS
1300 Walnut street, suite #100 roBert Dennis
BoulDer, Co 80302
P: 303.442.1113
ROBERT@NEWTONRUNNiNG.COM
C: 619.261.4469
but Newton was the one who asked why.”
F: 303.323.4282 —BERNARD BARUCH
TOLL FREE: 877.860.7695 EastErn us | EastErn canadian provincEs
customEr sErvicE: 303.413.3068 toM Curran
TOM@NEWTONRUNNiNG.COM
C: 303.859.4137
Newton Running is the leader in designing shoes that
regional us territories cEntral & south EastErn us | cEntral canadian provincEs mimic your natural barefoot running form.
tiMMY McCulleY
roBert tiMMY toM TiMMY@NEWTONRUNNiNG.COM we were founded in march 2007. our core technology
Dennis McCulleY Curran
T: 303.413.3069 develpment took place over fourteen years of work with
WA VT
ME
C: 720.425.2093 top athletes and industry professionals.
ND
MT
NH
MN NY MA INTERNATIONAL we strive to be an information center for better running
OR WI
ID SD
MI
RI
CT eriCa Borenstein form, injury prevention and training.
PA
WY
IA
OH
NJ
ERiCA@NEWTONRUNNiNG.COM
NE
IN WV
DE
T: 303.938.3089
NV
IL MD our shoes are proven to provide superior performance
UT VA
C: 303.885.1858
CO
KS MO KY
NC
and recovery.
CA TN
AZ OK SC US & INTERNATIONAL RETAIL SALES SUPPORT
AK NM AR
katie sChon our mission is to be the leader in natural running shoe tech-
AL
MS
GA
kATiE@NEWTONRUNNiNG.COM nology while creating a culture focused on manufacturing
LA
TX
T: 303.413.3051 environmentally friendly products, social responsibility
FL and superior customer service.
HI
SIR IS A AC NEW TON boulder, colorado
1300 Walnut street, #100
BoulDer, Co 80302
neWtonrunning.CoM
Phone: 303.442.1113
toll Free: 877.860.7695
science in motion. TM
