30072010 Amplifon wins the prest

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AMPLIFON: wins the prestigious Ruban d’Honneur for "Customer Focus" in
The European Business Awards 2010.

Milan, July 30th, 2010 – The European Business Awards (www.businessawardseurope.com) has
announced that Amplifon is one of the recipients of the prestigious Ruban d’Honneur for
"Customer Focus" in The European Business Awards 2010 competition, sponsored by HSBC.

This accolade testifies the excellence of the Group’s results achieved worldwide within its field
and is an important recognition of the customer service culture and attention to customer
satisfaction, deeply rooted in the history and mission of Amplifon.

The Ruban d’Honneur is awarded to up to ten successful European companies, in each
category, that have distinguished themselves for the excellence of their achievements in
innovation, customer focus and business sustainability.

Amplifon is the only one, out of the 25 Italian companies selected as Country Representatives
for Italy, to be given a Ruban d'Honneur in the "Customer Focus" category.

Thanks to this important acknowledgment, Amplifon will now compete as a finalist for the
ultimate prize of the European Business Award within the "Customer Focus" category and will
participate in the Awards final ceremony at The Westin in Paris on November 16th, 2010.

"We are particularly proud to receive The European Business Awards Ruban d'Honneur for
Customer Focus" stated Franco Moscetti, Amplifon Group’s CEO. "This prestigious accolade
demonstrates the determination and the passion of this company in satisfying its customers. We
are delighted to be awarded for the excellence of the work carried out by all our people during
these years and for the unceasing commitment that made us achieve such remarkable results."

All Ruban d’Honneur recipients will now appear before a third judging panel of highly regarded
academics, heads of state, industrialists, entrepreneurs and media experts drawn from across
Europe. The interviews will take place at HSBC’s offices in Canary Wharf, London.

Adrian Tripp, CEO of the European Business Awards says, “To get this far in the Awards
programme is a tremendous achievement. Together with HSBC we wish Amplifon every
success in the final round of the European Business Awards 2010.”

Alan Keir, HSBC Group General Manager and Global Co-Head Commercial Banking, added:
“We are delighted to be part of the European Business Awards and our congratulations go to
the Ruban d’Honneur recipients who have excelled to get this far. It is heartening to see that
businesses across Europe are flourishing in spite of the recent economic downturn. I wish all
the companies well in the next round of judging and look forward to the Awards final.”

Amplifon, listed on the STAR segment and the FTSE Italia Mid Cap Index of the Milan Stock Exchange, is
worldwide leader in the distribution and fitting of hearing aids and related services.

Through a network of over 3,000 points of sale and 2,900 service centres, Amplifon is active in Italy, the
UK and Ireland, France, Germany, the Netherlands, Belgium, Switzerland, Spain, Portugal, Hungary,
Egypt and North America (USA and Canada).

For more information, contact:

Investor Relations:                                            Media Relations:
Amplifon S.p.A.                                                Barabino & Partners
Emilia Trudu                                                   Claudio Cosetti
Tel +39 02 5747 2454                                           c.cosetti@barabino.it
Fax +39 02 5740 9427                                           Leonardo Auricchio
emilia.trudu@amplifon.com                                      l.auricchio@barabino.it
www.amplifon.com                                               Tel. +39 02 72 02 35 35

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