Petrochemical petrochemical enterprises to actively improve the logistics system
petrochemical company to improve logistics
Abstract: This paper introduces the advanced logistics systems of foreign oil
companies, and then pointed out the logistics of petrochemical enterprises in China
major problem, by contrast, the improved logistics of the measures petrochemical
enterprises in China, but also pointed out that China's petrochemical enterprises
should strengthen the supervision of the logistics operation. Hope for is to improve
the logistics system in China petrochemical enterprises provide some reference.
Keywords: petrochemical logistics customer management supervision
heat today's society Logistics in the ascendant, petroleum and petrochemical industry
as a pillar enterprise in the face to gradually open up domestic oil market, domestic oil
sales enterprises will face more severe challenges, how to build upper, middle and
lower reaches of production, supply and integration of the modern marketing system,
changes traditional logistics, establish efficient logistics distribution system, reduce
distribution costs, and enhance the competitiveness of enterprises is to promote the
modernization of China's oil flow priority.
1, multinational oil companies operating logistics systems
multinational oil companies to rely on its strong financial strength, technology level
high, a high degree of information, the advanced management concept, the more
optimized the logistics operation.
multinational oil companies as an integrated oil company based in the upstream and
downstream mining, production and supply, the plan calls for storage and
high-efficiency considerations, the very focus on retail demand and the control and
management of sales terminals. Meanwhile, in order to improve the effectiveness of
its downstream retail business, and actively implement distribution automation.
, Owned gas stations on the integrated management of integrated optimization and
distribution volume, profitability and strong stations. Through leasing and franchise
operations for maximum oil yield and minimal business risk.
Shell, BP, Exxon Mobil three of the world's largest oil gas station owned and
controlled by multinational corporations were 55,000, 28,000 and 44,000, of which
the proportion of self-stations were only 8%, 29% and 4.5%, while operating through
agents and distributors, the proportion of the franchise gas stations were up 60.5%,
71% and 95.5%. Their common characteristic is: give full play to brand, to achieve
market low-cost expansion.
, Focus on technology inputs to improve sales and cost control
multinational oil companies often market the new technology were the first attempt.
In multinational companies own gas stations, automatic oil filling level
instrumentation, POS, card machine interlocks installed on almost 100%, while the
U.S. industry is only 70% to 80%. High-tech multinational oil companies to Oil sales
and management to leading the industry as a whole. In 2003, the retail gas station at
the same time of growing pressure on profits, Exxon Mobil invested considerable
funds in the U.S. recognition of all gas stations to install SPEEDPASS wireless
payment system to improve the customer experience refueling, thus ensuring
customer loyalty .
, Strengthening the information technology, improve operational efficiency
in order to better manage the whole network stations operating efficiency, and ensure
the loyalty of joining the station, international oil companies committed to
information systems, distribution systems and optimization supply chain management
technology investments. In 2002, the major oil companies only the information
construction in the United States put on more than five million dollars. Oil
distribution has been done during the accurate, timely, resources, costs and benefits of
optimization. And began to demand accurate information on the application guide the
operation of refining or upstream production to all-round improvement of the overall
2, China Petrochemical sales enterprise logistics system problems
petrochemical sales of Logistics Management is still in its infancy, compared with
Europe and the United States and other developed countries there is a large gap,
mainly in the following areas:
, resources and markets contradiction
historical and geographical reasons, China's refined oil consumption of the market
relative emphasis on eastern and southern China economically developed regions,
while the relative concentration of oil refineries distributed in northeastern and
northwestern regions, oil a long distance transport, transportation unreasonable. While
developed countries rely on relatively inexpensive pipeline transportation and water
transportation of crude oil to refined oil consumption in transport to refining, oil
refinery built in the most concentrated area of consumption, this consumption point to
make logistics more reasonable.
, Transport system is not optimized
majority of China's oil transport to road transport, the second mainly with oil sales
enterprises they work separately, the resulting secondary high transport costs. The
major problems: First, there is no scale operation and professional management,
inefficient use of vehicles; second old vehicles, bicycles tonnage of small; Third, most
of the stations of the space is small, oil storage tank volume is small, cycling The
traffic of small: 4 is not the majority of each distribution company's depot, not
inter-company cross-distribution, can not be the shortest distance.
, Oil tanks, heavy set unreasonably
in China, oil sales network basically formed during the planned economic system,
the provincial sales network structure of city and county levels, sale of many links,
and each one is equipped with storage facilities, oil refineries typically take from the
province of the oil companies or oil companies to municipal library, or even oil
companies and then to the county library and then finally to the gas station oil. As the
sales of many links, resulting in excess storage capacity first, irrational and
, Information is low
low-tech performance of the equipment, facilities, hardware and data transmission
and information integration, multi-link between the supply system, management
information systems and electronic trading platforms do not set up, information
transfer and integration is still in the manual operation and computer technology,
confused times, have not yet entered the dynamic management of computer and
automated control stage, the result would be the timeliness of data, accuracy is poor,
response is slow.
, Logistics personnel shortage
China is now in the initial stage of modern logistics, and sales of petrochemical
enterprise has only just begun to realize the importance of logistics. Therefore, the
manpower shortage, professionals are not professional, the face of fierce market
competition, do not adapt ideas, a sense of crisis and urgency is not strong, the lack of
logistics expertise, ability to solve practical problems is not strong, lack of logistics
3, petrochemical sales Logistics Design
reconstruction of the face of competition, sales of petrochemical enterprises by
means of IT information technology and management techniques to effectively
manage the procurement of raw materials, product manufacturers, distributors to be
delivered to end users The whole process, improve customer satisfaction while
reducing overall system cost and improve the efficiency of enterprises.
, Optimize business processes, reduce logistics costs
) Implement integrated strategies to enhance the logistics synchronization of
petrochemical system from the system on the real implementation of middle and
lower reaches, production, supply and integration, from the exploitation of crude oil a
petroleum refining an oil sales for a customer. Throughout the logistics supply chain
system to work in tandem, coordinated development, strengthening of the oil,
petrochemical industry's competitiveness, with a high-tech transformation of
enterprises, the adjustment of product and device structures, and devices to expand the
scale of enterprises, improve product quality, saving energy.
) The introduction of third party logistics, reduce logistics costs
new thesis from www.5udoc.com [worry documentation] to collect and organize, for
the original author! Established as a third party logistics distribution center to
participate in market competition, the logistics planning for the sale of enterprises,
from the refinery a tank a gas station how to do logistics optimization, to achieve a
short distance, low shipping costs, delivery time, while establish their own logistics
information system, on this basis, for the sale of businesses and refining enterprises to
provide docking services to realize the logistics, transportation, management,
optimization. The introduction of third party logistics enterprises must make sales
greatly reduce logistics costs, increase sales for the market competitiveness of
enterprises laid a solid foundation.
) With the logistics of new technologies, improve the informatization level
to increase competitiveness and expand supply channel and improve service levels,
sales of petrochemical enterprises should generally use new information technology,
RF, GIS, GPS is widely used in Petrochemical sales enterprise, material tracking,
transportation tracking, route planning and navigation, and to provide access and
alarm function. The creation of a network of cross-enterprise process collaboration, to
develop oil fields exploration, oil refining, oil sales, customer together, logistics
control, logistics information technology to achieve integration.
, Enhanced inventory management, logistics network optimization of the structure
) Overall planning, rational distribution, build optimized logistics network structure
According to the existing refineries, oil depots, petrol filling station location and
market demand, adjust the refinery's crude processing capacity, reserve tank,
integrated measurement of different modes of transport from the refinery to the depot
of transport costs, oil depots to filling stations in the logistics cost, maximize the flow
rates and oil depots efficiency.
) Segment, a good grasp of market demand and the relative balance of sales
strengthening market analysis and forecasting, to grasp market trends, is handling
the regional market supply and demand, so that the basis for rational management,
consciously beyond simple analysis of the indicators and the price of a small circle,
close attention to the ups and downs of international oil prices, the adjustment of
national policies, changes in competitor marketing strategies, etc., for changes in
consumption structure, the impact of market consumption and changes in consumer
demand analysis of pre-side situation, formulate corresponding measures to guide
) Coordination of resources, a good grasp of sales adjusted deposit into the relative
deposit is transferred into the sales of refined oil business in the whole process of
interaction, the interaction an important part of the implementation of resource
allocation to cash rate target, accurately transferred into the sales deposit balance.
Strict implementation of the configuration program, do a good job overall balance
resources to ensure smooth production of posterior and close ties with refinery
communication, strengthen the management of the Office of the Mill, the
establishment of the Office on improving the dynamic management systems, office
dispatch log system to form dispatching center the company office to office as the
front vertical command system, to ensure mastery of dynamic information on the
refinery and headquarters operations scheduling order smoothly.
) Implementation of the "zero inventory" management, and resource optimization
In order to optimize the operation of resources, enhance the ability to control stock
merchandise, gas stations should carry out scientific analysis and inventory forecast,
according to market demand and supply situation, rational management of resources,
timely delivery, so that neither interrupted gas stations out of stock, do not set too
high inventory, tie up capital in order to reduce inventory, improve capital Zhoushuai,
minimize the cost.
, Customer relationship management, sales logistics specification
customer relationship management is the use of advanced information and
management thinking, through the restructuring of business processes to integrate
customer information resources, and internal customer information and resources to
achieve sharing, to provide more economical, fast, thoughtful and comprehensive
products and services, improve customer satisfaction, profitability and customer
loyalty, retain and attract more customers, and ultimately maximize profits. Include
the following aspects:
) Customer analysis. Analyzes the customer who is the enterprise, the type of target
customers, manufacturers, brokers, individual purchasers of the different demand
characteristics and purchasing behavior, and on this basis of differences in customer
impact on corporate profits.
) Customer information exchange. Customer relationship management has created a
marketing and operational activities of the management process. It is through the
establishment of an interactive, connected, understanding integrated system of
relationships, creating business and communication between the customer and the
exchange of information.
) Company commitment to customers. Business conditions in good faith according to
their commitment to their customers, the promise is clear what kind of businesses to
provide customers with the products or services.
) Customer feedback management. Collect customer feedback, measure their level of
commitment to goals, discover and solve problems.
, To establish distribution centers optimize efficiency
in the oil supply chain, distribution centers and throughout the supply chain plays a
dominant role in connecting link, the number of how many good and bad layout, the
size, location directly related to the merits of the entire supply chain efficiency and
customer service. Oil is oil distribution center in the central part of the supply chain, it
is appropriate to the scale of the tank as the carrier, with advanced management
information systems and intensive distribution system, in accordance with customer
orders, provide all-weather, all-round, the whole process services, goods or services to
the right, at the right time, in good condition and appropriate delivery costs within a
reasonable radius of the gas stations and end users.
4, to strengthen supervision of logistics management petrochemical sales
petrochemical sales of petrochemical products sold by companies with inflammable,
explosive, volatile, static charge generation and accumulation, easy flow of trade
expansion, has a certain toxicity and so on, it is necessary to monitor their logistics
, Security monitoring
safety management approach is now, most units use human wave tactics. There are
no new ideas and concepts, a considerable part of the tank or filling stations are still
following the old routine approach to management. Should now adopt modern
enterprise management and scientific management methods to effectively implement
the HSE management system, strict compliance with the ten elements of the system
requirements, should be with standard, strict requirements on the basis of standardized
number of regulators to reduce the loss of oil transportation, proper handling of
accidental losses and claims super, marketing department should do the following
① refineries all oil shipments out of the library should be not super loaded, many
equipment, adhere to by car (bucket) Scaling measurement or weighing measurement.
Bahrain car manholes and unloading port to be increased under seal, packaged
products should be sealed to prevent solid way to shower leakage, loss.
② attendant goods tickets issued, the station consignment, measurement data,
product quality certificate, etc., should be complete in order to prepare debit
verification and timely settlement.
③ fixed within the actual loss from the consignee the burden of responsibility for
loss in transit by the carrier unit of the burden of oil loss occurs more than fixed by
the shipper to bear part of further investigation to determine responsibility. Handling
excess consumption and restitution.
④ handle the transport of oil consumption and surplus production, sell the two sides
should take a realistic, evidence-based, there is evidence good faith, stressing unity,
the spirit of fair and reasonable principle, be handled according to regulations.
Consignee shall not delay or refuse to pay because of loss of money, nor a result of
the surplus it hidden.
, Quality control
petroleum products come from refineries to users in the middle to go through a
transmission switch, store a lot of links, most likely contaminated by external
impurities and oxidative deterioration. Therefore, to maintain good quality of oil, we
must establish practical, strict quality management system, complete, clear
responsibilities, strictly, to prevent the occurrence of oil quality, maintenance of the
legitimate interests of users and petrochemical business reputation. In the loading and
unloading oil, transportation turn, shipped under the oil when the different nature of
the implementation of special pumps, specifically to deal specifically cans, buckets
dedicated professionals. Cell types of containers to check the cleanliness, confirmed
only after passing the filling, pump, pipeline cleaning of each job is completed. Depot
operations staff must have a high sense of responsibility, strict implementation of the
post operation rules to prevent the mixed oil and oil pollution accidents.
believe that through these efforts, China's petrochemical enterprises must be able to
shorten the gap between world-class petrochemical industry, and eventually reach the
level of world-class petrochemical companies, for our economy's rapid and stable
development to play its due role.
 Bowersox.Donald JS upply Chain Logistics Management Michigan State
 Pei Liang, &amp; this paper from www.5udoc.com [worries documentation]
to collect and collate, thank the original author! nbsp; DONG Li-ming, Yin Qiang:
"Modernization of finished oil products", China Business Press, 2001 first edition
 Department of Commerce: "Handbook of oil products transportation work",
China Business Press, 1982 In December the first version of
 Lee Su Jian: "Logistics Management", Mechanical Industry Press, January 2003
the first version of this paper from www.5udoc.com [worry document] collection with
the order, thank the original author! / Center&gt;