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					     Recruitment Choice
            2005
                 Northern Ireland
Appendix I Supplement to input from The Newspaper Society
to ‘A Review of Government Advertising in Northern Ireland’
Notes:
• Recruitment Choice is the result of a major research project
  commissioned by The Newspaper Society during February-March
  2005 amongst 8,000 working-age adults across the UK.
• The survey was carried out by independent research company,
  Human Capital and the sample is representative across age, income
  and geographical regions.
• The tables attached provide a brief summary of the results.
   – Where samples allow, we have illustrated results for Northern Ireland
     versus the UK total; and for UK total Public versus Private Sector.
• The Newspaper Society will happily present to a wider audience
  with the Northern Ireland government departments communications
  team and/or provide more background/information as required.
   – Contact Robert Ray, Marketing Director at The Newspaper Society:-
       • 0207 693 0418
       • robert_ray@newspapersoc.org.uk
       1: The job market.
        2: Job seeking.
3: Internet access and usage.
                 Attitudes to job seeking in
                       Northern Ireland
                    38%
    34%                                 51% of the
                                      population in
                                    Northern Ireland is
                                     actively seeking
                                       employment
                                                                                         12%

                                     7%               6%
                                                                      4%



I'm happy at the I'd consider a    I’ve recently    I’m always    I've got a new        Other
  moment and new job if I came    decided to look looking for a   job recently so
 am not looking     across it     for a new job     new job       I'm not looking
  for a new job
                                                                   Base: All in Northern Ireland
                Attitudes to job seeking                                      Public sector

                                                                              Private sector


  37%             37% 37%

        31%


                                      54% of the
                                      population

                                        11%              11%
                                                    8%
                                   7%                               6%                 7%
                                                                                 5%
                                                                         3%



I'm happy at the I'd consider a    I'm always       I've recently    Other     I've got a new
   moment and new job if I came   looking for a   decided to look             job recently so
 am not looking     across it        new job       for a new job              I'm not looking
  for a new job
                                            Base: All respondents
                 Attitudes to job seeking in
                       Northern Ireland
                                       • 72% go to the local paper
                    38%
    34%                                  first when job seeking
                                       • 28% have applied for work
                                         through the local paper in
                                         the last two years
                                                                                         12%

                                     7%               6%
                                                                      4%



I'm happy at the I'd consider a    I’ve recently    I’m always    I've got a new        Other
  moment and new job if I came    decided to look looking for a   job recently so
 am not looking     across it     for a new job     new job       I'm not looking
  for a new job
                                                                   Base: All in Northern Ireland
                Attitudes to job seeking                                      Public sector

                                                                              Private sector


  37%             37% 37%
                                        • Half go to the local paper
        31%
                                          first when job seeking
                                        • 39% have applied for work
                                          through the local paper in
                                          the last two years
                                         11%             11%
                                                    8%
                                   7%                               6%                 7%
                                                                                 5%
                                                                         3%



I'm happy at the I'd consider a    I'm always       I've recently    Other     I've got a new
   moment and new job if I came   looking for a   decided to look             job recently so
 am not looking     across it        new job       for a new job              I'm not looking
  for a new job
                                            Base: All respondents
       1: The job market.
        2: Job seeking.
3: Internet access and usage.
                     Where found out about last job –
                            Northern Ireland

            Word of Mouth                                                                             32%

         Local Newspaper                                                                              30%

    Recruitment Agency                                        11%

    National Newspaper                              6%

                          Other*                                           21%




*The category “other” was not expanded upon in the questionnaire, but it   Base: All in Northern Ireland
would include a number of different sources such as recruitment fairs,
leaflets, roadshows, headhunting, etc.
              Where found out about last job
                                                                                             Public sector
     Word of                                                                27%
     mouth                                                                    33%            Private sector

     Local                                                                  27%
     newspaper                                                        20%

     Recruitment                         6%
     agency                                               15%

     Internal                                 8%
     company info                   3%

     Trade                               5%
     Magazines                 1%

                                                                            27%
     Other
                                                                             28%




*The category “other” was not expanded upon in the questionnaire, but it    Base: All respondents
would include a number of different sources such as recruitment fairs,
leaflets, roadshows, headhunting, etc.
First place to go to find out about a new job –
                Northern Ireland

  Local newspaper job pages                               72%


      Recruitment Websites    9%


       National Newspaper     8%


                    Other      11%




                                     Base: All in Northern Ireland
First place to go to find out about a new job
  Local                                48%              Public sector
  newspaper                              51%
  Jobcentre               6%                            Private sector
  Plus                     7%
  Recruitment             6%
  websites                      10%
  Trade                          12%
  magazines               5%
  Recruitment        3%
  agency               5%
  National             6%
  newspaper           5%
  Employer’s               7%
  website            2%
  Internal company    5%
  info               3%

  Other                    7%
                                 12%
                                       Base: All respondents
       1: The job market.
        2: Job seeking.
3: Internet access and usage.
First choice of recruitment website in UK
42%

                                                                          Local newspaper
                                                                             websites are
                                                                          hugely dominant
                                                                          for those seeking
                                                                             a job via the
                                                                               internet.
          9%
                      7%          7% 6%
                                                   4% 4%                  4%
                                                                                    2% 2% 2% 2% 2% 2%
                                                                                                      1% 1% 1%
                                            Reed




                                                                  Other




                                                                                                                 londonjobs
                                                   Totaljobs
    Local Authority
          websites




                                                                          Jobsite

                                                                                    Jobs.ac.uk

                                                                                                 Tesjobs.co.uk




                                                                                                                                                                                                Cwjobs.co.uk
                                                                                                                              Prospects




                                                                                                                                                                             Jobsgopublic.com
                                                                                                                                          Workthing

                                                                                                                                                      S1jobs

                                                                                                                                                               Jobs.nhs.uk
newspaper websites




                                  Monster
          All local




                      Local NHS
                      Website




                                                               Base: All respondents in UK who use the internet

				
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